{"product_id":"ultimate-color-sulfate-free-shampoo","title":"Ultimate Color Sulfate-Free Shampoo","description":"\u003ch2 data-section-id=\"15imkfe\" data-start=\"62\" data-end=\"139\"\u003eWella Ultimate Color Shampoo – Sulfate-Free Shampoo for Color-Treated Hair\u003c\/h2\u003e\n\u003cp data-start=\"166\" data-end=\"480\"\u003ePreserve vibrant color and maintain healthy-looking hair with \u003cstrong data-start=\"228\" data-end=\"287\"\u003eWella Professionals Ultimate Color Sulfate-Free Shampoo\u003c\/strong\u003e. Specially developed for color-treated hair, this professional shampoo gently cleanses while helping protect color vibrancy, soothe the scalp, and maintain the hair's natural moisture balance.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"790\"\u003eFormulated with \u003cstrong data-start=\"498\" data-end=\"524\"\u003eGlycine and Vitamin B5\u003c\/strong\u003e, this advanced color-protecting shampoo strengthens and nourishes the hair fiber while delivering a luxurious cleansing experience. Its \u003cstrong data-start=\"661\" data-end=\"685\"\u003esulfate-free formula\u003c\/strong\u003e helps reduce color fading, making it ideal for freshly colored, highlighted, or chemically treated hair.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"1069\"\u003eEnhanced with \u003cstrong data-start=\"806\" data-end=\"835\"\u003eMetal Purifier Technology\u003c\/strong\u003e, Wella Ultimate Color Shampoo helps remove metal impurities commonly found in water that can affect hair color, shine, and overall hair health. The result is softer, smoother, and more radiant hair with long-lasting color brilliance.\u003c\/p\u003e\n\u003ch3 data-section-id=\"2zufnk\" data-start=\"1071\" data-end=\"1093\"\u003eBenefits \u0026amp; Features\u003c\/h3\u003e\n\u003cul data-start=\"1095\" data-end=\"1486\"\u003e\n\u003cli data-section-id=\"1s8bx9z\" data-start=\"1095\" data-end=\"1149\"\u003eSulfate-free shampoo designed for color-treated hair\u003c\/li\u003e\n\u003cli data-section-id=\"13c5hye\" data-start=\"1150\" data-end=\"1191\"\u003eHelps maintain color vibrancy and shine\u003c\/li\u003e\n\u003cli data-section-id=\"onsn0b\" data-start=\"1192\" data-end=\"1236\"\u003eGently cleanses without stripping moisture\u003c\/li\u003e\n\u003cli data-section-id=\"4ds443\" data-start=\"1237\" data-end=\"1269\"\u003eSoothes and comforts the scalp\u003c\/li\u003e\n\u003cli data-section-id=\"9hv5yb\" data-start=\"1270\" data-end=\"1307\"\u003eInfused with Glycine and Vitamin B5\u003c\/li\u003e\n\u003cli data-section-id=\"1758hj2\" data-start=\"1308\" data-end=\"1344\"\u003eFeatures Metal Purifier Technology\u003c\/li\u003e\n\u003cli data-section-id=\"4pzme0\" data-start=\"1345\" data-end=\"1381\"\u003eHelps protect against color fading\u003c\/li\u003e\n\u003cli data-section-id=\"kptk9q\" data-start=\"1382\" data-end=\"1424\"\u003eLeaves hair soft, smooth, and manageable\u003c\/li\u003e\n\u003cli data-section-id=\"svbvmg\" data-start=\"1425\" data-end=\"1449\"\u003eSuitable for daily use\u003c\/li\u003e\n\u003cli data-section-id=\"58q6pe\" data-start=\"1450\" data-end=\"1486\"\u003eProfessional salon-quality formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1k0dh1v\" data-start=\"1488\" data-end=\"1541\"\u003eWhat Makes Wella Ultimate Color Shampoo Stand Out?\u003c\/h3\u003e\n\u003cp data-start=\"1543\" data-end=\"1832\"\u003eUnlike traditional shampoos that can accelerate color fading, \u003cstrong data-start=\"1605\" data-end=\"1650\"\u003eWella Ultimate Color Sulfate-Free Shampoo\u003c\/strong\u003e is specifically formulated to protect and prolong the life of your hair color. Its gentle cleansing system removes impurities while preserving essential moisture and color pigments.\u003c\/p\u003e\n\u003cp data-start=\"1834\" data-end=\"2028\"\u003eThe addition of \u003cstrong data-start=\"1850\" data-end=\"1879\"\u003eMetal Purifier Technology\u003c\/strong\u003e helps neutralize metal particles that may dull hair color and compromise hair health, providing enhanced color protection and shine with every wash.\u003c\/p\u003e\n\u003ch3 data-section-id=\"pmhyva\" data-start=\"2030\" data-end=\"2057\"\u003eWho Is This Product For?\u003c\/h3\u003e\n\u003cul data-start=\"2059\" data-end=\"2328\"\u003e\n\u003cli data-section-id=\"8j7n2d\" data-start=\"2059\" data-end=\"2096\"\u003eIndividuals with color-treated hair\u003c\/li\u003e\n\u003cli data-section-id=\"1tjpbsd\" data-start=\"2097\" data-end=\"2150\"\u003eHighlighted, bleached, or chemically processed hair\u003c\/li\u003e\n\u003cli data-section-id=\"1gl3w55\" data-start=\"2151\" data-end=\"2179\"\u003eHair prone to color fading\u003c\/li\u003e\n\u003cli data-section-id=\"19ij8c6\" data-start=\"2180\" data-end=\"2218\"\u003eThose seeking a sulfate-free shampoo\u003c\/li\u003e\n\u003cli data-section-id=\"12m3qwn\" data-start=\"2219\" data-end=\"2263\"\u003eSalon professionals and beauty enthusiasts\u003c\/li\u003e\n\u003cli data-section-id=\"tc0nfr\" data-start=\"2264\" data-end=\"2328\"\u003eAnyone looking to maintain vibrant, healthy-looking hair color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1a3ueyz\" data-start=\"2330\" data-end=\"2347\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul data-start=\"2349\" data-end=\"2951\"\u003e\n\u003cli data-section-id=\"wyv2b7\" data-start=\"2349\" data-end=\"2424\"\u003e\n\u003cstrong data-start=\"2351\" data-end=\"2368\"\u003eProduct Name:\u003c\/strong\u003e Wella Professionals Ultimate Color Sulfate-Free Shampoo\u003c\/li\u003e\n\u003cli data-section-id=\"kjxm00\" data-start=\"2425\" data-end=\"2457\"\u003e\n\u003cstrong data-start=\"2427\" data-end=\"2442\"\u003eCollection:\u003c\/strong\u003e Ultimate Color\u003c\/li\u003e\n\u003cli data-section-id=\"1lxsbul\" data-start=\"2458\" data-end=\"2502\"\u003e\n\u003cstrong data-start=\"2460\" data-end=\"2477\"\u003eProduct Type:\u003c\/strong\u003e Color-Protecting Shampoo\u003c\/li\u003e\n\u003cli data-section-id=\"1ursn0b\" data-start=\"2534\" data-end=\"2576\"\u003e\n\u003cstrong data-start=\"2536\" data-end=\"2556\"\u003eKey Ingredients:\u003c\/strong\u003e Glycine, Vitamin B5\u003c\/li\u003e\n\u003cli data-section-id=\"18b0f9\" data-start=\"2577\" data-end=\"2620\"\u003e\n\u003cstrong data-start=\"2579\" data-end=\"2594\"\u003eTechnology:\u003c\/strong\u003e Metal Purifier Technology\u003c\/li\u003e\n\u003cli data-section-id=\"e7wm61\" data-start=\"2621\" data-end=\"2648\"\u003e\n\u003cstrong data-start=\"2623\" data-end=\"2635\"\u003eFormula:\u003c\/strong\u003e Sulfate-Free\u003c\/li\u003e\n\u003cli data-section-id=\"1tzeqyf\" data-start=\"2649\" data-end=\"2682\"\u003e\n\u003cstrong data-start=\"2651\" data-end=\"2665\"\u003eHair Type:\u003c\/strong\u003e All colored hair\u003c\/li\u003e\n\u003cli data-section-id=\"1i93lx3\" data-start=\"2683\" data-end=\"2777\"\u003e\n\u003cstrong data-start=\"2685\" data-end=\"2706\"\u003ePrimary Benefits:\u003c\/strong\u003e Color protection, scalp soothing, gentle cleansing, moisture retention\u003c\/li\u003e\n\u003cli data-section-id=\"gy2r9x\" data-start=\"2778\" data-end=\"2951\"\u003e\n\u003cstrong data-start=\"2780\" data-end=\"2790\"\u003eUsage:\u003c\/strong\u003e Apply to wet hair, massage into scalp and hair to create a rich lather, then rinse thoroughly. Follow with Wella Ultimate Color Conditioner for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1d0d4bm\" data-start=\"2953\" data-end=\"3013\"\u003eWhy You'll Love Wella Ultimate Color Sulfate-Free Shampoo\u003c\/h3\u003e\n\u003cp data-start=\"3015\" data-end=\"3324\"\u003eColor-treated hair deserves specialized care, and this professional shampoo delivers exactly that. It gently removes buildup while helping preserve color intensity, improve softness, and maintain a healthy-looking shine. The sulfate-free formula cleanses effectively without compromising your hair's vibrancy.\u003c\/p\u003e\n\u003ch3 data-section-id=\"cz7rrk\" data-start=\"3326\" data-end=\"3371\"\u003eKeep Your Color Looking Salon-Fresh Longer\u003c\/h3\u003e\n\u003cp data-start=\"3373\" data-end=\"3599\"\u003eExperience professional color care at home with \u003cstrong data-start=\"3421\" data-end=\"3480\"\u003eWella Professionals Ultimate Color Sulfate-Free Shampoo\u003c\/strong\u003e. Shop now at Cosmetic World and enjoy brilliantly vibrant, softer, and healthier-looking color-treated hair every day.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"250ml \/ 8.4oz","offer_id":48117417541870,"sku":"54260","price":29.99,"currency_code":"CAD","in_stock":true},{"title":"1000ml \/ 33.8oz","offer_id":48117417574638,"sku":"54261","price":59.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0269\/8333\/3940\/files\/61VCO3gkLWL._SL1500.jpg?v=1780775424","url":"https:\/\/cosmeticworld.ca\/products\/ultimate-color-sulfate-free-shampoo","provider":"Cosmetic World","version":"1.0","type":"link"}