Products

Wella Color Touch 0/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional-size (2 oz / ~60 ml) tube for salons/advanced users.

Color Touch 0/00 Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes. Benefits & Features High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates. Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes. Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos. Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality. What Sets Color Touch Apart Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy. Solving Hair Dilemmas, One Shade at a Time For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane. Specifications Usage: Professional use only Development Times: Without heat: 20 minutes (or 15 minutes post-perm or straightening service) With added heat: 15 minutes (or 10 minutes post-perm or straightening service) Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%) Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!

Wella Color Touch 10/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Color Touch 10/03 Lightest Blonde/Natural Gold Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes. Benefits & Features High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates. Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes. Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos. Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality. What Sets Color Touch Apart Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy. Solving Hair Dilemmas, One Shade at a Time For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane. Specifications Usage: Professional use only Development Times: Without heat: 20 minutes (or 15 minutes post-perm or straightening service) With added heat: 15 minutes (or 10 minutes post-perm or straightening service) Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%) Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!

Color Touch 10/3 Lightest Blonde/Gold Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes. Benefits & Features High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates. Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes. Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos. Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality. What Sets Color Touch Apart Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy. Solving Hair Dilemmas, One Shade at a Time For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane. Specifications Usage: Professional use only Development Times: Without heat: 20 minutes (or 15 minutes post-perm or straightening service) With added heat: 15 minutes (or 10 minutes post-perm or straightening service) Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%) Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!

Wella Color Touch 2/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 3/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 4/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 5/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 6/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 7/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 8/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Wella Color Touch 8/40 Irish Ginger Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes. Benefits & Features High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates. Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes. Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos. Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality. What Sets Color Touch Apart Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy. Solving Hair Dilemmas, One Shade at a Time For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane. Specifications Usage: Professional use only Development Times: Without heat: 20 minutes (or 15 minutes post-perm or straightening service) With added heat: 15 minutes (or 10 minutes post-perm or straightening service) Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%) Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!

Wella Color Touch 9/ Series Demi-Permanent Hair Color Your Shine-Boosting Color Partner Give your hair a vibrant, luxurious shine with Wella Color Touch Demi-Permanent Color, a professional-grade, ammonia-free demi-permanent hair colour from the renowned brand Wella. Designed for beauty enthusiasts and hairstylists alike, this product delivers rich, multi-dimensional colour that effortlessly glides through your hair — offering the look of a permanent dye but with the lower commitment of a demi-permanent formula.Whether you’re enhancing your natural tone, refreshing your highlights, or providing a glossy glaze to your strands, this colour range offers a versatile palette across fashion and classic shades. Benefits & Features Ammonia-free formula: Gentle on hair and scalp, yet still delivers vibrant colour and shine. High shine finish: Leaves hair looking glossy, healthy, and multi-dimensional. Low-commitment colour: Lasts up to approximately 28 washes, allowing more frequent tone changes without long-term commitment. Versatile shade range: Over 60+ intermixable shades from natural browns/blondes to bold reds/coppers/violets — ideal for clients or stylists wanting flexibility. Grey-blending capability: In versions of the line (such as Color Touch Plus), up to approximately 70% grey blending is possible for those wanting a softer grow-out. Professional performance: Designed to match with Wella’s mixing systems and compatible with salons; ideal for career stylists but also attractive for advanced at-home users. What Makes It Stand Out? Unlike many permanent colour systems, Wella Color Touch gives you serious vibrancy without the full commitment — perfect for clients to experiment with shade, tone down brassiness, add gloss or refresh colour without root-regrowth stress. The built-in metal purifier technology (as referenced by Wella) ensures true-to-tone vibrancy even on pre-treated or porous hair. Because it is demi-permanent, the formula is kinder on hair — less lift, less damage — making it a smart retail recommendation for hair care routines that include colour-treated strands and frequent shampooing. The fade is gradual and true-to-tone, meaning the grow-out looks natural, reducing the “line of demarcation” effect typical of permanent colours. Who Is This Product For? Beauty enthusiasts who want salon-quality hair colour at home, but without the full permanence of traditional permanent dyes. Hairstylists and salons that need a dependable demi-permanent system to offer clients: glossing, tone-on-tone colour refreshes, low-maintenance root blends, or runway-inspired wearable shades. Clients with colour-treated or fragile hair who want to refresh or refresh tone while preserving hair integrity. Anyone who regularly uses shampoos, styling treatments, hair-care routines and wants the colour component to integrate seamlessly with their hair-care plan. Specifications Brand: Wella Professionals Product Line: Color Touch Demi-Permanent Colour Formula Type: Demi-permanent hair colour, ammonia-free. Mixing Ratio: 1 : 2 (colour : emulsion) for standard application. Processing Time: Typically 20 minutes on dry hair (or 15 minutes after straightening/perming) — refer to brand instructions. Coverage: Designed for colour deposit, tone adjustment, blending of grey (up to ~70% in certain formulas) — not full permanent cover if heavy grey. Fade Mechanism: Gradual fade through washes (up to ~28 washes) with true-to-tone fade pattern. Shade Range: Broad — includes tones like 4/19 Medium Brown Ash, 6/47 Dark Blonde/Red Brown, 10/05 Lightest Blonde Natural Mahogany, etc. Packaging: Typically professional size (2 oz / ~60 ml) tube for salons/advanced users.

Color Touch 9/5 Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes. Benefits & Features High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates. Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes. Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos. Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality. What Sets Color Touch Apart Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy. Solving Hair Dilemmas, One Shade at a Time For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane. Specifications Usage: Professional use only Development Times: Without heat: 20 minutes (or 15 minutes post-perm or straightening service) With added heat: 15 minutes (or 10 minutes post-perm or straightening service) Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%) Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!

Wella Color Touch 9/5 Oyster Beige Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes. Benefits & Features High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates. Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes. Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos. Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality. What Sets Color Touch Apart Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy. Solving Hair Dilemmas, One Shade at a Time For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane. Specifications Usage: Professional use only Development Times: Without heat: 20 minutes (or 15 minutes post-perm or straightening service) With added heat: 15 minutes (or 10 minutes post-perm or straightening service) Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%) Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!