L'Oreal Diarichesse

Step into the realm of premium hair color with L'Oreal DIA Richesse, a cutting-edge solution crafted exclusively for professional use. Elevate your salon experience and impress clients with the brilliance and radiance of L'Oreal's advanced formula. DIA Richesse ammonia-free color range offers an extensive selection of rich shades that cater to diverse styles and hair types. With even coverage, lasting vibrancy, and gentle care for hair, L'Oreal DIA Richesse empowers stylists to create stunning transformations and redefine the standard of excellence in hair coloring. Discover the art of true color mastery with L'Oreal DIA Richesse, the preferred choice for discerning professionals worldwide.

• Supreme Color Depth: Elevate your artistry with a wide range of shades, delivering unparalleled depth and richness to your clients' hair.
• Flawless Coverage: Say goodbye to color imperfections as DIA Richesse provides seamless, full coverage for all your clients' color needs.
• Gentle Ammonia-Free Formula: Show your clients that you care about their hair's health, as DIA Richesse respects and nourishes each strand.
• Enduring Brilliance: Impress your clients with long-lasting color brilliance, ensuring their confidence shines through every day.
• Nourishing Haircare: Infused with caring ingredients, DIA Richesse pampers your clients' hair, leaving it soft, silky, and radiant.
• Versatility at Its Best: From subtle enhancements to dramatic transformations, L'Oreal DIA Richesse empowers you to craft bespoke looks for every client.
• Professional-Grade Results: Exceed your clients' expectations with salon-quality color that showcases your expertise and artistry.
• Smooth and Precise Application: DIA Richesse's user-friendly formula ensures effortless application, providing a seamless, professional finish.
• Fade-Resistant Brilliance: Guarantee your clients' color investments with fade-resistant results that keep their hair looking fresh and vibrant.
• Boost of Client Confidence: As your clients admire their stunning, radiant hair, they'll experience a newfound level of confidence and beauty.

To achieve the best results with L'Oreal Professionnel DIA Richesse, follow these step-by-step instructions:

• Preparation: Before starting, make sure to wear gloves to protect your hands. Additionally, use the DIActivateur Developers (the 6-vol. DIActivateur Developer, the 9-vol. DIActivateur Developer, or the 15-vol DIActivateur Developer, check out how to choose right DIActivateur or see image below) exclusively, according to the desired intensity and coverage. Prepare the color mixture in a non-metallic bowl by combining 50ml of cream diarichesse with 75ml of diactivateur (the proportions should be 1 part cream diarichesse to 1.5 parts diactivateur). You can reduce the quantities while maintaining the same proportions.
• First Application: Apply the color mixture on dry, unwashed hair, using a brush. Ensure even coverage by applying it to the roots, lengths, and tips. Allow the color to develop for 20 minutes.
• Emulsify and Rinse: After the 20-minute pause, emulsify the color carefully, making sure it is thoroughly mixed with water. Rinse the hair thoroughly.
• Shampoo and Post-Color Treatment: Finish the process by shampooing the hair and applying a post-color treatment to maintain the color and ensure hair health.
• Subsequent Applications: For touch-ups or subsequent applications, focus on the roots and let the color develop for 15 minutes. After that, extend the color to the lengths and tips and leave it on for an additional 5 minutes.
• Color Maintenance: As the color holds well, you can simply emulsify and rinse without the need for a full application.

Important: The coloring may cause an allergic reaction, allergy test skin perform essential 48 hours before.

PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.