L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 3455 reviewsCan't be beat!
Love the shade
My hair is really shiny!
My hair got really more volume! Loved!
Excellent product, no complaints. Items always arrive on time.
The best glosses/ toners! True to tone and nice shine.
Le sérum n’alourdi pas trop les cheveux en plus la coloration tient bien.
C’est un bon produit pour prendre soin des cheveux colorés.
Purchased EVO hairspray. So pleased with quick delivery. Very difficult to find a seller so buying online is great.
Highly recommended
Great selection of products in-store and on the website. As a bonus, there is no worry about import or duty fees because this is a Toronto-based store. :)
Love that it’s a set of three. All work great for teasing. I use them all the time. Great quality.
This is the perfect developer. Very delicate on sensitive and easily fried hair.
Highly recommend.
Streamline delivery. Great information on the products. Packaged well and nothing leaked. I’ve ordered three times and I have not yet been dissapointed!
Exactly what I needed to get started. High quality. Brushes are really strong and durable. Same with the gator clips.
I love this brand. Hasn’t failed me yet. It creates a perfect consistency with the blonde me developers. Does not bleed out from where it was applied.
100% would recommend.
Safe to use on easily damaged hair.
What customers think about the store
The store offers professional-grade hair and beauty products with competitive pricing. Customers appreciate fast delivery, reliable service, excellent product selection, and helpful staff. Many reviews highlight easy online ordering, prompt shipping, quality a... The store offers professional-grade hair and beauty products with competitive pricing. Customers appreciate fast delivery, reliable service, excellent product selection, and helpful staff. Many reviews highlight easy online ordering, prompt shipping, quality authentic products, and a rewards program. Some issues noted include occasional inventory problems, slow customer service responses, and rare delivery mishaps.
Read moreAI-generated from customer reviews.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Free Shipping for orders over US $125*Established since 1973.
One stop shopping for all your professional beauty products.
