Products

Redken Blonde IQ 5 Calibrated Anti-Brass High-Lifts Professional High-Lift Hair Color with Up to 5 Levels of Lift & Tone Create dimensional blonde results in a single color service with Redken Blonde IQ 5 Calibrated Anti-Brass High-Lifts, a professional high-lift permanent hair colour range designed to simultaneously lift and tone natural hair while helping neutralize unwanted warmth. Powered by Redken's proprietary Advanced Neutralization Technology, the creamy formula delivers up to 5 levels of lift while depositing carefully calibrated toning dyes for synchronized neutralization. This allows colourists to lift and tone in one step, creating natural-looking, dimensional blonde results without requiring a separate toning service in suitable applications. The range features 9 intermixable shades spanning cool through neutral tonal families, giving professional colourists flexibility to customize blonde results for different clients. Blonde IQ 5 High-Lifts are suitable for all hair types and textures and can be used for both on-scalp and off-scalp techniques. Lift. Neutralize. Tone. Benefits & Features Up to 5 Levels of Lift: Provides powerful high-lift performance for creating brighter blonde results without a traditional lightener in suitable applications. Lift + Tone in One Step: Simultaneously lifts natural pigment and deposits tone for streamlined blonde services. Advanced Neutralization Technology: Combines toning dyes with twice the concentration of oxygen molecules compared with Redken permanent hair colour mixed at a 1:1 ratio. Anti-Brass Performance: Helps counteract unwanted warmth as the hair lifts for cleaner, more controlled blonde results. 9 Intermixable Shades: Allows colourists to customize formulations and create a variety of cool-to-neutral blonde results. Cream Formula: Provides easy mixing, controlled application, and easy rinsing. Versatile Professional Application: Suitable for both on-scalp and off-scalp colouring techniques. Suitable for All Hair Types & Textures: Designed to provide dimensional blonde results across a wide variety of hair types. Because high-lift blonde should deliver more than lift—it should deliver the right tone, too. What Makes It Stand Out? Unlike conventional high-lift colour that may require additional toning to refine unwanted warmth, Redken Blonde IQ 5 Calibrated Anti-Brass High-Lifts are engineered to synchronize the lifting and toning processes. Redken's Advanced Neutralization Technology combines increased oxygen concentration with calibrated toning dyes, allowing lift and neutralization to occur together. This provides up to five levels of lift while helping colourists achieve true-to-tone, dimensional blonde results in one service. The system is particularly well suited to virgin hair and root-regrowth applications when a one-step lift-and-tone service is desired. The shades can also be intermixed, giving professional colourists additional flexibility when creating customized blonde formulations. Who Is It For? This professional colour range is ideal for: Clients seeking high-lift blonde results Virgin natural hair Root-regrowth applications One-step lift-and-tone services Clients requiring up to 5 levels of lift Neutralizing unwanted warmth during lifting On-scalp high-lift applications Off-scalp highlights, balayage and freehand techniques All hair types and textures Redken indicates that Blonde IQ High-Lifts do not provide grey coverage and should not be used on hair with more than 25% grey. Specifications Brand: Redken Collection: Blonde IQ Product Name: Blonde IQ 5 Calibrated Anti-Brass High-Lifts Product Type: Professional High-Lift Permanent Hair Colour Maximum Lift: Up to 5 levels Technology: Advanced Neutralization Technology Shade Range: 9 intermixable shades Tonal Range: Cool to Neutral Hair Types: All hair types and textures Applications: On-scalp and off-scalp Primary Benefits: High lift, toning, brass neutralization, dimensional blonde results Mixing Ratio Mixing Ratio: 1:2 For every 1 part Blonde IQ 5 High-Lift colour, mix with 2 parts Redken Pro-Oxide Cream Developer. For example: 30ml (1 oz) Blonde IQ High-Lift Colour + 60ml (2 oz) Pro-Oxide Cream Developer For a larger formulation: 60ml (2 oz) Blonde IQ High-Lift Colour + 120ml (4 oz) Pro-Oxide Cream Developer Use exclusively with Redken Pro-Oxide Cream Developer in 20, 30, or 40 Volume, with 40 Volume (12%) being the maximum permitted developer strength. Professional Application On-Scalp Application Mix at a 1:2 ratio with 20, 30, or 40 Volume Redken Pro-Oxide Cream Developer. Apply according to the desired high-lift colour service and process at room temperature for up to 45 minutes. Do not use heat. Do not cover the hair, and do not gather the hair into a bun during processing. Off-Scalp Application For techniques including balayage, foil highlights, meche, and freehand applications, use the same 1:2 mixing ratio with 20, 30, or 40 Volume Redken Pro-Oxide Cream Developer. Process at room temperature for up to 45 minutes without heat. Wear appropriate disposable gloves during preparation, application, and rinsing. Redken also instructs colourists not to use metal tools such as metal clips or combs with the mixture. Rinse the hair thoroughly after processing. Achieve Dimensional Blonde in One Step For professional colourists looking to combine powerful lift with precise tonal control, choose Redken Blonde IQ 5 Calibrated Anti-Brass High-Lifts.

Joico Blonde Life Brightening Conditioner Ultra-nourish and illuminate hair to preserve your light blonde hair color up to 8 weeks. Sulfate free formula with rich lather gives gentle cleanses. Arginine and Peptide complex reduce breakage and precisely repair hair inside out for silky softness. Natural oil and detoxifiers boost shine while removing chemicals that causes yellow tone and brassy hair. Directions Apply to wet hair Lather Rinse thoroughly

Joico Blonde Life Brightening Masque – Deep Conditioning Mask for Blonde & Lightened Hair - 30ml / 1 oz Revive dry, over-processed blonde hair with Joico Blonde Life Brightening Masque, a luxurious deep conditioning treatment that intensely hydrates, strengthens, and restores softness while enhancing the brilliance of blonde and lightened hair. Specially formulated for naturally blonde, highlighted, balayaged, or bleached hair, this rich yet lightweight masque replenishes lost moisture without weighing hair down. Its nourishing formula helps repair damage caused by chemical services and environmental stressors, leaving hair noticeably softer, smoother, and more manageable after just one treatment. Powered by Joico's Blonde Life Brightening Technology, combined with nourishing Monoi Oil and Tamanu Oil, this professional treatment helps improve resilience, reduce breakage, and leave blonde hair looking brighter, healthier, and beautifully radiant. Hydrate. Repair. Brighten. Benefits & Features of Joico Blonde Life Brightening Masque Deeply Hydrates Blonde Hair: Replenishes moisture lost through lightening and bleaching. Strengthens & Helps Reduce Breakage: Leaves fragile blonde hair feeling stronger and healthier. Enhances Brightness & Shine: Promotes luminous, healthy-looking blonde tones without dullness. Softens & Smooths: Improves manageability while reducing dryness and roughness. Rich Yet Lightweight Formula: Provides intensive nourishment without leaving residue. Ideal Weekly Treatment: Helps maintain salon-fresh blonde hair between colour services. Because brighter blonde starts with healthier hair. What Makes Joico Blonde Life Brightening Masque Stand Out? Unlike traditional heavy conditioning masks, Blonde Life Brightening Masque delivers intensive repair while maintaining the light, bouncy feel that blonde hair needs. Its advanced formula targets dryness and damage commonly caused by lightening services, helping restore softness without flattening fine hair. The formula is enriched with Monoi Oil, prized for its moisturizing and conditioning properties, and Tamanu Oil, known for helping improve softness and resilience. Together with Joico's Blonde Life Brightening Technology, these ingredients help maintain luminous blonde tones while improving the overall condition of the hair. With regular use, hair feels silkier, looks shinier, and becomes easier to detangle and style, making it an essential treatment for maintaining healthy-looking blonde hair between salon visits. Who Is Joico Blonde Life Brightening Masque For? This professional conditioning treatment is ideal for: Natural blonde hair Bleached and lightened hair Highlighted or balayaged hair Dry, damaged blonde hair Hair prone to breakage Weekly deep conditioning treatments Maintaining salon-bright blonde colour If you're looking to restore moisture and brilliance while keeping blonde hair soft and healthy, Joico Blonde Life Brightening Masque is an excellent choice. Specifications Brand: Joico Collection: Blonde Life Product Name: Brightening Masque Product Type: Deep Conditioning Hair Mask Hair Type: Blonde, Bleached, Highlighted, and Lightened Hair Size: 30ml / 1 oz Key Ingredients: Monoi Oil, Tamanu Oil Primary Benefits: Hydration, repair, softness, shine, strengthening Application After shampooing, apply evenly to clean, towel-dried hair, concentrating on the mid-lengths and ends. Leave on for 3–5 minutes, then rinse thoroughly. Use once or twice weekly, or as needed, in place of your regular conditioner for intensive moisture and repair. Nourish Blonde Hair with Professional Care For deeply hydrated, stronger, and more radiant blonde hair, choose Joico Blonde Life Brightening Masque.

Joico Blond Life Brightening Masque 150ml / 5.1oz This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here. Benefits Instantly hydrates bleached, double-processed, or high-lifted blonde hair Adds softness and shine Keeps hair polished and bright Neutralizes chlorine and removes trace minerals to detox hair  

Joico Blonde Life Brightening Shampoo & Conditioner Duo 1L Sulfate-Free Blonde Hair Care Set Keep your blonde looking salon-fresh with the Joico Blonde Life Brightening Shampoo and Conditioner Duo 1L. Specially formulated for natural blondes, highlighted hair, balayage, and silver or platinum tones, this professional hair care duo gently cleanses while restoring softness, shine, and vibrant blonde color. The sulfate-free shampoo removes impurities without stripping moisture, while the nourishing conditioner deeply hydrates and helps detangle for healthier-looking, luminous hair. Whether you're maintaining icy platinum, warm honey blonde, or beautifully highlighted hair, this jumbo 1-litre salon-size duo delivers long-lasting value and exceptional results. Benefits & Features Sulfate-free shampoo gently cleanses without fading blonde tones. Brightens blonde hair for a more radiant, luminous finish. Helps remove dullness caused by environmental buildup. Deeply hydrates dry, chemically treated, and lightened hair. Leaves hair soft, silky, and easier to manage. Enhances shine while improving overall hair health. Ideal for color-treated, highlighted, bleached, and natural blonde hair. Large 1L bottles are perfect for salons or long-term home use. Helps maintain vibrant blonde hair between salon visits. What Makes It Stand Out? Unlike many blonde shampoos that can leave hair feeling dry, Joico Blonde Life Brightening Shampoo and Conditioner focus on restoring moisture while enhancing brightness. The gentle sulfate-free cleansing system removes dirt, excess oil, and impurities without stripping essential moisture or compromising your blonde color. The rich conditioner replenishes hydration lost during bleaching or highlighting services, helping improve elasticity and reduce breakage. Together, they create a balanced hair care routine that keeps blonde hair healthy, smooth, and brilliantly shiny. The salon-sized 1-litre bottles also provide outstanding value for frequent users and professional hairstylists. Who Is This Product For? This duo is ideal for: Natural blonde hair Bleached or lightened hair Highlighted and balayage hair Platinum, silver, and icy blonde tones Color-treated hair needing extra hydration Dry or damaged hair from chemical processing Professional salons and hairstylists Anyone looking for a premium daily blonde hair care routine Specifications Product Name: Joico Blonde Life Brightening Shampoo & Conditioner Duo Brand: Joico Size: 1L Shampoo + 1L Conditioner Hair Type: Blonde, highlighted, bleached, lightened, color-treated hair Formula: Sulfate-Free Shampoo Hair Concerns: Dullness, dryness, color maintenance, shine, hydration Use: Professional salon or home use Country of Brand: USA Why You'll Love It The Joico Blonde Life Brightening Shampoo and Conditioner 1L Duo delivers everything blonde hair needs—gentle cleansing, intense hydration, brilliant shine, and healthier-looking hair without weighing it down. Whether you visit the salon regularly or maintain your blonde at home, this professional duo helps your color stay fresh, vibrant, and beautifully radiant every day.

Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil gives a blast of crystal-clear shine and softness to your blondes. Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil instantly rejuvenate your blondes in just a single application, even on the lightest hair. Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil leaves your hair nourished, protected and glowing. Joico Blonde Life Blonde Life Brilliant Glow Brightening Oil works a double shift—sealing in moisture, leaving frizz behind. KEY FEATURES Makes blonde hair appear brighter than ever Shine is magnified for extraordinary illumination Won't stain even the palest shades of blonde Smoothing ingredients fight frizz Hair feels instantly silky and soft to the touch Exotic oils hydrate hair with nourishing moisture Provides 87% less combing breakage on clean, damaged hair HOW TO USE? Apply 1-2 pumps to dry or damp hair Work through and style as usual NET WEIGHT: 100ml / 3.4oz

Blonde Life Silverlight Lightening Powder for Cool Blondes Achieve cooler, brighter blondes with Joico Blonde Life SilverLight Lightening Powder, a professional charcoal-infused lightening powder designed to lift hair while helping neutralize unwanted warmth. This advanced powder lightener delivers powerful lifting performance while supporting stronger, healthier-looking hair throughout the lightening process. The Blonde Life SilverLight Lightening Powder helps colorists create clean, cool blonde results by counteracting brassiness during processing. Its fast-acting formula can lift hair up to 9+ levels, making it ideal for dramatic blonde transformations, highlights, balayage, and full blonding services. Perfect for salon professionals and beauty enthusiasts seeking icy, ash, silver, or cool-toned blondes, this lightener primes hair while it processes, helping deliver brighter results with less visible warmth. Benefits & Features Up to 9+ Levels of Lift: Powerful lightening performance for dramatic blonde transformations Charcoal-Infused Formula: Helps counteract brassiness during processing Bond-Building Support: Strengthens hair and improves resilience during lightening Reduces Breakage: Helps protect hair and reduce styling breakage during blonding services Cleaner, Cooler Lift: Prepares hair for ash, silver, and cool blonde tones Professional Salon Formula: Ideal for highlights, balayage, and full blonding services Because lifting hair should brighten—not compromise—its strength. What Makes It Stand Out? The Joico Blonde Life SilverLight Lightening Powder stands out thanks to its charcoal-infused technology, which helps neutralize warmth while hair is processing. This unique feature allows colorists to achieve cleaner blonde lifts with fewer brassy undertones. In addition to lifting performance, the formula supports bond strength and helps make hair more resistant to breakage during the lightening process—an essential benefit when pushing hair to higher levels of lift. The result is cooler blondes, healthier-looking strands, and professional-level lightening results. Who Is Blonde Life SilverLight Powder For? This professional powder lightener is ideal for: Professional hairstylists and colorists Clients seeking cool, silver, ash, or icy blonde tones Highlighting, balayage, or full blonding services Hair that needs high-lift lightening with brass control If your goal is brighter blondes without unwanted warmth, this lightening powder helps deliver salon-quality results. Specifications Brand: Joico Product Name: Blonde Life SilverLight Lightening Powder Product Type: Professional Powder Hair Lightener Technology: Charcoal-infused brass-neutralizing formula Lift Capability: Up to 9+ levels of lift Use: Professional salon hair lightening services Size Available: 42.53g / 1.5 oz Create Cooler, Brighter Blondes For powerful lift and beautifully cool blonde results, choose Blonde Life SilverLight Lightening Powder.

Joico Blonde Life Violet Conditioner 250ml Refresh your blonde hair with the Joico Blonde Life Violet Conditioner. Specially formulated to nourish and neutralize in a single application, this conditioner is your go-to solution for maintaining cold-tone blond locks. Say goodbye to unwanted yellow and copper tones while enjoying the benefits of brightness, hydration, and protection. Benefits & Features Instant Neutralization: Neutralizes copper tones instantly to keep your bright cold blonds looking fresh. Brilliant Brightness: Helps maintain healthy-looking hair by providing brilliant brightness. Nourishment & Protection: Nourishes and protects fragile blond hair, keeping it vibrant and resilient. Disentangling Power: Provides incredible disentangling power, making hair more manageable and easier to style. Balancing Formula: Our unique formula strikes the perfect balance between nourishment and neutralization, giving you the best of both worlds. Powerful Ingredients: Enriched with Monoi Oil, Tamanu Oil, Arginine, and Light Violet Dye, our conditioner delivers exceptional results that set it apart from others in the market. SmartRelease Technology: Our innovative SmartRelease Technology continuously releases essential nutrients to repair, reinforce, and protect your hair, ensuring long-lasting benefits. Unveil Brilliance If you're struggling with maintaining your blonde hair's vibrancy and battling unwanted yellow or copper tones, Joico Blonde Life Violet Conditioner is the solution you've been searching for. Its powerful formula not only neutralizes unwanted tones but also nourishes and protects your hair, leaving it looking healthy, vibrant, and salon-fresh. Specifications Usage: Apply on wet hair, previously washed with Joico Blonde Life Violet Shampoo. Leave on for 1 to 3 minutes and then rinse. Use 2 to 3 times a week. Active Ingredients: Monoi Oil: Fights frizz, stimulates shine, and protects hair from environmental damage. Tamanu Oil: Rich in omega-6 and -9, deeply hydrates, adds shine, and eliminates hair breakage. Arginine: Essential amino acid that protects and reconstructs hair from the inside out. Light Violet Dye: Provides ultimate equilibrium, refreshes platinum blond hair with one use. SmartRelease Technology: Continuous delivery of musk rose oil, arginine, and keratin to repair, reinforce, and protect hair. Ready to elevate your blonde haircare routine? Purchase Joico Blonde Life Violet Conditioner today and experience the difference it makes in keeping your blond locks vibrant and beautiful!

Joico Blonde Life Violet Shampoo 300ml Indulge in the luxurious care of Joico Blonde Life Violet Shampoo, a revolutionary formula designed to elevate your blonde hair game to dazzling heights. Say goodbye to brassy, yellow tones and hello to brilliantly bright blondes with every wash. Crafted with precision, this shampoo combines the power of gentle cleansing with tone-perfecting properties, ensuring your hair maintains its cool, vibrant hue. Benefits & Features Neutralizes Brassiness: Bid farewell to unwanted brassy tones as this shampoo works its magic to neutralize yellow hues, leaving your blonde locks looking fresh and vibrant. Enhances Shine: Infused with nutrient-rich Tamanu and Monoi oils, this formula doesn't just cleanse; it nourishes and protects, imparting a radiant shine that will turn heads. Strengthens and Softens: Experience the dual benefits of strength and softness as Joico Blonde Life Violet Shampoo fortifies fragile blonde hair, restoring its resilience and silkiness with every use. Rich Lather: Enjoy a luxurious lathering experience that gently cleanses your hair, leaving it feeling clean, refreshed, and revitalized. What Makes It Stand Out Joico Blonde Life Violet Shampoo stands out with its unparalleled ability to deliver transformative results with every wash. Unlike ordinary shampoos, this powerhouse product doesn't just clean; it actively works to combat brassiness, enhance shine, and fortify hair, ensuring your blonde locks look their best, day in and day out. Unveiling Your True Radiance If you're tired of battling brassy tones and lackluster blonde hair, Joico Blonde Life Violet Shampoo is the solution you've been searching for. By incorporating this shampoo into your hair care routine, you can say goodbye to brassiness and hello to brilliantly bright blondes that exude confidence and style. With its nourishing formula and transformative properties, this shampoo will leave your hair looking and feeling its absolute best, empowering you to embrace your inner blonde bombshell with ease. Specifications Size: 300ml Ideal for: All blonde hair types Usage: Apply to clean, damp hair. Leave in for 1-3 minutes before rinsing. For optimal results, follow with Joico Blonde Life Violet Conditioner. Elevate your blonde hair game to new heights with Joico Blonde Life Violet Shampoo. Say goodbye to brassiness and hello to brilliantly bright blondes with every wash. Order now and experience the transformative power of vibrant, healthy-looking hair!

Moroccanoil Blonde Perfecting Purple Conditioner - Best Purple Conditioner for Blonde and Lightened Hair The Moroccanoil Blonde Perfecting Purple Conditioner is your go-to solution for brass-banishing brilliance. Designed especially for blonde, lightened, or grey hair, this 200ml powerhouse uses violet pigments to counteract unwanted yellow and orange tones while infusing moisture and shine. Crafted with arganID™ technology, it not only neutralizes brassiness but also helps repair hair from the inside out. Perfect for homeowners seeking spa-quality haircare or businesses like salons and boutique hotels, this conditioner brings salon results right to your shower. Pair it with the Blonde Perfecting Purple Shampoo for best results. Benefits & Features Neutralizes brassiness in blonde, bleached, and grey hair Infused with ArganID™ technology to deeply nourish and strengthen strands Hydrating and sulfate-free formula for softness without build-up Enhances shine while protecting against environmental damage Ideal for weekly use to maintain cooler, cleaner tones Safe for color-treated hair What Makes Moroccanoil Blonde Perfecting Purple Conditioner Stand Out? There are plenty of purple conditioners on the market, but only Moroccanoil combines color correction with intense hydration and cutting-edge repair technology. Most toning products focus only on neutralizing tones, but this conditioner also works hard to replenish and protect your hair — think of it as toning and treatment in one. Plus, Moroccanoil's luxurious fragrance and silky texture elevate your routine into a moment of indulgence. Ready to Brighten Up Your Blonde? If your hair turns yellow faster than you can say "toner," this conditioner is your new secret weapon. It directly targets the main issues blonde hair faces: Fading and dullness from sun and heat exposure? Fixed. Brassy or warm undertones creeping in after a few washes? Gone. Dryness and damage from bleaching? Deeply nourished and strengthened. Whether you're prepping for a night out or just want to maintain that fresh-from-the-salon glow, this conditioner ensures you feel confident in your color every day. Specifications Product Name: Moroccanoil Blonde Perfecting Purple Conditioner Color: Violet (Pigmented) Hair Type: Blonde, lightened, bleached, or grey Free From: Sulfates, parabens, phosphates Technology: ArganID™ for deep conditioning and repair Recommended Use: 1–2 times per week, leave on for 3–5 minutes before rinsing Tired of dull, yellow-toned hair? Let the Moroccanoil Blonde Perfecting Purple Conditioner do the heavy lifting. It’s easy to use, color-safe, and smells like a dream. Grab your 200ml tube today and say hello to brighter, fresher blonde — without the salon price tag. Order now and bring your hair back to cool-toned perfection.

Moroccanoil Blonde Perfecting Purple Shampoo Fight brassiness in blonde, lightened brunette, and grey hair with the sulfate-free Moroccanoil Blonde Perfecting Purple Shampoo. This professional-strength tone-correcting shampoo features deep violet pigments that counteract unwanted yellow and orange tones, helping you maintain your ideal hair color between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to repair hair from the inside out. It's color-safe, sulfate-free, phosphate-free, and paraben-free. Benefits & Features Neutralizes Brassiness: Deep violet pigments effectively reduce yellow and orange tones. Gentle Cleansing: Cleanses without stripping natural moisture. ArganID™ Technology: Repairs hair from within, leaving it healthier and shinier. Safe for Color-Treated Hair: Maintain your salon-fresh look longer. Free from Harsh Chemicals: No sulfates, phosphates, or parabens. Shine Brighter than the Rest Moroccanoil Blonde Perfecting Purple Shampoo stands out due to its professional-grade formula combined with the nourishing benefits of ArganID™ technology. Unlike other shampoos that might dry out your hair, this product offers a perfect balance of toning and hydration, ensuring your hair stays vibrant and healthy. Your Solution to Brassy Hair Say goodbye to brassiness and dull highlights. Whether you're maintaining blonde, lightened brunette, or grey hair, this shampoo ensures your color stays true and vibrant between salon visits. By neutralizing unwanted tones and repairing damage, it offers a comprehensive solution to keep your hair looking its best every day. Specifications Sizes: Available in 200ml (6.7oz) and 1L (33.8oz). Usage: Apply to wet hair and massage through. Leave on for 3-5 minutes and rinse well. Ingredients: Features ArganID™ and deep violet pigments. Don't let brassiness dull your shine. Order Moroccanoil Blonde Perfecting Purple Shampoo today and experience the difference after just one use. Join the countless others who have refreshed their hair color and kept their locks looking salon-perfect!