Demi-Permanent

Joico Lumishine Demi-Permanent Liquid Color 60ml Joico Lumishine Demi-Permanent Liquid Color is a professional-grade hair color solution designed to deliver rich, vibrant, and healthy-looking results without the commitment of permanent dye. Powered by Joico’s breakthrough ArgiPlex™ Technology, this liquid formula not only deposits tone and shine but also repairs and conditions the hair with every use. Perfect for toning, refreshing faded lengths, or blending gray hair, Joico Lumishine Demi-Permanent Liquid Color offers up to 2X the shine and nourishment your hair craves. Its gentle ammonia-free formula is ideal for all hair types, especially those seeking a glossy, damage-free refresh that fades beautifully over time. Benefits & Features 2X the Shine: Achieve reflective, glass-like shine that enhances hair’s natural vibrancy. Strengthens and Protects: Rebuilds hair from within thanks to Joico’s exclusive ArgiPlex™ Technology. Versatile Application: Ideal for color refreshing, toning highlights, lowlights, and gray blending. Long-Lasting Results: Gently fades over time without harsh lines or brassy undertones. Zero Ammonia: Delivers deep color while remaining gentle on the scalp and strands. What Makes It Stand Out? Unlike traditional demi-permanent formulas that often prioritize pigment over hair health, Joico Lumishine is designed to do both. With ArgiPlex™ Technology, it replenishes lost arginine, seals the cuticle, and boosts hair’s resilience. The result? Not just color that looks good, but hair that feels good—healthier, shinier, and softer after every treatment. Plus, the liquid formula allows for precise, drip-free application, making it a dream to use whether you’re a seasoned stylist or a salon-savvy homeowner looking to touch up color between appointments. Got Dull, Faded Hair Color? Brassiness creeping into your highlights? Want to blend away grays without looking like you’re trying too hard? Joico Lumishine Demi-Permanent Liquid Color gives you the control and confidence to refresh your look without damaging your strands or breaking the bank. It’s perfect for maintaining tone between full color services, reviving dry ends, or experimenting with rich, dimensional hues—without the pressure of permanent dye. It’s like a smart upgrade to your usual color routine. Specifications Brand: Joico Product Name: Lumishine Demi-Permanent Liquid Color Size: 60ml / 2 fl. oz Formulation: Liquid, Ammonia-Free Technology: ArgiPlex™ Usage: Professional or at-home application Recommended For: Toning pre-lightened hair Refreshing faded color Gray blending (up to 70%) Enhancing shine and manageability Don’t let dull, lifeless hair drag down your day. With Joico Lumishine Demi-Permanent Liquid Color, you can refresh, tone, and strengthen your hair—all in one simple step. Whether you're a DIY haircare pro or running a busy salon or spa, this liquid color delivers professional-quality results without the stress. Click “Add to Cart” now and experience the Joico shine difference for yourself. Your hair will thank you—and your mirror will too.

Redken Brews Color Camo 60ml / 2oz 5 Min. Custom Gray Camouflage Redken Color Camo is the ultimate gray blending solution for men, offering subtle, natural-looking results in just 5 to 10 minutes. Designed for professional use, this ammonia-free, demi-permanent hair color delivers a soft grow-out with no harsh lines. With 10 shades available across ash and natural color families, Color Camo is perfect for quick touch-ups or complete gray coverage. Redken Brews Color Camo mixes with Redken Pro-Oxide 10 Vol/3% Cream Developer at a 1:1 ratio (developer is available separately). Benefits & Features Ammonia-free liquid formula for gentle application Demi-permanent results with soft, natural fade Blends and camouflages gray hairs seamlessly Available in 6 natural-looking shades from ash and natural families Quick 5-minute processing for subtle blending 10-minute processing for deeper coverage with darker shades Soft, natural grow-out with no visible regrowth lines New packaging, same trusted formula What Makes It Stand Out?  Redken Color Camo stands apart with its quick application time and natural results. Unlike competitors, it offers two distinct timing options for customized results—5 minutes for subtle blending or 10 minutes for full coverage. The ammonia-free formula ensures less scalp irritation and a comfortable experience for clients. Additionally, Redken's trusted professional reputation and easy-to-use liquid formula make it a salon favorite. Tired Of Gray Hair Making You Look Older?  Redken Color Camo is your fast and reliable solution. It delivers youthful, natural-looking hair color with a quick, 5-minute processing time for subtle coverage. For deeper results, 10 minutes is all you need. Plus, it grows out naturally without the dreaded harsh regrowth line. It's low-maintenance, fast, and effective—because no one should spend hours covering grays. Specifications Size: 60ml/2 oz Type: Ammonia-free, demi-permanent liquid hair color Shades: 10 shades (Ash and Natural families) Processing Time: 5 minutes (gray blending), 10 minutes (deeper coverage) Application: Professional use only Packaging: Updated packaging with the same formula Check out the Redken Brews Color Camo Color Chart here Don’t wait to turn back the clock on your hair. Order your Redken Color Camo today and enjoy salon-quality results from the comfort of your chair. Buy now and say hello to natural, younger-looking hair in just 10 minutes!

Joico Lumishine DD Dimensional Deposit Demi-Permanent Crème Color The Joico Lumishine Demi-Permanent Creme Color (Dimensional Deposit) is the go-to solution for rich, vibrant hair color that lasts. Whether you're looking to refresh faded tones, add depth, or create a seamless transition between highlights and base color, this professional-grade hair color delivers. Formulated with Joico’s exclusive Argiplex Technology, it restores essential proteins and locks in moisture, leaving hair with unparalleled shine and smoothness. Perfect for hairstylists and salon professionals, the Lumishine Demi-Permanent Creme Color offers a gentle, ammonia-free formula that ensures even color distribution and minimizes hair damage. Expect a luxurious, long-lasting color payoff that enhances natural hues while adding luminous dimension. Benefits & Features No Ammonia, No Worries – A gentle, non-damaging formula for healthy, luscious hair. Advanced Argiplex Technology – Strengthens and protects hair while delivering vibrant color. Color That Lasts – Enjoy up to 30 washes of stunning, fade-resistant color. Brilliant Shine – Leaves hair looking healthier, shinier, and salon-fresh. Multi-Dimensional Depth – Enhances natural highlights for a rich, luxurious look. Versatile & Professional-Grade – Ideal for grey blending, toning, or color refreshes. Trusted by Stylists – Consistently delivers predictable, salon-quality results. What Sets It Apart from the Rest? Unlike many demi-permanent hair colors on the market, Joico Lumishine Demi-Permanent Creme Color is formulated with salon-grade ingredients that nourish and strengthen the hair while depositing vibrant color. Many competing brands contain ammonia or harsh chemicals that can dry out hair, but Joico’s unique Argiplex Technology reinforces hair structure while maintaining superior shine and silkiness. This results in healthier, shinier, and longer-lasting color—making it the top choice for stylists and individuals alike. Another key differentiator? Multi-dimensional deposit technology. Instead of flat, one-tone color, Joico Lumishine provides depth and richness, enhancing natural highlights and contours for a more natural and salon-fresh look. Say Goodbye to Dull, Faded Hair If you’re struggling with dull, faded, or uneven hair color, this demi-permanent creme color is your perfect solution. Here's how it helps: No Harsh Grow-Out Lines – Fades gradually and naturally for a flawless transition. Stronger, Healthier Hair – Packed with proteins to nourish and repair. Blends Greys Beautifully – Achieve natural-looking coverage without a heavy, artificial finish. Easy to Use – Perfect for both salon professionals and at-home touch-ups. Versatile Application – Great for root touch-ups, lowlights, color corrections, or glossing. Directions Prep Your Hair: Start with clean, towel-dried hair, ensuring it's free of product buildup. Mix It Up: In a non-metallic bowl, combine Joico Lumishine Demi-Permanent Creme Color with the recommended Joico Lumishine Developer in the specified ratio. Apply Like a Pro: Use a brush to evenly distribute the mixture from root to tip or focus on areas needing a refresh. Let It Work Its Magic: Leave the color on for 5-20 minutes, depending on desired intensity. Rinse & Condition: Wash thoroughly with lukewarm water and follow up with a color-safe conditioner. Style & Shine: Blow-dry, curl, or straighten to reveal vibrant, dimensional hair. Pro Tip: Always perform a strand test before full application to ensure the perfect shade. Specifications Brand: Joico Product Type: Demi-Permanent Creme Hair Color Technology: Argiplex Technology Formula: Ammonia-Free Color Longevity: Up to 30 washes Hair Benefits: Strengthening, Hydrating, Shine-Boosting Application Method: Brush-on creme formula for precise and even application Best For: Grey blending, toning, color refresh, or transitioning between shades Official Color Chart & Guide: Click here to download

Joico Vero K-Pak Chrome Demi-Permanent Creme Color 74ml Transform your hair color with Joico Vero K-Pak Chrome Demi-Permanent Creme Color, the perfect solution for rich, dimensional tones with incredible shine. This ammonia-free, demi-permanent hair color is designed to enhance, refresh, or correct color while leaving hair healthier and more vibrant. Infused with Joico’s Quadramine® Complex, this advanced formula rebuilds and protects hair from the inside out, ensuring long-lasting, fade-resistant color with exceptional conditioning benefits. Whether you're looking to blend grays, add depth, or create stunning gloss and tone enhancements, Joico Vero K-Pak Chrome delivers salon-quality results with incredible vibrancy. Ideal for both professionals and at-home hair enthusiasts, this creme-based color applies smoothly and evenly for a flawless finish. Benefits & Features Ammonia-Free Formula – Gentle on hair and scalp while delivering rich, vibrant color. Quadramine® Complex Technology – Strengthens and repairs hair while depositing color. Demi-Permanent Color – Perfect for toning, refreshing, or gray blending without permanent commitment. Incredible Shine & Softness – Leaves hair looking radiant and feeling silky smooth. Fade-Resistant Results – Enjoy longer-lasting, beautiful color with superior wear. Creme-Based Consistency – Ensures precise application and even color distribution What Makes It Stand Out? Joico Vero K-Pak Chrome is a professional-grade, ammonia-free hair color that enhances, refreshes, and corrects color while keeping hair healthy. Its Quadramine® Complex repairs and strengthens as it deposits rich, fade-resistant pigments. Unlike permanent dyes, this no-lift formula blends grays seamlessly, adds depth, and boosts shine without damage. The creme-based consistency ensures smooth, even application, making it perfect for both salon professionals and at-home use. With long-lasting vibrancy and a naturally soft finish, Joico Vero K-Pak Chrome delivers salon-quality results with none of the harsh effects of traditional hair dyes. Say Goodbye to Dull Hair Joico Vero K-Pak Chrome is the solution if your color looks dull, fades too fast, or grays are hard to blend. Its demi-permanent formula revives, enhances, and tones hair without damage, giving a healthy, natural-looking finish. Whether you need to refresh existing color, tone highlights, or experiment with new shades, this gentle, ammonia-free formula delivers vibrant, long-lasting results. It also softens grays for a more youthful look, making it the ideal choice for damage-free color maintenance and effortless shine. Specifications Product Type: Demi-Permanent Hair Color Formula: Ammonia-Free, Creme-Based Technology: Quadramine® Complex for hair strengthening Application: Salon or At-Home Use Processing Time: Typically 20 minutes (refer to specific shade instructions) Ideal For: Gray blending, toning, enhancing, or refreshing color Size: 74ml / 2.5 Oz Official Guide & Color Chart: Click here to download

Wella Color Touch 0/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional-size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 2/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 3/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 4/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 5/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 6/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 7/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 8/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is It For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 9/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is It For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 10/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Goldwell Colorance 2 Series Demi-Permanent Hair Color Ammonia-Free Professional Hair Color for Brilliant Shine Goldwell Colorance Demi-Permanent Hair Color is a salon-favorite, professional coloring system designed to refresh, tone, and enhance hair with exceptional shine and condition. Its ammonia-free, demi-permanent formula delivers even, reliable results while remaining gentle on the hair. Ideal for toning highlights, refreshing faded lengths, blending gray, or enhancing natural color, Goldwell Colorance offers a low-commitment solution with high-impact results. When paired with a professional color-safe shampoo and hair care routine, it helps maintain moisture, seal in color, and keep hair looking vibrant, glossy, and healthy between services. For best results, mix Goldwell Colorance Demi-Permanent Hair Colors with Goldwell Liquid Developer at a 1:2 mixing ratio (1 part colour to 2 parts developer). Benefits & Features Ammonia-free demi-permanent hair color Enhances shine and color vibrancy Gentle formula that conditions while coloring Ideal for toning, refreshing, and blending gray Works seamlessly with color-safe shampoo and conditioner Professional salon-quality results at home or in-salon Flexible processing time for customized intensity What Makes Goldwell Colorance Stand Out? Goldwell Colorance stands apart thanks to its advanced conditioning technology and reliable performance. Unlike harsh permanent dyes, this demi-permanent formula respects the hair’s integrity while delivering beautiful, even color. When paired with a professional color-protect shampoo, Colorance helps lock in tone, reduce fading, and maintain hair health. The ability to use optional mild heat for stronger color results (when appropriate) gives stylists and experienced users more control and versatility. Who Is This Product For? Professional hairstylists and salon owners Beauty enthusiasts who want salon-quality color at home Anyone looking to tone highlights or refresh faded hair Clients wanting gray blending without permanent commitment Users who already follow a color-safe shampoo and hair care routine Whether you’re maintaining your shade between appointments or creating a subtle transformation, Goldwell Colorance fits effortlessly into any professional hair care system. Specifications Net Weight: 60g / 2.1oz Recommended Mixing Ratio: 2:1 (Colorance Lotion to Colorance Shade) Application: Evenly apply Colorance mixture from scalp to ends on towel-dried hair Processing Time: 15 to 25 minutes, depending on desired intensity Finish: Rinse thoroughly until water runs clear, then follow with Goldwell DualSenses Color Detangling Conditioner and Color Lock Serum for optimal results Click here for Goldwell Colorance Color Chart Directions Goldwell Colorance is easy to mix and apply, delivering consistent, salon-quality results when used correctly. Mixing Instructions Mix 2 parts Goldwell Colorance Lotion with 1 part Colorance Shade Example: 40 ml Lotion + 20 ml Colorance Shade Blend in a non-metallic bowl until smooth and creamy Application Shampoo hair with a gentle or color-safe professional shampoo Towel-dry hair thoroughly (hair should be damp, not wet) Apply evenly from scalp to ends, ensuring full saturation Processing Time Leave on for 15–25 minutes, depending on desired intensity and hair condition Heat Guidelines Heat can be used for gray blending or standard Colorance services to enhance depth Do not use heat when toning highlights or on permed hair If using heat: apply mild heat for 5–20 minutes, then allow hair to cool for 5 minutes No plastic cap needed Rinse & Aftercare Rinse thoroughly until water runs clear Do not shampoo immediately For longer-lasting color and shine, maintain with a color-safe shampoo and conditioner. Ready to elevate your color results? Add Goldwell Colorance Demi-Permanent Hair Color to your cart today and enjoy radiant, healthy-looking hair that pairs perfectly with your favorite color-protecting shampoo and professional hair care routine.

Goldwell Colorance 3 Series Demi-Permanent Hair Color Ammonia-Free Professional Hair Color for Brilliant Shine Goldwell Colorance Demi-Permanent Hair Color is a salon-favorite, professional coloring system designed to refresh, tone, and enhance hair with exceptional shine and condition. Its ammonia-free, demi-permanent formula delivers even, reliable results while remaining gentle on the hair. Ideal for toning highlights, refreshing faded lengths, blending gray, or enhancing natural color, Goldwell Colorance offers a low-commitment solution with high-impact results. When paired with a professional color-safe shampoo and hair care routine, it helps maintain moisture, seal in color, and keep hair looking vibrant, glossy, and healthy between services. For best results, mix Goldwell Colorance Demi-Permanent Hair Colors with Goldwell Liquid Developer at a 1:2 mixing ratio (1 part colour to 2 parts developer). Benefits & Features Ammonia-free demi-permanent hair color Enhances shine and color vibrancy Gentle formula that conditions while coloring Ideal for toning, refreshing, and blending gray Works seamlessly with color-safe shampoo and conditioner Professional salon-quality results at home or in-salon Flexible processing time for customized intensity What Makes Goldwell Colorance Stand Out? Goldwell Colorance stands apart thanks to its advanced conditioning technology and reliable performance. Unlike harsh permanent dyes, this demi-permanent formula respects the hair’s integrity while delivering beautiful, even color. When paired with a professional color-protect shampoo, Colorance helps lock in tone, reduce fading, and maintain hair health. The ability to use optional mild heat for stronger color results (when appropriate) gives stylists and experienced users more control and versatility. Who Is This Product For? Professional hairstylists and salon owners Beauty enthusiasts who want salon-quality color at home Anyone looking to tone highlights or refresh faded hair Clients wanting gray blending without permanent commitment Users who already follow a color-safe shampoo and hair care routine Whether you’re maintaining your shade between appointments or creating a subtle transformation, Goldwell Colorance fits effortlessly into any professional hair care system. Specifications Net Weight: 60g / 2.1oz Recommended Mixing Ratio: 2:1 (Colorance Lotion to Colorance Shade) Application: Evenly apply Colorance mixture from scalp to ends on towel-dried hair Processing Time: 15 to 25 minutes, depending on desired intensity Finish: Rinse thoroughly until water runs clear, then follow with Goldwell DualSenses Color Detangling Conditioner and Color Lock Serum for optimal results Click here for Goldwell Colorance Color Chart Directions Goldwell Colorance is easy to mix and apply, delivering consistent, salon-quality results when used correctly. Mixing Instructions Mix 2 parts Goldwell Colorance Lotion with 1 part Colorance Shade Example: 40 ml Lotion + 20 ml Colorance Shade Blend in a non-metallic bowl until smooth and creamy Application Shampoo hair with a gentle or color-safe professional shampoo Towel-dry hair thoroughly (hair should be damp, not wet) Apply evenly from scalp to ends, ensuring full saturation Processing Time Leave on for 15–25 minutes, depending on desired intensity and hair condition Heat Guidelines Heat can be used for gray blending or standard Colorance services to enhance depth Do not use heat when toning highlights or on permed hair If using heat: apply mild heat for 5–20 minutes, then allow hair to cool for 5 minutes No plastic cap needed Rinse & Aftercare Rinse thoroughly until water runs clear Do not shampoo immediately For longer-lasting color and shine, maintain with a color-safe shampoo and conditioner. Ready to elevate your color results? Add Goldwell Colorance Demi-Permanent Hair Color to your cart today and enjoy radiant, healthy-looking hair that pairs perfectly with your favorite color-protecting shampoo and professional hair care routine.