GOLDWELL - ELUMEN
Elumen Gn@all
$39.99
Goldwell Elumen Gn@all
Also names as Goldwell Elumen Pure Gn@all 3-10
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
FEATURES & BENEFITS
- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS
Lighten hair to desired level
Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair
Let Elumen® Prepare sit in hair for a few minutes
Towel dry the hair, then apply Elumen Color
Process with heat for 20 minutes or without heat for 30 minutes.
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash
Towel dry thoroughly
Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes
Wash thoroughly and condition with Elumen® Care or Elumen® Treat
PRAVANA
Chromasilk Vivids Blissful Blue 3 oz
$13.99
Pravana Blissful Blue 3 oz.
Pravana Vivid Hair Color is easy to use- no developer required. Simply apply to prelightened hair and flaunt your results! Available in 15 Vivid shades, including Vivid Silver, Vivid Violet, Vivid Wild Orchid & many more! Pravana Chromasilk Vivids is our number 1 selling hair color.
With 18 highly-pigmented shades and counting, ChromaSilk VIVIDS gives hair artists everything they need to concoct, mix and create endless color palettes. Unleash your artistry.
PRAVANA's AWARD-WINNING CHROMASILK VIVIDS COLLECTION IS THE CREATIVE-COLOR CATEGORY LEADER. ChromaSilk VIVIDS are professionals and celebrity colorists choice for vibrant, creative colors. Winning the Stylist Choice Award for Favorite Creative Color for the 4th year in a row, it is clear that ChromaSilk VIVIDS is best, creative color with the longest-lasting, bright hair colors.
Paraben-FreeZero PhthalatesNo animal testingFree from MEA and DEAEPA and CARB compliant
Easy to use. No developer required.
WELLA - COLOR TOUCH
Color Touch 6/4 Dark Blonde/Red
$13.49
Color Touch 6/4 Dark Blonde/Red
Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes.
Benefits & Features
High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates.
Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes.
Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos.
Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality.
What Sets Color Touch Apart
Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy.
Solving Hair Dilemmas, One Shade at a Time
For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane.
Specifications
Usage: Professional use only
Development Times:
Without heat: 20 minutes (or 15 minutes post-perm or straightening service)
With added heat: 15 minutes (or 10 minutes post-perm or straightening service)
Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%)
Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!
L'OREAL - DIA LIGHT
Dialight 5.07/5NGR Sage
$13.99
L'Oreal Professionnel Dia Light 5.07/5NGR
L’Oreal Professionnel DIA Light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services.
What does L’Oreal Professionnel DIA Light do?
Tone, gloss, refresh previously colored or sensitized hair.
Gentle acid technology smooths the cuticle for vinyl shine.
Provides intense care for the hair.
Provides zero lift.
Not for white coverage - for white coverage of up to 70% white, we recommend DIA Richesse.
Features and Benefits:
Gentle Ammonia-Free Formula: L'Oreal DIA Light boasts an ammonia-free formula, ensuring a gentle coloring process that respects the hair's integrity. This means a comfortable and luxurious experience for your clients without compromising on results.
Radiant, Long-Lasting Color: Delight your clients with vibrant, natural-looking color that stands the test of time. L'Oreal DIA Light offers fade-resistant shades, maintaining their brilliance and vibrancy between salon visits.
Versatile Color Range: With an extensive spectrum of shades, L'Oreal DIALight offers unparalleled versatility for all hair types and styles. From soft and subtle to bold and striking, you can effortlessly achieve any desired look.
Perfect for Creative Techniques: Whether you're contouring, highlighting, or adding dimension, L'Oreal DIA Light's precision and ease of use make it an ideal choice for creative coloring techniques.
Even Coverage and Blending: L'Oreal Professionnel DIA Light ensures even color distribution, providing seamless blending for a natural finish. Achieve flawless results, making you the go-to stylist for impeccable color transformations.
Enhanced Shine and Condition: Beyond color brilliance, DIALight infuses the hair with a luminous shine, leaving it soft, smooth, and beautifully conditioned.
Efficient Application Process: Designed for efficiency, L'Oreal DIA Light is easy to mix and apply. This streamlines your salon services, saving time without compromising on quality.
Discover the L'Oreal DIA Light Color Chart
Achieve the best results by pairing DIALight with the recommended DIActivateur Developers
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
L'OREAL - DIARICHESSE
Diarichesse 6.32/6GV Toasted Pecan
$13.99
L'Oreal Professionnel Diarichesse 6.32/6GV Toasted Pecan
L'Oreal DIA Richesse color line is a trusted choice for stylists worldwide, designed to elevate salon experiences and transform hair with stunning results. Whether you're a seasoned professional or an aspiring stylist, L'Oreal DIA Richesse is your go-to solution for achieving vibrant and long-lasting color brilliance. Discover the magic of our ammonia-free formula and the endless possibilities it offers for every hair type and style.
What does L’Oreal DIA Richesse 6.32/6GV Toasted Pecan do?
Covers up to 70% white
Lifts up to 1.5 levels
Deep, rich and reflective tones
Exceptional softeness and shine
Features and Benefits:
Radiant Brilliance: DIA Richesse delivers superior brilliance, providing hair with a natural and radiant shine that turns heads.
Ammonia-Free Comfort: Say goodbye to harsh chemicals! L'Oreal ammonia-free formula ensures a gentle coloring experience, caring for the hair's integrity.
Long-Lasting Color: With L'Oreal Professionnel DIA Richesse, your clients can enjoy vibrant color that stands the test of time, maintaining its brilliance between touch-ups.
Versatile Shade Range: From classic to trendy, DIARichesse color chart offers versatile options suitable for diverse styles and preferences.
Even and Consistent Coverage: Achieve flawless results with DIARichesse advanced formula, ensuring even color distribution from roots to tips.
Healthy Hair Care: L'Oreal DIARichesse not only enhances color but also nourishes and strengthens hair, leaving it feeling silky and revitalized.
Professional-Grade Performance: Trusted by stylists and salon professionals, L'Oreal DIA Richesse guarantees professional-grade color that exceeds expectations.
User-Friendly Application: Effortlessly create stunning transformations with DIA Richesse easy-to-use application process, simplifying the coloring journey for stylists of all levels.
Discover the L'Oreal DIA Richesse Color Chart
Achieve the best results by pairing DIARichesse with the recommended DIActivateur Developers
Embrace the artistry of hair coloring and unlock the potential of every client's unique style with L'Oreal DIA Richesse. Elevate your salon game, elevate your clients' confidence, and create unforgettable hair color transformations that make a statement. Discover the joy of professional excellence with L'Oreal DIA Richesse – your ultimate partner in creating beautiful, vibrant hair color masterpieces.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
L'OREAL - DIARICHESSE
Diarichesse 2.10/2BBB Blue Onyx
$13.99
L'Oreal Professionnel Diarichesse 2.10/2BBB Blue Onyx
L'Oreal DIA Richesse color line is a trusted choice for stylists worldwide, designed to elevate salon experiences and transform hair with stunning results. Whether you're a seasoned professional or an aspiring stylist, L'Oreal DIA Richesse is your go-to solution for achieving vibrant and long-lasting color brilliance. Discover the magic of our ammonia-free formula and the endless possibilities it offers for every hair type and style.
What does L’Oreal DIA Richesse 2.10/2BBB Blue Onyx do?
Covers up to 70% white
Lifts up to 1.5 levels
Deep, rich and reflective tones
Exceptional softeness and shine
Features & Benefits
Radiant Brilliance: DIA Richesse delivers superior brilliance, providing hair with a natural and radiant shine that turns heads.
Ammonia-Free Comfort: Say goodbye to harsh chemicals! L'Oreal ammonia-free formula ensures a gentle coloring experience, caring for the hair's integrity.
Long-Lasting Color: With L'Oreal Professionnel DIA Richesse, your clients can enjoy vibrant color that stands the test of time, maintaining its brilliance between touch-ups.
Versatile Shade Range: From classic to trendy, DIARichesse color chart offers versatile options suitable for diverse styles and preferences.
Even and Consistent Coverage: Achieve flawless results with DIARichesse advanced formula, ensuring even color distribution from roots to tips.
Healthy Hair Care: L'Oreal DIARichesse not only enhances color but also nourishes and strengthens hair, leaving it feeling silky and revitalized.
Professional-Grade Performance: Trusted by stylists and salon professionals, L'Oreal DIA Richesse guarantees professional-grade color that exceeds expectations.
User-Friendly Application: Effortlessly create stunning transformations with DIA Richesse easy-to-use application process, simplifying the coloring journey for stylists of all levels.
Discover the L'Oreal DIA Richesse Color Chart
Achieve the best results by pairing DIARichesse with the recommended DIActivateur Developers
Embrace the artistry of hair coloring and unlock the potential of every client's unique style with L'Oreal DIA Richesse. Elevate your salon game, elevate your clients' confidence, and create unforgettable hair color transformations that make a statement. Discover the joy of professional excellence with L'Oreal DIA Richesse – your ultimate partner in creating beautiful, vibrant hair color masterpieces.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
GOLDWELL - COLORANCE
Colorance 9BA Light Smoky Beige
$17.99
Goldwell Colorance 9BA Light Smoky Beige
Goldwell Colorance Demi-Permanent Hair Color offers a revolutionary solution for vibrant, long-lasting hair color without compromising hair health. Crafted with precision and innovation, this demi-permanent acid hair color introduces a new era of hair coloring experience since its inception by Goldwell in 1986. Let's delve into what makes Goldwell Colorance stand out and why it's the go-to choice for professionals and individuals alike.
Benefits & Features
IntraLipid Technology: Unlike conventional hair colorants, Goldwell Colorance incorporates IntraLipid Technology, a pioneering feature that not only beautifies but also repairs the hair during the coloring process. Say goodbye to compromise; enjoy stunning color while nurturing your hair.
Natural Plant Extracts & Hydrolyzed Wheat Protein: Infused with natural plant extracts and hydrolyzed wheat protein, Colorance not only colors but also nourishes and protects the hair. Experience the brilliance of color without compromising on hair health.
Variety of Shades: With a diverse range of warm and cool blondes, browns, reds, and specialized shades for grey/white coverage, Colorance ensures there's a perfect match for every hair type and desired look.
Flexible Application: Whether you opt for the economical 120mL depot canister or the convenient 60mL tubes, Colorance offers flexibility in application, catering to your individual preferences and needs.
Cool Protect Technology: Cool Protect Technology in all Cool Brunettes and Cool Blondes ensures that your hair remains protected and vibrant, even with cooler-toned colors.
Easy Application: Designed for professional-grade application, Colorance comes with a Goldwell brush applicator tip or nozzle, ensuring precise and effortless coloring.
Unrivaled Technology: Goldwell Colorance stands at the forefront of hair coloring innovation with its IntraLipid Technology, setting it apart from traditional hair colorants.
Quality Ingredients: Crafted with natural plant extracts and hydrolyzed wheat protein, Colorance prioritizes hair health without compromising on color brilliance.
Versatility: With its wide array of shades and application options, Colorance caters to diverse preferences and ensures a perfect match for every individual.
Let Your Hair Shine
Are you tired of compromising between vibrant hair color and hair health? Look no further. Goldwell Colorance offers the perfect solution by delivering brilliant, long-lasting color while nourishing and protecting your hair. Say goodbye to dull, lifeless color and embrace the vibrant, healthy hair you deserve.
Specifications
Net Weight: 60g / 2.1oz
Recommended Mixing Ratio: 2:1 (Colorance Lotion to Colorance Shade)
Application: Evenly apply Colorance mixture from scalp to ends on towel-dried hair
Processing Time: 15 to 25 minutes, based on desired intensity
Finish: Rinse thoroughly until water runs clear, followed by Goldwell DualSenses color detangling conditioner and color lock serum for optimal results
Heat can be used if you want when blending grey or doing a regular Colorance service. Sometimes, it can make the color stronger.
Do not use heat when perming or toning highlights. If you do use heat, do it for 5-20 minutes with mild heat, then let it cool for 5 minutes. You don't need to cover it with a plastic cap.
Experience the difference with Goldwell Colorance today! Elevate your hair coloring experience and achieve vibrant, healthy hair like never before. Shop now and unleash your hair's true potential with Goldwell Colorance.
EVO
Cassius Styling Clay
$36.99
Evo Cassius Styling Clay
Elevate your styling game with the Evo Cassius Styling Clay, the go-to product for those who want bold texture, firm control, and a natural-looking matte finish. Perfect for creating structured, lived-in styles, this high-performance clay delivers serious hold and volume without shine—ideal for short to medium-length hair.
Whether you're going for a messy bedhead look, a sculpted pompadour, or a classic textured finish, Evo Cassius gives you maximum style versatility while keeping your hair touchable and reworkable throughout the day.
Benefits & Features
Strong Hold: Keeps hair in place all day with powerful grip and control.
Matte Finish: No shine, just a raw, natural look that lasts.
Adds Volume & Texture: Ideal for fine or flat hair needing a lift.
Reworkable Formula: Allows for reshaping and re-styling as needed.
Low Scent Profile: Subtle, fresh scent that doesn’t overpower.
What Makes It Stand Out?
Unlike greasy pomades or flaky waxes, Evo Cassius Styling Clay delivers structure and definition with a clean, matte finish that won’t weigh your hair down. Crafted by hair professionals, this clay is especially effective for creating disheveled, textured styles that still look deliberate and sharp.
Formulated without unnecessary fillers, it's cruelty-free, vegan, and made with high-quality ingredients that support both performance and hair health. It’s a favorite among barbers, stylists, and anyone who takes their hair seriously.
Time to Take Control of Your Style
Struggling with styles that fall flat? Tired of products that leave your hair shiny, sticky, or stiff?
Evo Cassius Clay helps you:
Create bold, defined styles that last all day.
Add grit and grip to clean, soft, or limp hair.
Maintain a natural look without residue or build-up.
Easily refresh and rework your look without reapplying.
Whether you want structure for a polished style or freedom for creative edge, Cassius has you covered.
Specifications
Product Name: Evo Cassius Styling Clay
Size: Commonly available in 90g / 3.1oz jar
Hold Level: Strong/Firm
Finish: Matte – no shine
Hair Type: Best for short to medium-length hair, especially fine or flat hair
Application: Warm a small amount between palms and work into dry or damp hair. Style as desired.
Free From: Parabens, sulfates, animal testing
Made In: Australia
If you're ready to ditch floppy hair and greasy finishes, it’s time to upgrade your grooming routine with Evo Cassius Styling Clay. Stronghold. Matte finish. Maximum confidence.
Add to your cart today and sculpt your signature look!
WELLA - KOLESTON PERFECT
Koleston Perfect 0/28 Matte Pearl
$13.49
Wella Koleston Perfect 0/28 Matte Pearl
Elevate your hair color game with Wella Koleston Perfect. Crafted with precision and innovation since the 1950s, Koleston Perfect stands as the industry's pioneer in creme color technology. Trusted by over 100,000 salons worldwide, our commitment to excellence ensures predictable color results and supreme hair care. Whether you're aiming for a subtle change or a dramatic transformation, Wella Koleston Perfect promises to deliver vibrant, long-lasting color with every application.
Benefits & Features
Unmatched Color Performance: Achieve rich, saturated color that lasts.
Complete Grey Coverage: Say goodbye to pesky grey hairs with root-to-tip evenness.
Conditioning Agents and Lipids: Infused with 25% conditioning agents and lipids for gentle-on-hair results.
ME+ Technology: A scientific breakthrough reducing the risk of allergic reactions, setting a new standard in hair color safety.
True-to-Tone Color: Experience color that is balanced, even, and true to tone from root to tip.
Wide Color Portfolio: Choose from a vibrant range of naturals, brunettes, reds, and blondes for endless possibilities.
Easy Application: Same mixing ratio and development time as before, but with enhanced fragrance and ease of use.
Metal Purifier: Protects hair from damage caused by metals, ensuring hair health with every application.
Ultra-Precision Color Technology: Get the exact shade you desire with precision and accuracy.
Standing Out, Shining Bright
Wella Koleston Perfect isn't just another hair color product; it's a symbol of innovation and quality in the hairdressing industry. Here's what sets us apart:
Legacy of Innovation: With a history dating back to the 1950s, Wella Professionals has been at the forefront of hair color technology.
ME+ Technology: Our revolutionary ME+ technology reduces the risk of allergic reactions, ensuring a safer coloring experience for salon clients.
Consistent Results: Trusted by professionals worldwide, Koleston Perfect consistently delivers predictable color results and supreme hair care.
Wide Range of Shades: With over 140 shades to choose from, including naturals, reds, brunettes, and blondes, there's a perfect shade for everyone.
Ease of Use: Designed with stylists in mind, Wella Koleston Perfect features the same mixing ratio and development time as previous formulas, making it easy to incorporate into your salon routine.
A Colorful Solution
Are you tired of dull, lackluster hair color? Do you struggle with grey hairs peeking through? Look no further than Wella Koleston Perfect. Our advanced formula ensures vibrant, long-lasting color with complete grey coverage, all while maintaining the health and integrity of your hair. Say goodbye to dull, lifeless locks and hello to vibrant, salon-quality color with Wella Koleston Perfect.
Specifications
Net Weight: 57g / 2oz
Coverage: Up to 100% grey coverage
Lift: Up to 3-5 levels of lift
Shades: Over 140 shades with distinctive individual tonality
Mixing Guidelines: Mix 1:1 for pure naturals, rich naturals, vibrant reds, and deep browns. Mix 1:2 for Special Blonde.
Add a splash of color to your life with Wella Koleston Perfect. Transform your hair with confidence and experience the difference of true-to-tone color and protection from damage. Purchase now and unleash your hair's full potential!
JOICO
K-Pak Color Therapy Color-Protecting Shampoo
from $19.99
Joico K-Pak Color Therapy Color-Protecting Shampoo
REDKEN
Extreme Cat Treatment
$36.99
$39.99
Redken Extreme Cat Treatment 200ml / 6.8oz
Revitalize your hair with Redken Extreme CAT protein reconstructing Rinse out treatment. Designed to add immediate power to distressed and damaged hair, this treatment strengthens strands against breakage, leaving your locks looking healthier and more resilient. Formulated with Redken's Strength Complex, this treatment not only reconstructs and reconditions but also helps prepare your hair before chemical services, preventing future damage.
Benefits & Features
Reconstructs and reconditions hair
Adds immediate strength without weighing hair down
Helps prepare hair before chemical services, reducing the risk of damage
Prevents breakage and split ends
Comes in a convenient 200ml / 6.8oz size
Dare to be Different
Unlike other hair treatments, Redken Extreme CAT Treatment doesn't just mask damage; it tackles it head-on. With its potent formula and innovative Strength Complex, it's a cut above the rest, providing immediate results and long-term hair health.
Unlock Your Hair's Potential
If you're struggling with damaged, brittle hair, Redken Extreme CAT Treatment is the solution you've been searching for. By strengthening your strands and preventing breakage, it helps restore your hair's natural vitality, leaving you with locks that look and feel amazing.
Specifications
Product: Redken Extreme CAT protein reconstructing Rinse out treatment
Size: 200ml / 6.8oz
Directions
Apply after using Extreme Shampoo.
Spray evenly on hair and lather. Leave on 3-5 minutes. Rinse thoroughly.
Recommended for use 1-3 times per week.
For intensified strength, use Extreme Anti-Snap.
Whether you're a homeowner looking to revive your hair or a business owner wanting to provide top-notch hair care for your clients, Redken Extreme CAT Treatment is the perfect choice. Purchase now and say hello to stronger, healthier hair!
Alterna
CAVIAR ANTI-AGING Sheer Dry Shampoo Powder Spray (original package)
$26.99
$35.00
ALTERNA CAVIAR ANTI-AGING Sheer Dry Shampoo Powder Spray (original package)
Effortless Hair Refresh
34g/1.2oz
Tired of the endless hair-washing routine? Say goodbye to the constant need for water with ALTERNA CAVIAR ANTI-AGING Sheer Dry Shampoo Powder Spray. This talc-free, transparent formula offers you the convenience of refreshing your hair between washes, saving you time and leaving your locks looking revitalized. Designed to seamlessly blend into your hair, Alterna Dry Shampoo Powder Spray effortlessly absorbs excess oil and impurities, leaving your hair feeling fresh, light, and rejuvenated.
Benefits You'll Love:
Transparent Formula: CAVIAR ANTI-AGING Sheer Dry Shampoo talc-free and transparent formula ensures an invisible application, effortlessly merging with your hair color for a natural finish.
Instant Revival: Enjoy the luxury of freshly washed hair without the water. Alterna Sheer Dry Shampoo breathes new life into your locks, giving you the confidence to rock your style anytime.
Oil and Impurities Absorption: Bid farewell to greasy hair days. This formula effectively soaks up excess oil and eliminates impurities, revealing your hair's true radiance.
Luscious Texture and Volume: Each spray adds texture and volume, transforming your hair into a canvas of glamour and beauty.
Clean and Safe: Embrace the purity of our formula, free from parabens, sulfates, and phthalates. Nourish your hair with a product that cares for its health as much as you do.
Revamp your hair care routine with the ALTERNA CAVIAR ANTI-AGING Sheer Dry Shampoo Powder Spray. Effortlessly convenient, this product is tailored to different hair types - straight, wavy, curly, coiled, and tightly coiled. Whether you're rushing out the door or need a quick pick-me-up during the day, this dry shampoo powder spray is your trusted companion!
COLOR WOW
Color Security Conditioner
from $26.99
Color Wow Color Security Conditioner
Unlike typical conditioners that can dull and distort color, this revolutionary formula features unique translucent ingredients that smooth and detangle but won't dull, darken, or oxidize the hair and turn it brassy. Ultra-light non-flattening formula, with a unique SealiconTM complex, creates a color, protecting high gloss finish and leaves hair silky, and full-bodied.
Features
Superlight hydrator and power detangler
Won't oxidize and turn hair yellow or brassy so your color stays glossy and bright
Argan oil nourishes + delivers silky-smooth, glossy hair
3 levels of thermal protection keep hair safe from dehydration and dulling
Directions
Apply to wet hair, starting about 2 inches from the scalp, distributing evenly through hair. Rinse thoroughly.
CURL KEEPER
Curl Keeper Gel Ultimate Hold
$19.99
Curl Keeper Gel Ultimate Hold 240ml
Say goodbye to frizz and hello to perfectly defined curls with the Curl Keeper Gel Ultimate Hold 240ml / 8oz. This powerhouse styling gel delivers maximum hold without stiffness, crunch, or flaking, giving your curls long-lasting definition, shine, and bounce. Designed for all curl types (from waves to coils), this water-based formula keeps curls in place through humidity, activity, and everything in between.
Whether you wear your curls loose, styled, or diffused, Curl Keeper Ultimate Hold is your secret weapon for taming unruly hair and maintaining your favorite looks all day long.
Benefits & Features
Frizz Control in All Weather: Humidity-resistant and reliable for long wear.
No Crunch or Residue: Dries clean with a touchable finish—no stiffness or flakes.
Ultimate Styling Hold: Keeps curls in place while maintaining movement and bounce.
Water-Based Formula: Reactivates with water so you can refresh curls without reapplying.
Lightweight & Non-Greasy: Perfect for daily use on all curl patterns.
What Makes It Different?
Unlike traditional gels that leave behind product buildup or stiff, helmet-like curls, Curl Keeper Gel Ultimate Hold works with your hair’s natural movement while still offering the highest level of hold in the Curl Keeper lineup. It’s a favorite among curl enthusiasts and stylists alike because it’s customizable—use more for tighter control or less for a looser, more natural look.
Its water-based technology also allows you to simply dampen your hair to revive curls the next day—no reapplication necessary. That’s right: refresh without the fuss.
Ready to Max Out Your Curl Game?
Struggling with frizz by noon? Finding that your curls drop or lose shape too quickly?
Here’s how Curl Keeper Gel Ultimate Hold helps:
Maintains defined curls from morning to night—even in humid climates.
Enhances and supports your curl pattern without flattening volume.
Lets you refresh your hair between wash days with just a bit of water.
Prevents crunchy or flaky buildup from repeat applications.
No more re-styling, no more frizz battles. Just bouncy, healthy-looking curls you can count on.
Specifications
Product Name: Curl Keeper Gel Ultimate Hold
Size: 240ml / 8oz
Hair Type: All curl types (wavy, curly, coily)
Hold Level: Ultimate / Maximum
Finish: Natural with light shine
Scent: Mild, fresh fragrance
Application: Apply to wet hair from roots to ends. Use fingers or a comb to distribute evenly. Allow to air-dry or diffuse. Refresh by reactivating with water.
Free From: Silicones, parabens, sulfates, alcohol, animal testing
Made In: Canada
Don’t settle for curls that quit halfway through your day. With Curl Keeper Gel Ultimate Hold, you get control, definition, and long-lasting results without the crunch.
Add it to your cart now—because every curl deserves to shine!
REDKEN - SHADES EQ
Shades EQ 010NV Iconic Lilac
$18.99
Redken Shades EQ 010NV Iconic Lilac
Gentle Violet Gloss for Bright, Cool-Toned Blonde Hair
When your platinum or pale blonde needs a refresh — but you don’t want to overdo it — reach for Redken Shades EQ 010NV Iconic Lilac. This demi-permanent violet gloss offers subtle toning power with a beautiful cool-violet reflect, helping to neutralize unwanted warmth and bring icy, soft dimension back to blondes.
Part of Redken’s award-winning Shades EQ Gloss collection, 010NV is designed to work on very light blonde hair (level 10) and is perfect for those seeking a refined, modern lilac tone that fades gracefully over time. It’s ideal for toning, shine enhancement, and refreshing faded blonde without any lift or damage.
Benefits & Features
This high-performance gloss isn’t just pretty — it’s practical. Here’s why stylists and at-home colorists choose 010NV:
Neutralizes yellow tones in ultra-light blonde or platinum hair
Delivers a soft lilac/violet hue for cooler, more modern blondes
Improves shine and condition with each use
Acidic pH formula seals the cuticle, enhancing smoothness
No lift or harsh chemicals — ideal for porous or previously bleached hair
Fades evenly over time, leaving no harsh regrowth or tonal shifts
What Makes it Stand Out?
While many violet glosses go too far into gray or purple, Redken 010NV Iconic Lilac strikes a perfect balance:
Perfect for level 10 blonde hair that needs just a hint of soft toning
Acidic formula improves hair texture, making strands look and feel healthier
No ammonia = zero damage and no unexpected lift
Beautiful fade-out pattern that’s stylist-approved and beginner-safe
Can be used alone or mixed with other Shades EQ tones for a custom finish
It’s the toner of choice when you want your blonde to say “polished and cool,” not “overprocessed.”
Ready to Refresh Your Blonde with a Hint of Lilac?
Problem: Your blonde looks flat, yellow, or warm→ Solution: 010NV gently adds violet-cool tone without darkening or harshness
Problem: Past toners fade patchy or look too gray→ Solution: Iconic Lilac fades cleanly, keeping your blonde luminous and soft
Problem: You want tone correction but your hair is too fragile→ Solution: Redken Shades EQ’s no-ammonia, acidic formula is safe on even highly processed hair
Specifications
Specification
Details
Product Type
Demi-permanent conditioning gloss
Shade
010NV Iconic Lilac – Pale Violet Reflect
Formulation
Acidic, no ammonia, conditioning base
Ideal Hair Level
Level 10 (very light blonde)
Processing Time
20 minutes with Shades EQ Processing Solution
Size
2 oz / 60 ml
Application Method
Bottle or bowl + brush, 1:1 with Processing Solution
Fade Pattern
Soft, even, non-patchy
Best Used For
Toning, glossing, brightening pale blonde hair
Redken Shades EQ 010NV Iconic Lilac is the soft, cool-toned refresh your platinum dreams are made of. Whether you're a pro stylist or someone who knows their way around a toner bottle, this formula makes your blonde brighter, softer, and more refined — without the damage or drama.
Precautions
Developed for professional use only.
Check out Redken Shades EQ Color Charts and Swatches.
Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.
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