Color Wow
Color Wow Root Cover Up is a unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
Features & Benefits
- Apply to dry hair
- Fast, easy, no mess application
- Never sticky, stiff or dull
- Water-resistant formula
- Free of waxes and dyes
- Hair looks and feels natural
- Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair.
- Camouflages roots instantly.
- Perfect color every single day.
![COLOR WOW_Dream Coat Supernatural Spray_Cosmetic World](http://cosmeticworld.ca/cdn/shop/products/dream-coat-supernatural-spraycosmetic-world-931267_375x.jpg?v=1707502266 375w,//cosmeticworld.ca/cdn/shop/products/dream-coat-supernatural-spraycosmetic-world-931267_410x.jpg?v=1707502266 410w,//cosmeticworld.ca/cdn/shop/products/dream-coat-supernatural-spraycosmetic-world-931267_520x.jpg?v=1707502266 520w,//cosmeticworld.ca/cdn/shop/products/dream-coat-supernatural-spraycosmetic-world-931267_576x.jpg?v=1707502266 576w,//cosmeticworld.ca/cdn/shop/products/dream-coat-supernatural-spraycosmetic-world-931267_768x.jpg?v=1707502266 768w,//cosmeticworld.ca/cdn/shop/products/dream-coat-supernatural-spraycosmetic-world-931267_992x.jpg?v=1707502266 992w,//cosmeticworld.ca/cdn/shop/products/dream-coat-supernatural-spraycosmetic-world-931267_1024x.jpg?v=1707502266 1024w,//cosmeticworld.ca/cdn/shop/products/dream-coat-supernatural-spraycosmetic-world-931267_1280x.jpg?v=1707502266 1280w)
![COLOR WOW_Xtra Large Bombshell Volumizer 200ml / 6.7oz_Cosmetic World](http://cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-200ml-67ozcosmetic-world-688481_375x.jpg?v=1707510292 375w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-200ml-67ozcosmetic-world-688481_410x.jpg?v=1707510292 410w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-200ml-67ozcosmetic-world-688481_520x.jpg?v=1707510292 520w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-200ml-67ozcosmetic-world-688481_576x.jpg?v=1707510292 576w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-200ml-67ozcosmetic-world-688481_768x.jpg?v=1707510292 768w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-200ml-67ozcosmetic-world-688481_992x.jpg?v=1707510292 992w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-200ml-67ozcosmetic-world-688481_1024x.jpg?v=1707510292 1024w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-200ml-67ozcosmetic-world-688481_1280x.jpg?v=1707510292 1280w)
![COLOR WOW_Medium Brown - Root Cover up_Cosmetic World](http://cosmeticworld.ca/cdn/shop/products/medium-brown-root-cover-upcosmetic-world-674087_375x.jpg?v=1707505846 375w,//cosmeticworld.ca/cdn/shop/products/medium-brown-root-cover-upcosmetic-world-674087_410x.jpg?v=1707505846 410w,//cosmeticworld.ca/cdn/shop/products/medium-brown-root-cover-upcosmetic-world-674087_520x.jpg?v=1707505846 520w,//cosmeticworld.ca/cdn/shop/products/medium-brown-root-cover-upcosmetic-world-674087_576x.jpg?v=1707505846 576w,//cosmeticworld.ca/cdn/shop/products/medium-brown-root-cover-upcosmetic-world-674087_768x.jpg?v=1707505846 768w,//cosmeticworld.ca/cdn/shop/products/medium-brown-root-cover-upcosmetic-world-674087_992x.jpg?v=1707505846 992w,//cosmeticworld.ca/cdn/shop/products/medium-brown-root-cover-upcosmetic-world-674087_1024x.jpg?v=1707505846 1024w,//cosmeticworld.ca/cdn/shop/products/medium-brown-root-cover-upcosmetic-world-674087_1280x.jpg?v=1707505846 1280w)
![COLOR WOW_Extra Strength Ultra Moisturizing Anti-Frizz Treatment_Cosmetic World](http://cosmeticworld.ca/cdn/shop/products/extra-strength-ultra-moisturizing-anti-frizz-treatmentcosmetic-world-355078_375x.jpg?v=1707522646 375w,//cosmeticworld.ca/cdn/shop/products/extra-strength-ultra-moisturizing-anti-frizz-treatmentcosmetic-world-355078_410x.jpg?v=1707522646 410w,//cosmeticworld.ca/cdn/shop/products/extra-strength-ultra-moisturizing-anti-frizz-treatmentcosmetic-world-355078_520x.jpg?v=1707522646 520w,//cosmeticworld.ca/cdn/shop/products/extra-strength-ultra-moisturizing-anti-frizz-treatmentcosmetic-world-355078_576x.jpg?v=1707522646 576w,//cosmeticworld.ca/cdn/shop/products/extra-strength-ultra-moisturizing-anti-frizz-treatmentcosmetic-world-355078_768x.jpg?v=1707522646 768w,//cosmeticworld.ca/cdn/shop/products/extra-strength-ultra-moisturizing-anti-frizz-treatmentcosmetic-world-355078_992x.jpg?v=1707522646 992w,//cosmeticworld.ca/cdn/shop/products/extra-strength-ultra-moisturizing-anti-frizz-treatmentcosmetic-world-355078_1024x.jpg?v=1707522646 1024w,//cosmeticworld.ca/cdn/shop/products/extra-strength-ultra-moisturizing-anti-frizz-treatmentcosmetic-world-355078_1280x.jpg?v=1707522646 1280w)
![COLOR WOW_Money Mask 215ml / 7.5oz_Cosmetic World](http://cosmeticworld.ca/cdn/shop/products/money-mask-215ml-75ozcosmetic-world-818606_375x.jpg?v=1707505986 375w,//cosmeticworld.ca/cdn/shop/products/money-mask-215ml-75ozcosmetic-world-818606_410x.jpg?v=1707505986 410w,//cosmeticworld.ca/cdn/shop/products/money-mask-215ml-75ozcosmetic-world-818606_520x.jpg?v=1707505986 520w,//cosmeticworld.ca/cdn/shop/products/money-mask-215ml-75ozcosmetic-world-818606_576x.jpg?v=1707505986 576w,//cosmeticworld.ca/cdn/shop/products/money-mask-215ml-75ozcosmetic-world-818606_768x.jpg?v=1707505986 768w,//cosmeticworld.ca/cdn/shop/products/money-mask-215ml-75ozcosmetic-world-818606_992x.jpg?v=1707505986 992w,//cosmeticworld.ca/cdn/shop/products/money-mask-215ml-75ozcosmetic-world-818606_1024x.jpg?v=1707505986 1024w,//cosmeticworld.ca/cdn/shop/products/money-mask-215ml-75ozcosmetic-world-818606_1280x.jpg?v=1707505986 1280w)
![COLOR WOW_Extra Mist-ical Shine Spray_Cosmetic World](http://cosmeticworld.ca/cdn/shop/products/extra-mist-ical-shine-spraycosmetic-world-596304_375x.jpg?v=1724083980 375w,//cosmeticworld.ca/cdn/shop/products/extra-mist-ical-shine-spraycosmetic-world-596304_410x.jpg?v=1724083980 410w,//cosmeticworld.ca/cdn/shop/products/extra-mist-ical-shine-spraycosmetic-world-596304_520x.jpg?v=1724083980 520w,//cosmeticworld.ca/cdn/shop/products/extra-mist-ical-shine-spraycosmetic-world-596304_576x.jpg?v=1724083980 576w,//cosmeticworld.ca/cdn/shop/products/extra-mist-ical-shine-spraycosmetic-world-596304_768x.jpg?v=1724083980 768w,//cosmeticworld.ca/cdn/shop/products/extra-mist-ical-shine-spraycosmetic-world-596304_992x.jpg?v=1724083980 992w,//cosmeticworld.ca/cdn/shop/products/extra-mist-ical-shine-spraycosmetic-world-596304_1024x.jpg?v=1724083980 1024w,//cosmeticworld.ca/cdn/shop/products/extra-mist-ical-shine-spraycosmetic-world-596304_1280x.jpg?v=1724083980 1280w)
![COLOR WOW_Dream Coat for Curly Hair 200ml_Cosmetic World](http://cosmeticworld.ca/cdn/shop/products/dream-coat-for-curly-hair-200mlcosmetic-world-283950_375x.jpg?v=1720183731 375w,//cosmeticworld.ca/cdn/shop/products/dream-coat-for-curly-hair-200mlcosmetic-world-283950_410x.jpg?v=1720183731 410w,//cosmeticworld.ca/cdn/shop/products/dream-coat-for-curly-hair-200mlcosmetic-world-283950_520x.jpg?v=1720183731 520w,//cosmeticworld.ca/cdn/shop/products/dream-coat-for-curly-hair-200mlcosmetic-world-283950_576x.jpg?v=1720183731 576w,//cosmeticworld.ca/cdn/shop/products/dream-coat-for-curly-hair-200mlcosmetic-world-283950_768x.jpg?v=1720183731 768w,//cosmeticworld.ca/cdn/shop/products/dream-coat-for-curly-hair-200mlcosmetic-world-283950_992x.jpg?v=1720183731 992w,//cosmeticworld.ca/cdn/shop/products/dream-coat-for-curly-hair-200mlcosmetic-world-283950_1024x.jpg?v=1720183731 1024w,//cosmeticworld.ca/cdn/shop/products/dream-coat-for-curly-hair-200mlcosmetic-world-283950_1280x.jpg?v=1720183731 1280w)
![COLOR WOW_Raise the Root Thicken and Lift Spray_Cosmetic World](http://cosmeticworld.ca/cdn/shop/products/raise-the-root-thicken-and-lift-spraycosmetic-world-196246_375x.jpg?v=1707507179 375w,//cosmeticworld.ca/cdn/shop/products/raise-the-root-thicken-and-lift-spraycosmetic-world-196246_410x.jpg?v=1707507179 410w,//cosmeticworld.ca/cdn/shop/products/raise-the-root-thicken-and-lift-spraycosmetic-world-196246_520x.jpg?v=1707507179 520w,//cosmeticworld.ca/cdn/shop/products/raise-the-root-thicken-and-lift-spraycosmetic-world-196246_576x.jpg?v=1707507179 576w,//cosmeticworld.ca/cdn/shop/products/raise-the-root-thicken-and-lift-spraycosmetic-world-196246_768x.jpg?v=1707507179 768w,//cosmeticworld.ca/cdn/shop/products/raise-the-root-thicken-and-lift-spraycosmetic-world-196246_992x.jpg?v=1707507179 992w,//cosmeticworld.ca/cdn/shop/products/raise-the-root-thicken-and-lift-spraycosmetic-world-196246_1024x.jpg?v=1707507179 1024w,//cosmeticworld.ca/cdn/shop/products/raise-the-root-thicken-and-lift-spraycosmetic-world-196246_1280x.jpg?v=1707507179 1280w)
![COLOR WOW_Light Brown - Root Cover up_Cosmetic World](http://cosmeticworld.ca/cdn/shop/products/light-brown-root-cover-upcosmetic-world-322519_375x.jpg?v=1707505209 375w,//cosmeticworld.ca/cdn/shop/products/light-brown-root-cover-upcosmetic-world-322519_410x.jpg?v=1707505209 410w,//cosmeticworld.ca/cdn/shop/products/light-brown-root-cover-upcosmetic-world-322519_520x.jpg?v=1707505209 520w,//cosmeticworld.ca/cdn/shop/products/light-brown-root-cover-upcosmetic-world-322519_576x.jpg?v=1707505209 576w,//cosmeticworld.ca/cdn/shop/products/light-brown-root-cover-upcosmetic-world-322519_768x.jpg?v=1707505209 768w,//cosmeticworld.ca/cdn/shop/products/light-brown-root-cover-upcosmetic-world-322519_992x.jpg?v=1707505209 992w,//cosmeticworld.ca/cdn/shop/products/light-brown-root-cover-upcosmetic-world-322519_1024x.jpg?v=1707505209 1024w,//cosmeticworld.ca/cdn/shop/products/light-brown-root-cover-upcosmetic-world-322519_1280x.jpg?v=1707505209 1280w)
![COLOR WOW_Color Security Shampoo_Cosmetic World](http://cosmeticworld.ca/cdn/shop/files/color-security-shampoocosmetic-world-503657_375x.jpg?v=1731815716 375w,//cosmeticworld.ca/cdn/shop/files/color-security-shampoocosmetic-world-503657_410x.jpg?v=1731815716 410w,//cosmeticworld.ca/cdn/shop/files/color-security-shampoocosmetic-world-503657_520x.jpg?v=1731815716 520w,//cosmeticworld.ca/cdn/shop/files/color-security-shampoocosmetic-world-503657_576x.jpg?v=1731815716 576w,//cosmeticworld.ca/cdn/shop/files/color-security-shampoocosmetic-world-503657_768x.jpg?v=1731815716 768w,//cosmeticworld.ca/cdn/shop/files/color-security-shampoocosmetic-world-503657_992x.jpg?v=1731815716 992w,//cosmeticworld.ca/cdn/shop/files/color-security-shampoocosmetic-world-503657_1024x.jpg?v=1731815716 1024w,//cosmeticworld.ca/cdn/shop/files/color-security-shampoocosmetic-world-503657_1280x.jpg?v=1731815716 1280w)
![COLOR WOW_Xtra Large Bombshell Volumizer 50ml / 1.67oz_Cosmetic World](http://cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-50ml-167ozcosmetic-world-539683_375x.jpg?v=1707510291 375w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-50ml-167ozcosmetic-world-539683_410x.jpg?v=1707510291 410w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-50ml-167ozcosmetic-world-539683_520x.jpg?v=1707510291 520w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-50ml-167ozcosmetic-world-539683_576x.jpg?v=1707510291 576w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-50ml-167ozcosmetic-world-539683_768x.jpg?v=1707510291 768w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-50ml-167ozcosmetic-world-539683_992x.jpg?v=1707510291 992w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-50ml-167ozcosmetic-world-539683_1024x.jpg?v=1707510291 1024w,//cosmeticworld.ca/cdn/shop/products/xtra-large-bombshell-volumizer-50ml-167ozcosmetic-world-539683_1280x.jpg?v=1707510291 1280w)
![COLOR WOW_Style On Steroids Texture + Finishing Spray_Cosmetic World](http://cosmeticworld.ca/cdn/shop/files/style-on-steroids-texture-finishing-spraycosmetic-world-523089_375x.jpg?v=1723273444 375w,//cosmeticworld.ca/cdn/shop/files/style-on-steroids-texture-finishing-spraycosmetic-world-523089_410x.jpg?v=1723273444 410w,//cosmeticworld.ca/cdn/shop/files/style-on-steroids-texture-finishing-spraycosmetic-world-523089_520x.jpg?v=1723273444 520w,//cosmeticworld.ca/cdn/shop/files/style-on-steroids-texture-finishing-spraycosmetic-world-523089_576x.jpg?v=1723273444 576w,//cosmeticworld.ca/cdn/shop/files/style-on-steroids-texture-finishing-spraycosmetic-world-523089_768x.jpg?v=1723273444 768w,//cosmeticworld.ca/cdn/shop/files/style-on-steroids-texture-finishing-spraycosmetic-world-523089_992x.jpg?v=1723273444 992w,//cosmeticworld.ca/cdn/shop/files/style-on-steroids-texture-finishing-spraycosmetic-world-523089_1024x.jpg?v=1723273444 1024w,//cosmeticworld.ca/cdn/shop/files/style-on-steroids-texture-finishing-spraycosmetic-world-523089_1280x.jpg?v=1723273444 1280w)
![COLOR WOW_Dark Blonde - Root Cover up_Cosmetic World](http://cosmeticworld.ca/cdn/shop/products/dark-blonde-root-cover-upcosmetic-world-870012_375x.jpg?v=1707501633 375w,//cosmeticworld.ca/cdn/shop/products/dark-blonde-root-cover-upcosmetic-world-870012_410x.jpg?v=1707501633 410w,//cosmeticworld.ca/cdn/shop/products/dark-blonde-root-cover-upcosmetic-world-870012_520x.jpg?v=1707501633 520w,//cosmeticworld.ca/cdn/shop/products/dark-blonde-root-cover-upcosmetic-world-870012_576x.jpg?v=1707501633 576w,//cosmeticworld.ca/cdn/shop/products/dark-blonde-root-cover-upcosmetic-world-870012_768x.jpg?v=1707501633 768w,//cosmeticworld.ca/cdn/shop/products/dark-blonde-root-cover-upcosmetic-world-870012_992x.jpg?v=1707501633 992w,//cosmeticworld.ca/cdn/shop/products/dark-blonde-root-cover-upcosmetic-world-870012_1024x.jpg?v=1707501633 1024w,//cosmeticworld.ca/cdn/shop/products/dark-blonde-root-cover-upcosmetic-world-870012_1280x.jpg?v=1707501633 1280w)
![COLOR WOW_Pop & Lock High Gloss Finish 1.8 fl oz_Cosmetic World](http://cosmeticworld.ca/cdn/shop/products/pop-lock-high-gloss-finish-18-fl-ozcosmetic-world-349026_375x.jpg?v=1726685963 375w,//cosmeticworld.ca/cdn/shop/products/pop-lock-high-gloss-finish-18-fl-ozcosmetic-world-349026_410x.jpg?v=1726685963 410w,//cosmeticworld.ca/cdn/shop/products/pop-lock-high-gloss-finish-18-fl-ozcosmetic-world-349026_520x.jpg?v=1726685963 520w,//cosmeticworld.ca/cdn/shop/products/pop-lock-high-gloss-finish-18-fl-ozcosmetic-world-349026_576x.jpg?v=1726685963 576w,//cosmeticworld.ca/cdn/shop/products/pop-lock-high-gloss-finish-18-fl-ozcosmetic-world-349026_768x.jpg?v=1726685963 768w,//cosmeticworld.ca/cdn/shop/products/pop-lock-high-gloss-finish-18-fl-ozcosmetic-world-349026_992x.jpg?v=1726685963 992w,//cosmeticworld.ca/cdn/shop/products/pop-lock-high-gloss-finish-18-fl-ozcosmetic-world-349026_1024x.jpg?v=1726685963 1024w,//cosmeticworld.ca/cdn/shop/products/pop-lock-high-gloss-finish-18-fl-ozcosmetic-world-349026_1280x.jpg?v=1726685963 1280w)
![COLOR WOW_Dream Cocktail Carb-Infused Leave-In Treatment 200ml_Cosmetic World](http://cosmeticworld.ca/cdn/shop/files/dream-cocktail-carb-infused-leave-in-treatment-200mlcosmetic-world-410130_375x.jpg?v=1715963062 375w,//cosmeticworld.ca/cdn/shop/files/dream-cocktail-carb-infused-leave-in-treatment-200mlcosmetic-world-410130_410x.jpg?v=1715963062 410w,//cosmeticworld.ca/cdn/shop/files/dream-cocktail-carb-infused-leave-in-treatment-200mlcosmetic-world-410130_520x.jpg?v=1715963062 520w,//cosmeticworld.ca/cdn/shop/files/dream-cocktail-carb-infused-leave-in-treatment-200mlcosmetic-world-410130_576x.jpg?v=1715963062 576w,//cosmeticworld.ca/cdn/shop/files/dream-cocktail-carb-infused-leave-in-treatment-200mlcosmetic-world-410130_768x.jpg?v=1715963062 768w,//cosmeticworld.ca/cdn/shop/files/dream-cocktail-carb-infused-leave-in-treatment-200mlcosmetic-world-410130_992x.jpg?v=1715963062 992w,//cosmeticworld.ca/cdn/shop/files/dream-cocktail-carb-infused-leave-in-treatment-200mlcosmetic-world-410130_1024x.jpg?v=1715963062 1024w,//cosmeticworld.ca/cdn/shop/files/dream-cocktail-carb-infused-leave-in-treatment-200mlcosmetic-world-410130_1280x.jpg?v=1715963062 1280w)
Let customers speak for us
from 1812 reviewsI've been using this hair color for 2 years now and no complaints! It gives great coverage for my greys and easy to mix and apply.
J'ai aimé le produit. Satisfaite du résultat de couleur
Cosmetic World was so helpful and professional. I ordered some hair dye and came within 2 days without a hitch. Thank you Cosmetic World!
Using the reasonably priced INOA hair dye I wondered if any developer would do...but this product line developer has some benefits for hair built in to this! Add to that so far I have dyed my hair Twice and still have lots left makes this a great value. I had been buying hair dye for the online mail subscription service paying a fortune and then shipping on top of that despite doubling orders which should have worked. That product faded so quickly unlike INOA which lasts even with red hair. Plus I like that as long as I do not mix this developer with the dye I can add a little more red in the summer or go a little more darker in the winter just by adding a complimentary color to go with the base and developer..saving the rest of the product for the next time needed..The bottle goes a long, long way and gives me the power to find the subtle shade differences that make me so happy I am a red head.
My order was delivered quickly and everything was as I expected.
This hair colour passed my 7 days of patch test (behind the ear), 30 minutes duration each time, without any adverse reactions. I think I have found a keeper for my ultra sensitive skin. The colour is amazing and covered all my greys. I used 10V Oxy colour with it.
My hairdresser recommended Cosmetic World to me. Their selection is superb with high quality products. I was able to find all the products I was looking for in one quick browse. The delivery fee was affordable and the products were delivered quick in a well packaged box. I highly recommend Cosmetic World to anyone looking to buy high quality and yet affordable hair products. If you can't make it in person, the delivery is a breeze!
I’ve been using Nioxin shampoo and conditioner for some time now and love it. But I want to praise Cosmetic World in particular. I discovered them just recently when I was comparing prices and they had the best prices by far, including all of the usual big discount retailers. This was my first time ordering from them and I was a little anxious about being in the US and ordering from Canada. But the shipping was not expensive and it arrived quickly and in perfect condition. I’m very pleased and will order again!
The perfect green to fade my daughter’s hair from blue teal to like green! We love anything joico!!!!!
This is the first time that I ordered from this company . we just found the color hair and then ordered, fast delivery. We are so happy
Amazing service and delivery great products easy to use ordering 👍
Vibrant, rich colour that lasts! Always trust Goldwell ❤️
This is the best brand when it comes to foot issues and nurturing the skin. The results are wonderful and the price point is excellent.
Love Goldwell products, have been using their color for years, always get compliments. CosmeticWorld is great to work with, easy, fast, efficient. Will order again in the future.
So glad they were out of stock on Amazon! Love This store so much, will be shopping here again!
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Free Shipping for orders over US $75*Established since 1976.
One stop shopping for all your professional beauty products.