OYA vibrant direct hair color uses Advanced Direct Dye technology that binds with hair for even, incredibly durable, vibrant and shiny hair color results. 

Provides intense results on pre-lightened

▪ A comprehensive palette of 72 colors all capable of lifting and depositing up to 4 levels
▪ 90 gram/3 oz. tubes offer more applications and savings vs. competitors
▪ 11 inter-mixable series for endless possibilities
▪ 4 series, specifically designed to cover 100% gray hair, no intermixing needed
▪ 5 concentrates that can be combined with any OYA shade
• Mixing ratio 1:1 (1 part color with 1 part OYA lotion)

OYA Color is FREE of...

• PPD (p-phenylenediamine)
• 4-ABP (4-AminobiphenyI)
• Gluten
• Sulfates (Sodium, Ammonium and Potassium)
• Parabens

OYA color is never tested on animals. 

DEVELOPING TIME
OYA permanent hair color 45 minutes