L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 3922 reviewsI have not had any issues with any of the Redken products I have ordered.. I will continue to purchase from this retailer, you all are now one of my absolute favs..
Awesome color.
I have level 5ish hair and was able to bleach my roots to a level 10 with this.
I love that they have a 7 vol developer. Works great if you want a slow bleaching with less damage. Makes the bleach really creamy.
I really love this mask. Smells great and makes my hair feel healthier and shiny.
This really helped my over processed hair!
I love this conditioner. It makes me feel like I just got my hair done at a salon. Smells wonderful. Only issue is it is hard to get out of the bottle because the conditioner is thick and the bottle is huge.
I mixed this color with 10NV. It came out so nice and wasn't overtoned at all even though my hair is a bit over processed. Would order this again!
I love this restoring balm. Helps reduce frizz. I wish that cosmetic world would stock this product again.
I have a lot of fine hair. I have used this when hair is wet to add volume that is not wet looking due to product. Using this the next day when hair is dry to add volume and lift is great too. Really like the product.
Love the way this smells! Makes my hair feels lovely. Helps keep color from fading.
Blondme has never failed me. This mask is great. Love the smell and it makes me hair feel super soft.
You would never guess that this brush was sold for 1 dollar. It's made with a thick plastic, not that flimsy stuff. I love doing my roots with this brush.
Amo estos productos, y más amo esta tienda donde siempre encuentro todo lo que necesito y con envío gratis a Vancouver
I love the protection that Extreme Play Safe 450 offers my hair and
Such a reasonable price!!!
What customers think about the store
The store offers a wide selection of professional hair care and beauty products at competitive prices. Customers praise fast shipping, careful packaging, and excellent customer service. Popular for hard-to-find items, with reliable delivery across Canada and t... The store offers a wide selection of professional hair care and beauty products at competitive prices. Customers praise fast shipping, careful packaging, and excellent customer service. Popular for hard-to-find items, with reliable delivery across Canada and the US. Many loyal customers appreciate the quality products and rewards program.
Read moreAI-generated from customer reviews.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Free Shipping for orders over US $149*Established since 1973.
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