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This is a great store, I really like it.

I really like the way this color looks.😍👍

Mixed it with 8.1 and 30% developer on my hair and gave me a golden shade on my level 5 hair. Will mix next time with 8.00 to cover my gray hair and get the same shade!! Love it

Excellent product. Has been a favorite for a while. Nice surprise to get the larger size at such a good price. Would buy again. Great service. Arrived promptly.

Really nice conditioner

Great mask for repair and dullness.

Good 👍

It's not heavy and it's very powerful

Good for scalp care

I liked how it takes care of, gives softness and shine to my hair

The material is resistant

Mixed this with other shades in the 7 range. Violet and a blue, it turned out a beautiful ash brown. Would recommend. Just make sure if you’re new to this you don’t just put one shade on your hair I would maybe search up formulas from professionals like I did to get a beautiful result because even if you have to buy multiple bottles you save so much. Like a tone at my salon with Demi permanent would be 110 + tax. But I pay like 20 a bottle here I got 3 bottles so 80 in total then I got the processing solution make sure you get that, I got the smaller one for like less than 30. So I ended up paying the same price as the salon pretty much, but instead of getting ONE tone out of it, that lasts like 2-3 weeks, you get like 4 uses out of it and can experiment with colours. I love this website. This is a beautiful colour.

I always shop here. They have lovely products and prices. Make sure you sign up with them as they have a great rewards program also. This is my favourite store to buy hair / beauty products from. Would recommend! :)

It had blueish pigments. I mixed it with something with red pigments and something with purple pigments to make a beautiful ash brown :) it was good. Make sure you wear gloves.

Good price, this is one of the only websites with the smaller size available and I just wanted to try it out and was pleased.