Goldwell Elumen
Elumen, by Goldwell, is the first semi permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color.
Directions
STEP 1:
Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair.
STEP 2:
Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.
STEP 3:
Process with heat for 20 minutes or without heat for 30 minutes.
STEP 4:
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly.
STEP 5:
Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
Features
- Brilliant shine
- Vibrant shades
- Long lasting durability
- No damage
- Breakthrough patented technology, developed exclusively for professional stylists worldwide
- The first high-performance, oxidant-free hair color without ammonia, without peroxide, without mixing
- No damage - a color as gentle as the best semi/demi hair color available
- Outstanding vibrancy, shine and durability
- 105 effects without mixing - quick and easy to apply with 21 shades + clear
Ingredient
Water, Sodium Laureth Sulfonate, Propylene Glycol, Coco-Glucoside, Sodium Chloride, PEG-160 Sorbitan Triisostearate, Cocamidopropyl Betaine, PEG-18 Glyceryl Oleate/ Cocoate, Citric Acid, Polyquaternium-10, Panthenol, Quaternium-80, Bensophenone-3, Sodium Acetate, Isopropyl Alcohol, Fragrance, Ext. Violet-(Cl 60730)
GOLDWELL - ELUMEN
Elumen Prepare
$17.99
Goldwell Elumen Prepare
This colour pre-treatment best prepares these types of hair structures for an Elumen colour.
FEATURES- Creating optimum polarization within the hair for the subsequent Elumen treatment- Helps to better anchor the Elumen colour pigments within the hair- Improves the durability, vibrancy and intensity of the colour- Optimizes the deposit of Elumen hair colour on highlifted and highlighted hair- Can also be used immediately after bleaching.
HOW TO USE- Lighten the hair to desired level- On clean, damp hair, apply Elumen Prepare evenly- Let sit for a few minutes- Towel dry the hair- Follow with Elumen colour
GOLDWELL - ELUMEN
Elumen Lock 250ml / 8.4oz
$29.99
Goldwell Elumen Lock 8.4oz
Goldwell Elumen Lock seals the colour result and reduces the colour bleeding. It removes excess colour dyes from the hair, driving the remaining colour dyes even deeper into the hair and locks them in. Reduces colour fadage during shampooing, prolonging the durability of the colour. An essential after each application of Elumen.
FEATURES- Removes excess colour dyes from the hair- Reduces colour fading during shampooing process- Prolongs the durability of the colour- Removes excess colour pigments from the surface of the hair- Seals the hair colour after dyeing- Locks the colour pigments deeper into the hair
HOW TO USE- Apply about 40 ml of LOCK onto towel-dried hair immediately after colouration with Elumen hair colour and distribute evenly- Leave for 5 minutes- Rinse thoroughly
250ml | 8.4 fl oz
GOLDWELL - ELUMEN
Elumen Return
$34.99
Goldwell Elumen Return 8.4oz
Designed specifically for use with Elumen Hair Color, Elumen Return reduces color. The color is reduced physically rather than chemically, and is designed to be used after coloring to reduce unwanted depth, vibrancy, or tone.
Directions
Apply approximately 40 ml / 1.3 oz Return to the hair and distribute evenly. The length of processing time depends on the degree of color removal required. Leave for approximately 3-5 minutes to tone down a color and up to 30 minutes at the highest heat setting to largely reverse the color results. Rinse thoroughly and shampoo the hair to complete the treatment.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
GOLDWELL - ELUMEN
Elumen Clear
$38.99
Elumen, by Goldwell, is the first semi permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color.
Directions
STEP 1:
Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair.
STEP 2:
Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.
STEP 3:
Process with heat for 20 minutes or without heat for 30 minutes.
STEP 4:
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly.
STEP 5:
Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN
Elumen AB@9
$39.99
Goldwell Elumen AB@9
Unleash the ultimate hair coloring experience with Goldwell Elumen – a breakthrough in ammonia-free, non-oxidative hair color technology. Perfectly crafted for those seeking a gentle, yet high-performance hair color solution, Elumen stands out as a sanctuary for individuals allergic to hair dyes and expecting mothers.
Why Goldwell Elumen?
Vibrancy & Shine Beyond Compare: Experience exceptional vibrancy, gloss, and unmatched durability that surpasses traditional hair colors.
Long-Lasting Brilliance: Revel in the prolonged allure of your new hair color; Elumen ensures colors stay vibrant for an extended duration.
Hair Repair and Protection: Unlike conventional colorants, Elumen not only colors but repairs, leaving your hair healthier and lustrous.
Gentle and Damage-Free: Immerse yourself in a coloring experience as gentle as the finest semi/demi hair colors available. Say goodbye to damage worries!
Peroxide and Ammonia-Free Formula: Elumen's innovative formula works its magic without the harshness of peroxide or ammonia, providing a safe and soothing coloring experience.
Perfect Alternative for Allergic Reactions: For those sensitive to oxidative colors, Elumen emerges as a lifesaver, offering an alternative that doesn't compromise on vibrancy or quality.
Directions for a Transformational Experience:
Preparation: Lighten your hair to your desired shade.
Elumen Prepare: Utilize after highlighting or as a pre-treatment for damaged hair. Let it work its magic for a few minutes.
Color Application: Towel dry hair, then generously apply Elumen Color, ensuring every strand is bathed in brilliance.
Processing: Apply heat for 20 minutes or allow 30 minutes without heat.
Rinse & Care: Rinse thoroughly, shampoo twice with Elumen Wash, towel dry, and proceed to apply Elumen Lock for five minutes.
Final Touch: Wash thoroughly and indulge your locks with Elumen Care or Elumen Treat for exquisite results.
Transform your hair coloring journey with Goldwell Elumen, where vibrancy, safety, and lustrous shine blend seamlessly for an unparalleled hair coloring experience! Step into a world of radiant hues and transformative brilliance today.
GOLDWELL - ELUMEN
Elumen AN@5 6.7oz
$39.99
Goldwell Elumen AN@5
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen BG@6 6.7oz
$39.99
Goldwell Elumen
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen BG@7
$39.99
Goldwell Elumen BG@7
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen BK@6 6.7oz
$39.99
Goldwell Elumen BK@6
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen BL@all Blue
$39.99
Goldwell Elumen BL@all Blue
WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR?
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN?
Outstanding vibrancy, shine and durability
Long lasting durability
No damage
Repairs the hair while colouring
No damage - as gentle as the best semi/demi hair colour available
Outstanding vibrancy, shine and durability
Works with no peroxide or ammonia
Alternative for those with allergic reactions with oxidative colour
HOW TO USE GOLDWELL ELUMEN COLOR?
Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color.
Step 1
Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes.
Step 2
Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes.
Step 3
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash.
Step 4
Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.
Step 5
Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN
Elumen BR@6
$39.99
Goldwell Elumen BR@6
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen GB@9 6.7oz
$39.99
Goldwell Elumen GB@9
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
GOLDWELL - ELUMEN
Elumen GK@all
$39.99
Goldwell Elumen GK@all
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS
Outstanding vibrancy, shine and durability.
Long lasting durability.
No damage.
Repairs the hair while colouring.
No damage - as gentle as the best semi/demi hair colour available.
Outstanding vibrancy, shine and durability.
Works with no peroxide or ammonia.
Alternative for those with allergic reactions with oxidative colour.
DIRECTIONS
Lighten hair to desired level.
Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair.
Let Elumen® Prepare sit in hair for a few minutes.
Towel dry the hair, then apply Elumen Color.
Process with heat for 20 minutes or without heat for 30 minutes.
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash.
Towel dry thoroughly.
Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.
Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN
Elumen Gn@all
$39.99
Goldwell Elumen Gn@all
Also names as Goldwell Elumen Pure Gn@all 3-10
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
FEATURES & BENEFITS
- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS
Lighten hair to desired level
Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair
Let Elumen® Prepare sit in hair for a few minutes
Towel dry the hair, then apply Elumen Color
Process with heat for 20 minutes or without heat for 30 minutes.
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash
Towel dry thoroughly
Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes
Wash thoroughly and condition with Elumen® Care or Elumen® Treat
GOLDWELL - ELUMEN
Elumen GY@6
$39.99
Goldwell Elumen GY@6
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
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