Paul Mitchell the Demi is the perfect fushion of shine, condition and coverage. This demi-permanent no-ammonia formula conditions hair while colouring to provide incredibly rich results with exceptional shine.

Exceptional ShineThe Demi conditions hair while it colours, providing incredibly rich results with exceptional shine.

Gentle Conditioning Formula Deposit-only, no-ammonia colour is exceedingly gentle and offers outstanding condition.

Perfect Gel Consistency Liquid colour mixes to a perfect gel consistency that’s ideal for both bottle and brush application.

Long-Lasting Rich, vibrant colour lasts 4 to 6 weeks.

Intermixable Shades Including Clear for unlimited customisation and more varied shade options with depth and/or translucency.

Features

Offers trendy and wearable color for salon guests with tonality lasting up to 4-6 weeks.
No-ammonia, demi-permanent gloss that conditions and adds shine while it colours.
Intermix with Clear to achieve more translucent results.*
Use for a 5-minute service or process up to 20 minutes on dry or towel-dried hair, depending on desired depth.
*Muted Metallics may not be intermixed with each other or any The Demi blended shades.