-41% sale
ABBA_Herbal Remedy Leave-in Treatment Volume For Fine Hair 125 ML_Cosmetic World
ABBA Herbal Remedy Leave-in Treatment Volume For Fine Hair $12.99 $22.00
ABBA Herbal Remedy Leave-in Treatment Volume For Fine Hair 125Ml Abba Herbal Remedy Leave-in Treatment is specially designed for fine, limp hair. An herbal remedy that helps build volume and strength to your hair developed using a unique formula prepared using plant botanicals. This intense treatment penetrates the hair shaft, deeply hydrates your hair cuticles, and adds strength to your lifeless hair. Makes hair vibrant, ultra radiant, and healthy. Features & Benefits Provides volume and strength while deeply hydrating the cuticle.  Intense treatment for fine, limp hair. Makes hair vibrant, ultra-radiant, and healthy. Directions Saturate damp hair with the product, distributing it evenly from the scalp to the ends. DO NOT RINSE. Style as usual. For maximum results, shampoo first with pure volume shampoo.
-26% sale
PUREOLOGY_Curl Complete Moisture Melt Masque 5 oz_Cosmetic World
PUREOLOGY Curl Complete Moisture Melt Masque 5 oz $34.99 $47.00
Curl Complete Moisture Melt Masque Infuse your curls with the moisture they crave with Pureology Curl Complete Moisture Melt Masque. This luscious formula with cocnut oil and our exclusive AntiFade complex envelops the hair fiber with a soft curve-enhancing film, offering enhanced condition, definition and bounce. Pureology Curl Complete Moisture Melt Masque has Coconut Oil that re-substances the hair fiber and resurfaces curls' stress points. Using the Curl Complete System reduces breakage, replenishes moisture and helps erase frizz, while reviving shape, and extending the life of curls and waves. Pureology's exclusive AntiFade Complex protects color vibrancy, while a signature aromatherapy blend of green floral and tiare flower creates a luxurious experience. Anti-static, softness, conditioning, Luscious formula envelops hair fiber with curve-enhancing polymers, Provides enhanced condition, definition and bounce, Anti-Fade Complex, Coconut Oil, Curve-enhancing starches, Detangling silicones, Amine, conditioning polymer Curl Complete Moisture Melt Masque is the perfect solution when curls need extra attention and care. This luscious formula envelopes hair with curve-enhancing polymers that leave hair soft and conditioned. Protect hair color while giving curls the ultimate moisturizing treatment with this deep conditioning masque. Benefits Infused with the AntiFade Complex and coconut oil Contains detangling silicones for increased manageability 100% vegan Directions Use weekly. Massage into hair from root to tip. Wait 5 minutes. Rinse. Can be used alternately with Condition on coarse hair. Ingredients Aqua / Water / Eau Hydroxypropyl Starch Phosphate, Quaternium-87, Stearyl Alcohol, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Cocos Nucifera Oil / Coconut Oil, Propylene Glycol, Phenoxyethanol, Caprylyl Glycol, Amodimethicone, Parfum / Fragrance, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Isopropyl Alcohol, C11-15 Pareth-7, Citric Acid, Benzoic Acid, Laureth-9, Glycerin, Tocopherol, Benzophenone-4, Trideceth-12, Benzyl Alcohol, Linalool, Benzyl Salicylate, Limonene, Geraniol, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Ci 15985 / Yellow 6, Melanin
-51% sale
MATRIX - VAVOOM_Styling Conditioner_Cosmetic World
MATRIX - VAVOOM Styling Conditioner $6.99 $14.00
Matrix Vavoom Styling Conditioner Experience the transformative power of the Matrix Vavoom Styling Conditioner. Designed specifically for those who love to style their hair with heat, this conditioner is your secret weapon for achieving gorgeous, healthy-looking locks. Say goodbye to the damaging effects of thermal styling, because our Vavoom Styling Conditioner works wonders to re-energize and revitalize your hair. The innovative formula is heat activated, meaning it springs into action as soon as heat is applied, creating a protective shield around each strand. This shield not only safeguards your hair from the harmful effects of heat, but it also strengthens and fortifies it, leaving it in better shape than before. With every use, this conditioner deeply nourishes and hydrates your hair, replenishing essential moisture lost during the styling process. It works wonders to detangle and smooth your strands, making them more manageable and reducing the risk of breakage. You'll be amazed at how effortlessly your brush glides through your hair, leaving it silky, soft, and frizz-free. The Matrix Vavoom Styling Conditioner is suitable for all hair types and is particularly beneficial for those with heat-styled or damaged hair. It is a must-have addition to your haircare routine if you regularly use blow dryers, curling irons, or straighteners. Simply apply a generous amount to wet hair, focusing on the mid-lengths and ends, and let the powerful ingredients work their magic. Rinse thoroughly, and prepare to be amazed by the salon-worthy results. Features & Benefits Heat-Activated Protection: The Matrix Vavoom Styling Conditioner is specifically formulated to activate its protective properties when exposed to heat. As you style your hair using blow dryers, curling irons, or straighteners, this conditioner forms a shield around each strand, safeguarding it from heat damage. Strengthens and Fortifies: This innovative conditioner goes beyond protection by strengthening and fortifying your hair. The heat-activated ingredients work to reinforce the hair shaft, making it more resilient to the stresses of thermal styling. Your hair will be left feeling stronger, healthier, and better prepared to withstand heat-induced damage. Deep Nourishment and Hydration: The Vavoom Styling Conditioner deeply nourishes and hydrates your hair, replenishing vital moisture lost during heat styling. It helps restore the natural balance of your hair, leaving it soft, smooth, and supple. Say goodbye to dry, brittle hair and hello to a more hydrated and lustrous mane. Detangling and Smoothing: Tangled hair is no match for this conditioner. It works wonders to detangle and smooth your strands, making them more manageable and easy to style. Experience the joy of effortless brushing or combing as the conditioner helps to reduce knots and tangles, leaving your hair beautifully smooth and ready for styling. Frizz Control: Fight the frizz with the Matrix Vavoom Styling Conditioner. Its powerful formula tames frizz and flyaways, ensuring your hair stays sleek and controlled even in humid conditions. Say goodbye to unruly hair and hello to a polished, frizz-free look that lasts throughout the day. Directions Shampoo with Vavoom Styling shampoo. Apply Styling Conditioner, work conditioner through and rinse. Pamper your hair and protect it from the rigors of heat styling with the Matrix Vavoom Styling Conditioner. Say hello to healthier, more beautiful hair every time you style. Order now and unlock the secret to achieving stunning locks while keeping them in peak condition. Made in USA
-56% sale
KMS_KMS Color Vitality Color Revitalizer 240 ml_Cosmetic World
KMS KMS Color Vitality Color Revitalizer 240 ml $8.99 $20.00
KMS Color Vitality Color Revitalizer 240 ml Revive Your Hair's True Colors! Is your hair in need of a vibrant transformation? Look no further than the KMS Color Vitality Color Revitalizer. Specially formulated for color-treated hair, this revitalizer is your secret weapon against color fade and dullness. Key Benefits Extended Color Lifespan: Watch in awe as your color stays vivid up to 3 times longer! Say goodbye to premature fading and hello to long-lasting radiance. Locks in Luminosity: Our unique formula seals in the brilliance, preserving the vibrancy that makes your hair truly stand out. Powered by Nature: Infused with Superoxide Dismutase, a natural locking molecule, it actively helps to retain your hair's precious color, ensuring it looks freshly done every day. Restored Brilliance: Experience the magic as this revitalizer brings back manageability, health, and a dazzling shine to your locks. Indulge in the sensation of luxuriously soft, brilliantly hued hair that exudes confidence and allure. With KMS Color Vitality Color Revitalizer, every day is a good hair day. How to Use Apply a small amount to damp hair. Leave in for 3-5 minutes. Rinse thoroughly. Elevate your hair game and reclaim your radiant color today! Don't miss out – seize the moment!
-24% sale
ISO_Intensetreat Moisturizing Therapy Treatment_Cosmetic World
ISO Intensetreat Moisturizing Therapy Treatment $22.99 $30.00
ISO Intensetreat Moisturizing Therapy Treatment 33.8oz Revitalize your hair with ISO's Intensetreat Moisturizing Therapy Treatment, designed to bring your locks back to life. ISO Intensetreat stands out for its cutting-edge technology and potent ingredients. Unlike other treatments, it doesn't just mask the problem; it actively works to repair and restore your hair's health. Benefits & Features Tri-Active Technology: ISO's advanced formula penetrates deep into the hair shaft, restoring it to its optimum condition. Intensive Moisture: Nourishing humectants replenish moisture-starved strands, leaving hair soft, silky, and hydrated from root to tip. Repair and Strengthen: Say goodbye to damaged hair as this treatment strengthens and revitalizes even the most distressed locks. Professional-Grade Results: Trusted by salon professionals, ISO delivers salon-quality results in the comfort of your own home. Versatile Usage: Suitable for all hair types, this treatment adapts to your specific needs, whether you have fine, thick, curly, or straight hair. Specifications Product: ISO Intensetreat Moisturizing Therapy Treatment Size: 33.8oz Usage: Apply evenly through clean, damp hair; leave on for 1-5 minutes and rinse. Suitable For: All hair types Ingredients: Contains nourishing humectants and ISO's proprietary Tri-Active Technology Transform your hair with ISO Intensetreat Moisturizing Therapy Treatment today. Say hello to healthy, radiant locks that steal the spotlight wherever you go!
JOICO_Joico Lite Instant Detangler And Conditioner_Cosmetic World
JOICO Joico Lite Instant Detangler And Conditioner $19.99
Joico Lite Instant Detangler And Conditioner (Home Refill Size) 1L/33.8 oz Elevate your hair care routine with Joico Lite Instant Detangler and Conditioner. This remarkable formula, designed for those who demand the very best, offers a 60-second solution to transform your locks into a masterpiece of shine, control, and manageability. Features and Benefits Instant Detangling: Say goodbye to knots and tangles. In just 60 seconds, experience hair that's smooth, manageable, and ready to conquer the day. Enhanced Sheen: Watch as your hair comes alive with a luminous shine that catches every eye. Joico Lite imparts a radiant glow that's bound to leave a lasting impression. Control and Manageability: Take charge of your locks with newfound control and manageability. Style with ease and confidence, knowing your hair will hold its shape. Ultra Violet Protectors: Shield your hair from the damaging effects of UV rays. Joico Lite is equipped with powerful UV protectors to keep your strands safe and vibrant. Body and Volume: Experience a newfound sense of fullness and volume. Joico Lite adds body to your locks, leaving them looking and feeling voluminous and lively. Static Flyaway Prevention: Bid farewell to unwanted static and flyaways. Joico Lite provides a protective barrier, keeping your hair sleek and polished. Formulated for Brilliance Infused with the power of Hydrolyzed Human Hair Keratin Protein (HHKP) and Catonic Triamine Complex, Joico Lite mirrors the 19 amino acids found in human hair keratin protein. This meticulous formulation ensures that your hair receives the care and attention it deserves. Directions for Use After shampooing, apply a generous amount of Joico Lite to your hair. Allow it to work its magic for 60 seconds. Rinse thoroughly and prepare to be amazed. Your hair, but better. Act now and let your locks radiate brilliance!  
-63% sale
LAKME_Ultra Clair Treatment 250ml / 8.5oz_Cosmetic World
LAKME Ultra Clair Treatment 250ml / 8.5oz $14.99 $40.00
Lakme Teknia Ultra Clear Treatment Introducing Lakme Teknia Ultra Clear Treatment, the ultimate brightening treatment designed specifically for natural blonde hair, highlighted hair, and white hair. This innovative treatment not only brightens your hair but also offers a range of benefits to keep your locks looking and feeling their best. The Teknia Ultra Clear Treatment is formulated to be emollient and moisturizing, providing your hair with the nourishment it needs. Its unique blend of ingredients works to deeply hydrate your strands, leaving them soft, silky, and noticeably healthier. By acting as cellular concrete in keratin, this treatment goes beyond simple moisturization. It helps to restructure the damage within the hair fiber, tackling issues such as brittleness, split ends, and breakage. Experience the transformative power of this treatment as it works to rebuild the hair fiber from within, promoting stronger, more resilient hair. Say goodbye to dull, lifeless hair and hello to vibrant, rejuvenated locks. The Lakme Teknia Ultra Clear Treatment targets the specific needs of natural blonde, highlighted, and white hair, restoring their brightness and enhancing their natural beauty. Embrace a renewed sense of confidence as your hair becomes more luminous and radiant. Incorporate the Lakme Teknia Ultra Clear Treatment into your hair care routine and unlock the secret to healthier, more vibrant hair. Enjoy the benefits of its emollient and moisturizing properties, as well as its ability to restructure and rebuild the hair fiber. Experience the joy of revitalized, beautiful hair that shines from within.' Features Brightening Treatment: Lakme Teknia Ultra Clear Treatment is specifically formulated to provide a brightening effect on natural blonde hair, highlighted hair, and white hair. It helps to enhance the brightness and luminosity of these hair colors, giving them a vibrant and radiant appearance. Emollient and Moisturizing: This treatment is enriched with emollients and moisturizing ingredients that deeply nourish and hydrate your hair. It helps to restore moisture balance, leaving your hair soft, smooth, and noticeably healthier. Hair Fiber Restructuring: The Teknia Ultra Clear Treatment acts as a cellular concrete in keratin, meaning it works to restructure the damage within the hair fiber. It helps to address common hair issues such as brittleness, split ends, and damage, promoting stronger and more resilient hair. Rebuilds Hair Fiber: This treatment goes beyond surface-level benefits by rebuilding the hair fiber from within. It penetrates deep into the hair shaft, repairing and strengthening it from the inside out. This results in improved hair texture and overall hair health. Ideal for Natural Blonde, Highlighted, and White Hair: Lakme Teknia Ultra Clear Treatment is specifically designed for natural blonde hair, highlighted hair, and white hair. It addresses the specific needs of these hair colors, providing them with the care and attention they require to maintain their brightness and beauty. How to use? Apply evenly on washed, towel-dried hair, then leave for 5 minutes and rinse.
sale
SEBASTIAN_Suedeluxe Reconstructor 5.1oz._Cosmetic World
SEBASTIAN Suedeluxe Reconstructor from $9.99 $19.99
Sebastian Suedeluxe Reconstructor Discover the transformative power of the Sebastian Suedeluxe Reconstructor, a premium hair treatment designed to restore and rejuvenate your hair. This advanced formula targets damaged hair, providing deep nourishment and instant repair to bring back its natural shine and vitality. Features: Advanced Hair Alteration Technology: Utilizes cutting-edge ingredients to reconstruct and strengthen hair from within. Deep Nourishment: Penetrates deeply into hair fibers to repair and restore damaged hair. Instant Results: Experience noticeable improvements in hair texture and manageability after just one use. Suitable for All Hair Types: Ideal for anyone seeking to repair and enhance their hair’s health and appearance. Why You Should Buy: The Sebastian Suedeluxe Reconstructor is a must-have for anyone looking to restore their hair’s health and beauty. Its powerful formula provides instant results, making it a favorite among professionals and hair enthusiasts alike. Whether your hair is damaged from heat, chemicals, or environmental factors, this reconstructor will help you achieve smooth, shiny, and resilient hair. Lifestyle Integration: Incorporate the Sebastian Suedeluxe Reconstructor into your weekly hair care routine to maintain healthy and beautiful hair. Perfect for busy individuals, this treatment delivers professional-grade results from the comfort of your home, saving you time and money on salon visits.
-51% sale
DAVINES_SU/PAK After Sun Moisturizing Pak 150ml_Cosmetic World
DAVINES SU/PAK After Sun Moisturizing Pak 150ml $6.99 $14.00
A rich mix of oils and vitamins provides a complete anti aging treatment for hair damaged by the sun, salt water and chlorine. Infused with Almond Butter, rich in Vitamin E, has an essential anti aging, moisturizing and protective action, while Argan Oil, from Morocco, is rich in essential fatty acids and anti oxidants. Benefits made with a system of fatty acids, attaches to hair and provides long lasting hydration Hydro-Creatine  is an amino acid derivative that helps to restructure hair. Directions Applying towel dried hair after shampooing with Davines SU Shampoo.Leave on for 1- 5 minutes.Rinse thoroughly.Suited for all hair types exposed to Sun, Sea salt and chlorine
-55% sale
GOLDWELL_Exclusive Conditioner Color Care 355 ml_Cosmetic World
GOLDWELL Exclusive Conditioner Color Care 355 ml $9.99 $22.00
Goldwell Exclusive Conditioner Color Care 12 oz / 355 ml Experience the ultimate care for your colored locks with Goldwell's Exclusive Conditioner Color Care. Dive into a world of vibrant, long-lasting color that leaves your hair looking and feeling its best. Discover a luxurious, color-protected experience with Goldwell's Exclusive Conditioner Color Care. Enjoy gleaming locks, shining with vibrant, long-lasting color that feels healthy and strong. Step into a world of beautiful hair! Features Brilliant Color Protection: Shield your hair's brilliance with our exclusive formula, ensuring your color stays vivid and captivating. Nourishing Humectants: Infused with moisture-boosting humectants, your hair gains a luxurious dose of hydration, resulting in a lustrous shine. Strength and Resilience: Cationic conditioners fortify and safeguard your strands, making them more resilient and easy to comb. UV Absorber: Defend against harmful UV rays that can dull and fade your color. Our conditioner contains a powerful UV absorber for added protection. Benefits Radiant Color Brilliance: Feel the confidence that comes with vibrant, head-turning color that lasts. Luscious Moisture: Experience the silky touch of well-nourished hair, radiating with a natural shine. Effortless Styling: With strengthened strands, styling becomes a breeze, giving you the freedom to create any look you desire. Feel the Difference As you run your fingers through your revitalized, brilliantly colored locks, revel in the sensation of hair that's not only visually stunning but also irresistibly touchable. Take Action Now Don't settle for dull, faded color. Elevate your hair care routine with Goldwell Exclusive Conditioner Color Care. Add it to your cart now and step into a world of vibrant, lasting color!
-51% sale
GOLDWELL_Definition shine & vitality conditioning balm_Cosmetic World
GOLDWELL Definition shine & vitality conditioning balm $8.99 $18.00
Goldwell Definition shine & vitality conditioning balm 250ml A specially mild, conditioning combination of AHA fruit acids and revitalizing lemon milk supports the natural moisture balance of hair and skin to leave the hair soft and combable with a natural vitality and gloss. Skin compatible and dermatologically tested. 
-46% sale
MOP_Lemongrass Volume conditioner 300ml_Cosmetic World
MOP Lemongrass Volume Conditioner $11.99 $22.00
Mop Lemongrass Volume Conditioner 300ml Original formula Amplify fine, flat hair with this hydrating and volumizing conditioner. Powered by Honey, Lemongrass, and botanicals, this conditioner adds moisture, volume, and shine without weighing hair down. Features and Benefits Extracts of Lemongrass and Chamomile help promote body and shine while keeping oil and pollutants under control. Honey and Sunflower Oil naturally nourish delicate hair and work to maintain elasticity. Leaves hair revived and fresh. Never tested on animals. No added parabens, sulfates, or sodium chloride. Naturally infused with fruits, vegetables, and botanicals. Gluten-free. Directions Apply a quarter size or more to wet hair after shampooing. Massage into hair for 1 to 2 minutes. Rinse well
-53% sale
PHYTOSPECIFIC_Energizing Concentrate Treatment 2oz_Cosmetic World
PHYTOSPECIFIC Energizing Concentrate Treatment $11.99 $25.00
Phytospecific Energizing Concentrate Treatment 2 Oz Are you tired of lackluster hair that lacks shine and manageability? Say goodbye to dullness and hello to vibrant, healthy locks with Phytospecific Energizing Concentrate Treatment. This revolutionary product is designed to breathe new life into your hair, restoring lost luster from styling, blow drying, and coloring. Whether you're battling frizz, dryness, or dullness, this treatment is your secret weapon for hair that looks and feels rejuvenated. Benefits & Features Revitalizes Hair: Formulated with a potent blend of botanicals, including Plant Placenta, Keratin, and Vitamin B5, this treatment revitalizes even the most stressed-out strands. Increases Shine and Manageability: Say hello to hair that shines bright like a diamond and behaves like a dream. Our concentrate boosts shine and makes styling a breeze. Unique Botanical Blend: Unlike other treatments, ours is silicone-free and harnesses the power of nature to enhance your hair's natural beauty. Suitable for All Hair Types: Whether you have curly locks, straight strands, or anything in between, this treatment is suitable for all hair types. Versatile Usage: Use it as a pre-styler to protect your hair from heat damage, or as a finisher to tame frizz and add that perfect finishing touch. Nourishes and Protects: Not only does it make your hair look amazing, but it also nourishes and protects each strand, leaving it feeling healthier than ever before. Stand Out and Shine Phytospecific Energizing Concentrate Treatment stands out from the crowd thanks to its innovative formula and dedication to using natural ingredients. While other products may rely on heavy silicones or harsh chemicals, ours delivers results without compromise. Plus, its versatile usage means you get more bang for your buck, making it a must-have addition to your haircare routine. Unlock Your Hair's Potential If you're tired of battling dull, lifeless hair, Phytospecific Energizing Concentrate Treatment is the solution you've been searching for. By revitalizing your locks and enhancing shine and manageability, it addresses the root causes of hair woes, leaving you with hair that looks and feels healthier than ever before. Say goodbye to bad hair days and hello to gorgeous, vibrant tresses. Specifications Size: Available in various sizes to suit your needs. Ingredients: Enriched with a blend of botanicals, Plant Placenta, Keratin, and Vitamin B5. Directions: Apply to shampooed, towel-dried hair and style as usual. Don't wait any longer to experience the magic of Phytospecific Energizing Concentrate Treatment. Say hello to hair that shines bright and feels amazing. Purchase now and unleash the potential of your locks!
-38% sale
REDKEN_Clear Moisture Water Rush moisturizing treatment 8.5oz_Cosmetic World
REDKEN Clear Moisture Water Rush moisturizing treatment 8.5oz $17.99 $29.00
Redken Clear Moisture Water Rush moisturizing treatment Water Rush moisturizing treatment is a lightweight cream-gel that providfes deep conditioning to normal to dry hair. Redken's exclusice Interbond Conditioning System delivers moisturizing apricot oil that combined with glucosamine and glycerin to form a unique Micro-Moisture Complex. This ultra light blend helps restore, balance and retain the optimum level without over moisturizing. Hair is ultra light and moisturized with reflective shine.  Directions After shampooing, apply to towel dried hair. Leave on 5 minutes. Rinse thoroughly. 
LANZA_Healing Style Smoother Balm_Cosmetic World
LANZA Healing Style Smoother Balm $34.99
L'ANZA Healing Style Smoother Balm Effortless, Frizz-Free Styling 200ml / 8.5oz Tired of battling unruly curls and pesky frizz? L'ANZA Healing Smooth Smoother Straightening Balm is here to transform your hair game. This remarkable haircare solution is designed to make your hair more manageable, delivering a naturally smooth, frizz-free look with a stunning shine.  Features and Benefits: Balanced Moisture: Lanza smoothing balm works wonders by balancing the moisture levels in your hair, effectively preventing frizz and fighting off the relentless humidity that can wreak havoc on your locks. Natural Ingredients: Enjoy the power of nature with a blend of flower and fruit oils combined with Shea Butter. This unique formula not only smooths your hair but also ensures it stays moisturized and healthy. Curl Control: Say goodbye to unwanted curls and waves! Coix Sleek Complex comes to the rescue, calming those stubborn curls and waves, leaving you with a sleek and straight style. Frizz Fighter: Thanks to the Keratin Healing System, this hair balm forms a protective shield around your hair, effectively guarding it against humidity and frizz, even in the most challenging weather conditions. Gentle, versitaly formula: If you're looking to calm curls and waves and achieve a smooth, frizz-free style, this product is your go-to solution. Plus, it's cruelty-free, sulfate-free, paraben-free, and eco-friendly, making it a responsible choice for your beauty routine. When To Use: Use this product whenever you desire a sleeker, straighter, and frizz-free finish. It's your reliable partner for achieving salon-worthy results in the comfort of your own home. ProTips: For those with thicker hair, consider starting with a quarter-sized amount of product and dividing your hair into 1-to-2-inch sections. Apply the balm at the scalp and work it in from the roots through to the ends. Adjust the amount of product based on the thickness of your hair. You'll be amazed by the transformation!

FREE SHIPPING

Free shipping for CAN orders over CAD 49*

IN STORE / ONLINE

Pick up in store or get your package delivered to your door

US Shipping

FREE Shipping for orders over CAD 99*
Follow us on Social Media
Mastercard Visa American Express PayPal Apple Pay Google Pay Shop Pay