Products

Irresistibly feminine, divinely sensual, wonderfully effective, the Lumicia hair care ritual combines a mixture of essential oils inspired by Fioravanti Alcoholate, an ancient plant-based recipe from the 16th century, with acerola vinegar to tighten the hair cuticle and neutralize the effects of hard water along the hair fiber. Dull, porous hair becomes instantly silky and shiny. Silicone-free. Contains:Acerola extractEssential oils complex inspired by Fioravanti AlcoholateVitamin B5 Features:Lumicia illuminating shine shampoo frees hair from the impurities that stifle and dull it on a daily basis (pollution, hard water, styling products). Inspired by Fioravanit Alcoholate, its blend of 11 essential oils is combined with acerola vinegar, rich in vitamin C, in a light and crystalline texture to smooth hair scales and neutralize hard water, in order to perfectly diffuse light along the length of the hair shaft. Silicone-free. Result: radiant with a captivating shine, hair is smooth, light and silky.   Facts:Hair is shiny: 98%*Hair is soft: 98%*Hair is free of impurities: 83%*% satisfaction. Results immediately after application. Test performed on 41 women over 2 weeks. Directions:Apply to wet hair, then lather. Rinse thoroughly. One application is sufficient. Frequent use. Ingredients: WATER (AQUA). SODIUM LAURETH SULFATE. LAURYL BETAINE. DECYL GLUCOSIDE. PEG-40 HYDROGENATED CASTOR OIL. ALPHA-ISOMETHYL IONONE. ASCORBYL PALMITATE. BUTYLPHENYL METHYLPROPIONAL. CETEARETH-60 MYRISTYL GLYCOL. CITRIC ACID. COCO-GLUCOSIDE. FRAGRANCE (PARFUM). GLYCERYL OLEATE. HYDROGENATED PALM GLYCERIDES CITRATE. HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE. LECITHIN. LIMONENE. LINALOO. MALPIGHIA GLABRA (ACEROLA) FRUIT EXTRACT (MALPIGHIA GLABRA FRUIT EXTRACT). PANTHENOL. PANTOLACTONE. PHENOXYETHANOL. RED 33 (CI 17200). SD ALCOHOL 38-B (ALCOHOL DENAT.). SODIUM BENZOATE. SODIUM CHLORIDE. TOCOPHEROL. VINEGAR (ACETUM).

Irresistibly feminine, divinely sensual, wonderfully effective, the Lumicia hair care ritual combines a mixture of essential oils inspired by Fioravanti Alcoholate, an ancient plant-based recipe from the 16th century, with acerola vinegar to tighten the hair cuticle and neutralize the effects of hard water along the hair fiber. Dull, porous hair becomes instantly silky and shiny. Silicone-free. Contains:Acerola extractEssential oils complex inspired by Fioravanti AlcoholateVitamin B5 Features:Ancestral beauty secret for exceptional shine. Inspired by Fioravanit Alcoholate, its blend of 11 essential oils is combined with acerola vinegar to neutralize hard water and smooth hair scales for remarkable shine and detangling. Silicone-free. Proven effectiveness: hair is instantly detangled Facts: Hair is shiny: 100%*Hair is easy to detangle: 100%*Hair is non-static immediately after application: 100%*Hair is soft: 100%*% satisfaction. Test performed on 41 women over 2 weeks."  Directions:After shampooing, mist the illuminating shine rinse throughout the hair and finish with a short burst of cool water. Ingredients:WATER (AQUA). VINEGAR (ACETUM). SD ALCOHOL 38-B (ALCOHOL DENAT.). PEG-40 HYDROGENATED CASTOR OIL. ALPHA-ISOMETHYL IONONE. BENZYL BENZOATE. BUTYLPHENYL METHYLPROPIONAL. CETRIMONIUM CHLORIDE. CITRAL. CITRIC ACID. CITRONELLOL. EUGENOL. FRAGRANCE (PARFUM). GERANIOL. HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE. ISOEUGENOL. LIMONENE. LINALOOL. MALPIGHIA GLABRA (ACEROLA) FRUIT EXTRACT (MALPIGHIA GLABRA FRUIT EXTRACT). PANTHENOL. PANTOLACTONE.

Difiaba Luminessence Hydrating Serum is a weightless moisturizing serum to preserve and enhance any chemical service. Soothes & seals hair cuticle. Detangles, conditions, and enhances shine & manageability. Longer-lasting results for any chemical service. Directions: Wrap vial in towel and carefully break off top. After Luminessence Shampoo, evenly apply entire vial of Serum to wet hair and leave in for 5 minutes, comb through, then rinse. Made in Italy

Joico Lumishine DD Dimensional Deposit Demi-Permanent Crème Color The Joico Lumishine Demi-Permanent Creme Color (Dimensional Deposit) is the go-to solution for rich, vibrant hair color that lasts. Whether you're looking to refresh faded tones, add depth, or create a seamless transition between highlights and base color, this professional-grade hair color delivers. Formulated with Joico’s exclusive Argiplex Technology, it restores essential proteins and locks in moisture, leaving hair with unparalleled shine and smoothness. Perfect for hairstylists and salon professionals, the Lumishine Demi-Permanent Creme Color offers a gentle, ammonia-free formula that ensures even color distribution and minimizes hair damage. Expect a luxurious, long-lasting color payoff that enhances natural hues while adding luminous dimension. Benefits & Features No Ammonia, No Worries – A gentle, non-damaging formula for healthy, luscious hair. Advanced Argiplex Technology – Strengthens and protects hair while delivering vibrant color. Color That Lasts – Enjoy up to 30 washes of stunning, fade-resistant color. Brilliant Shine – Leaves hair looking healthier, shinier, and salon-fresh. Multi-Dimensional Depth – Enhances natural highlights for a rich, luxurious look. Versatile & Professional-Grade – Ideal for grey blending, toning, or color refreshes. Trusted by Stylists – Consistently delivers predictable, salon-quality results. What Sets It Apart from the Rest? Unlike many demi-permanent hair colors on the market, Joico Lumishine Demi-Permanent Creme Color is formulated with salon-grade ingredients that nourish and strengthen the hair while depositing vibrant color. Many competing brands contain ammonia or harsh chemicals that can dry out hair, but Joico’s unique Argiplex Technology reinforces hair structure while maintaining superior shine and silkiness. This results in healthier, shinier, and longer-lasting color—making it the top choice for stylists and individuals alike. Another key differentiator? Multi-dimensional deposit technology. Instead of flat, one-tone color, Joico Lumishine provides depth and richness, enhancing natural highlights and contours for a more natural and salon-fresh look. Say Goodbye to Dull, Faded Hair If you’re struggling with dull, faded, or uneven hair color, this demi-permanent creme color is your perfect solution. Here's how it helps: No Harsh Grow-Out Lines – Fades gradually and naturally for a flawless transition. Stronger, Healthier Hair – Packed with proteins to nourish and repair. Blends Greys Beautifully – Achieve natural-looking coverage without a heavy, artificial finish. Easy to Use – Perfect for both salon professionals and at-home touch-ups. Versatile Application – Great for root touch-ups, lowlights, color corrections, or glossing. Directions Prep Your Hair: Start with clean, towel-dried hair, ensuring it's free of product buildup. Mix It Up: In a non-metallic bowl, combine Joico Lumishine Demi-Permanent Creme Color with the recommended Joico Lumishine Developer in the specified ratio. Apply Like a Pro: Use a brush to evenly distribute the mixture from root to tip or focus on areas needing a refresh. Let It Work Its Magic: Leave the color on for 5-20 minutes, depending on desired intensity. Rinse & Condition: Wash thoroughly with lukewarm water and follow up with a color-safe conditioner. Style & Shine: Blow-dry, curl, or straighten to reveal vibrant, dimensional hair. Pro Tip: Always perform a strand test before full application to ensure the perfect shade. Specifications Brand: Joico Product Type: Demi-Permanent Creme Hair Color Technology: Argiplex Technology Formula: Ammonia-Free Color Longevity: Up to 30 washes Hair Benefits: Strengthening, Hydrating, Shine-Boosting Application Method: Brush-on creme formula for precise and even application Best For: Grey blending, toning, color refresh, or transitioning between shades Official Color Chart & Guide: Click here to download

Joico Lumishine Permanent Creme Color 74ml/2.5 oz Transform your hair color experience with Joico Lumishine Permanent Creme Color—a salon-quality formula powered by ArgiPlex Technology to deliver rich, long-lasting color with up to two times the shine of untreated hair. Whether you're a professional stylist looking for consistent results or a DIY hair color enthusiast wanting flawless, fade-resistant color at home, Lumishine is the solution you’ve been searching for. With its advanced conditioning complex, Joico Lumishine deposits vibrant color and nourishes and strengthens each strand, reducing breakage and leaving hair feeling silky, soft, and healthy. Benefits & Features Superior Shine & Radiance – Enjoy up to 2X the shine compared to untreated, damaged hair. Fade-Resistant, Long-Lasting Color – Stays vibrant for up to 30 shampoos. Stronger, Healthier Hair – Infused with ArgiPlex Technology for 100% replenished and restrengthened strands. Deep Conditioning Formula – Locks in moisture, softness, and luminous shine. Easy-to-Use Application – Designed for both professionals and at-home users. Versatile Shade Range – Choose from a full spectrum of pre-blended, intermixable shades. Pleasant Fragrance – A calming blend of bergamot, iris, and sandalwood makes coloring a more enjoyable experience. What Makes It Stand Out? Not all hair colors are created equal. Joico Lumishine Permanent Creme Color goes beyond just adding pigment—it’s a game-changer in hair health and vibrancy. ArgiPlex Technology is the secret weapon, combining Arginine, patented conditioning ingredients, and protective lipids to restore strength, reduce breakage, and extend color longevity.  Unlike traditional permanent hair color that can weaken and dry out hair, Joico Lumishine infuses each strand with deep moisture and a reflective, glass-like shine. It’s salon-tested and stylist-approved, ensuring predictable, consistent results with every use. Say Goodbye to Hair Color Disasters Tired of dull, lifeless color that fades too fast? Lumishine locks in intense, long-lasting vibrancy. Struggling with hair breakage and dryness after coloring? This formula strengthens and hydrates your hair as it colors, so you never have to compromise health for beauty. Want a simple, easy-to-apply formula? Whether you’re a pro or just getting started with at-home coloring, Lumishine’s creamy, no-drip consistency makes application effortless. Need a hair color that smells good? Say goodbye to harsh, chemical odors. Lumishine is pleasantly scented with notes of bergamot, iris, and sandalwood. Directions Prep: Wear gloves. Mix Joico Lumishine Permanent Creme Color with Joico Lumishine Developer (1:1 ratio). Apply: Full color: Apply from roots to ends. Root touch-up: Focus on new growth, then blend. Process: Leave on for 35–45 minutes. Rinse & Style: Rinse with lukewarm water until clear. Shampoo and condition with Joico K-PAK Color Therapy. Style and enjoy vibrant, healthy hair! Specifications Product Type: Permanent Creme Hair Color Technology: ArgiPlex Technology for enhanced shine and strength Shine Enhancement: Up to 2X more shine than untreated, damaged hair Longevity: Up to 30 washes without fading Application: Professional-use and DIY-friendly Fragrance: Bergamot, iris, and sandalwood for a fresh, salon-like experience Available Shades: Full spectrum of intermixable, pre-blended colors Official Color Chart & Guide: Click here to download If you’re serious about healthy, vibrant, long-lasting hair color, Joico Lumishine Permanent Creme Color is the solution. Whether you're refreshing your look or switching up your shade, this innovative formula delivers salon-quality results—without the damage.