I used this for my roots, I have black hair and it was my first time bleaching my own hair so I chose a 20 volume so it would not lift that faster. This works perfectly. I will buy it again

I've attempted to use other 20vol developers when lightening my hair before and it never gets me to a light enough yellow - only orange. I used this developer with the BlondMe Advanced Neutralization Premium Lightener 9+ Powder and it worked so well! Got me to the pale yellow to be able to tone to my desired colour. And did not leave my hair feeling dry and fried. I'm so happy to be able to bleach my hair with less damage. Would recommend, and will continue using this duo together!

This is my favorite lighter

I littered the hair color that fits me with a new developer. I've never used and the consistency of it and the way I was able to combine colors and with the cream and the developer it was like a smoothie and my hair looks so beautiful. I want to take a picture to put it on here if I had money to spend, I would be getting stuff from cosmetic world all the time. 😞

I used Schwarzkopf for my blonde with great results, but tried to switch to a Sally brand for the ease of local purchasing. Mistake! The so-called comparable Sally products left my hair with a neon-orange sheen and really dried my hair out, a lot. They also turned my scalp red for a day, which wasn't painful, but obviously very irritated. Switched back to Schwarzkopf, and not only am I icy-white, it was significantly more gentle on my hair and no irritation to my scalp .