Goldwell StyleSign Roughman Texturizing Paste — Strong Hold, Effortless Texture

Define, Shape, and Control Your Style Like a Pro

The Goldwell StyleSign Roughman Texturizing Paste is your secret weapon for creating bold, controlled styles that stay put all day. Designed for medium to coarse hair, this professional-grade paste provides a matte finish with maximum hold (5/5) — perfect for achieving that effortlessly styled, natural look.

Formulated with microPROtec complex and flexPROtec technology, it not only gives your hair powerful structure but also protects it from humidity, heat, and UV rays. Whether you’re going for a messy, lived-in style or a clean, sculpted finish, this paste delivers unbeatable texture and definition.

Benefits & Features

• Maximum hold (5/5): Keeps your hairstyle locked in place all day long.
• Matte finish: Creates a natural, non-greasy look with added definition.
• Flexible texture: Allows easy restyling and movement without flaking.
• Humidity and UV protection: Guards your hair from frizz and environmental stress.
• Professional-grade formula: Used and trusted by top stylists for long-lasting results.

What Makes It Stand Out?

Unlike traditional styling gels or waxes, Goldwell Roughman Texturizing Paste offers the perfect balance of grip and flexibility. You get serious hold without stiffness, making it ideal for reshaping or refreshing your style throughout the day. Plus, its matte finish adds a modern, natural touch — no unwanted shine.

Who Is the Product For?

This paste is perfect for:

• Men and women who want controlled, texturized styles.
• Those with medium to coarse hair looking for strong hold and definition.
• Anyone who wants matte, natural-looking results without crunchiness.
• Stylists seeking reliable texture control for creative styling looks.

Specifications

• Brand: Goldwell
• Line: StyleSign Texture
• Product Type: Roughman Texturizing Paste
• Hold Level: 5/5 (maximum hold)
• Finish: Matte
• Size: 100 mL / 3.3 fl. oz.
• Hair Type: Medium to coarse hair
• Technology: microPROtec complex, flexPROtec technology
• Usage: Apply a small amount to dry or damp hair, work through, and style as desired.

Create Texture That Lasts

Take your styling game to the next level with Goldwell StyleSign Roughman Texturizing Paste. Enjoy effortless control, matte texture, and all-day hold — no matter what your day brings.

Shop now at Cosmetic World and make every day a great hair day!