Inside this Article
- What Is Redken? A Quick Backstory
- Why Redken Works
- Protein + Moisture + Acidic pH
- RCT Protein Complex
- pH balancing + Bond Support
- Toning Pigments for Blondes and Brunettes
- A Quick Note On Arginine & Chemical Damage
- Is Redken Good for Your Hair Type?
- Fine Hair / Oily Scalp
- Thick, Coarse, Dry Hair
- Curly, Coily, Textured Hair
- Color-Treated Hair
- Blonde Hair (Brassiness + Breakage)
- Damaged, Bleached, or Heat-Stressed Hair
- Men’s Hair + Simple Daily Routine
- Pros: Why People Love Redken
- Cons: The Most Common Complaints
- “Is Redken Shampoo Bad?” Debunking the ‘Garbage’ Claims
- How to Choose the Right Redken Line
- How to Use Redken So It Actually Works
- Shampoo Frequency (By Scalp Type)
- Double Cleanse + Conditioner Placement
- Clarifying When Needed
- Rotate Strength + Moisture
- Patch Testing Sensitive Scalps
- Authenticity Matters: Real vs. Fake Redken
- Product Recommendations
- Best For Damaged Hair + Bond Repair
- Best For Dry Hair
- Best For Color-Treated Hair
- Best For Blondes (Brass + Tone)
- Best For Frizz/Humidity
- Best For Buildup/Clarifying
- Best For Men’s Simple Routine
- Pro Colors
- Who Should Be Cautious With Redken?
- Summary
- Frequently Asked Questions
What Is Redken? A Quick Backstory
Redken built its reputation on being science-driven 🔬, more “hair chemistry lab” than “trendy botanical vibes” 🌿. I actually appreciate this about the brand. Instead of chasing every new ingredient trend, their formulas usually focus on balancing protein, moisture, and acidic pH ⚖️, because healthy hair really comes down to structure and balance.
Who founded it + who owns it today
Redken was founded in 1960 by actress Paula Kent and hairstylist Jheri Redding 🎬✂️. From the beginning, the brand leaned heavily into education and science 🧪, which shaped its professional identity.
In 1993, Redken was acquired by L'Oréal, and today it operates under the L’Oréal Professional umbrella.
Why does that matter? Because it explains why Redken tends to be:
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Consistent 🔄
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System-based (shampoo + conditioner + treatment designed to work together) 🧴
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Focused on results over trends 🎯
In my opinion, that “results first” approach is exactly why some people love it ❤️ and why others misunderstand it 🤔.
Why Redken Works
Protein + Moisture + Acidic pH
If I had to summarize Redken’s philosophy in one line, it would be this:
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Protein = support and strength 💪 (especially for damaged hair)
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Moisture = softness and flexibility 💧 (so hair does not snap like dry spaghetti 🍝)
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Acidic pH = smoother cuticle, more shine ✨, less frizz, and better color retention 🎨
Redken openly describes this “protein + moisture + acidic pH” approach as foundational to the brand. And honestly, when you think about how hair behaves chemically, that balance makes sense 🔬.
RCT Protein Complex
One of Redken’s most recognized technologies is the RCT Protein Complex, designed to target the hair at the root, core, and tip 🎯.
I like this idea because your ends usually need far more reinforcement than your roots✂️. Treating the whole strand the same way does not always make sense 🤔.
Redken highlights this RCT complex in several popular lines, including:
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All Soft 🧴
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Extreme ⚡
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Color Extend Magnetics 🎨
pH balancing + Bond Support
If your hair is colored, bleached, or frequently heat-styled, pH and internal bonds become much more important 🔥🎨.
For example, the Acidic Bonding Concentrate system is marketed as:
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Sulfate-free 🚫
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pH balancing ⚖️
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Protective against damage from coloring, styling, and hard water 💧
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Powered by citric acid to help reinforce weakened bonds 💪
That is a lot of “repair language,” but in simple terms, it is designed to help hair feel smoother, break less, and look healthier over time 🌟. From what I have seen, consistency with systems like this matters more than a single wash ⏳.
Toning Pigments for Blondes and Brunettes
Redken is also strong when it comes to tone control, which is essential if you are trying to prevent brassiness 🎨✨.
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Color Extend Blondage uses purple pigments + citric acid for blondes🍋.
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Color Extend Brownlights is formulated to neutralize orange tones in brunettes🧡.
If tone maintenance is your main concern, these targeted pigment systems can make a noticeable difference 🌟.
A Quick Note On Arginine & Chemical Damage
Redken formulas often include amino acids like arginine, usually connected to strengthening claims.
Interestingly, a 2004 study in the Journal of Cosmetic Science 📚 found that arginine showed protective effects 🛡️ during oxidative coloring and bleaching processes when used within the coloring system itself. That is not the same as saying “arginine in shampoo repairs everything,” but it does support the broader conversation around arginine and oxidative damage.
Overall, in my opinion, Redken’s science-based positioning is not just marketing language; it is rooted in how hair chemistry actually works 🔬.
Is Redken Good for Your Hair Type?
This is where the magic or the disappointment usually happens. The brand is not the issue most of the time. The match is 🎯.
Fine Hair / Oily Scalp
Fine hair usually does best with:
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Lighter conditioning 🌬️
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Careful root application 🌱
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A routine that does not coat or weigh it down ⚖️
If you use a very rich, moisture-heavy line on fine hair, it can quickly feel flat or greasy. I see this mistake often. 🙃
A simple fix? Use a clarifying shampoo occasionally 🧴 and keep conditioner away from the scalp. 🚫🧴
Thick, Coarse, Dry Hair
This is where Redken often performs really well. Thicker hair usually responds beautifully to:
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Richer conditioning 🧴
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Smoothing ingredients 🧪
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Extra slip and softness 🕊️
Moisture-focused routines with something like the Redken All Soft Shampoo & Conditioner tend to work best here. 💧
Curly, Coily, Textured Hair
Curls typically need a balance of:
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Moisture + slip 💧
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Gentle cleansing 🧼
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Some strengthening (but not too much protein) 💪
If your curls start feeling crunchy or stiff after a strengthening routine, that is usually a sign to ease up on protein and lean more into hydration 💦.
Color-Treated Hair
Color-treated hair needs:
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Gentle cleansing (often sulfate-free) 🧴
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Cuticle support (pH really matters here) ⚖️
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Consistent conditioning 💆
Redken offers multiple color-support systems, including Color Extend Magnetics and other Color Extend options designed to help preserve tone and shine ✨.
Blonde Hair (Brassiness + Breakage)
Blonde hair is honestly hair on “hard mode.” Bleach, toner, and heat styling often lead to:
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High porosity 💨
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Dryness 🥀
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Breakage 💔
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Brassiness returning 🟠
Purple shampoo helps with tone, but blonde hair also needs softness and structural support 🧴✨.
Options in Redken’s blonde-focused range include:
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Color Extend Blondage (tone control) 💜
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Blondage High Bright (brightness + buildup concerns) 🌟
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Blonde Idol (pH-balanced, sulfate-free positioning) ⚖️
Damaged, Bleached, or Heat-Stressed Hair
If your hair feels rough, snaps easily, or resembles straw, this is where Redken’s bonding and repair-focused systems usually make the most sense 🛠️.
Consistency is key here 🔑. One wash rarely changes everything.
Men’s Hair + Simple Daily Routine
If someone wants a clean, straightforward, low-maintenance routine, the Brews line is designed specifically for that purpose. It is simple, functional, and easy to use daily. 🍺
Pros: Why People Love Redken
Here’s what Redken usually nails when you pick the right line for your hair:
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Salon-grade performance: Hair often feels softer, smoother, and more manageable than with standard shampoos.💇
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Targeted ranges: Options for specific concerns like damage, tone, frizz, color care, or bonding.🎯
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Consistency: Once you find your match, results are usually reliable.🔄
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Chemical service-friendly: Great for color-treated or damaged hair thanks to pH and bond support.🧪
In my experience, these are the reasons Redken fans stick with the brand.
Cons: The Most Common Complaints
Even great brands have downsides. Here’s what I see most often with Redken:
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Buildup/heaviness: Fine hair, low-porosity hair, or heavy product users may notice buildup over time. Usually it’s product layering, not the brand itself. Clarifying occasionally helps. 🧴
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Protein overload: Too much protein can make hair feel stiff, rough, or more prone to snapping. If that happens, switch to moisture-focused products for a while. 💪
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Fragrance sensitivity: Many Redken products have that classic salon scent. If you’re sensitive, patch test and start slowly. 👃
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Price and expectations: Pro-level haircare costs more, and results take time. Two washes won’t solve everything; think in weeks, not days.⏳
In my opinion, most of these “cons” are easy to manage once you know your hair type and routine.
“Is Redken Shampoo Bad?” Debunking the ‘Garbage’ Claims
When people call Redken “trash,” it’s usually one of these situations:
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They picked the wrong line for their hair type 🎯
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Applied rich conditioner too close to the roots🚫
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Never clarified, so hair feels coated 🧴
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Overdid protein⚠️
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Bought from questionable sellers 🛒
That last one is especially important. Redken strictly warns that genuine products are sold only through authorized salons, spas, and retailers' websites 🏪. Diverted products can be counterfeit, diluted, old, or expired, and may not perform as expected 🚫.
So if someone bought a “too good to be true” deal online and it didn’t work, it might not be a fair test of the brand at all🛑.
How to Choose the Right Redken Line
The 60-Second Self-Check
Ask yourself:
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Is my hair virgin or chemically treated? 🧬
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Do I struggle with dryness, breakage, frizz, brass, or flatness?💔
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Does my hair get oily in 24 hours, or can I go 4 days?🛢️
That’s your basic hair profile. Once you know it, you can match it to a Redken line. 🎯
Quick Match Guide
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Dry, brittle, coarse → moisture-focused 💧
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Damaged/bleached/snapping → bonding + strengthening💪
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Color-treated → color care + pH support 🎨
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Blonde / highlighted → toning + repair 💜
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Frizz / humidity → smoothing + heat protection 🌬️
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Buildup / hard water feeling → clarifying, then condition 🧼
In my opinion, spending a minute figuring out your hair profile will save you a lot of trial and error. ⏳🎯
How to Use Redken So It Actually Works
Shampoo Frequency (By Scalp Type)
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Oily scalp: washing more often is fine💦
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Dry scalp/curls: wash less frequently, focus on conditioning🌀
Double Cleanse + Conditioner Placement
If you use dry shampoo, oils, or heavy stylers:
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First shampoo → remove product 🧼
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Second shampoo → cleanse the scalp properly 🧖
Conditioner usually goes mid-length to ends unless the product says otherwise. 💆
Clarifying When Needed
If hair feels dull, heavy, or waxy, clarify 1–2x/month 🧴.
A classic choice:
Redken Hair Cleansing Cream Clarifying Shampoo
🧼.
Rotate Strength + Moisture
Especially for color or bleached hair:
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2–3 washes focused on moisture 💧
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1 wash focused on repair/strength 💪
Your hair will tell you what it needs; listen to it 👂.
Patch Testing Sensitive Scalps
If your scalp is prone to irritation, introduce new products slowly and test first 🧪.
This method might feel a bit more detailed than a quick wash, but in my experience, it’s what makes Redken actually deliver on its promises ✨.
Authenticity Matters: Real vs. Fake Redken
“Diversion” happens when professional products are sold through channels Redken didn’t authorize.🚫
Redken warns that diverted products may be counterfeit, diluted, or expired, and their authenticity and performance can’t be guaranteed outside authorized channels 🔍.
How to reduce your risk
A few common-sense rules:
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Avoid deals that are way cheaper than usual 💸
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Watch for odd packaging, spelling errors, or broken seals 📦
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Buy from reputable sellers ✅
Even the BBB advises the same: be cautious of “too good to be true” pricing and stick to trusted sources. 🛡️
Where To Buy
If you’re in Canada, the USA, or the EU, Cosmetic World in Toronto is a long-running pro-beauty retailer (since 1973). We have a brick-and-mortar store and offer online shopping, a reliable place to get authentic Redken products ✅.
Product Recommendations
Here are some practical picks depending on your hair needs:
Best For Damaged Hair + Bond Repair
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Redken Acidic Bonding Concentrate Shampoo + Conditioner 🧴
Sulfate-free, pH-balancing, with citric acid to reinforce weakened bonds, ideal for hair damaged by color, heat, or chemical services 🧪. -
Redken Acidic Bonding Concentrate Leave-In Treatment
Adds repair and softness without weighing hair down 🕊️. -
Redken Acidic Bonding Concentrate 5-Min Liquid Mask ⏱️
Quick, intensive conditioning for processed hair when you need fast results 🚀.
Best For Dry Hair
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Redken All Soft Shampoo 🧴
Thanks to its argan oil-enriched moisture complex, it softens and smooths dry hair 💧 -
Redken All Soft Conditioner 💆
Deeply hydrates dry hair without added heaviness 🕊️
Best For Color-Treated Hair
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Redken Color Extend Magnetics Sulfate-Free Shampoo ✨
Gentle, pH-balanced cleanse designed for color protection. 🛡️ -
Redken Color Extend Shampoo 💧
Features Redken’s Interlock Protein Network + UV filters for color maintenance. 🌞
Best For Blondes (Brass + Tone)
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Redken Color Extend Blondage Shampoo
Purple toning to neutralize brassiness. 💜 -
Redken Color Extend Blondage Conditioner
Pairs with the shampoo for added violet pigment + citric acid support.🍋 -
Redken Blondage High Bright Shampoo + Conditioner
Targets dullness from buildup/pollution for extra brightness. 🧼 -
Redken Blonde Idol Shampoo
pH-balanced, sulfate-free option for natural or color-treated blondes. ⚖️
Best For Frizz/Humidity
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Redken Frizz Dismiss Rebel Tame Cream 🌀
Smooths hair and protects against heat up to 450°F / 230°C, great if you blow-dry or flat iron.
Best For Buildup/Clarifying
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Redken Hair Cleansing Cream Clarifying Shampoo ✨
Removes residue from silicones, dry shampoo, and heavy styling products.
Best For Men’s Simple Routine
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Redken Brews Daily Shampoo 🧴
Straightforward daily cleanse for low-maintenance routines. 🧼
Pro Colors
For stylists or confident DIYers; ✂️
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Color Fusion (permanent color) 🔥
All of these are available through Cosmetic World, ensuring you’re getting authentic Redken products ✅.
Who Should Be Cautious With Redken?
Redken can work for most hair types, but be selective if you are:
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Very fragrance-sensitive → patch test and introduce slowly 🧪
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Protein-sensitive → avoid using strengthening lines every wash 🚫
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Very fine/low-density hair → skip heavy masks too often and clarify occasionally 🧼
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Strict “clean only” shoppers → Redken focuses on performance first, not purely natural ingredients ⚗️
In my opinion, being aware of these points helps you get the benefits without surprises 🎯.
Summary
In most cases, Redken is good for your hair if you treat it like a prescription, not a lottery ticket. Its reputation comes from targeted systems built around protein, moisture, and acidic pH, with technologies like the RCT Protein Complex and pH-balanced bonding care. It’s not one-size-fits-all, so the key is to choose the right line for your hair type and concern, use it consistently, clarify when needed, and buy from reputable sources (diverted or counterfeit products are a real issue). If you’re unsure where to start, pick one concern: damage, dryness, brass, or frizz. Select the matching Redken system, and give it a couple of weeks; your hair will tell you the truth.
Frequently Asked Questions
Is Redken safe for daily use?
Yes, as long as you pick a gentle formula that suits your scalp and hair type. Oily scalps can handle lighter shampoos daily, while dry or curly hair usually does better washing less often.
Is Redken good for color-treated hair?
Absolutely. Lines like Color Extend and Color Extend Magnetics help reduce fading and keep color-treated hair healthy.
Can Redken help with damaged or bleached hair?
Yes, especially bond- and pH-focused options like Acidic Bonding Concentrate, which support repair, strength, and overall conditioning.
Why does Redken make my hair feel greasy or heavy?
Usually because of too-rich conditioner, applying near the roots, not clarifying, or using a line that doesn’t match fine/low-porosity hair.
How do I know if my Redken product is real?
Redken warns that genuine products are sold only through authorized salons, spas, or retailers. Suspiciously cheap deals or “off” packaging are red flags.