Products

DevaCurl Low-Poo Delight Weightless Waves Mild Lather Cleanser 946ml / 32oz DevaCurl Low-Poo Delight Weightless Waves Mild Lather Cleanser is a gentle hair cleanser designed specifically for wavy hair textures. The low-lather formula effectively cleanses your hair of impurities and product build-up, leaving your hair feeling clean and refreshed. This weightless waves mild lather cleanser is enriched with rice protein and lotus flower, which adds natural volume and shine to your hair. The chia-flaxseed extract blend fortifies your hair, helping to defend against breakage and promoting healthy growth. The moisturizing cleanser helps to fight frizz and oil build-up, leaving your hair feeling touchably soft with bouncy, defined waves. The lightweight texture of the cleanser makes it easy to apply, and it won't weigh your hair down. DevaCurl Low-Poo Delight Weightless Waves Mild Lather Cleanser is an excellent choice for those with wavy hair textures who want a gentle and effective cleanser that won't strip their hair of its natural oils. It leaves your hair looking and feeling healthy, soft, and full of life. Features & Benefits Ideal for wavy hair textures: DevaCurl Low-Poo Delight Weightless Waves Mild Lather Cleanser is designed specifically for wavy hair textures, providing gentle cleansing without stripping natural oils. Low-lather formula: The low-lather formula effectively cleanses your hair of impurities and product build-up without over-drying your hair. Infused with Rice Protein and Lotus Flower: Rice protein and lotus flower are added to add natural volume and shine to your hair. Chia-flaxseed extract blend: The chia-flaxseed extract blend fortifies your hair, promoting healthy growth and defending against breakage. Fights frizz and oil build-up: The moisturizing cleanser helps to fight frizz and oil build-up, leaving your hair feeling touchably soft with bouncy, defined waves. Lightweight texture: The lightweight texture of the cleanser makes it easy to apply, and it won't weigh your hair down. Directions Wet your waves in the shower. Apply cleanser to your scalp and massage with your fingertips. As you begin to rinse, allow the water to help move the Low-Poo Delight through the ends. Make sure to rinse thoroughly by massaging your scalp again as the water runs over your waves. Follow with One Condition Delight.

Irresistibly feminine, divinely sensual, wonderfully effective, the Lumicia hair care ritual combines a mixture of essential oils inspired by Fioravanti Alcoholate, an ancient plant-based recipe from the 16th century, with acerola vinegar to tighten the hair cuticle and neutralize the effects of hard water along the hair fiber. Dull, porous hair becomes instantly silky and shiny. Silicone-free. Contains:Acerola extractEssential oils complex inspired by Fioravanti AlcoholateVitamin B5 Features:Lumicia illuminating shine shampoo frees hair from the impurities that stifle and dull it on a daily basis (pollution, hard water, styling products). Inspired by Fioravanit Alcoholate, its blend of 11 essential oils is combined with acerola vinegar, rich in vitamin C, in a light and crystalline texture to smooth hair scales and neutralize hard water, in order to perfectly diffuse light along the length of the hair shaft. Silicone-free. Result: radiant with a captivating shine, hair is smooth, light and silky.   Facts:Hair is shiny: 98%*Hair is soft: 98%*Hair is free of impurities: 83%*% satisfaction. Results immediately after application. Test performed on 41 women over 2 weeks. Directions:Apply to wet hair, then lather. Rinse thoroughly. One application is sufficient. Frequent use. Ingredients: WATER (AQUA). SODIUM LAURETH SULFATE. LAURYL BETAINE. DECYL GLUCOSIDE. PEG-40 HYDROGENATED CASTOR OIL. ALPHA-ISOMETHYL IONONE. ASCORBYL PALMITATE. BUTYLPHENYL METHYLPROPIONAL. CETEARETH-60 MYRISTYL GLYCOL. CITRIC ACID. COCO-GLUCOSIDE. FRAGRANCE (PARFUM). GLYCERYL OLEATE. HYDROGENATED PALM GLYCERIDES CITRATE. HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE. LECITHIN. LIMONENE. LINALOO. MALPIGHIA GLABRA (ACEROLA) FRUIT EXTRACT (MALPIGHIA GLABRA FRUIT EXTRACT). PANTHENOL. PANTOLACTONE. PHENOXYETHANOL. RED 33 (CI 17200). SD ALCOHOL 38-B (ALCOHOL DENAT.). SODIUM BENZOATE. SODIUM CHLORIDE. TOCOPHEROL. VINEGAR (ACETUM).

Irresistibly feminine, divinely sensual, wonderfully effective, the Lumicia hair care ritual combines a mixture of essential oils inspired by Fioravanti Alcoholate, an ancient plant-based recipe from the 16th century, with acerola vinegar to tighten the hair cuticle and neutralize the effects of hard water along the hair fiber. Dull, porous hair becomes instantly silky and shiny. Silicone-free. Contains:Acerola extractEssential oils complex inspired by Fioravanti AlcoholateVitamin B5 Features:Ancestral beauty secret for exceptional shine. Inspired by Fioravanit Alcoholate, its blend of 11 essential oils is combined with acerola vinegar to neutralize hard water and smooth hair scales for remarkable shine and detangling. Silicone-free. Proven effectiveness: hair is instantly detangled Facts: Hair is shiny: 100%*Hair is easy to detangle: 100%*Hair is non-static immediately after application: 100%*Hair is soft: 100%*% satisfaction. Test performed on 41 women over 2 weeks."  Directions:After shampooing, mist the illuminating shine rinse throughout the hair and finish with a short burst of cool water. Ingredients:WATER (AQUA). VINEGAR (ACETUM). SD ALCOHOL 38-B (ALCOHOL DENAT.). PEG-40 HYDROGENATED CASTOR OIL. ALPHA-ISOMETHYL IONONE. BENZYL BENZOATE. BUTYLPHENYL METHYLPROPIONAL. CETRIMONIUM CHLORIDE. CITRAL. CITRIC ACID. CITRONELLOL. EUGENOL. FRAGRANCE (PARFUM). GERANIOL. HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE. ISOEUGENOL. LIMONENE. LINALOOL. MALPIGHIA GLABRA (ACEROLA) FRUIT EXTRACT (MALPIGHIA GLABRA FRUIT EXTRACT). PANTHENOL. PANTOLACTONE.

Difiaba Luminessence Hydrating Serum is a weightless moisturizing serum to preserve and enhance any chemical service. Soothes & seals hair cuticle. Detangles, conditions, and enhances shine & manageability. Longer-lasting results for any chemical service. Directions: Wrap vial in towel and carefully break off top. After Luminessence Shampoo, evenly apply entire vial of Serum to wet hair and leave in for 5 minutes, comb through, then rinse. Made in Italy

Joico Lumishine DD Dimensional Deposit Demi-Permanent Crème Color The Joico Lumishine Demi-Permanent Creme Color (Dimensional Deposit) is the go-to solution for rich, vibrant hair color that lasts. Whether you're looking to refresh faded tones, add depth, or create a seamless transition between highlights and base color, this professional-grade hair color delivers. Formulated with Joico’s exclusive Argiplex Technology, it restores essential proteins and locks in moisture, leaving hair with unparalleled shine and smoothness. Perfect for hairstylists and salon professionals, the Lumishine Demi-Permanent Creme Color offers a gentle, ammonia-free formula that ensures even color distribution and minimizes hair damage. Expect a luxurious, long-lasting color payoff that enhances natural hues while adding luminous dimension. Benefits & Features No Ammonia, No Worries – A gentle, non-damaging formula for healthy, luscious hair. Advanced Argiplex Technology – Strengthens and protects hair while delivering vibrant color. Color That Lasts – Enjoy up to 30 washes of stunning, fade-resistant color. Brilliant Shine – Leaves hair looking healthier, shinier, and salon-fresh. Multi-Dimensional Depth – Enhances natural highlights for a rich, luxurious look. Versatile & Professional-Grade – Ideal for grey blending, toning, or color refreshes. Trusted by Stylists – Consistently delivers predictable, salon-quality results. What Sets It Apart from the Rest? Unlike many demi-permanent hair colors on the market, Joico Lumishine Demi-Permanent Creme Color is formulated with salon-grade ingredients that nourish and strengthen the hair while depositing vibrant color. Many competing brands contain ammonia or harsh chemicals that can dry out hair, but Joico’s unique Argiplex Technology reinforces hair structure while maintaining superior shine and silkiness. This results in healthier, shinier, and longer-lasting color—making it the top choice for stylists and individuals alike. Another key differentiator? Multi-dimensional deposit technology. Instead of flat, one-tone color, Joico Lumishine provides depth and richness, enhancing natural highlights and contours for a more natural and salon-fresh look. Say Goodbye to Dull, Faded Hair If you’re struggling with dull, faded, or uneven hair color, this demi-permanent creme color is your perfect solution. Here's how it helps: No Harsh Grow-Out Lines – Fades gradually and naturally for a flawless transition. Stronger, Healthier Hair – Packed with proteins to nourish and repair. Blends Greys Beautifully – Achieve natural-looking coverage without a heavy, artificial finish. Easy to Use – Perfect for both salon professionals and at-home touch-ups. Versatile Application – Great for root touch-ups, lowlights, color corrections, or glossing. Directions Prep Your Hair: Start with clean, towel-dried hair, ensuring it's free of product buildup. Mix It Up: In a non-metallic bowl, combine Joico Lumishine Demi-Permanent Creme Color with the recommended Joico Lumishine Developer in the specified ratio. Apply Like a Pro: Use a brush to evenly distribute the mixture from root to tip or focus on areas needing a refresh. Let It Work Its Magic: Leave the color on for 5-20 minutes, depending on desired intensity. Rinse & Condition: Wash thoroughly with lukewarm water and follow up with a color-safe conditioner. Style & Shine: Blow-dry, curl, or straighten to reveal vibrant, dimensional hair. Pro Tip: Always perform a strand test before full application to ensure the perfect shade. Specifications Brand: Joico Product Type: Demi-Permanent Creme Hair Color Technology: Argiplex Technology Formula: Ammonia-Free Color Longevity: Up to 30 washes Hair Benefits: Strengthening, Hydrating, Shine-Boosting Application Method: Brush-on creme formula for precise and even application Best For: Grey blending, toning, color refresh, or transitioning between shades Official Color Chart & Guide: Click here to download

Joico Lumishine Lumi 10 Permanent Creme Color 5NWB Natural Warm Beige Introducing Joico Lumishine Lumi 10 Permanent Creme Color, your solution to achieving vibrant, long-lasting hair color in just 10 minutes. With our Quick Coverage System™, you can now provide your clients with 100% gray coverage while enhancing shine, making every minute count in your busy salon schedule. Benefits & Features Quick Coverage System™: Delivers 100% gray coverage in just 10 minutes, perfect for time-sensitive salon appointments. Enhanced Shine: Achieve up to 2X the shine compared to untreated damaged hair, leaving hair looking radiant and luminous. Long-Lasting Color: Our deeply pigmented shades offer long-lasting colors that stays vibrant wash after wash. Supercharged Conditioning Polymers: Nourish and protect color-treated hair for up to 30 shampoos*, leaving strands soft and manageable. What Makes It Stand Out from the Competition? Joico Lumishine Lumi 10 stands out with its innovative Quick Coverage System™, providing efficient gray coverage in just 10 minutes. Unlike traditional permanent colors, Lumi 10 offers reduced processing time without compromising on results, making it ideal for busy salons and last-minute appointments. Additionally, its supercharged conditioning polymers ensure hair remains healthy and vibrant, setting it apart from other quick color options. How Will This Solve Your Problem? For salon professionals seeking a fast and efficient hair color solution, Joico Lumishine Lumi 10 is the answer. By reducing processing time to just 10 minutes, it allows stylists to accommodate more clients throughout the day without sacrificing quality. Whether it's a last-minute walk-in or a scheduled appointment, Lumi 10 ensures predictable results and client satisfaction, ultimately saving time and boosting productivity. Specifications Product Type: Permanent Creme Color Processing Time: 10 minutes Gray Coverage: 100% Shine Enhancement: Up to 2X the shine Conditioning: Supercharged conditioning polymers for nourishment and protection Ready to streamline your salon services with Joico Lumishine Lumi 10? Purchase now and experience vibrant, long-lasting color in just 10 minutes!

Joico Lumishine Lumi 10 Permanent Creme Color 5NWB Natural Warm Beige Introducing Joico Lumishine Lumi 10 Permanent Creme Color, your solution to achieving vibrant, long-lasting hair color in just 10 minutes. With our Quick Coverage System™, you can now provide your clients with 100% gray coverage while enhancing shine, making every minute count in your busy salon schedule. Benefits & Features Quick Coverage System™: Delivers 100% gray coverage in just 10 minutes, perfect for time-sensitive salon appointments. Enhanced Shine: Achieve up to 2X the shine compared to untreated damaged hair, leaving hair looking radiant and luminous. Long-Lasting Color: Our deeply pigmented shades offer long-lasting colors that stays vibrant wash after wash. Supercharged Conditioning Polymers: Nourish and protect color-treated hair for up to 30 shampoos*, leaving strands soft and manageable. What Makes It Stand Out from the Competition? Joico Lumishine Lumi 10 stands out with its innovative Quick Coverage System™, providing efficient gray coverage in just 10 minutes. Unlike traditional permanent colors, Lumi 10 offers reduced processing time without compromising on results, making it ideal for busy salons and last-minute appointments. Additionally, its supercharged conditioning polymers ensure hair remains healthy and vibrant, setting it apart from other quick color options. How Will This Solve Your Problem? For salon professionals seeking a fast and efficient hair color solution, Joico Lumishine Lumi 10 is the answer. By reducing processing time to just 10 minutes, it allows stylists to accommodate more clients throughout the day without sacrificing quality. Whether it's a last-minute walk-in or a scheduled appointment, Lumi 10 ensures predictable results and client satisfaction, ultimately saving time and boosting productivity. Specifications Product Type: Permanent Creme Color Processing Time: 10 minutes Gray Coverage: 100% Shine Enhancement: Up to 2X the shine Conditioning: Supercharged conditioning polymers for nourishment and protection Ready to streamline your salon services with Joico Lumishine Lumi 10? Purchase now and experience vibrant, long-lasting color in just 10 minutes!

Joico Lumishine Lumi 10 Permanent Creme Color 6N Natural Dark Blonde Introducing Joico Lumishine Lumi 10 Permanent Creme Color, your solution to achieving vibrant, long-lasting hair color in just 10 minutes. With our Quick Coverage System™, you can now provide your clients with 100% gray coverage while enhancing shine, making every minute count in your busy salon schedule. Benefits & Features Quick Coverage System™: Delivers 100% gray coverage in just 10 minutes, perfect for time-sensitive salon appointments. Enhanced Shine: Achieve up to 2X the shine compared to untreated damaged hair, leaving hair looking radiant and luminous. Long-Lasting Color: Our deeply pigmented shades offer long-lasting colors that stays vibrant wash after wash. Supercharged Conditioning Polymers: Nourish and protect color-treated hair for up to 30 shampoos*, leaving strands soft and manageable. What Makes It Stand Out from the Competition? Joico Lumishine Lumi 10 stands out with its innovative Quick Coverage System™, providing efficient gray coverage in just 10 minutes. Unlike traditional permanent colors, Lumi 10 offers reduced processing time without compromising on results, making it ideal for busy salons and last-minute appointments. Additionally, its supercharged conditioning polymers ensure hair remains healthy and vibrant, setting it apart from other quick color options. How Will This Solve Your Problem? For salon professionals seeking a fast and efficient hair color solution, Joico Lumishine Lumi 10 is the answer. By reducing processing time to just 10 minutes, it allows stylists to accommodate more clients throughout the day without sacrificing quality. Whether it's a last-minute walk-in or a scheduled appointment, Lumi 10 ensures predictable results and client satisfaction, ultimately saving time and boosting productivity. Specifications Product Type: Permanent Creme Color Processing Time: 10 minutes Gray Coverage: 100% Shine Enhancement: Up to 2X the shine Conditioning: Supercharged conditioning polymers for nourishment and protection Ready to streamline your salon services with Joico Lumishine Lumi 10? Purchase now and experience vibrant, long-lasting color in just 10 minutes!