Wella Color Touch

The journey of Wella Color Touch began with a visionary approach to revolutionize the world of hair coloring. Wella, a renowned name in the beauty industry, laid its foundation in crafting innovative hair care solutions back in 1880. Over the years, they have amassed a wealth of experience and expertise, becoming a trusted brand among professional hairstylists and clients alike. With the desire to create a hair color product that not only delivered exceptional results but also cared for the health of the hair, Wella Professionals embarked on a mission. Through rigorous research and development, they introduced Color Touch - a demi-permanent hair color line that combined cutting-edge technology with nourishing ingredients.

• 70% Grey Coverage (with CT Plus): Bid farewell to those pesky greys as Wella Color Touch offers impressive coverage, leaving you with a youthful and vibrant look.
• Enriched with Natural Keratin: Nourish and strengthen your hair as you color! Color Touch's formula is infused with natural keratin, promoting healthier locks with every application.
• Ammonia-Free Formula: Your hair deserves the best care! Color Touch's ammonia-free formula ensures a gentle coloring process while minimizing damage. (Please note that this excludes Color Touch Plus, Sunlights, and Instamatic.)
• Wella's Most Versatile Non-Permanent Service in Just 15 Minutes (with heat): Enjoy the luxury of transforming your hair in as little as 15 minutes when using heat. From subtle grey blending to striking and captivating toning, the possibilities are endless.

The Wella Color Touch Swatch is a palette of dreams, offering an extensive selection of captivating shades. Each hue is carefully formulated to achieve true-to-tone, stunning results, making it easier than ever to find the perfect color for every client. Wella color chart encompasses an array of families, including the exquisite Pure Naturals for natural-looking shades, Rich Naturals for sophisticated depth, Vibrant Reds for fiery and passionate tones, and Deep Browns for luscious and intense coloring. Additionally, you'll find the Special Mix shades for unlimited creative possibilities, giving hairstylists the freedom to craft unique and personalized looks.

Achieving your dream hair color is easy with Color Touch:

• Mixing: Always combine Color Touch with Color Touch Emulsion (1.9% or 4%) for optimal results.
• What Wella Color Touch Emulsion to use: Wella Color Touch Emulsion 1.9% is great for refreshing color and condition of recently permed, normal to dry hair. Wella Color Touch Emulsion 4% is perfect for grey and coarse hair. 
• Mixing Ratio: Use a 1:2 ratio of Color Touch to Color Touch Emulsion (1.9% / 4%) respectively.
• Development Time: Let your color process for 20 minutes without heat. If you're short on time, reduce the processing time to just 15 minutes by applying heat.

Wella Color Touch is more than just a hair color line; it's a gateway to limitless artistry and authentic self-expression. With its dedication to delivering real, natural hair color results, enriched with keratin for healthier-looking hair, and its ammonia-free formula, Color Touch remains at the forefront of the beauty industry.

• For hairstylists, Color Touch offers unparalleled versatility and ease of use, allowing you to create stunning transformations in just 15 minutes with heat. The range of shades, backed by the reliable Color Touch color chart, empowers you to customize each client's look with confidence and precision.
• For clients, Color Touch promises a delightful experience, where they can embrace their individuality and reveal their true beauty. From youthful, radiant shades to bold and adventurous tones, Wella Color Touch allows clients to define their style and leave a lasting impression.