Redken Shades ALK Liquid-Cream Alkaline Demi-Permanent Hair Color Meet Redken Shades ALK Liquid-Cream Alkaline Demi-Permanent Hair Color—a next-gen liquid-cream demi that gives you the power of a true color service with the care and shine of a gloss. It’s designed to deliver up to 75% gray blending/coverage, up to 1 level of lift, and up to 8 weeks of vibrancy, while leaving hair looking healthier, shinier, and more hydrated after one service. And because we’re targeting real-life results (not just “fresh-out-of-the-bowl” color), Shades ALK is especially satisfying when you maintain it with a color-safe shampoo (bonus points for sulfate-free) to help keep tone true and shine high between services. Benefits & Features Ammonia-free formula for a more comfortable color experience. Up to 75% gray coverage/blending for a natural-looking dimension. Up to 8 weeks of vibrancy for longer-lasting tone and richness. Up to 1 level of lift for subtle brightening while depositing. Gloss-like shine + softness (clients notice; your shampoo aisle will get less blame). 50 intermixable shades to customize like a pro. Formulated without extras many stylists try to avoid: no fragrance, no silicones, no parabens (and more). What Makes Redken Shades ALK Stand Out? Alkaline demi system + liquid-cream texture: great for controlled saturation and even deposit, especially when you want results that look “colored” (not just “toned”). Hydro-Magnetic Complex (14%): built to support that hydrated, glossy finish—so color looks expensive even after multiple shampoos. One universal developer (10 volume): simplifies your backbar and helps keep services consistent. Who Is Redken Shades ALK Hair Color For? Hairstylists & salon pros who want demi results that perform like a color service: gray blending, refreshes, tonal shifts, and shine upgrades. Color clients who want commitment without “forever”: ideal for tonal changes, brunette richness, neutralizing warmth, or adding dimension. Anyone serious about longevity: pair it with a color-safe shampoo and a lightweight conditioner to help reduce fade and keep the finish glossy. Specifications Type: Liquid-cream alkaline demi-permanent hair color Size: Commonly sold as 60 ml / ~2.1 oz tubes (shade-dependent listings) Gray coverage: Up to 75% Lift: Up to 1 level Longevity: Up to 8 weeks Developer: Use Redken Pro-Oxide Cream Developer (max 10-volume / 3%) Mixing ratio: 1 oz color + 1.5 oz developer (shade/service dependent—follow professional directions) Processing time: 20 minutes at room temperature Directions Professional use recommended. Always do a patch test and wear gloves. Mix: Combine Shades ALK with 10-volume (3%) developer at 1:1.5 (color : developer) in a non-metal bowl. Apply: On dry hair, section and apply evenly (start where you need the most coverage/toning). Process: Leave on for about 20 minutes at room temperature. Rinse & Care: Emulsify with water, rinse well, then wash with a color-safe shampoo and condition. For best longevity, use a color-safe shampoo and avoid very hot water. Ready for richer tone and shinier hair? Add Redken Shades ALK Liquid-Cream Alkaline Demi-Permanent Hair Color to your cart today—then keep that fresh color looking salon-new with a color-safe shampoo in your routine (because fading is rude).
