Color Wow Root Cover Up is a unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
Features & Benefits
Apply to dry hair
Fast, easy, no mess application
Never sticky, stiff or dull
Free of waxes and dyes
Hair looks and feels natural
Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.