L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
















Let customers speak for us
from 885 reviews
Great for reducing red undertones I use it with 8AA to cover grey nice natural colour mix

The Igora Oil 9/30 developer was excellent. It was creamy, no offensive smell and the end result was better textured hair, great coverage and easy wash out. Highly recommended for coloring predominately white hair.

This is the best product I've ever used for my hair. Such shine and finish for my style. The delivery was faster than expected.

Been using this colour code for years! I love it and will never change! Highly recommended if you want intense Red!

This is now used as a part of regular K beauty ritual before bed. My co-star in a show we were working on introduced it to me. Have been using it ever since.

This is what I needed for my blonde hair! Very fast delivery.

I was introduced to Root Canal during a hair cut at a salon. All of a sudden, my very fine hair had volume and some poof. Root canal is sprayed on your roots after washing your hair . Then fluff and a normally flat fine cut turns stylish. I've been buying it now for years.

I have been very satisfied with my products! I have referred others to you now. Packaged great prompt delivery! So glad I found you! Thank Hou!

This toner color is radiant and suits my skin tone!

This original formula is difficult to find in the states so I'm thrilled that Cosmetic World had it in stock. Sure, there are many molding products but this is perfect for me!

I love this product, beautiful shade selection and easy on the hair, I recently used in place of a toner and worked out better than I could have expected, thanks so much! will be ordering more soon

I have used this for years and find it easy on the hair. Shipping and service was fast and excellent. Thank you

Love it! Leaves hair smooth.

I love this conditioner and the shampoo actually. Ordered online, received promptly. Will order again.

I love this mousse! It holds so well but feels very light and natural. So glad I found it!
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Key Features
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
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