L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 3842 reviewsGreat product but careful with time of processing it could turn too dark. Chesco ever 5 minutes for desire tone.
Great price for a great product with a great service. Fast delivery to NY
I recommended this place and I will continue doing it!
Makes my hair noticeably more smooth and silky
My hair has never looked this silky smooth and it has never been this soft. I'm looking forward to seeing how long it lasts. Honestly though, I was thinking I should have planned to go to a big event on the day I did it because my hair looked so great!
I love the product and will order again and not from a salon, cheaper as well and quick turn around getting it
Delivered as ordered and on time. Reasonable pricing.
Perfect for mixing & applying gloss colour
Good product.
Good product.
Nice.
Nice chocolate blonde.
Nice product.
One of my go to's!
They work well. Not super super strong but they do the job!
Just what I wanted.
What customers think about the store
Store offers extensive professional hair and beauty products with competitive pricing. Fast, reliable delivery and excellent customer service. Wide selection includes major salon brands. Customers praise product quality, helpful staff, and rewards program. Mos... Store offers extensive professional hair and beauty products with competitive pricing. Fast, reliable delivery and excellent customer service. Wide selection includes major salon brands. Customers praise product quality, helpful staff, and rewards program. Most orders arrive quickly and well-packaged.
Read moreAI-generated from customer reviews.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Free Shipping for orders over US $149*Established since 1973.
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