#mydentity is a line of colouring products with ultra-trendy, dreamy colours that are an excellent addition to your current line. It was created to change the way you dye hair, to add more fun and excitement in the industry.
The #mydentity portfolio features permanent and semi-permanent dyes, Direct Dyes, X-Press Toners, Dual Boosters, developers and lighteners (up to 9 levels).
Thanks to pre-mixed shades, the looks are super easy and quick to create. Show off your creativity and easily recreate the hottest, most difficult trends! You don’t have to be an experienced colourists.