Wella Color Touch Demi-Permanent Hair Color 3/ Series

Your Shine-Boosting Color Partner

Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.
Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades.

Benefits & Features

• Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine.

• High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional.

• Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment.

• Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility.

• Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out.

• Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users.

What Makes It Stand Out?

• Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress.

• The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair.

• Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing.

• The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours.

Who Is This Product For?

• Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes.

• Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades.

• Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity.

• Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan.

Specifications

• Brand: Wella Professionals
• Product Line: Color Touch Demi-Permanent Colour
• Formula Type: Demi-permanent hair colour, ammonia-free.
• Mixing Ratio: 1 : 2 (colour : emulsion) for standard application.
• Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions.
• Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey.
• Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern.
• Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc.
• Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.