SCHWARZKOPF Goodbye Yellow Neutralizing Wash from $20.00
Schwarzkopf Goodbye Yellow Neutralizing Wash A highly pigmented shampoo that quickly neutralizes brassiness and unwanted yellow undertones. Tones the hair while gently cleansing, taking care of your hair color in one simple step. Features a unique combination of both purple and blue pigments, along with a 4.5 pH formula that helps the color adhere to the hair. Ideal to maintain a beautiful blond, grey, super-lightened, or bleached hair, prolonging the intensity of the hair color until the next salon visit. Helps you say goodbye to dull hair with unwanted yellow undertones helping you revive the hair color and restore its beautiful natural shine. KEY BENEFITS Remove brassiness and unwanted yellow undertones Perfect for color-treated hair that needs a tone correction, dullness and loss of shine Blond, grey, super-lightened, or bleached hair, all hair types Cleanses and dyes at the same time, neutralizes brassiness and unwanted yellow undertones, restores shine Free from Sodium Lauryl Sulfate, Sodium Laureth Sulfate MAIN INGREDIENT Optimal pH value of 4.5 that tightens and stabilizes the matrix around the cortex which keeps the color pigments "frozen" deep inside the hair structure; Unique combination of both purple and blue pigments that neutralizes brassiness and unwanted yellow undertones. HOW TO USE? Apply to wet hair and scalp Gently massage Leave on for 5 minutes Rinse thoroughly For maximum tonal deposit use daily. For tonal maintenance apply once or twice a week.
OLAPLEX No.4P Blonde Enhancer Toning Shampoo 250ml / 8.5oz $39.99
Olaplex No.4P Blonde Enhancer Toning Shampoo Best selling shampoo now specially formulated for Blonde. Strengthens, softens, and neutralizes unwanted yellow tones for brighter, more manageable hair. Sulfate-free, highly concentrated formula allows for customizable toning. Keep your color bright, no matter how you got your blonde. Natural or Salon treated. root to tip or balayage, even if you’re proudly grey. This toning shampoo does the job for you! Key Benefits 3X brighter compared to top purple shampoos Repairs, hydrates & brightens For all blonde, lightened & grey hair Gentle enough to use every shampoo customizable toning levels ideal for medium to light blonde tones (levels 7 and up) Directions Apply to wet hair Lather fully Let process 1-3 minutes Rinse Use 2-3 times per week Pro Tips For more intense toning, leave on up to 5 minutes. If hair has product buildup, cleanse first with No. 4 Bond Maintenance Shampoo
CLAIROL - SHIMMER LIGHTS Shimmer Lights Shampoo Blonde & Silver from $14.99
Clairol Professional Shimmer Lights Shampoo Blonde & Silver - available in 473ml or 931ml Clairol Shimmer Lights Shampoo Blonde & Silver is a shampoo that is specialized to brighten and refresh blonde, highlighted, and silver hair. The gentle, non-alkaline formula renews and refreshes faded highlights and tones down brassiness on blonde or gray hair. This shampoo removes the dull yellow color from gray or white hair while leaving hair shiny and residue-free. Clairol Professional Shimmer Lights Shampoo Blonde & Silver Features Protein-enriched conditioning formula tones down brassiness on blonde and silver hair Renews and refreshes faded highlights and ash-toned hair Removes the dull yellow in silver hair Leaves hair shiny without residue
SCHWARZKOPF Goodbye Orange Shampoo from $19.99 $40.00
Schwarzkopf Goodbye Orange Shampoo – Neutralizing bonding shampoo kicking out orange tone. Highly pigmented for instant tonal deposit. Counteract orange & red tones on medium brown to dark blonde. Restore color intensity & Bond your hair in one wash. Cleaning, Bonding, Toning. All in one.   Key Benefits Instant tonal deposit neutralize orange & red tones Enhance color intensity Gentle cleansing FibreBond Technology: Strengthen and seal hair fibre for color retention Vegan formula Perfect for medium brown to dark blonde Use after coloring / at home maintenance   Directions Use 1-2 times per week for tonal maintenance Apply to wet hair Leave for up to 5 minutes Rinse thoroughly
L'OREAL PROFESSIONNEL Silver Shampoo from $27.99
L'Oreal Silver Shampoo – Designed to show the beauty of your grey, white or light blonde hair. Violet & Blue pigmented shampoo for softness and shine. Neutralizing with magnesium and anti-yellow agents. Remove unwanted brassiness. Brightening your silvery hair while nourishing your hair fibre. L’Oreal No. 1 silver color toning range. Key Benefits Neutralise brassiness Enhances colour shine Softness and shine Remove unwanted yellow undertones Soft, smooth, shiny Lightweight conditioner Neutralize with magnesium Infuse blue and violet pigments Directions Apply to wet hair evenly Lather Rinse thoroughly Followed by Silver Conditioner
REDKEN Color Extend Blondage Shampoo from $17.99 $29.99
Redken Color Extend Blondage Shampoo NO TO BRASS. YES TO STRONG AND BRIGHT. Redken Color Extend Blondage is a colour-depositing and protecting purple shampoo for blonde hair. This shampoo features citric acid to repair each hair from the core and pure violet (purple) pigments to remove unwanted brassiness to leave your blonde hair colour cool and bright. Features & benefits- Colour protecting shampoo for blondes- Gently cleanses and adds softness- Repairs and strengthens hair from the core- Features Pure Violet (purple) Pigment to eliminate brassiness- Includes Citric Acid to repair hair from the core How to use- Use as a complete system with Color Extend Blondage Conditioner- Apply to wet hair, lather and rinse well- Repeat if necessary- For maximum benefits, leave second lather on 3-5 minutes- Follow with Color Extend Blondage Conditioner
SCHWARZKOPF - BC BONACURE BC Bonacure Silver Micellar shampoo for Grey & Lightened Hair from $15.99 $49.00
BC Bonacure Color Freeze Silver Micellar Shampoo During cleansing, a blue-violet dye is subtly deposited on the hair to refresh or add a cool tone direction while caring ingredients help to improve hair condition. This shampoo gently and effectively cleanses hair and scalp, while neutralizing unwanted warm undertones. Formulation helps to strengthen the hair structure to optimal pH 4.5, bringing coloured hair closer than ever to zero color fade. For hair with unwanted yellow tone direction or is white and needs subtle silver tone direction. Directions Apply to wet hair. Leave for 1-2 minutes. Rinse thoroughly.
Kevin Murphy BLONDE.ANGEL.WASH Make every moment a bombshell moment, and banish brassy tones with BLONDE.ANGEL.WASH. Our Lavender-infused, colour enhancing shampoo takes on all tones – from creamy to platinum, and with the help of added optical brighteners rescues dull colour – taking it from drab back to fab. Features Colour enhancing shampoo for blonde and grey hair Richly formulated to help counteract brassy tones Helps restore shine and brightness Helps maintain ‘cooler’ tones Helps prevent colour-stripping Sulphate, paraben and cruelty-free Directions WASH. RINSE. REPEAT – Apply to wet hair and massage gently through the hair and scalp. Rinse with BLONDE.ANGELRINSE. Can be used daily, and as part of our BLONDE regimen.
JOICO Color Balance Purple Shampoo 10.1oz $19.99
Joico Color Balance Purple Shampoo – Gentle lather shampoo instantly neutralize unwanted yellow tones. Keep your cool blonde vibrant, healthy and protected. Long-lasting results for 12 washes. 2x strong hair with suppleness and shine. Fewer salon visit, Fewer brassiness, More cool blonde.   Key Benefits Immediate cooling results, plus round-the-clock healthy hair protection Instantly neutralizes unwanted yellow and warm tones in blonde hair Long-lasting results through 12 washes Boosts shine and smoothness Over 2X stronger hair* Controls static Paraben-free   Directions Apply to wet hair Lather Leave in 1-3 minutes Rinse Use 2-3 times a week, alternating with your daily shampoo Follow with Color Balance Purple Conditioner for best results
SCHWARZKOPF - BLONDME BlondMe Cool Blondes Tone Enhancing Shampoo from $16.99 $34.99
Schwarzkopf BlondMe Cool Blondes Tone Enhancing Shampoo Cleanses, repairs and neutralizes yellow tones. Create new bonds with Integrated Bonding Technology. Eliminate brassiness and dullness. Cool purple pigments maintain fresh and cool blonde result until your next salon visit. Sulphate free formula care your hair health while keeping vibrant blonde.   Directions 1.     Wet hair thoroughly 2.     Work into wet hair for up to 1 minute 3.     Lather 4.     Rinse thoroughly 5.     Followed by BlondMe Tone Enhancing Mask once a week   Sizes Available in 250 ml / 8.4 oz or 1000 ml / 33.8 oz
JOICO Color Balance Blue Shampoo 300ml / 10.1oz $19.99
Joico Color Balance Blue Shampoo Eliminate brassy and orange tone on hair. Illuminate brown hair to natural salon true color. Fight fade and repair damaged hair with Peptide complex. Keep 89% of color for up to 8 weeks while smoothening, moisturizing and lightening. Directions Apply to wet hair Lather Leave in for 1-3 minutes Rinse thoroughly Followed by Color Balance Blue Conditioner
AG AG Sterling Silver Toning Shampoo 296ML $17.99
Sterling Silver Toning Shampoo by AG Hair Care 296ML  Sterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter. Directions: Massage into wet hair. Rinse and repeat as desired. Use once or twice a week for color maintenance or more frequently for persistent discoloration.
PUREOLOGY Strength Cure Blonde Purple Shampoo 9oz from $29.99
Strength Cure Blonde Shampoo Stay California cool with this blue-based purple formula that tones down yellows and oranges in blonde and lightened hair. Made from the same formula as our Strength Cure system, not only does it keep your color pure, but also fortifies and repairs damage.  Benefits Tones and neutralizes brassiness in blonde and lightened hair Repairs damage Gives hair strength and softness Helps prevent future damage ZeroSulfate, 100% Vegan Formula Color protection from patented Antifade Complex Directions Apply a dime-sized amount to wet hair at the scalp. Use your fingers to emulsify a rich lather and work down to the ends, Covering every inch where brassiness may reside. Rinse. For extra toning, leave on longer or repeat washing. To achieve the most neutral toning and get extra strength, follow with Strength Cure Blonde Shampoo and Miracle Filler Treatment. Ingredients Aqua/Water/Eau, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum/Fragrance, Amodimethicone, Ppg-5-Ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730/Acid Violet 43, Acrylates/Beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate.
MOROCCANOIL Blonde Perfecting Purple Shampoo from $29.99
Fight brassiness in blonde, lightened brunette, and grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting shampoo helps you maintain your ideal haircolor between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Color-safe. Sulfate, phosphate, and paraben-free.  After only 1 use: 91% said that Moroccanoil Blonde Perfecting Purple Shampoo refreshes dull highlights* 92% said brassiness was toned down on blonde or grey hair* *In an independent study on consumers ages 18–65, after 1 application. 100% Guaranteed Authentic. Buy with confidence. Cosmetic World is an officially authorised stockist of Moroccanoil. Beware of many fake online sellers. Buying from will guarantee that your products are authentic. For more information, feel welcome to contact Moroccanoil or visit our superstore.
REDKEN - SHADES EQ Shades EQ Brown Color Enhancing shampoo 16.9 fl oz. (1 PT, 0.9 oz) 500ml $24.99
Shades EQ Brown Color Enhancing shampoo Shades EQ Color enhancing shampoo refreshes tinted hair between salon visits and adds a hint of color to natural hair. "Brown" imparts "cool" chestnut tones to brunette hair as it eliminates unwanted brassiness. It's gentle system cleanses thoroughly , leaving hair full of body and shine. Directions Wet hair. Spread a generous amount between palms and apply evenly throughout hair. Lather 1 minute. Rinse and repeat for additional cleansing and brightening. Follow with Shades EQ Color care protector.  Use daily until desired brightness is achieved, then use alternately with Shades EQ Color care shampoo every three shampoos or as needed.  


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