WELLA
Wake-up Call Hydrating Shampoo
$8.99
$20.00
Wella Lifetex Wellness Wake-up Call Hydrating Shampoo 250ml / 8.5 oz
This daily use shampoo is designed to invigorate the senses. Its formula contains natural avocado, which helps to moisturize and hydrate the hair and scalp. This shampoo is perfect for daily use, leaving your hair and scalp feeling refreshed and revitalized.
Features
Formulated for daily use
Livening fragrance to awaken the senses
Hydrating and moisturizing formula
Contains natural avocado for nourishment and healthy hair
Safe for all hair types
Sulfate-free and gentle on the scalp
Made with natural ingredients and free from harsh chemicals
How to use?
Apply to wet hair, massage, rinse and repeat as necessary
WELLA - COLOR CHARM
Color Charm Permanent Cream Toner
$7.99
Wella Color Charm Permanent Cream Toner
Professional Blonde Toning Solution
Achieve beautifully refined blonde results with Wella Color Charm Permanent Cream Toner, a salon-trusted essential designed to neutralize unwanted warmth and enhance blonde tones. With a wide range of toner shades available, this professional formula allows complete control over the final look — from cool and icy to soft and balanced blondes.
Wella Color Charm Permanent Cream Toner is expertly formulated for use on pre-lightened hair to correct brassiness and refine overall tone. This high-performance toner works by depositing precise pigments that counteract yellow and warm undertones, leaving hair looking bright, even, and polished. Known for its consistency and reliability, it’s a staple in salons and a favorite among at-home color enthusiasts.
With many toner options available, this product makes it easy to customize results based on hair level, undertone, and desired finish.
Benefits & Features
Neutralizes yellow and brassy tones
Helps achieve cooler, more balanced blonde results
Permanent cream formula for longer-lasting tone
Smooth, even color application
Professional-quality results at home or in the salon
Works well after bleaching or lightening services
What Makes It Stand Out?
Wide Shade Selection: With many toner shades available, it allows precise customization for every blonde goal.
Salon-Trusted Brand: Wella is a globally respected name in professional hair color.
Reliable Performance: Delivers predictable, consistent toning results every time.
Who Is the Product For?
Anyone with pre-lightened or blonde hair
Those struggling with brassiness or unwanted warmth
Professional hairstylists and colorists
DIY hair color users looking for salon-level toning
Specifications
Brand: Wella
Product Line: Color Charm
Product Type: Permanent Cream Toner
Net Weight: 57 g / 2 oz
Use: Requires developer (sold separately)
Hair Type: Pre-lightened blonde hair
Customize Your Blonde with Confidence
With so many Wella Color Charm Toners to choose from, achieving your perfect blonde has never been easier. Shop now at Cosmetic World and take full control of your hair tone with professional-quality results.
WELLA - KOLESTON PERFECT
Koleston Perfect 2/ Darkest Brown Series Permanent Hair Color
$14.49
Wella Koleston Perfect 2/ Series Permanent Hair Color
Professional Level Care in Every Color
Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy.
Expect pure color. Expect shine. Expect confidence.
Benefits & Features
Ultra-Precise Color Technology for pure, even color results with natural depth and gloss.
Up to 100% Grey Coverage — even the most stubborn strands are no match.
ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.*
Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required.
Dermatologically Tested, vegan, and globally committed to no animal testing.
Up to 85% Naturally Derived Ingredients depending on shade.
Simple 1:1 Mixing Ratio for easy application.
Up to 5 Levels of Lift for versatile color transformations.
What Makes Wella Koleston Perfect Stand Out?
Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time.
Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential).
Who Is This Product For?
Wella Koleston Perfect Permanent Hair Color is perfect for:
Professional hairstylists seeking reliable, consistent, high-performance color results.
Beauty lovers looking for salon-quality vibrancy and grey coverage at home.
Clients with high grey percentages needing full, uniform coverage.
Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one.
Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products.
Specifications
Brand: Wella
Product Type: Permanent Hair Color
Mixing Ratio: 1:1
Lift: Up to 5 levels
Coverage: Up to 100% grey coverage
Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier
Testing: Dermatologically tested
Ethics: Vegan; globally committed to no animal testing
Naturally Derived Ingredients: 80–85% depending on shade
Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.
WELLA
Thermal Protecting Spray
$14.99
Wella Color Preserve Thermal Protecting Spray 250ml / 8.5oz
Say goodbye to dull and damaged hair! Introducing Wella Color Preserve Thermal Protection Spray, the ultimate solution for protecting your hair from the heat of styling tools while preserving its vibrant, luminous shine. Our exclusive less-alcohol formula is infused with a P3 styling complex, UV filters, Pro-vitamin B5, and color-preserving molecules to help keep your color looking fresh and vibrant. Don't let heat damage ruin your hair, try Wella Color Preserve Thermal Protection Spray today!
Features & Benefits
Helps protect hair from heat damage
Preserves the vibrancy and shine of hair color
The formula is gentle on the hair and scalp
UV filters provide additional protection from sun damage
Pro-vitamin B5 nourishes and strengthens hair
Color-preserving molecules help prevent color fading
Directions
Ideal for use prior to blow-drying. Spray evenly on towel-dried hair. Do not rinse. Use ad desired. For optimal results, use the complete. Color Preserve regimen including Shampoo, Conditioner and Deep Treatment.
WELLA
染后护色剂
$8.99
$19.00
Wella 液态护色素染后护理 145g / 5.1oz
Wella 液态护色素染后护理是一款专为染发发质设计的护发解决方案。旨在保持鲜艳的发色，同时防止褪色，这款护理是您护发程序中不可或缺的产品。
功效与特点
深层护理：为染发发质提供深度滋养，保持头发健康亮泽。
护色持久：帮助保持发色的光彩，确保色彩持久鲜艳。
多重活性保护：配方中含有复合成分，保护头发免受阳光、氯气和热造型等环境压力的伤害。
使用简便：洗发后，配合 Liquid Hair Color Preserver Shampoo 使用，轻柔按摩于发丝，停留3-5分钟后冲洗。
最佳效果：建议每周使用，并搭配 Liquid Hair 造型及定型产品，效果更佳。
在竞争激烈的市场中脱颖而出
先进配方：多重活性保护复合成分使本产品独树一帜，全面防护多种环境因素。
效果显著：凭借 Wella 品牌的品质保证，本护理产品带来显著效果，确保您的头发展现最佳状态。
值得信赖的品牌：Wella 是护发领域的领先品牌，专业人士和消费者均信赖其创新产品。
您的解决方案，我们的承诺
无论您是否面临发色暗淡、褪色或环境因素造成的损伤，Wella 液态护色素染后护理都能提供解决方案。其滋养配方恢复染发发质的活力，确保头发保持鲜亮健康。
规格参数
规格：145g / 5.1oz
适用范围：适合所有发质，尤其是染发发质。
这款护理是任何希望保持染发鲜艳度人士的必备品。告别暗淡，迎来光彩照人的秀发，就选 Wella 液态护色素染后护理！
WELLA - COLOR CHARM
Color Charm 5WV 肉桂 1.4盎司
$6.99
威娜色彩魅力持久液体染发剂 5WV 肉桂色
Wella Color Charm 液体染发剂是您实现生动、持久染发变换的首选解决方案。这款经典的永久液体染发剂受到全球专业人士的信赖，确保每次使用都能获得真实的色调效果。凭借其创新的 Liquifuse 技术，这款染发剂深入渗透到发丝中，提供卓越的褪色抵抗力和出色的覆盖力，即使是最顽固的灰发也能轻松应对。
优点和特点
卓越的褪色抗性： 享受持久的、抗褪色的颜色，随着时间的推移保持其鲜艳度。
灰色覆盖： 实现卓越的覆盖，即使在顽固的灰色上，也能达到完美的效果。
可混合色调：与其他62种Wella Color Charm色调混合搭配，释放你的创造力。
经济实惠： 这种发色的混合比例为1:2，不仅有效而且具有成本效益。
简单申请： 快速简便的瓶子应用使上色过程毫不费力。
温和的花香：体验愉悦的着色体验，伴随着淡淡的花香。
与众不同之处
Wella Color Charm因其经过时间考验的配方和先进的Liquifuse技术而在竞争中脱颖而出。与其他染发产品不同，它确保了一致和可预测的效果，使其成为专业人士和爱好者的最爱。其鲜艳的色彩和卓越的褪色抗性使其与众不同，让您轻松实现惊艳、持久的色彩。
照亮你的秀发
无论您是想遮盖白发、刷新当前的颜色，还是想用新色调释放您的创造力，Wella Color Charm 液体染发剂都能提供解决方案。其抗褪色配方确保您的颜色保持鲜艳和真实，带来每次使用的信心和满意。告别暗淡无光的头发，迎接鲜艳、沙龙级的效果。
规格
尺寸： 42 毫升
类型： 永久液体染发剂
使用方法： 将1份Color Charm液体染发剂与2份Color Charm显色剂混合，涂抹于湿发上，静置发展30-45分钟。
今天就用 Wella Color Charm 液体染发剂改变你的发色吧！体验生动、持久的色彩，享受专业级的效果。立即购物，释放你的创造力，充满自信。
WELLA - KOLESTON PERFECT INNOSENSE
Koleston Perfect Innosense 7/18
$6.99
$13.00
Koleston Perfect Innosense 7/18
释放你内心的造型师潜力，使用Wella Koleston Perfect Innosense，这是一款革命性的染发配方，旨在提供鲜艳的色彩表现，同时降低过敏风险*。无论你追求的是优雅的金色、大胆的黑色，还是勇敢的红色，这款多次获奖的永久染发剂都为你开启无限可能。
体验Wella Koleston Perfect Innosense的不同之处，它采用创新分子染料ME+作为传统成分的替代品。这一突破性配方保持了Koleston Perfect一贯的卓越表现和效果，同时最大限度地减少了过敏反应的风险*。
优势与特点
先进配方：Wella Koleston Perfect Innosense采用ME+作为传统染料成分的更安全替代品，提供安心保障而不影响品质。
降低过敏风险：设计旨在降低过敏风险*，适合更广泛的用户群体。
多样色彩范围：从优雅的金色到大胆的黑色及介于两者之间的各种色调，实现任何理想造型的惊艳效果。
全面覆盖：仅需3级提亮即可实现对白发高达100%的覆盖，确保色彩分布均匀一致。
ECARF认证：自豪地展示ECARF标志，Wella Koleston Perfect Innosense成为首个因其覆盖力和提亮能力而获得认证的永久染发产品。
脱颖而出，安全护发
在众多染发选择中，Wella Koleston Perfect Innosense以其独特的鲜艳色彩表现和降低过敏风险的特点脱颖而出。不同于可能对敏感用户构成风险的传统配方，我们的创新配方优先考虑安全性，同时不牺牲效果。使用Wella Koleston Perfect Innosense，你可以自信染发，放心呵护你的秀发。
美丽无妥协
告别在鲜艳发色与敏感肌肤之间的两难选择。Wella Koleston Perfect Innosense提供了桥梁，带来惊艳效果的同时最大限度地减少过敏反应风险*。无论你是专业造型师还是DIY爱好者，我们的先进配方确保你能够无所顾忌地释放创意。
规格
混合比例：将1份KP Innosense与等量的Welloxon Perfect 20倍氧乳（1+1）混合，获得最佳效果。
显色时间：30至35分钟，适合快节奏生活的高效应用。
准备好提升你的染发体验了吗？立即购买Wella Koleston Perfect Innosense，开启鲜艳色彩的无限可能！
WELLA - COLOR TOUCH
彩色触摸/34 57g
$14.49
色彩触摸 /34
使用Wella Professionals Color Touch Pure Naturals半永久染发剂提升您的发色，带来真实、自然的效果。这种创新配方与您现有的发色无缝融合，为您提供快速且低维护的生动色彩变化解决方案。
优点和特点
高光辉煌: 实现令人惊艳的高端时尚效果，散发迷人的光泽。
低维护: 享受几乎看不见的根部再生，实现颜色变化之间的无缝过渡。
鲜艳色彩：体验持久且鲜艳的半永久色彩，效果可持续多达24次洗发。
无氨配方：温和呵护您的头发，这种无氨配方富含角蛋白，增强强度和活力。
Color Touch的独特之处
Wella Color Touch因其致力于提供多维度的染发解决方案而在竞争中脱颖而出，既具多样性又具光泽感。与其他产品不同，Color Touch提供高光泽、自然的效果，而不含氨的刺激，确保您的头发保持健康和活力。
逐一解决发色难题
对于那些寻求灵活性、活力和易于维护的发色解决方案的人来说，Wella Color Touch 是答案。无论您是想刷新当前的色调还是尝试新的色调，这种半永久性染发配方都能提供持久的效果，而无需承诺永久染发处理。告别暗淡的发日，迎接充满活力、自然的秀发。
规格
使用: 仅限专业使用
开发时间:
不加热：20分钟（或在烫发或拉直服务后15分钟）
加热处理：15分钟（或在烫发或拉直服务后10分钟）
混合比例: 1份 Color Touch Cream + 2份 Color Touch Emulsion (1.9% 或 4%)
准备好体验 Wella Color Touch 的辉煌了吗？今天就提升你的发色游戏吧！
WELLA - EIMI
Sugar Lift Voluminous Texture Spray
$18.99
Wella EIMI Sugar Lift Voluminous Texture Spray 150ml / 5.07oz
The EIMI Sugar Lift is your ultimate styling solution for achieving enviable volume and lift in your hair effortlessly. Crafted to perfection, this voluminous texture spray is infused with the goodness of sugar, offering not just a boost in volume but also a luscious shine and a touchable, grippy texture that keeps your hair styled and in place throughout the day.
Benefits & Features
Lift, Shine, and Texture: Experience a remarkable lift, unparalleled shine, and a touchable, grippy texture that enhances your hair's natural beauty.
Sugar Infusion: Enriched with sugar, this styling spray provides nourishment while delivering a long-lasting hold.
Strong Hold Level: With a hold level of 3, rest assured your hairstyle stays intact, allowing you to experiment with various looks.
Versatile Usage: Whether you desire voluminous roots, textured waves, or defined curls, the EIMI Sugar Lift caters to all your styling needs effortlessly.
What Sets It Apart
The EIMI Sugar Lift stands out with its unique formula that combines the power of sugar for nourishment and a strong hold, along with its ability to provide exceptional lift, shine, and texture. Unlike other volumizing sprays, this product doesn't just create volume but also ensures your hairstyle remains manageable and touchably soft.
Elevate Your Hairstyle!
Say goodbye to flat, lifeless hair! With the EIMI Sugar Lift, you can bid farewell to styling woes and embrace voluminous, textured locks that command attention. Whether you're preparing for a night out or simply want to elevate your everyday look, this styling spray is your go-to solution for effortlessly chic hair.
Specifications
Product Name: EIMI Sugar Lift Voluminous Texture Spray
Volume: 150ml / 5.07oz
Hold Level: 3
Ingredients: Enriched with sugar for nourishment and long-lasting hold
Suitable for: All hair types
Directions
Start with damp or dry hair.
Shake the bottle well before use.
Hold the bottle at arm's length and spray evenly throughout your hair.
Scrunch and manipulate your hair to enhance texture.
For added volume, focus on spraying the roots.
Style as desired.
Transform your hair into a work of art with the EIMI Sugar Lift Voluminous Texture Spray. Say hello to voluminous locks, brilliant shine, and touchable texture that lasts all day. Purchase now and experience the difference!
WELLA - EIMI
Pearl Styler 造型凝胶
$15.99
Wella EIMI 珍珠造型啫喱 102g / 3.59oz
使用威娜 EIMI 珍珠造型啫喱，提升您的发型设计。这款发胶精雕细琢，不仅能定型，更是全方位的护发解决方案。无论您追求的是光滑柔顺的造型，还是凌乱蓬松的质感，这款造型啫喱都能满足您的需求。让威娜 EIMI 让您的秀发展现自我。
优点和特点
强力、灵活的定型（定型等级 3）：可靠的定型能力可随着您的动作而弯曲和伸展，让您的发型全天保持完好。
提升质感与层次：告别扁平无生气的秀发。这款啫喱能提升秀发的层次感和立体感，令秀发层次分明、结构分明。
珍珠光泽：呈现光泽的珠光效果，无论您走到哪里都能捕捉光线并吸引众人的目光。
防紫外线：采用专门针对防紫外线伤害的配方，保护您的头发免受太阳有害射线的伤害。
非常适合户外使用：无论您是沐浴阳光还是冒着风雨，这款凝胶都是您户外探险的首选伴侣。
可梳理的质地：享受全天自由重新设计和塑造头发的自由，不会产生任何僵硬或残留物。
提升你的风格
与普通定型啫喱不同，威娜 EIMI 珍珠造型啫喱超越了普通定型啫喱的范畴。它融合了创新科技与优质成分，带来非凡造型效果。凭借其独特的定型、光泽和保护功能，这款啫喱在同类产品中脱颖而出。亲身体验它的非凡之处，将您的造型流程提升到新的高度。
每天拥有惊艳秀发
厌倦了平庸的美发产品，让秀发黯淡无光？别再犹豫了。威娜 EIMI 珍珠造型啫喱，彻底革新您的造型体验。无论您是想对抗毛躁、丰盈秀发，还是只想拥有一丝光泽，这款啫喱都能满足您的需求。威娜 EIMI 让您每天都拥有轻松亮丽的秀发。
规格
尺寸： 102克/3.59盎司
适合人群：拥有露台的房主、企业主（餐厅、酒吧）
使用方法：按压 1-2 下泵头，涂抹于干发上，可使秀发更具质感或蓬松；若要使短发更加蓬松，可将其涂抹于湿发上，然后吹干。
准备好升级你的发型造型了吗？感受威娜 EIMI 珍珠造型啫喱的强大力量，开启无限可能，打造完美秀发。立即选购，开启完美秀发之旅！
WELLA
Biotouch Nutri-care 控制毛躁营养洗发水 250 ml
$7.99
$24.00
Wella Biotouch Nutri-care 控制毛躁营养洗发水 250 毫升 / 8.5 盎司
提升您的护发体验，使用 Wella Biotouch Nutri-Care 控制毛躁营养洗发水。专为浓密且难以打理的头发设计，这款强效洗发水富含维生素原B5和霍霍巴油，助您展现秀发最佳状态。
功效与特点
温和清洁：告别难以打理的头发。这款富含营养的洗发水温和净化，让您的头发焕发清新与活力。
丝滑光泽：体验全新光泽感。我们的配方富含维生素原B5，赋予头发丝般顺滑，每个转动都闪耀光芒。
控量塑形：厌倦了与头发的体积作斗争？我们的控制毛躁营养洗发水确保您的秀发服帖，完美平衡蓬松与易打理。
产品优势
Wella Biotouch Nutri-Care 控制毛躁营养洗发水不仅仅是清洁；它带来改变。以下是它卓越的原因：
维生素原强效配方：富含维生素原B5，这款洗发水不仅清洁，还滋养并强化每一根发丝，赋予健康光彩。
霍霍巴油魔力：添加的霍霍巴油效果显著。这种天然成分深层滋润，确保头发柔软、有弹性且抗毛躁。
专为浓密发质设计：不同于通用型洗发水，我们的配方专为浓密且难以打理的发质量身打造，满足您的独特需求，效果显著。
使用说明
取适量于湿发上，均匀涂抹。轻柔按摩至起泡。彻底冲洗，如有需要可重复使用。也有更大规格：1500 毫升 / 51 盎司
WELLA
色彩保护泡沫面膜
$9.99
威娜 色彩保护泡沫面膜 48克 / 1.7盎司
介绍 Wella 色彩保护泡沫面膜 - 您在沙龙染发服务中的完美最后一步，或在家中维护您发色的理想选择。这款独特的冲洗式护理专为锁住您的发色而设计，通过关闭毛鳞片并密封色素来保护其不褪色。除了保护您的颜色，Wella 色彩保护泡沫面膜还为染发后的头发提供强效滋养，并锁住水分，使您的秀发看起来健康而充满活力。那么，为什么还要等待呢？今天就试试 Wella 色彩保护泡沫面膜，让您的发色保持新鲜和充满活力。
特点和优势
沙龙染发服务的最后一步或在家进行染发维护
通过关闭毛鳞片并封闭色素来锁定发色
保护颜色不褪色
为染发发质提供深层护理
锁住水分，使头发健康而充满活力
路线
洗发后使用，摇匀。倒置持有，取出高尔夫球大小的量到手中。按摩到头发上，静置3-5分钟。彻底冲洗。每周使用一次或根据需要使用。
WELLA - KOLESTON PERFECT
Koleston Perfect 0/ Special Mixes Series Permanent Hair Color
$14.49
Wella Koleston Perfect 0/ Series Permanent Hair Color
Professional Level Care in Every Color
Wella Koleston Perfect Permanent Hair Color brings salon-quality results straight to your chair with ultra-precise, rich, and balanced pigments—crafted with the same commitment to hair health you’d expect from a premium shampoo. Designed with breakthrough ME+ dye technology, this formula delivers long-lasting vibrancy while helping reduce the risk of developing a new hair color allergy.
Expect pure color. Expect shine. Expect confidence.
Benefits & Features
Ultra-Precise Color Technology for pure, even color results with natural depth and gloss.
Up to 100% Grey Coverage — even the most stubborn strands are no match.
ME+ Dye Technology helps reduce the risk of developing a new allergy to hair color.*
Formulated with Metal Purifier to prevent metal-induced hair damage and improve color consistency—no pre-treatment required.
Dermatologically Tested, vegan, and globally committed to no animal testing.
Up to 85% Naturally Derived Ingredients depending on shade.
Simple 1:1 Mixing Ratio for easy application.
Up to 5 Levels of Lift for versatile color transformations.
What Makes Wella Koleston Perfect Stand Out?
Wella Koleston Perfect doesn’t just color—it protects, purifies, and elevates your hair. While traditional professional color lines may struggle with metals, fading, or uneven results, Koleston Perfect integrates Metal Purifier Technology, helping neutralize the everyday metal buildup found in water. The result? More predictable color, healthier-looking hair, and improved shine—every time.
Plus, with ME+ technology, Wella tackles one of the biggest concerns in hair color today: allergy risk. This advanced formula helps dramatically reduce the likelihood of developing a new allergy to hair colorants (though safety testing is still essential).
Who Is This Product For?
Wella Koleston Perfect Permanent Hair Color is perfect for:
Professional hairstylists seeking reliable, consistent, high-performance color results.
Beauty lovers looking for salon-quality vibrancy and grey coverage at home.
Clients with high grey percentages needing full, uniform coverage.
Those seeking enriched color care that performs like a nourishing shampoo and color treatment in one.
Anyone prioritizing ingredient quality, vegan formulations, and dermatologically tested products.
Specifications
Brand: Wella
Product Type: Permanent Hair Color
Mixing Ratio: 1:1
Lift: Up to 5 levels
Coverage: Up to 100% grey coverage
Technology: ME+ Dye Technology, Ultra-Precision Color, Metal Purifier
Testing: Dermatologically tested
Ethics: Vegan; globally committed to no animal testing
Naturally Derived Ingredients: 80–85% depending on shade
Ready to create stunning, salon-grade color with confidence?Bring Wella Koleston Perfect Permanent Hair Color home from Cosmetic World today and give your hair the care—and color—it deserves.
WELLA - COLOR TOUCH
Color Touch 0/ Special Mix Series Demi-Permanent Hair Color
$14.49
Wella Color Touch 0/ Series Demi-Permanent Hair Color
Your Shine-Boosting Color Partner
Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades.
Benefits & Features
Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine.
High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional.
Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment.
Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility.
Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out.
Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users.
What Makes It Stand Out?
Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress.
The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair.
Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing.
The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours.
Who Is This Product For?
Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes.
Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades.
Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity.
Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan.
Specifications
Brand: Wella Professionals
Product Line: Color Touch Demi-Permanent Colour
Formula Type: Demi-permanent hair colour, ammonia-free.
Mixing Ratio: 1 : 2 (colour : emulsion) for standard application.
Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions.
Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey.
Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern.
Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc.
Packaging: Typically professional-size (2 oz / ~60 ml) tube for salons/advanced users.
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