Guy Tang #MyDentity

Ultra-trendy colours we all dream of.
#mydentity is a line of colouring products with ultra-trendy, dreamy colours that are an excellent addition to your current line. It was created to change the way you dye hair, to add more fun and excitement in the industry.
The #mydentity portfolio features permanent and semi-permanent dyes, Direct Dyes, X-Press Toners, Dual Boosters, developers and lighteners (up to 9 levels).
Thanks to pre-mixed shades, the looks are super easy and quick to create. Show off your creativity and easily recreate the hottest, most difficult trends! You don’t have to be an experienced colourists.
Guy Tang Guy Tang #MyDentity Hair Color Creme Swatch / Color Chart
Let customers speak for us
from 4083 reviewsThis toner saved my hair! I had a bleaching mishap, and this toner completely fixed my mistake. It neutralized the orange and brought my hair to the exact brown I WANTED. I’m so happy with the result!
This has been super helpful in combating some warmth in a level 7 lift.
Worked exactly as expected. Solid product!
Love adding a little bit of this to some of my blond formulas.
Recently tried the color gels and love them. This color pulled a bit warm on me, but not a fault of the product!
Have repurchased several times and have never been disappointed. Great product and company to buy from!
Needed this for the color gels, and worked perfectly! :)
Have repurchased several times and have never been disappointed. Great product and company to buy from!
Good product, pulled a bit warm on me, but not on account of product quality!
Have repurchased several times, and never disappointed. Great product and company to buy from!
First time trying these color gels, and again, was not disappointed. Received an authentic product :)
I use a lot of Redken Shades EQ toners, and this processing solution helps me get the job done. Always well packaged too, such a bonus!
Love this bleach and appreciate being able to find it at an affordable price that comes well packaged and shipped quickly!
I love the Redken Shades EQ line and this product was once again exactly as listed.
I have bought items from Cosmetic World several times, and I am never disappointed. Finding authentic products and accessories at phenomenal prices has been great, and I will always be a repeat customer. Packaging and shipping have always been done with great care and speed! No complaints here!
What customers think about the store
Highly regarded online store offering professional hair care and beauty products. Customers praise fast shipping, competitive pricing, wide product selection, and excellent customer service. Many reviews highlight quality brands like Redken, Igora, L'Oréal, an... Highly regarded online store offering professional hair care and beauty products. Customers praise fast shipping, competitive pricing, wide product selection, and excellent customer service. Many reviews highlight quality brands like Redken, Igora, L'Oréal, and Olaplex. Known for reliable delivery, authentic products, and helpful staff.
Read moreAI-generated from customer reviews.
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In Canada for orders over CA $59*In-Store / Online
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Standard & Expedited Shipping AvailableEstablished since 1973.
One stop shopping for all your professional beauty products.
