I have dyed my hair every color you can think of, using every brand to find the best. I first got Star berry at the salon, with two other Joico intense purple shades. The purple shades lasted 2 washes, but the star berry lasted vibrant and lovely for 6 months, and faded slightly over the next 2. That’s when I decided to dye my hair at home, using True lav( awful, see my review) and the great Jerome Russel purple but overwhelming Starberry. I lightened my hair much more and was OVERJOYED with the results-except for the true lav-which I waited and then colored over with starberry, and it is so gorgeous!! This dye is AMAZING, without doubt the best dye I’ve ever had in my hair -out of DOZENS of shades and brands!