Demi Permanent
Rich collection of brands and colors.
Color Expert in store at 623 Yonge Street, Toronto for color and application recommendations.
Developers in store & online.
Color Chart available for sale.
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GOLDWELL - COLORANCE
Colorance Acid Color 7NP Mid Blonde Natural Pearl 60g / 2.1oz
$12.99
Discontinued Color
Limited quantity while stock lasts!
Goldwell Colorance 7NP Mid Blonde Natural Pear
Goldwell Colorance Demi-Permanent Hair Color offers a revolutionary solution for vibrant, long-lasting hair color without compromising hair health. Crafted with precision and innovation, this demi-permanent acid hair color introduces a new era of hair coloring experience since its inception by Goldwell in 1986. Let's delve into what makes Goldwell Colorance stand out and why it's the go-to choice for professionals and individuals alike.
Benefits & Features
IntraLipid Technology: Unlike conventional hair colorants, Goldwell Colorance incorporates IntraLipid Technology, a pioneering feature that not only beautifies but also repairs the hair during the coloring process. Say goodbye to compromise; enjoy stunning color while nurturing your hair.
Natural Plant Extracts & Hydrolyzed Wheat Protein: Infused with natural plant extracts and hydrolyzed wheat protein, Colorance not only colors but also nourishes and protects the hair. Experience the brilliance of color without compromising on hair health.
Variety of Shades: With a diverse range of warm and cool blondes, browns, reds, and specialized shades for grey/white coverage, Colorance ensures there's a perfect match for every hair type and desired look.
Flexible Application: Whether you opt for the economical 120mL depot canister or the convenient 60mL tubes, Colorance offers flexibility in application, catering to your individual preferences and needs.
Cool Protect Technology: Cool Protect Technology in all Cool Brunettes and Cool Blondes ensures that your hair remains protected and vibrant, even with cooler-toned colors.
Easy Application: Designed for professional-grade application, Colorance comes with a Goldwell brush applicator tip or nozzle, ensuring precise and effortless coloring.
Unrivaled Technology: Goldwell Colorance stands at the forefront of hair coloring innovation with its IntraLipid Technology, setting it apart from traditional hair colorants.
Quality Ingredients: Crafted with natural plant extracts and hydrolyzed wheat protein, Colorance prioritizes hair health without compromising on color brilliance.
Versatility: With its wide array of shades and application options, Colorance caters to diverse preferences and ensures a perfect match for every individual.
Let Your Hair Shine
Are you tired of compromising between vibrant hair color and hair health? Look no further. Goldwell Colorance offers the perfect solution by delivering brilliant, long-lasting color while nourishing and protecting your hair. Say goodbye to dull, lifeless color and embrace the vibrant, healthy hair you deserve.
Specifications
Net Weight: 60g / 2.1oz
Recommended Mixing Ratio: 2:1 (Colorance Lotion to Colorance Shade)
Application: Evenly apply Colorance mixture from scalp to ends on towel-dried hair
Processing Time: 15 to 25 minutes, based on desired intensity
Finish: Rinse thoroughly until water runs clear, followed by Goldwell DualSenses color detangling conditioner and color lock serum for optimal results
Heat can be used if you want when blending grey or doing a regular Colorance service. Sometimes, it can make the color stronger.
Do not use heat when perming or toning highlights. If you do use heat, do it for 5-20 minutes with mild heat, then let it cool for 5 minutes. You don't need to cover it with a plastic cap.
Experience the difference with Goldwell Colorance today! Elevate your hair coloring experience and achieve vibrant, healthy hair like never before. Shop now and unleash your hair's true potential with Goldwell Colorance.
WELLA - COLOR TOUCH
Color Touch 6/33 57g
$4.99
$13.00
Color Touch 6/33
Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes.
Benefits & Features
High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates.
Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes.
Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos.
Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality.
What Sets Color Touch Apart
Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy.
Solving Hair Dilemmas, One Shade at a Time
For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane.
Specifications
Usage: Professional use only
Development Times:
Without heat: 20 minutes (or 15 minutes post-perm or straightening service)
With added heat: 15 minutes (or 10 minutes post-perm or straightening service)
Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%)
Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!
WELLA - COLOR TOUCH
Color Touch 3/1 57g
$13.49
Color Touch 3/1
Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes.
Benefits & Features
High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates.
Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes.
Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos.
Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality.
What Sets Color Touch Apart
Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy.
Solving Hair Dilemmas, One Shade at a Time
For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane.
Specifications
Usage: Professional use only
Development Times:
Without heat: 20 minutes (or 15 minutes post-perm or straightening service)
With added heat: 15 minutes (or 10 minutes post-perm or straightening service)
Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%)
Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!
L'OREAL - DIA LIGHT
Dialight 4.35/4GRV Dark Chestnut
$13.99
L'Oreal Dia Light 4.35/4GRV Dark Chestnut
L’Oreal Professionnel DIA Light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services.
What does L’Oreal Professionnel DIA Light do?
Tone, gloss, refresh previously colored or sensitized hair.
Gentle acid technology smooths the cuticle for vinyl shine.
Provides intense care for the hair.
Provides zero lift.
Not for white coverage - for white coverage of up to 70% white, we recommend DIA Richesse.
Features and Benefits:
Gentle Ammonia-Free Formula: L'Oreal DIA Light boasts an ammonia-free formula, ensuring a gentle coloring process that respects the hair's integrity. This means a comfortable and luxurious experience for your clients without compromising on results.
Radiant, Long-Lasting Color: Delight your clients with vibrant, natural-looking color that stands the test of time. L'Oreal DIA Light offers fade-resistant shades, maintaining their brilliance and vibrancy between salon visits.
Versatile Color Range: With an extensive spectrum of shades, L'Oreal DIALight offers unparalleled versatility for all hair types and styles. From soft and subtle to bold and striking, you can effortlessly achieve any desired look.
Perfect for Creative Techniques: Whether you're contouring, highlighting, or adding dimension, L'Oreal DIA Light's precision and ease of use make it an ideal choice for creative coloring techniques.
Even Coverage and Blending: L'Oreal Professionnel DIA Light ensures even color distribution, providing seamless blending for a natural finish. Achieve flawless results, making you the go-to stylist for impeccable color transformations.
Enhanced Shine and Condition: Beyond color brilliance, DIALight infuses the hair with a luminous shine, leaving it soft, smooth, and beautifully conditioned.
Efficient Application Process: Designed for efficiency, L'Oreal DIA Light is easy to mix and apply. This streamlines your salon services, saving time without compromising on quality.
Discover the L'Oreal DIA Light Color Chart
Achieve the best results by pairing DIALight with the recommended DIActivateur Developers
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
GOLDWELL - COLORANCE
Colorance PASTEL MINT 60g
$17.99
Goldwell Colorance PASTEL MINT
Goldwell Colorance Demi-Permanent Hair Color offers a revolutionary solution for vibrant, long-lasting hair color without compromising hair health. Crafted with precision and innovation, this demi-permanent acid hair color introduces a new era of hair coloring experience since its inception by Goldwell in 1986. Let's delve into what makes Goldwell Colorance stand out and why it's the go-to choice for professionals and individuals alike.
Benefits & Features
IntraLipid Technology: Unlike conventional hair colorants, Goldwell Colorance incorporates IntraLipid Technology, a pioneering feature that not only beautifies but also repairs the hair during the coloring process. Say goodbye to compromise; enjoy stunning color while nurturing your hair.
Natural Plant Extracts & Hydrolyzed Wheat Protein: Infused with natural plant extracts and hydrolyzed wheat protein, Colorance not only colors but also nourishes and protects the hair. Experience the brilliance of color without compromising on hair health.
Variety of Shades: With a diverse range of warm and cool blondes, browns, reds, and specialized shades for grey/white coverage, Colorance ensures there's a perfect match for every hair type and desired look.
Flexible Application: Whether you opt for the economical 120mL depot canister or the convenient 60mL tubes, Colorance offers flexibility in application, catering to your individual preferences and needs.
Cool Protect Technology: Cool Protect Technology in all Cool Brunettes and Cool Blondes ensures that your hair remains protected and vibrant, even with cooler-toned colors.
Easy Application: Designed for professional-grade application, Colorance comes with a Goldwell brush applicator tip or nozzle, ensuring precise and effortless coloring.
Unrivaled Technology: Goldwell Colorance stands at the forefront of hair coloring innovation with its IntraLipid Technology, setting it apart from traditional hair colorants.
Quality Ingredients: Crafted with natural plant extracts and hydrolyzed wheat protein, Colorance prioritizes hair health without compromising on color brilliance.
Versatility: With its wide array of shades and application options, Colorance caters to diverse preferences and ensures a perfect match for every individual.
Let Your Hair Shine
Are you tired of compromising between vibrant hair color and hair health? Look no further. Goldwell Colorance offers the perfect solution by delivering brilliant, long-lasting color while nourishing and protecting your hair. Say goodbye to dull, lifeless color and embrace the vibrant, healthy hair you deserve.
Specifications
Net Weight: 60g / 2.1oz
Recommended Mixing Ratio: 2:1 (Colorance Lotion to Colorance Shade)
Application: Evenly apply Colorance mixture from scalp to ends on towel-dried hair
Processing Time: 15 to 25 minutes, based on desired intensity
Finish: Rinse thoroughly until water runs clear, followed by Goldwell DualSenses color detangling conditioner and color lock serum for optimal results
Heat can be used if you want when blending grey or doing a regular Colorance service. Sometimes, it can make the color stronger.
Do not use heat when perming or toning highlights. If you do use heat, do it for 5-20 minutes with mild heat, then let it cool for 5 minutes. You don't need to cover it with a plastic cap.
Experience the difference with Goldwell Colorance today! Elevate your hair coloring experience and achieve vibrant, healthy hair like never before. Shop now and unleash your hair's true potential with Goldwell Colorance.
GOLDWELL - COLORANCE
Colorance 7-8 NEUTRAL 60g
$17.99
Goldwell Colorance 7-8 NEUTRAL 60g
Goldwell Colorance Demi-Permanent Hair Color offers a revolutionary solution for vibrant, long-lasting hair color without compromising hair health. Crafted with precision and innovation, this demi-permanent acid hair color introduces a new era of hair coloring experience since its inception by Goldwell in 1986. Let's delve into what makes Goldwell Colorance stand out and why it's the go-to choice for professionals and individuals alike.
Benefits & Features
IntraLipid Technology: Unlike conventional hair colorants, Goldwell Colorance incorporates IntraLipid Technology, a pioneering feature that not only beautifies but also repairs the hair during the coloring process. Say goodbye to compromise; enjoy stunning color while nurturing your hair.
Natural Plant Extracts & Hydrolyzed Wheat Protein: Infused with natural plant extracts and hydrolyzed wheat protein, Colorance not only colors but also nourishes and protects the hair. Experience the brilliance of color without compromising on hair health.
Variety of Shades: With a diverse range of warm and cool blondes, browns, reds, and specialized shades for grey/white coverage, Colorance ensures there's a perfect match for every hair type and desired look.
Flexible Application: Whether you opt for the economical 120mL depot canister or the convenient 60mL tubes, Colorance offers flexibility in application, catering to your individual preferences and needs.
Cool Protect Technology: Cool Protect Technology in all Cool Brunettes and Cool Blondes ensures that your hair remains protected and vibrant, even with cooler-toned colors.
Easy Application: Designed for professional-grade application, Colorance comes with a Goldwell brush applicator tip or nozzle, ensuring precise and effortless coloring.
Unrivaled Technology: Goldwell Colorance stands at the forefront of hair coloring innovation with its IntraLipid Technology, setting it apart from traditional hair colorants.
Quality Ingredients: Crafted with natural plant extracts and hydrolyzed wheat protein, Colorance prioritizes hair health without compromising on color brilliance.
Versatility: With its wide array of shades and application options, Colorance caters to diverse preferences and ensures a perfect match for every individual.
Let Your Hair Shine
Are you tired of compromising between vibrant hair color and hair health? Look no further. Goldwell Colorance offers the perfect solution by delivering brilliant, long-lasting color while nourishing and protecting your hair. Say goodbye to dull, lifeless color and embrace the vibrant, healthy hair you deserve.
Specifications
Net Weight: 60g / 2.1oz
Recommended Mixing Ratio: 2:1 (Colorance Lotion to Colorance Shade)
Application: Evenly apply Colorance mixture from scalp to ends on towel-dried hair
Processing Time: 15 to 25 minutes, based on desired intensity
Finish: Rinse thoroughly until water runs clear, followed by Goldwell DualSenses color detangling conditioner and color lock serum for optimal results
Heat can be used if you want when blending grey or doing a regular Colorance service. Sometimes, it can make the color stronger.
Do not use heat when perming or toning highlights. If you do use heat, do it for 5-20 minutes with mild heat, then let it cool for 5 minutes. You don't need to cover it with a plastic cap.
Experience the difference with Goldwell Colorance today! Elevate your hair coloring experience and achieve vibrant, healthy hair like never before. Shop now and unleash your hair's true potential with Goldwell Colorance.
GOLDWELL - COLORANCE
Colorance 6BK 60g
$17.99
Goldwell Colorance 6BK
Goldwell Colorance Demi-Permanent Hair Color offers a revolutionary solution for vibrant, long-lasting hair color without compromising hair health. Crafted with precision and innovation, this demi-permanent acid hair color introduces a new era of hair coloring experience since its inception by Goldwell in 1986. Let's delve into what makes Goldwell Colorance stand out and why it's the go-to choice for professionals and individuals alike.
Benefits & Features
IntraLipid Technology: Unlike conventional hair colorants, Goldwell Colorance incorporates IntraLipid Technology, a pioneering feature that not only beautifies but also repairs the hair during the coloring process. Say goodbye to compromise; enjoy stunning color while nurturing your hair.
Natural Plant Extracts & Hydrolyzed Wheat Protein: Infused with natural plant extracts and hydrolyzed wheat protein, Colorance not only colors but also nourishes and protects the hair. Experience the brilliance of color without compromising on hair health.
Variety of Shades: With a diverse range of warm and cool blondes, browns, reds, and specialized shades for grey/white coverage, Colorance ensures there's a perfect match for every hair type and desired look.
Flexible Application: Whether you opt for the economical 120mL depot canister or the convenient 60mL tubes, Colorance offers flexibility in application, catering to your individual preferences and needs.
Cool Protect Technology: Cool Protect Technology in all Cool Brunettes and Cool Blondes ensures that your hair remains protected and vibrant, even with cooler-toned colors.
Easy Application: Designed for professional-grade application, Colorance comes with a Goldwell brush applicator tip or nozzle, ensuring precise and effortless coloring.
Unrivaled Technology: Goldwell Colorance stands at the forefront of hair coloring innovation with its IntraLipid Technology, setting it apart from traditional hair colorants.
Quality Ingredients: Crafted with natural plant extracts and hydrolyzed wheat protein, Colorance prioritizes hair health without compromising on color brilliance.
Versatility: With its wide array of shades and application options, Colorance caters to diverse preferences and ensures a perfect match for every individual.
Let Your Hair Shine
Are you tired of compromising between vibrant hair color and hair health? Look no further. Goldwell Colorance offers the perfect solution by delivering brilliant, long-lasting color while nourishing and protecting your hair. Say goodbye to dull, lifeless color and embrace the vibrant, healthy hair you deserve.
Specifications
Net Weight: 60g / 2.1oz
Recommended Mixing Ratio: 2:1 (Colorance Lotion to Colorance Shade)
Application: Evenly apply Colorance mixture from scalp to ends on towel-dried hair
Processing Time: 15 to 25 minutes, based on desired intensity
Finish: Rinse thoroughly until water runs clear, followed by Goldwell DualSenses color detangling conditioner and color lock serum for optimal results
Heat can be used if you want when blending grey or doing a regular Colorance service. Sometimes, it can make the color stronger.
Do not use heat when perming or toning highlights. If you do use heat, do it for 5-20 minutes with mild heat, then let it cool for 5 minutes. You don't need to cover it with a plastic cap.
Experience the difference with Goldwell Colorance today! Elevate your hair coloring experience and achieve vibrant, healthy hair like never before. Shop now and unleash your hair's true potential with Goldwell Colorance.
REDKEN - SHADES EQ
Shades EQ 08NP Opal Shimmer
$18.99
Redken Shades EQ Gloss 08NP Opal Shimmer
Professional Toning with a Pearlescent Finish
Meet one of Redken’s most iconic, high-demand gloss shades — Shades EQ 08NP Opal Shimmer. A go-to for salon professionals and at-home toning pros alike, this demi-permanent hair color delivers a soft neutral pearl tone that adds subtle shimmer and dimension to blonde, light brown, or pre-lightened hair.
Whether you're toning down brassiness, refreshing blonde ends, or adding soft iridescence to faded color, Redken Shades EQ Gloss Opal Shimmer gives you predictable results and mirror-like shine without damage. The acidic formula conditions the hair as it tones, making it a smart choice for color-treated or porous strands.
Benefits & Features
Looking for toning results that are soft, subtle, and salon-quality? Here’s what makes this gloss a must-have:
Neutralizes unwanted brass in pre-lightened or naturally light hair
Infuses a soft pearl tone that flatters most complexions and hair levels
Adds incredible shine and softness with every application
Zero-lift, ammonia-free formula won’t damage the hair
Acidic pH conditions while it processes, leaving hair smooth and manageable
Ideal for blonde refreshes, low-maintenance color, or soft highlights
What Makes it Different?
This isn’t just another gloss. Redken’s Shades EQ line is trusted by professional colorists for its blendable tones, gentle formula, and predictable fade — and 08NP Opal Shimmer is one of the most requested shades for a reason.
Pearl shimmer with a neutral base offers both dimension and softness
No developer needed beyond the Redken Processing Solution (no harsh peroxide)
Perfect for glossing, refreshing, or toning pre-lightened hair without lift
Fades gracefully, avoiding unwanted undertones or patchiness
Whether used in a professional salon or your home bathroom, Opal Shimmer gives hair a polished, luminous finish that looks effortlessly expensive.
Get the Shine and Tone You’ve Been Searching For
Problem: Blonde or light brown hair turns brassy between appointments→ Solution: 08NP corrects orange or yellow tones with a neutral-pearlescent result
Problem: Hair looks dull or dry after weeks of sun, heat, or shampooing→ Solution: Shades EQ restores shine and tone, making hair feel fresh from the salon
Problem: You want to tone or enhance hair color without damaging your hair→ Solution: The acidic, ammonia-free formula is gentle, conditioning, and safe for repeated use
Specifications
Specification
Description
Product Type
Demi-permanent conditioning gloss
Shade
08NP Opal Shimmer – Neutral Pearl
Formulation
Acidic, ammonia-free
Ideal Hair Level
Level 8–10 (light blonde to pale blonde)
Processing Time
20 minutes with Redken Processing Solution
Use
Toning, color refreshing, shine gloss
Size
2 oz / 60 ml
Compatibility
Use only with Shades EQ Processing Solution
Fade Pattern
Even, non-patchy, no residual brass
Want your blonde to look expensive, not orange? Redken Shades EQ Gloss 08NP Opal Shimmer is the secret weapon behind that effortless, glossy pearl finish. It’s gentle, effective, and surprisingly easy to use — whether you’re a stylist or just tired of dull hair in your mirror.
Precautions
Developed for professional use only.
Check out Redken Shades EQ Color Charts and Swatches.
Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.
REDKEN - SHADES EQ
Shades EQ 010NP Pearlescent Luster
$18.99
Redken Shades EQ 010NP Pearlescent Luster
Add Dimension, Shine, and Subtle Toning to Blonde Hair
When your blonde needs a little something extra — not too warm, not too cool, just that subtle shimmer and expensive-looking finish — Redken Shades EQ 010NP Pearlescent Luster is your go-to.
Part of Redken’s iconic Shades EQ Gloss range, this demi-permanent gloss deposits a neutral pearl tone that enhances shine, balances warmth, and creates a multi-dimensional glow. Perfect for refreshing highlights, toning pale blondes, or adding a luminous finish after a color service, 010NP is ideal for stylists and color-savvy consumers alike.
Its acidic, no-ammonia formula means it doesn’t lift or damage the hair — it simply conditions, glosses, and tones, leaving hair soft, radiant, and ready for compliments.
Benefits & Features
This gloss isn’t just about color — it’s about confidence, tone control, and that healthy, salon-fresh finish. Here’s what makes it special:
Enhances blonde hair with soft pearlescent reflect
Neutralizes unwanted yellow or uneven tones
Adds salon-level shine and vibrancy
Conditions while it processes for smoother, silkier texture
No ammonia or harsh chemicals — safe for damaged or fragile hair
Perfect for refreshing highlights or glazing natural color
Whether you're looking to tone between appointments or finish a full color service, 010NP delivers results that are understated yet stunning.
What Makes it Stand Out?
There’s a reason Redken Shades EQ is the top choice of professional stylists — it’s versatile, customizable, and extremely gentle. The 010NP Pearlescent Luster shade is a standout for these reasons:
Unique neutral pearl tone provides a balanced, glowing finish without skewing too warm or cool
Acidic pH technology means the gloss seals the hair cuticle, improving shine and feel
Blends seamlessly with other Shades EQ tones for total creative control
Reliable fade — no patchiness, no brass, no surprises
Used by top colorists for editorial, salon, and red carpet looks
Give Your Blonde a Glow-Up
Problem: Hair turns yellow or loses tone between color appointments→ Solution: 010NP refreshes the tone without altering your base color
Problem: Blonde looks dull or flat, even after bleaching→ Solution: Adds soft shimmer and a multi-dimensional pearl finish for a more polished look
Problem: Glosses dry out the hair or feel too strong→ Solution: Shades EQ's acidic, ammonia-free formula actually conditions while toning
Problem: You want to tone hair at home but fear making mistakes→ Solution: 010NP is gentle, easy to apply with a brush or bottle, and designed to fade evenly over time
Specifications
Specification
Details
Product Type
Demi-permanent hair color gloss
Shade
010NP Pearlescent Luster – Neutral Pearl
Formulation
Acidic, no ammonia
Best For
Pale blonde to platinum hair (levels 9–10)
Processing Time
20 minutes with Redken Processing Solution
Size
2 oz / 60 ml
Application
Bottle or brush with developer (1:1 ratio)
Fade Pattern
Soft, even, low-maintenance
Recommended Pairing
Redken Shades EQ Processing Solution
When your hair color needs subtle sparkle and soft correction — without the harsh chemicals — Redken Shades EQ 010NP Pearlescent Luster is the quiet luxury your blonde deserves.
Order today and add this top-performing gloss to your toning routine — because great hair shouldn’t just be bright… it should glow.
Precautions
Developed for professional use only.
Check out Redken Shades EQ Color Charts and Swatches.
Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.
REDKEN - SHADES EQ
Shades EQ 08NV Lavender Jewel
$18.99
Redken Shades EQ 08NV Lavender Jewel
Cool Toning Gloss for Soft, Icy Blonde Results
If you're looking to cool down yellow tones and refresh your blonde with a soft, silvery-violet glow, Redken Shades EQ 08NV Lavender Jewel delivers exactly that — and more.
Part of Redken’s renowned Shades EQ demi-permanent color line, 08NV is a cool violet-based gloss designed to neutralize yellow and golden undertones while infusing shine and softness. It’s ideal for natural blondes, highlighted hair, and pre-lightened strands in need of a lavender-toned refresh.
With its acidic pH, ammonia-free formula, and rich conditioning base, Lavender Jewel is gentle enough for frequent use, yet powerful enough to make a visible difference.
Benefits & Features
This gloss isn’t just about tone — it’s about shine, health, and color confidence. Here’s why colorists (and clients) love it:
Neutralizes yellow/brassy tones with violet-cool undertones
Creates a soft lavender shimmer that adds dimension to blondes
Acidic formula helps smooth and condition the hair during processing
No lift, no damage — gentle on fragile or pre-lightened hair
Perfect for icy blondes, smoky tones, or platinum maintenance
Ideal for toning levels 8–10 (light blonde to pale blonde)
Cool Down Brass & Brighten Your Blonde
Unlike harsh purple shampoos or generic cool toners, Redken 08NV Lavender Jewel offers:
Controlled, predictable toning results — no surprises or over-correction
Customizable formulas — blend with other Shades EQ tones for personalized color
Professional-level shine — thanks to Redken’s signature acidic technology
Fades gradually and evenly, leaving no harsh regrowth lines
Ammonia-free conditioning base that improves hair texture while toning
How it Solves Your Blonde Hair Problems
Problem: Blonde hair turns yellow or brassy too fast→ Solution: Lavender Jewel balances the tone with a soft violet-neutral reflect
Problem: Hair looks dull and lifeless after a few washes→ Solution: Shades EQ boosts shine and brings color back to life without damage
Problem: You want cool tones but fear going too silver→ Solution: 08NV delivers a subtle cool result — not gray, not blue, just refined
Specifications
Specification
Details
Product Type
Demi-permanent gloss (no lift)
Shade
08NV Lavender Jewel – Violet/Neutral
Formulation
Acidic pH, ammonia-free
Best For
Blonde hair (levels 8–10)
Processing Time
20 minutes with Redken Processing Solution
Size
2 oz / 60 ml
Recommended Pairing
Redken Shades EQ Processing Solution
Fade Pattern
Soft, even fade — no harsh regrowth
If your blonde’s turning brassy or your toner fades too fast, Redken Shades EQ 08NV Lavender Jewel might just be your new favorite fix. It's easy to use, kind to your hair, and leaves your blonde looking cool, glossy, and fresh — every single time.
Precautions
Developed for professional use only.
Check out Redken Shades EQ Color Charts and Swatches.
Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.
REDKEN - SHADES EQ
Shades EQ 010NV Iconic Lilac
$18.99
Redken Shades EQ 010NV Iconic Lilac
Gentle Violet Gloss for Bright, Cool-Toned Blonde Hair
When your platinum or pale blonde needs a refresh — but you don’t want to overdo it — reach for Redken Shades EQ 010NV Iconic Lilac. This demi-permanent violet gloss offers subtle toning power with a beautiful cool-violet reflect, helping to neutralize unwanted warmth and bring icy, soft dimension back to blondes.
Part of Redken’s award-winning Shades EQ Gloss collection, 010NV is designed to work on very light blonde hair (level 10) and is perfect for those seeking a refined, modern lilac tone that fades gracefully over time. It’s ideal for toning, shine enhancement, and refreshing faded blonde without any lift or damage.
Benefits & Features
This high-performance gloss isn’t just pretty — it’s practical. Here’s why stylists and at-home colorists choose 010NV:
Neutralizes yellow tones in ultra-light blonde or platinum hair
Delivers a soft lilac/violet hue for cooler, more modern blondes
Improves shine and condition with each use
Acidic pH formula seals the cuticle, enhancing smoothness
No lift or harsh chemicals — ideal for porous or previously bleached hair
Fades evenly over time, leaving no harsh regrowth or tonal shifts
What Makes it Stand Out?
While many violet glosses go too far into gray or purple, Redken 010NV Iconic Lilac strikes a perfect balance:
Perfect for level 10 blonde hair that needs just a hint of soft toning
Acidic formula improves hair texture, making strands look and feel healthier
No ammonia = zero damage and no unexpected lift
Beautiful fade-out pattern that’s stylist-approved and beginner-safe
Can be used alone or mixed with other Shades EQ tones for a custom finish
It’s the toner of choice when you want your blonde to say “polished and cool,” not “overprocessed.”
Ready to Refresh Your Blonde with a Hint of Lilac?
Problem: Your blonde looks flat, yellow, or warm→ Solution: 010NV gently adds violet-cool tone without darkening or harshness
Problem: Past toners fade patchy or look too gray→ Solution: Iconic Lilac fades cleanly, keeping your blonde luminous and soft
Problem: You want tone correction but your hair is too fragile→ Solution: Redken Shades EQ’s no-ammonia, acidic formula is safe on even highly processed hair
Specifications
Specification
Details
Product Type
Demi-permanent conditioning gloss
Shade
010NV Iconic Lilac – Pale Violet Reflect
Formulation
Acidic, no ammonia, conditioning base
Ideal Hair Level
Level 10 (very light blonde)
Processing Time
20 minutes with Shades EQ Processing Solution
Size
2 oz / 60 ml
Application Method
Bottle or bowl + brush, 1:1 with Processing Solution
Fade Pattern
Soft, even, non-patchy
Best Used For
Toning, glossing, brightening pale blonde hair
Redken Shades EQ 010NV Iconic Lilac is the soft, cool-toned refresh your platinum dreams are made of. Whether you're a pro stylist or someone who knows their way around a toner bottle, this formula makes your blonde brighter, softer, and more refined — without the damage or drama.
Precautions
Developed for professional use only.
Check out Redken Shades EQ Color Charts and Swatches.
Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.
L'OREAL - DIA LIGHT
Dialight 10.24 / 10VC
$13.99
L'Oreal Professionnel Dia Light 10.24 / 10VC
L’Oreal Professionnel DIA Light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services.
What does L’Oreal Professionnel DIA Light do?
Tone, gloss, refresh previously colored or sensitized hair.
Gentle acid technology smooths the cuticle for vinyl shine.
Provides intense care for the hair.
Provides zero lift.
Not for white coverage - for white coverage of up to 70% white, we recommend DIA Richesse.
Features and Benefits:
Gentle Ammonia-Free Formula: L'Oreal DIA Light boasts an ammonia-free formula, ensuring a gentle coloring process that respects the hair's integrity. This means a comfortable and luxurious experience for your clients without compromising on results.
Radiant, Long-Lasting Color: Delight your clients with vibrant, natural-looking color that stands the test of time. L'Oreal DIA Light offers fade-resistant shades, maintaining their brilliance and vibrancy between salon visits.
Versatile Color Range: With an extensive spectrum of shades, L'Oreal DIALight offers unparalleled versatility for all hair types and styles. From soft and subtle to bold and striking, you can effortlessly achieve any desired look.
Perfect for Creative Techniques: Whether you're contouring, highlighting, or adding dimension, L'Oreal DIA Light's precision and ease of use make it an ideal choice for creative coloring techniques.
Even Coverage and Blending: L'Oreal Professionnel DIA Light ensures even color distribution, providing seamless blending for a natural finish. Achieve flawless results, making you the go-to stylist for impeccable color transformations.
Enhanced Shine and Condition: Beyond color brilliance, DIALight infuses the hair with a luminous shine, leaving it soft, smooth, and beautifully conditioned.
Efficient Application Process: Designed for efficiency, L'Oreal DIA Light is easy to mix and apply. This streamlines your salon services, saving time without compromising on quality.
Discover the L'Oreal DIA Light Color Chart
Achieve the best results by pairing DIALight with the recommended DIActivateur Developers
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
L'OREAL - DIA LIGHT
Dialight 8.24 / 8VC
$13.99
L'Oreal Professionnel Dia Light 8.24 / 8VC
L’Oreal Professionnel DIA Light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services.
What does L’Oreal Professionnel DIA Light do?
Tone, gloss, refresh previously colored or sensitized hair.
Gentle acid technology smooths the cuticle for vinyl shine.
Provides intense care for the hair.
Provides zero lift.
Not for white coverage - for white coverage of up to 70% white, we recommend DIA Richesse.
Features and Benefits:
Gentle Ammonia-Free Formula: L'Oreal DIA Light boasts an ammonia-free formula, ensuring a gentle coloring process that respects the hair's integrity. This means a comfortable and luxurious experience for your clients without compromising on results.
Radiant, Long-Lasting Color: Delight your clients with vibrant, natural-looking color that stands the test of time. L'Oreal DIA Light offers fade-resistant shades, maintaining their brilliance and vibrancy between salon visits.
Versatile Color Range: With an extensive spectrum of shades, L'Oreal DIALight offers unparalleled versatility for all hair types and styles. From soft and subtle to bold and striking, you can effortlessly achieve any desired look.
Perfect for Creative Techniques: Whether you're contouring, highlighting, or adding dimension, L'Oreal DIA Light's precision and ease of use make it an ideal choice for creative coloring techniques.
Even Coverage and Blending: L'Oreal Professionnel DIA Light ensures even color distribution, providing seamless blending for a natural finish. Achieve flawless results, making you the go-to stylist for impeccable color transformations.
Enhanced Shine and Condition: Beyond color brilliance, DIALight infuses the hair with a luminous shine, leaving it soft, smooth, and beautifully conditioned.
Efficient Application Process: Designed for efficiency, L'Oreal DIA Light is easy to mix and apply. This streamlines your salon services, saving time without compromising on quality.
Discover the L'Oreal DIA Light Color Chart
Achieve the best results by pairing DIALight with the recommended DIActivateur Developers
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
SCHWARZKOPF - BLONDME
BlondMe Lifting L-Sand
$14.99
Schwarzkopf BlondMe Lifting Permanent Color Crème L-Sand
True natural blonde with high performance lift.
Lift and tone in one set.
For natural bases 6 and lighter with up to 30% gray.
Lift up to 5 levels on natural hair.
pH neutral application mixture with Bond Enforcing Hydrolock Technology moisturize and protect against damage.
Gel-crème texture for consistency.
Intermixable with other BlondMe Toners for unlimited creativity.
Directions
1. Mix 1:1 with
a. BlondMe Premium Developer 12% (40 Volume) on level 6-7
b. BlondMe Premium Developer 9% (30 Vol.) on level 8 or lighter
2. Apply to dry unshampooed hair
3. Let it process up to 30-45 minutes
4. Check frequently for desired result
5. Rinse thoroughly until water is clear
6. Followed by BlondMe Shampoo and Bonding Mask
SCHWARZKOPF - IGORA VIBRANCE
Gloss & Tone 6-68 Gel Ammonia-Free Color
$7.99
$14.00
Schwarzkopf Igora Vibrance Gloss & Tone 6-68 Gel Color
Schwarzkopf Igora Vibrance Gloss & Tone Gel Ammonia-Free Color - the ultimate solution for toning and glossing in one easy step. This gentle and natural-looking hair color is perfect for achieving a beautiful natural shades.
Features & Benefits
Toning and glossing in one step: Igora Vibrance Gloss & Tone allows you to achieve both toning and glossing effects in a single application, saving you time and effort in your hair coloring process.
Gentle and natural-looking color: The ammonia-free, acidic demi-permanent gel hair color delivers a gentle color result that looks natural, enhancing the overall appearance of your hair.
Suitable for all hair types: Whether you have damaged, delicate, or regular hair, Igora VIBRANCE Gloss and Tone is designed to work effectively on all hair types, providing consistent results.
Multi-Care Technology: The formula is infused with Multi-Care Technology, which not only imparts color but also conditions the hair, leaving it healthier and shinier.
Ideal for various hair situations: Igora Vibrance Gloss & Tone is suitable for clients with natural, sensitized, or pre-lightened color-treated hair. It can be used following a perm, relaxing, or straightening service and is also great for color correction after a permanent service.
Easy to mix and apply: The transparent gel consistency of the product makes it simple to mix and apply evenly, ensuring an effortless coloring process.
Minimal regrowth and superior conditioning: IGORA VIBRANCE Gloss & Tone provides up to 50 percent gray coverage while promoting minimal regrowth. Additionally, it offers superior conditioning, leaving your hair feeling soft, smooth, and well-nourished.
Gorgeous gloss effect: Experience a beautiful gloss effect on your hair, enhancing its shine and overall appearance.
With Schwarzkopf Igora VIBRANCE GLOSS & TONE Gel Ammonia-Free Color, you can enjoy the benefits of a gentle, easy-to-use hair color that delivers stunning results while keeping your hair healthy and vibrant.
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