Hair Color & Hair Dye

Wella Blondor Permanent Liquid Toner - Pale Platinum /18 From balayage and highlights to all-over color, transform any starting level into gorgeous blonde with THE NEW TONER COLLECTION FROM BLONDOR.New Blondor Toners deliver reliable, true-to-tone results with non-progressive color that won’t over-deposit. This collection offers 5 intermixable shades plus a Brass Kicker additive to neutralize underlying pigments to achieve the perfect blonde. Intermixable shades for creating versatile, custom formulas Express toning in just 10 minutes Brass Kicker additive to remove unwanted warm tones Endless toning possibilities Net weight: 59ml / 2oz Directions Blondor Toners Directions: Use on pre-lightened hair. Mix 1 part Blonder Toner with 2 parts 1.94%(6vol) or 6%(20vol) Welloxon Perfect developer. Apply to towel-dried hair and develop up to 30 minutes, checking frequently for desired result. DO NOT USE WITH HEAT. Brass Kicker Directions: Mix 1 capful up to 3 capfuls of Brass Kicker with 1 bottle of Blondor Liquid Toner. For every 1 capful of Brass Kicker, add 2 capfuls of developer (1:2 mixing ratio). #PROTIP: One capful of Brass Kicker measures as 2g.” Then mix 1-part toner mixture with 2 parts Welloxon Perfect developer (e.g. 60g of toner + 2g Brass Kicker + 124g developer). Apply to the hair using either an applicator bottle (recommended) or bowl and brush. Develop for up to 30 minutes. DO NOT USE WITH HEAT.

Redken Shades EQ Gloss 07CC Urban Fever Discover Redken Shades EQ Gloss, the ultimate professional hair color product designed to transform your clients’ look with stunning results. Its ammonia-free formula, conditioning benefits, and long-lasting vibrancy make it an excellent choice for anyone seeking a superior coloring experience. Features and Benefits: Professional-grade color: Redken Shades EQ Gloss is formulated by industry experts to ensure consistent and true-to-tone results, allowing hairstylists to unleash their creativity and meet clients' expectations. Versatile application: Whether you're looking for all-over color, subtle toning, or dimensional highlights, Shades EQ gloss provides the flexibility to achieve various techniques and effects. Ammonia-free formula: Redken Shades EQ is formulated without ammonia, making it a gentle and less damaging alternative to traditional hair dyes. Conditioning benefits: Enriched with nourishing ingredients, this hair gloss not only adds beautiful color but also enhances the overall condition of your hair. It helps to restore moisture, improve texture, and reduce frizz, leaving hair silky-smooth and manageable. Long-lasting results: Redken Shades EQ Gloss provides exceptional color retention, ensuring that your new shade remains fresh and vibrant between salon visits. Customizable shade selection: Redken Shades EQ Gloss offers a wide range of shades, allowing you to find the perfect match for your desired look. With the ability to mix and match colors, you can create a truly personalized shade tailored to your clients’ preferences. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Igora Vibrance 7-77 Medium Blonde Copper Extra Are you seeking a hair color solution that combines versatility, vibrancy, and longevity? Igora Vibrance is your enchanting answer. Whether you crave a subtle refresh or a bold transformation, this demi-permanent color promises to deliver stunning results without the commitment of permanent dye. Its advanced technology protects and nourishes your hair, ensuring a flawless finish every time. Benefits & Features Radiant Color Burst: Experience a burst of vibrant color with Igora Vibrance, ensuring your hair shines with brilliance. Seamless White Hair Coverage: Say goodbye to white hair worries as this product blends up to 70% of white hair seamlessly, leaving your locks looking natural and stunning. Enduring Beauty: Lasting up to 25 shampoos, this demi-permanent hair color ensures your vibrant look stays fresh for longer. Effortless Application: With a development time of just 5-20 minutes and a user-friendly mixing ratio of 1:1, achieving your desired shade has never been easier. Generous Supply: Each package contains 60ml / 2.02oz of product, providing you with an ample amount for multiple applications. Exclusive Professional Formula: Crafted for licensed professionals, Igora Vibrance guarantees salon-quality results under expert care. Moisture Mastery: Featuring the Moisture Protecting Complex with AQUAXYL Technology, this product safeguards your hair during the coloring process, ensuring each strand is nourished and protected. Versatile Activation: Choose between a gel or cream consistency with our innovative Activator System, catering to your preferred application method for a personalized experience. Nourishing Elixir: Enriched with Vitamins B3 and B5, our alcohol-free formula not only delivers vibrant color but also enhances shine and vitality. Specifications Type: Demi-permanent hair color Development Time: 5-20 minutes Mixing Ratio: 1:1 Net Weight: 60ml / 2.02oz Intended Use: Professional use only Are you ready to embark on a journey of vibrant color and enchanting beauty? Let Igora Vibrance cast its spell on your hair today. Elevate your look, embrace your uniqueness, and unleash your inner magic with every application. Purchase now and embark on a transformation like never before. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Redken Shades EQ Gloss 04M Smoked Cedar Redken Shades EQ Gloss 04M Smoked Cedar is designed to revolutionize your salon experience. This sensational hair gloss delivers stunning results with a captivating shade that will leave your clients mesmerized. Features and Benefits: Exceptional Color: Redken Shades EQ Gloss 04M Smoked Cedar offers a rich, deep, and seductive shade that is bound to turn heads. The unique blend of tones creates a captivating and multidimensional look, adding depth and dimension to the hair. Versatile Application: This professional-grade hair gloss is suitable for a wide range of coloring techniques, including toning, refreshing, correcting, and enhancing natural hair color. Conditioning Power: Shades EQ 04M Smoked Cedar not only enhances the color but also nourishes and conditions the hair. Infused with an advanced formula, it leaves the hair feeling soft, smooth, and incredibly shiny. Long-Lasting Results: With its exceptional staying power, this hair gloss ensures that your clients' stunning new shade will remain vibrant and fresh for an extended period. The fade-resistant formula helps maintain the color intensity, allowing your clients to enjoy their gorgeous tresses for longer. Customizable Formulation: 04M Smoked Cedar can be easily mixed with other Shades EQ Gloss shades to create personalized and unique color blends. This flexibility allows you to cater to your clients' individual preferences and create truly customized looks. Seamless Color Correction: This versatile gloss is also perfect for correcting and balancing hair color. It effectively neutralizes unwanted tones and provides seamless color correction, leaving your clients with flawless results and boosting their confidence. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 03NB Mocha Java Redken Shades EQ Gloss 03NB Mocha Java - the ultimate professional hair color for achieving stunning, luscious locks. 03NB Gloss is designed to provide a rich, creamy mocha java hue that adds depth and dimension to your clients' hair, while imparting a radiant shine. As a leading name in the beauty industry, Redken has crafted Shades EQ with the utmost care and expertise, ensuring exceptional results that will leave your clients feeling confident and beautiful. Features and Benefits: Vibrant Color: Redken Shades EQ Gloss 03NB Mocha Java delivers vibrant and long-lasting color results, allowing you to create stunning hair transformations. Versatility: 03NB is suitable for various hair types and textures, making it a must-have for hairstylists seeking a reliable color solution that works for a wide range of clients. Seamless Blending: With its advanced formulation, Redken Shades EQ Gloss 03NB Mocha Java seamlessly blends with the natural hair color, ensuring a flawless, natural-looking result. High Shine Finish: The hair gloss enhances the hair's natural shine, leaving it with a lustrous, healthy-looking finish that exudes radiance and vitality. Conditioning Properties: Redken Shades EQ 03NB Mocha Java is enriched with conditioning agents that help nourish and moisturize the hair, promoting softness and manageability. Gentle Formula: This color gloss is formulated to be gentle on the hair, minimizing damage and preserving the hair's integrity. Customizable Results: Redken Shades EQ Gloss 03NB can be easily mixed and customized to achieve the desired shade and intensity, providing endless possibilities for creative color combinations. Fade-resistant: The advanced color-locking technology ensures that the vibrant shade of Redken Shades EQ 03NB a lasts longer, resisting fading and maintaining its brilliance. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 06CB Amber Glaze Discover the secret to salon-quality hair at home with Redken Shades EQ Gloss 06CB Amber Glaze. This innovative hair gloss isn’t just a color treatment; it’s a haircare revolution. Designed to deliver vibrant color and stunning shine, this acidic demi-permanent haircolor is perfect for achieving a natural, healthy look. Benefits & Features Acidic Haircolor: Offers gentle processing for outstanding condition and shine benefits. Ideal for creating custom shades while enhancing hair health. No Ammonia: Enjoy a pleasant coloring experience with no overpowering smell or discomfort. High Shine: Infused with wheat amino acids, this formula conditions your hair, leaving it irresistibly glossy. Color Correction: Effortlessly blends and tones to correct any discoloration or fading, giving you a flawless finish. Quick Process: Takes only 20 minutes to achieve beautiful, long-lasting results. Specifications Net Weight: 60ml / 2oz Processing Time: 20 minutes Formulation: Acidic demi-permanent haircolor Free of: Ammonia Ingredients: Infused with wheat amino acids for added shine and conditioning Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

L'Oreal Dia Color 7/7N Blonde Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

Schwarzkopf Igora Royal 0- Diluters & Concentrates 60g / 2.1oz Discover the Schwarzkopf Igora Royal 0- Diluters & Concentrates technical mixtone - neutralising additive to provide cool tonal directions. Features & Benefits 100% White Coverage: The potent formula ensures thorough saturation, even for stubborn gray strands. Experience a rejuvenated and seamless look that defies age. The IGORA ROYAL High Definition Technology: Schwarzkopf Igora Royal harnesses an exquisite, salon-exclusive formula trusted by professionals worldwide. Enriched with innovative color pigments and nourishing agents, it delivers optimal color outcomes while safeguarding hair health and vitality. Long-lasting Results: Formulated with advanced color retention technology, this hair color resists fading, providing enduring vibrancy and confidence. Versatile Application: Igora Royal adapts seamlessly to various techniques, from full-color applications to root touch-ups and creative highlights. Unleash your artistic vision with ease. Gentle on Hair: Despite its vibrant color payoff, Igora Royal remains gentle on your hair and scalp. Fortified with conditioning agents, it nurtures and shields hair during coloring, minimizing damage and preserving natural moisture. Eco-friendly: The product's packaging reflects Schwarzkopf’s commitment to sustainability – the tube is crafted from 100% recycled aluminum, the cap from 80% recycled plastic, and the folding box from a minimum of 96% sugarcane paper. Where can I find Schwarzkopf IGORA Royal Color Chart? Are you curious about exploring a wide range of colors and finding your ideal shade? Our experts are here to assist you. Come and check out the IGORA Royal color chart or swatch book at our store located at 623 Yonge St, Toronto. Let's discover the perfect color for you! Where can I buy the IGORA Royal Color Chart for my salon? Are you searching for the IGORA Royal Color Chart for your salon? Do you want to offer your clients a wide range of vibrant color options? You can easily get the IGORA Swatch Book either in-store at Cosmetic World or order it conveniently through our website. Enjoy fast and efficient shipping to make your salon experience even better! PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. It is essential to follow the instructions provided with the product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Redken Shades EQ Gloss 06GB Toffee Discover the transformative power of Redken Shades EQ Gloss 06GB Toffee, a luxurious demi-permanent hair gloss that combines color and conditioning for a salon-quality finish. Designed for professionals, this product is perfect for adding a rich toffee hue while enhancing your hair’s natural shine. Whether you're looking to correct color, add vibrancy, or achieve a polished look, Redken Shades EQ Gloss 06GB Toffee delivers outstanding results in just 20 minutes. Benefits & Features Acidic Haircolor: Gentle processing with an acidic formula ensures your hair remains in top condition while adding vibrant color and shine. No Ammonia: Enjoy a pleasant coloring experience without the overpowering smell of ammonia. Adds Shine: Infused with wheat amino acids, this gloss conditions your hair, leaving it incredibly shiny. Color Correction: Effectively corrects discoloration and fading, blending and toning for a flawless finish. Quick Processing: Achieve beautiful hair color in just 20 minutes, making it ideal for those with a busy schedule. Specifications Net Weight: 60ml / 2oz Processing Time: 20 minutes Formulation: Acidic demi-permanent haircolor Key Ingredients: Wheat amino acids Ammonia-Free: Yes Professional Use: Intended for licensed professionals only Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 02ABn Cool Ebony Redken Shades EQ Gloss 02ABn Cool Ebony – the go-to professional hair coloring product that delivers stunning results. With its vibrant color, nourishing properties, and exceptional performance, 02ABn Redken Shades EQ is the ultimate choice for achieving stunning Cool Ebony shades. Features and Benefits: Vibrant Cool Ebony Shade: Achieve a striking, deep ebony shade that exudes cool undertones. 02ABn is perfect for those looking for a bold and dramatic transformation. Seamless Color Application: The Shades EQ Gloss formula ensures even color distribution, preventing patchiness and creating a uniform color from root to tip. Exceptional Shine: Experience a radiant, mirror-like shine with every application. The Shades EQ Gloss formula enhances the hair's natural luminosity, leaving it looking glossy and healthy. Conditioning Properties: Unlike traditional hair color products, Shades EQ Gloss 02ABn Cool Ebony is infused with nourishing ingredients that help improve hair health. Your clients will love the soft and silky texture of their hair after using this product. Versatile Usage: Redken 02ABn is suitable for a variety of coloring techniques, including all-over color, balayage, highlights, and more. With Shades EQ Gloss, you have the freedom to explore endless creative possibilities. Ammonia-Free Formula: Redken Shades EQ Color Gloss is formulated without ammonia, making it a gentle and less damaging option for your clients' hair. Achieve beautiful color results without compromising on hair health. Long-Lasting Results: The high-quality pigments used in this hair gloss ensure long-lasting color that stays vibrant and fade-resistant. Professional-Grade Performance: Trusted by professionals worldwide, Redken is known for its exceptional performance and reliability. Shades EQ Gloss lives up to this reputation, providing consistent and salon-quality results every time. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 06GI Tenerife Introducing the Redken Shades EQ Gloss 06GI Tenerife, a revolutionary hair gloss that doubles as a conditioner. This acidic demi-permanent haircolor offers gentle processing for outstanding condition and shine benefits. With an extensive array of shade options, the 06GI Tenerife shade stands out for its unique ability to enhance your hair's natural beauty while providing a glossy, healthy finish. Benefits & Features Acidic Formula: Gentle on your hair, this formula ensures minimal damage and maximum shine. No Ammonia: Free from harsh chemicals, it offers a pleasant, odor-free coloring experience. Adds Shine: Infused with wheat amino acids, it conditions and leaves your hair looking incredibly glossy. Color Correcting: Eliminates brassiness and corrects discoloration for a perfectly toned finish. Quick Processing Time: Achieve stunning hair color in just 20 minutes. Specifications Product Type: Acidic demi-permanent hair color Shade: 06GI Tenerife Net Weight: 60ml / 2oz Processing Time: 20 minutes Formulated Without: Ammonia Infusion: Wheat amino acids for added shine and conditioning Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Igora Vibrance 9.5-21 Ash Cendre Toner Are you seeking a hair color solution that combines versatility, vibrancy, and longevity? Igora Vibrance is your enchanting answer. Whether you crave a subtle refresh or a bold transformation, this demi-permanent color promises to deliver stunning results without the commitment of permanent dye. Its advanced technology protects and nourishes your hair, ensuring a flawless finish every time. Benefits & Features Radiant Color Burst: Experience a burst of vibrant color with Igora Vibrance, ensuring your hair shines with brilliance. Seamless White Hair Coverage: Say goodbye to white hair worries as this product blends up to 70% of white hair seamlessly, leaving your locks looking natural and stunning. Enduring Beauty: Lasting up to 25 shampoos, this demi-permanent hair color ensures your vibrant look stays fresh for longer. Effortless Application: With a development time of just 5-20 minutes and a user-friendly mixing ratio of 1:1, achieving your desired shade has never been easier. Generous Supply: Each package contains 60ml / 2.02oz of product, providing you with an ample amount for multiple applications. Exclusive Professional Formula: Crafted for licensed professionals, Igora Vibrance guarantees salon-quality results under expert care. Moisture Mastery: Featuring the Moisture Protecting Complex with AQUAXYL Technology, this product safeguards your hair during the coloring process, ensuring each strand is nourished and protected. Versatile Activation: Choose between a gel or cream consistency with our innovative Activator System, catering to your preferred application method for a personalized experience. Nourishing Elixir: Enriched with Vitamins B3 and B5, our alcohol-free formula not only delivers vibrant color but also enhances shine and vitality. Specifications Type: Demi-permanent hair color Development Time: 5-20 minutes Mixing Ratio: 1:1 Net Weight: 60ml / 2.02oz Intended Use: Professional use only Are you ready to embark on a journey of vibrant color and enchanting beauty? Let Igora Vibrance cast its spell on your hair today. Elevate your look, embrace your uniqueness, and unleash your inner magic with every application. Purchase now and embark on a transformation like never before. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Redken Shades EQ Gloss 03NW Cocoa Bean Redken Shades EQ Gloss 03NW Cocoa Bean is formulated to provide a rich and lustrous cocoa bean shade, adding depth and dimension to any hair color. This versatile gloss can be used on its own or mixed with other Shades EQ Gloss shades, giving you endless creative possibilities to achieve the perfect customized look for each client. Features and Benefits: Natural-Looking Color: This shade is specifically designed to mimic the rich and warm tones of cocoa beans, providing a natural and seamless result. It adds depth and enhances the overall appearance of the hair, leaving it looking vibrant and healthy. Versatile Application: Whether you want to enhance natural hair color, blend grays, or create stunning highlights, Redken Shades EQ Gloss 03NW Cocoa Bean is your must-have. Its easy-to-use formula allows for precise application, ensuring consistent and predictable results every time. Conditioning and Shine: Redken Shades EQ Gloss 03NW Cocoa Bean is enriched with conditioning agents that help improve the hair's texture and overall health. It leaves the hair feeling soft, smooth, and incredibly shiny, enhancing its natural beauty. Fade-Resistant Results: Thanks to Redken's advanced color technology, Shades EQ Gloss 03NW delivers long-lasting and fade-resistant results. Your clients can enjoy vibrant and beautiful hair color for an extended period, reducing the need for frequent touch-ups. Customizable Shades: 03NW Cocoa Bean can be easily mixed with other Shades EQ Gloss shades to create custom colors tailored to your clients' preferences. This flexibility allows you to unleash your creativity and provide truly personalized hair color transformations. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Igora Vibrance 5-1 Light Brown Cendre Are you seeking a hair color solution that combines versatility, vibrancy, and longevity? Igora Vibrance is your enchanting answer. Whether you crave a subtle refresh or a bold transformation, this demi-permanent color promises to deliver stunning results without the commitment of permanent dye. Its advanced technology protects and nourishes your hair, ensuring a flawless finish every time. Benefits & Features Radiant Color Burst: Experience a burst of vibrant color with Igora Vibrance, ensuring your hair shines with brilliance. Seamless White Hair Coverage: Say goodbye to white hair worries as this product blends up to 70% of white hair seamlessly, leaving your locks looking natural and stunning. Enduring Beauty: Lasting up to 25 shampoos, this demi-permanent hair color ensures your vibrant look stays fresh for longer. Effortless Application: With a development time of just 5-20 minutes and a user-friendly mixing ratio of 1:1, achieving your desired shade has never been easier. Generous Supply: Each package contains 60ml / 2.02oz of product, providing you with an ample amount for multiple applications. Exclusive Professional Formula: Crafted for licensed professionals, Igora Vibrance guarantees salon-quality results under expert care. Moisture Mastery: Featuring the Moisture Protecting Complex with AQUAXYL Technology, this product safeguards your hair during the coloring process, ensuring each strand is nourished and protected. Versatile Activation: Choose between a gel or cream consistency with our innovative Activator System, catering to your preferred application method for a personalized experience. Nourishing Elixir: Enriched with Vitamins B3 and B5, our alcohol-free formula not only delivers vibrant color but also enhances shine and vitality. Specifications Type: Demi-permanent hair color Development Time: 5-20 minutes Mixing Ratio: 1:1 Net Weight: 60ml / 2.02oz Intended Use: Professional use only Are you ready to embark on a journey of vibrant color and enchanting beauty? Let Igora Vibrance cast its spell on your hair today. Elevate your look, embrace your uniqueness, and unleash your inner magic with every application. Purchase now and embark on a transformation like never before. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

L'Oreal Dia Color 4/4N Brown Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

Schwarzkopf Igora Royal Fashion Lights L-89 Red Violet Cosmetic World has recommended Schwarzkopf Igora Royal since 1980. Widely recognized as one of the most utilized professional hair colour brands. Reliable, vibrant, true color with uncompromising grey coverage and unbeatable retention. Visit our superstore to consult with the latest physical, true to colour Schwarzkopf Igora Royal Colour charts and choose from over 90 shades. Shop online for our great prices and FREE delivery*. Net weight: 60g / 2.1oz FeaturesNew High Definition Technology The Igora Royal High Definition Technology features high-definition pigment matrices for clearest tone direction, enhanced true-to-swatch results, amplified intensity and maximum coverage. Stunning, Precise and Intense Color Results 40 NEW beautiful shades Absolute true-to-swatch results Up to 50% longer color retention* Up to 25% brighter color vibrancy** Fashion colors with up to 70% white hair coverage and with the highest vibrancy on coppers, reds and violets Perfect color equalization, even on porous hair The clearest lifting shades and advanced care, for maximum contrast & shine *vs previous Igora Royal color cream. **Advanced care achieved with 12%/40 Vol. Igora Royal Oil Developer. For best results use with Schwarzkopf Igora Royal Developer. Voted #1 permanent color in Canada for the 3rd year in a row - 2012, 2013 & 2014! Salon Magazine Directions Usage of shades with up to 100% white hair coverage: Use Igora Royal 3%, 6%, 9% or 12% Developer Mixing ratio 1:1 Apply on dry hair Allow to develop for 30 - 45 minutes Rinse well Shampoo and neutralize with BC Bonacure Color Save products. Usage of shades with up to 50% white hair coverage: Use 3%, 6%, 9% or 12% developer. Mixing ratio 1:1. Apply on dry hair. Allow to develop for 30 - 45 minutes. Rinse well. Shampoo and neutralize with BC Bonacure Color Save products. If a shade with 50% coverage has been chosen as the target shade, for hair that is 2 or more levels lighter, a corresponding base tone (-0, -4) needs to be added using a mixing ratio 2:1 (40g 4-99 + 20g 4-0). Pro tips Start your Igora Royal journey with Expert Amber Hug. Choosing the right developer: Use 3% Color & Care Developer when coloring darker. Use 6% Color & Care Developer for tone-on-tone, 1 tone lighter or coverage. Use 9% Color & Care Developer for coloring 1-2 tones lighter. Use 12% Color & Care Developer for coloring 2-3 tones lighter. For worn out color on previously tinted hair: Proceed a dual application; the colorist method for previously colored hair. Additional heat is optional and reduces the developing time by one-third. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.