GOLDWELL - ELUMEN
@Pastel Rose 120ml / 4oz
$19.99
Goldwell Elumen Play @Pastel Rose
Elumen Play is a trendy semi-permanent hair color. Ideal for customers who want low commitment shades so they can change their look easily & follow the newest trends.
Features
Semi-permanent coloring
Direct dye
Lasts up to 15 shampoos
Fades completely
Mixable shades
GOLDWELL - ELUMEN
Color Conditioner 200ml / 6.7oz
$19.99
Goldwell Elumen Color Conditioner
Dedicated and formulated to extend the shine and intensity of Elumen colors.
Lightweight but intense nourishment to fine to normal hair.
Detangles and controls frizz on colored hair.
Extend the vibrancy of Elumen treated hair.
Lock color pigment inside hair fibre while sealing cuticles for best natural luster.
Features
Designed for fine to normal hair
Light nutrition
Extends Elumen coloration
Keeps shine
Controls frizz
Directions
Apply to towel-dried hair
Leave on for 5 minutes
Rinse thoroughly
GOLDWELL - ELUMEN
Elumen AB@9
$39.99
Goldwell Elumen AB@9
Unleash the ultimate hair coloring experience with Goldwell Elumen – a breakthrough in ammonia-free, non-oxidative hair color technology. Perfectly crafted for those seeking a gentle, yet high-performance hair color solution, Elumen stands out as a sanctuary for individuals allergic to hair dyes and expecting mothers.
Why Goldwell Elumen?
Vibrancy & Shine Beyond Compare: Experience exceptional vibrancy, gloss, and unmatched durability that surpasses traditional hair colors.
Long-Lasting Brilliance: Revel in the prolonged allure of your new hair color; Elumen ensures colors stay vibrant for an extended duration.
Hair Repair and Protection: Unlike conventional colorants, Elumen not only colors but repairs, leaving your hair healthier and lustrous.
Gentle and Damage-Free: Immerse yourself in a coloring experience as gentle as the finest semi/demi hair colors available. Say goodbye to damage worries!
Peroxide and Ammonia-Free Formula: Elumen's innovative formula works its magic without the harshness of peroxide or ammonia, providing a safe and soothing coloring experience.
Perfect Alternative for Allergic Reactions: For those sensitive to oxidative colors, Elumen emerges as a lifesaver, offering an alternative that doesn't compromise on vibrancy or quality.
Directions for a Transformational Experience:
Preparation: Lighten your hair to your desired shade.
Elumen Prepare: Utilize after highlighting or as a pre-treatment for damaged hair. Let it work its magic for a few minutes.
Color Application: Towel dry hair, then generously apply Elumen Color, ensuring every strand is bathed in brilliance.
Processing: Apply heat for 20 minutes or allow 30 minutes without heat.
Rinse & Care: Rinse thoroughly, shampoo twice with Elumen Wash, towel dry, and proceed to apply Elumen Lock for five minutes.
Final Touch: Wash thoroughly and indulge your locks with Elumen Care or Elumen Treat for exquisite results.
Transform your hair coloring journey with Goldwell Elumen, where vibrancy, safety, and lustrous shine blend seamlessly for an unparalleled hair coloring experience! Step into a world of radiant hues and transformative brilliance today.
GOLDWELL - ELUMEN
Elumen AN@5 6.7oz
$39.99
Goldwell Elumen AN@5
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen BG@6 6.7oz
$39.99
Goldwell Elumen
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen BG@7
$39.99
Goldwell Elumen BG@7
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen BK@6 6.7oz
$39.99
Goldwell Elumen BK@6
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen BL@all Blue
$39.99
Goldwell Elumen BL@all Blue
WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR?
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN?
Outstanding vibrancy, shine and durability
Long lasting durability
No damage
Repairs the hair while colouring
No damage - as gentle as the best semi/demi hair colour available
Outstanding vibrancy, shine and durability
Works with no peroxide or ammonia
Alternative for those with allergic reactions with oxidative colour
HOW TO USE GOLDWELL ELUMEN COLOR?
Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color.
Step 1
Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes.
Step 2
Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes.
Step 3
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash.
Step 4
Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.
Step 5
Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN
Elumen BR@6
$39.99
Goldwell Elumen BR@6
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen Clean
$28.99
Goldwell Elumen Clean
This is used for the gentle removal of stains on the skin caused by Elumen and Elumen Play hair color.
Application
Apply the remover onto a cotton ball or swab and gently dab the stains until removed. Quickly wipe with cotton ball. If staining persists, apply CLEAN directly onto the skin, leave to process briefly and gently wipe it off.
For professional use only
GOLDWELL - ELUMEN
Elumen Clear
$38.99
Elumen, by Goldwell, is the first semi permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color.
Directions
STEP 1:
Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair.
STEP 2:
Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.
STEP 3:
Process with heat for 20 minutes or without heat for 30 minutes.
STEP 4:
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly.
STEP 5:
Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN
Elumen Color Chart
$99.99
Goldwell Elumen Color Chart
Long lasting direct dyes. Non-oxidative. Ammonia-free. Incredible shine. Brilliant color results. Don?t overthink it. All you need to know is how direct dyes work. The rest is up to your creativity. Trust in your own genius. Follow your instinct. You decide what works. EXPERIENCE A DIFFERENT WAY OF CREATING COLOR.
GOLDWELL - ELUMEN
Elumen Color Shampoo 250ml / 8.4oz
$19.99
Goldwell Elumen Color Shampoo
The specially formulated color maintenance shampoo for Elumen hair colors.
Mild gently formula gently cleanse your hair while retaining color intensity and vibrancy.
Last your Elumen color noticeably longer.
GOLDWELL - ELUMEN
Elumen GB@9 6.7oz
$39.99
Goldwell Elumen GB@9
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen GK@all
$39.99
Goldwell Elumen GK@all
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen Gn@all
$39.99
Goldwell Elumen Gn@all
Also names as Goldwell Elumen Pure Gn@all 3-10
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
FEATURES & BENEFITS
- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS
Lighten hair to desired level
Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair
Let Elumen® Prepare sit in hair for a few minutes
Towel dry the hair, then apply Elumen Color
Process with heat for 20 minutes or without heat for 30 minutes.
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash
Towel dry thoroughly
Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes
Wash thoroughly and condition with Elumen® Care or Elumen® Treat
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