L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 3708 reviewsThis is pretty dark. Darker than an average level 6. It acts more like a level 5 or In between a 5-6 level. The tone looks like a natural brown. No red involved. Pretty concentrated.
It's not a strong violet but you don't need a lot. Great overall. Gel consistency.
Great tone. A mix of blue and purple tones and great for getting that ashy blond.
Perfect demi cream colour.
Loved the product. Made my hair very soft and easy to work with.
This is great for toners and demi/semi products. Does not lift and there are no odours. It's a creamy consistency.
Great developer, no strong odours. Works well to cover more of the Greys if you're using a demi and it's cream form. Note that it will every so slightly lift the tone compared to the 1.9 emulsion.
Perfect natural tone- covers at least 70% of Greys
I’ve had a lot of success using this, and my hair doesn’t come out feeling like straw. What more could I ask for? Will definitely keep using.
Cosmetic world is the best. Thay have high quality products. Thay also providing great service, Quick and reliable delivery. I'm happy with my hair care products from them every year.
Easy placement with this processing solution.
I only saw results from this mask, it is the best for my hair, I will buy it again
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What customers think about the store
Store offers professional hair/beauty products with competitive pricing and fast delivery. Customers praise excellent selection, rewards program, reliable service, and product quality. Quick shipping (often 24-48 hours) and secure packaging highly valued. Some... Store offers professional hair/beauty products with competitive pricing and fast delivery. Customers praise excellent selection, rewards program, reliable service, and product quality. Quick shipping (often 24-48 hours) and secure packaging highly valued. Some concerns about occasional shipping delays, expired products, and packaging damage.
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With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Free Shipping for orders over US $149*Established since 1973.
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