L'Oreal Professionnel INOA

INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 4002 reviewsExcellent color ~ thanks Cosmetic World!
Excellent ~ thanks Cosmetic World!
I only use loreal inoa to suit all my other other products. I tried to search it everywhere in Edmonton but couldn't find it anywhere and so I started ordering from Cosmetic World. I get the shared shades I want and they ship to Edmonton so that's very helpful.
This thickening spray make my hair look fuller.Great buy.
This shampoo is wonderful. I have been using ABBA’s gentle shampoo for years on my very fine, thin hair, which is now white. It has kept my mid length hair shiny and healthy for years. I have tried other shampoos, even very expensive ones, over the years, when I couldn’t find my ABBA product. But none worked as well as the ABBA shampoo and conditioner. Thank you for continuing to make it available.
I've been ordering from Cosmetic World for awhile now, I'm always super impressed with how quickly I receive my order. Prices are great, they frequently have great sales - I have no complaints!
My go-to colour for a medium, cool, very ashy brown. Really does a good job of covering up any brassy tones my previously lightened hair has.
Love this line - I've used both the 7-42 and the 7-1, and I've also combined them. Both good ashy choices, with 7-1 being slightly ashier but it's not a big difference.
Verdict is still out for me; I would try this again but didn't feel the darker shade I mixed it with did a lot lot.
I've used this multiple times in conjunction with 6-12 from the same line, using the 7-1 more on my mids/ends. Always happy with the result, doesn't seem to ever go too dark even on my previously bleached mids/ends.
This has been my go-to developer for quite awhile - mixes well, bottle is huge, and the 10vol is a lot less damaging than higher strengths.
Really like these developers overall - I've used this one several times alongside the lightening powder by the same brand and always had good results.
This was nice, made my hair feel really soft - a little goes a long way, if I used too much it would weigh my hair down. Used on bleached hair so it might be pretty heavy on non-damaged hair.
I'm a big fan of Igora in general, and this colour was as expected. However, I think I'm more of a fan of the liquid semi-permanent range as I feel it's easier to use and to combine, but that's just a personal preference.
I've repurchased Olaplex No.3 several times - I often will take breaks, trying comparable, cheaper alternatives but ultimately I come back to this one. Works well for my damaged hair and IMO is worth the cost as I only use a very small amount at a time.
What customers think about the store
The store offers a wide selection of professional hair care and beauty products at competitive prices. Customers praise fast shipping, careful packaging, and excellent customer service. Popular for hard-to-find items, with reliable delivery across Canada and t... The store offers a wide selection of professional hair care and beauty products at competitive prices. Customers praise fast shipping, careful packaging, and excellent customer service. Popular for hard-to-find items, with reliable delivery across Canada and the US. Many loyal customers appreciate the quality products and rewards program.
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With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Standard & Expedited Shipping AvailableEstablished since 1973.
One stop shopping for all your professional beauty products.
