Toning / Color Depositing Shampoo

Redken Shades EQ Brown Color Enhancing Shampoo – Professional Color Care for Rich, Vibrant Brunette Hair Product Description – Redken Shades EQ Brown Color Enhancing Shampoo The Redken Shades EQ Brown Color Enhancing Shampoo is the professional choice for refreshing, reviving, and extending your rich brunette tones between salon visits. Specially formulated for brown hair, this salon-grade shampoo helps maintain depth, shine, and color vibrancy, while cleansing gently without stripping essential moisture. Whether your brunette is natural or color-treated, Redken Shades EQ Brown Color Enhancing Shampoo delivers a boost of multi-dimensional tones and silky softness every time you wash. Designed by Redken color experts, this formula works in harmony with your hair’s natural pigment, ensuring consistent results that look fresh and polished. Benefits & Features of Redken Shades EQ Brown Color Enhancing Shampoo Color Refresh Technology – Restores and enhances brown tones, keeping your color looking salon-fresh. Moisturizing Formula – Infused with conditioning agents to leave hair soft, smooth, and frizz-free. Gentle Cleansing – Effectively removes buildup without fading color or drying out hair. Salon-Trusted – Part of the professional Redken Shades EQ range used by stylists worldwide. Versatile Use – Suitable for both natural brunettes and color-treated hair. What Makes Redken Shades EQ Brown Color Enhancing Shampoo Stand Out from the Competition? Unlike ordinary color shampoos that can dull over time or leave residue, Redken Shades EQ Brown Color Enhancing Shampoo uses salon-grade pigments that blend seamlessly into your hair, offering an even tone boost without patchiness. Its lightweight formula won’t weigh hair down, making it perfect for daily or alternate-day use. Plus, it’s designed to work as part of the Redken Shades EQ system, meaning you get results that align with your stylist’s in-salon treatment—keeping your brunette shades as close to “day one” as possible. How Redken Shades EQ Brown Color Enhancing Shampoo Solves Your Hair Color Problems Fading Color? This shampoo revitalizes tone so your brunette doesn’t look washed-out. Dryness & Frizz? The formula adds hydration and smoothness. Dull Finish? Enhances shine and depth, so your hair looks lively and healthy. Inconsistent Tones? Balances and evens out brown shades for a uniform look. Redken Shades EQ Brown Color Enhancing Shampoo Specifications & Information Brand: Redken Product Type: Color enhancing shampoo for brown hair Size: 16.9 fl. oz. (500 ml) Hair Type: Natural or color-treated brunette hair Usage: Apply to wet hair, massage into a lather, leave for 3–5 minutes, rinse thoroughly. Use as needed to refresh color. Origin: Professional salon product made by Redken Bring Your Brunette Back to Life Your hair deserves the same love your favorite leather couch gets—it needs care, conditioning, and a little polish to keep it looking its best. Redken Shades EQ Brown Color Enhancing Shampoo is your go-to solution for keeping brunette shades rich and salon-fresh without constant trips to the stylist. Order today and enjoy fast shipping across the US so your next good hair day is only a few washes away.

L'Oreal Chroma Creme Purple Dyes Shampoo L'Oreal Chroma Creme Purple Dyes Shampoo, formerly known as L'Oreal Blondifier Cool Shampoo, is your go-to solution for maintaining vibrant, cool-toned blonde hair. This specially formulated purple shampoo neutralizes unwanted yellow tones in highlighted or blonde hair, ensuring your hair stays as fresh as the day you left the salon. Enriched with natural acai berry extracts and polyphenols, it gently cleanses the hair fiber while smoothing and nourishing damaged hair, leaving you with a shiny, revitalized look. Benefits & Features Anti-Yellowing: Neutralizes yellowness for highlighted or blonde hair, keeping your blonde bright and cool. Gentle Cleanse: Gently cleanses the hair fiber without stripping it of essential moisture. Enhanced Shine: Sublimates shine in blonde hair, making it look more radiant and healthy. Deep Moisturization: Provides deep hydration to smooth and repair damaged hair. Natural Ingredients: Enriched with acai berry extracts and polyphenols to nourish and enrich the hair fiber. What Makes It Stand Out L'Oreal Chroma Creme Purple Dyes Shampoo stands out due to its unique blend of natural ingredients and advanced formula. Unlike other purple shampoos, it not only neutralizes yellow tones but also deeply nourishes and smooths the hair, thanks to the natural acai berry extracts and polyphenols. This dual-action formula ensures that your hair not only looks great but feels great too. Your Solution for Bright, Cool Blonde Hair Say goodbye to dull, yellow-toned blonde hair with the L'Oreal Chroma Creme Purple Dyes Shampoo. If you've been struggling to maintain that fresh-from-the-salon look, this shampoo is your answer. It revives cool blondes and kicks out yellow dullness, keeping your hair vibrant and salon-fresh between visits. Plus, the gentle yet effective formula means you can use it weekly without worrying about damaging your hair. Specifications Product Name: L'Oreal Chroma Creme Purple Dyes Shampoo Former Name: L'Oreal Blondifier Cool Shampoo Key Ingredients: Natural Acai Berry Extracts, Polyphenols Usage: Weekly Application: Apply to wet hair, massage and lather, rinse thoroughly, follow with Blondifier Conditioner & Mask Directions Apply to wet hair. Massage and lather. Rinse thoroughly. Follow with Blondifier Conditioner & Mask Use weekly for best results. Don't let yellow tones ruin your blonde – grab your L'Oreal Chroma Creme Purple Dyes Shampoo today and keep your hair looking its best! Order now and experience the difference.

Schwarzkopf Professional BlondMe Blush Wash Strawberry 250ml/8.4oz Schwarzkopf Professional BlondMe BlushWash Strawberry Shampoo is not just a cleanser but a doorway to effortless and temporary pastel toning, all achieved in one simple step. Unleash the power of delicate rosé hues and let your blonde locks bloom with the BLONDME Blush Wash range. Features & Benefits Effortless Transformation: The BLONDME Blush Wash Shampoo redefines convenience by delivering quick and temporary pastel toning, saving you time and effort while ensuring stunning results. Captivating Pastel Toning: Indulge in the elegance of pastel rosé tones without the commitment. Your blonde hair transforms into a canvas of delicate and enchanting hues, reflecting your unique style and personality. pH Harmony: The formulation's pH-balancing attributes work to gently close the hair cuticle, leaving your tresses smooth, lustrous, and in perfect sync with your desired color. Inner Bond Strengthening: Step into the future of hair care with the potential to strengthen bonds within the hair fibers. The BLONDME Blush Wash's innovative formulation contributes to creating new bonds, promoting hair vitality from the inside out. Customized Brilliance: Unleash your creativity by combining various BLONDME Blush Wash shades. Craft your unique color statement by blending Strawberry for a mesmerizing rosé aura, Silver for soft silver-grey charm, or Lilac for a touch of lavender allure. Temporary Radiance: Enriched with direct dye, this shampoo offers temporary color that lingers for up to 5 washes, allowing you to switch up your style at your convenience. Sulfate-Free Formula: Schwarzkopf Professional BlondMe BlushWash Strawberry is crafted without SLS/SLES sulfates, ensuring gentle care for your hair's natural beauty. BlondMe Blush Wash’s Shades Available Blush Wash Silver: Soft silver-grey toning effect for a touch of elegance. Blush Wash Lilac: Soft lavender toning effect with anti-yellow neutralization for a sophisticated look. Blush Wash Apricot: Soft warm peach toning for a gentle and inviting radiance. Unlock the enchanting world of pastel radiance with Schwarzkopf Professional BlondMe BlushWash Strawberry. Elevate your blonde locks with a touch of rosé elegance, expressing your style without compromise.

The Okara Color ritual protects and extends the radiance of colored hair with natural-origin Witch-hazel extract, a powerful plant-based pigment fixing agent, and natural-origin Okara extract, rich in amino-acids similar to those found in keratin. With anti-colorfading pH. Sulfate-free. Silicone free. Contains: Natural-origin Okara extractNatural-origin Witch-hazel extract Features:This shampoo gently cleanses colored, dyed hair while preventing the dye from fading. It captures and preserves color at the core of the hair and helps to repair hair weakened by dying and processing.  It offers a refined floral fragrance along with a generously foamy lather. Sulfate-free.* Silicone-free.Results: color is protected and its radiance is prolonged for up to 8 weeks.* The hair is left soft and has a vibrant shine.  Facts:Without sulfate surfactantsConsumer test - satisfaction % - 85 subjects - 2 weeksConsumer test - satisfaction % - 85 subjects - 8 weeks  Directions:Apply to wet hair. Lather. Rinse thoroughly. Frequent use. Ingredients: WATER (AQUA). SODIUM LAUROYL SARCOSINATE. LAURYL BETAINE. COCO-GLUCOSIDE. GLYCERIN. ACRYLATES COPOLYMER. ALPHA-ISOMETHYL IONONE. ARGININE HCL. CETEARETH-60 MYRISTYL GLYCOL. CITRIC ACID. FRAGRANCE (PARFUM). GLYCERYL OLEATE. GLYCINE SOJA (SOYBEAN) SEEDCAKE EXTRACT (GLYCINE SOJA SEEDCAKE EXTRACT). GLYCOL DISTEARATE. HAMAMELIS VIRGINIANA (WITCH HAZEL) LEAF EXTRACT. (HAMAMELIS VIRGINIANA LEAF EXTRACT). HEXYL CINNAMAL. HYDROGENATED PALM GLYCERIDES CITRATE. HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE. LIMONENE. LINALOOL. LYSINE HCL. PANTHENOL. PANTOLACTONE. PHENOXYETHANOL. POLYQUATERNIUM-22. PROPYLENE GLYCOL. RED 33 (CI 17200). SODIUM BENZOATE. SODIUM CHLORIDE. SODIUM HYDROXIDE. TOCOPHEROL. TRISODIUM. THYLENEDIAMINE DISUCCINATE. YELLOW 6 (CI 15985).

Joico Color Infuse Red Shampoo Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fastest, too. So we thought it was only fair to give our favorite Gingers their very own shampoo, and brings color-stripping to a screeching halt. Net weight: 300ml / 10.1oz KEY FEATURES Instantly refreshes red tones and enhances red highlights Boosts color vibrancy and shine Helps repair and protect hair Conditions and detangles hair Directions Apply to wet hair and allow the shampoo to absorb for 3-5 minutes Rinse Repeat the process two or three times per week, alternating with your regular shampoo Follow with Color Infuse Red Conditioner for best results

Schwarzkopf Professional BlondMe Blush Wash Apricot 250ml/8.4oz Schwarzkopf BlondMe BlushWash Apricot: elevate your blonde hair journey with the touch of warmth and sophistication offered. This toning shampoo isn't just about cleansing; it's perfect choice for temporary pastel toning, all achieved effortlessly in a single step. Embrace the gentle embrace of soft, warm apricot tones and discover a new dimension of blonde beauty with the BLONDME Blush Wash collection. Features & Benefits: Effortless Transformation: The BLONDME Blush Wash Shampoo brings you the magic of swift and temporary pastel toning, simplifying your routine while delivering remarkable results. Radiant Apricot Toning: Unleash the radiance of soft, warm apricot tones without long-term commitment. Your blonde hair becomes a canvas for the alluring glow of apricot, expressing your individuality and style. pH Harmony: Experience hair harmony in every wash. The formulation's pH-balancing prowess gently seals the hair cuticle, leaving your tresses velvety smooth, dazzling, and in perfect sync with your chosen hue. Bonds Reinvented: Embark on a journey of hair revitalization with the potential to strengthen bonds within the hair fibers. The BLONDME Blush Wash formulation introduces a new level of care, promoting the creation of new bonds for healthier-looking hair. Personalized Brilliance: Elevate your creativity by mixing and matching BLONDME Blush Wash shades. Craft your distinctive statement with Apricot for a soft, warm embrace, or combine it with other shades for a personalized palette. Temporary Splendor: Enriched with direct dye, this shampoo unveils temporary color that graces your hair for up to 5 washes, allowing you to experiment with styles as you desire. Sulfate-Free Formula: Schwarzkopf Professional BlondMe BlushWash Apricot is crafted without SLS/SLES sulfates, ensuring the utmost care for your hair's innate beauty. BlondMe Blush Wash’s Shades Available: Blush Wash Silver: Soft silver-grey toning effect for a touch of elegance. Blush Wash Lilac: Soft lavender toning effect with anti-yellow neutralization for a sophisticated look. Blush Wash Strawberry: Pastel rosé toning effect for a playful and romantic charm. Embark on a journey of warmth and allure with Schwarzkopf Professional BlondMe BlushWash Apricot. Elevate your blonde locks with the charm of apricot radiance, and let your hair tell a story of sophistication.

EVO Fabuloso Platinum Blonde Toning Shampoo 250ml / 8.4 oz Brighten, Tone & Refresh Your Blonde The EVO Fabuloso Platinum Blonde Toning Shampoo is the go-to solution for anyone with blonde, grey, or highlighted hair who wants to neutralize unwanted yellow and brassy tones. Formulated with salon-quality care, this purple shampoo gently cleanses while depositing a subtle violet pigment that restores brightness and vibrancy. The result? Hair that looks cooler, shinier, and refreshed in just one wash. Benefits & Features Neutralizes Brassiness – Infused with violet pigments to cancel out yellow tones. Gentle Cleansing – Cleans hair without stripping natural oils. Color Protection – Helps maintain salon-fresh blonde between appointments. Enhances Shine – Adds softness and luminous shine to dull hair. Professional-Grade Formula – Used and trusted by stylists worldwide. Travel-Friendly Size – Convenient 250ml / 8.4 oz bottle, perfect for home or on the go. What Makes It Stand Out? Unlike typical shampoos that cleanse but don’t protect color, the EVO Fabuloso Platinum Blonde Shampoo works double duty — washing away impurities while depositing toning pigments. Many competitors leave hair feeling dry or over-toned, but EVO’s carefully balanced formula ensures consistent, natural-looking results without damaging the hair. Sulfate-free and gentle on all hair types Balanced violet pigment intensity for gradual, even toning Pairs perfectly with EVO Fabuloso Platinum Blonde Conditioner for enhanced results Ready to Keep Your Blonde Bright? If you’ve ever looked in the mirror and noticed your cool blonde turning brassy, you know the struggle. Here’s how the EVO Fabuloso Platinum Blonde Toning Shampoo helps: Removes Brassy Tones: Neutralizes yellows and warms for a cooler blonde. Maintains Salon Color: Extends the life of expensive salon treatments. Adds Shine & Softness: Keeps hair looking fresh, healthy, and manageable. Saves Time & Money: Reduces the need for frequent toning appointments. Specifications Brand: EVO Product Type: Toning Shampoo (Purple Shampoo) Size: 250ml / 8.4 oz Hair Type: Blonde, platinum, silver, or grey hair Key Benefits: Neutralizes brassiness, enhances shine, protects color Use Directions: Apply to wet hair, lather evenly, leave for 1–3 minutes depending on desired toning, then rinse thoroughly. Say goodbye to unwanted brassiness and hello to fresh, radiant color with EVO Fabuloso Platinum Blonde Toning Shampoo. Whether you’re a homeowner refreshing your daily routine or a salon stocking up on professional must-haves, this shampoo is the perfect solution. Order today and keep your blonde cool, vibrant, and beautifully toned.

Clearance Sale! $34.99 à $29.99 only While stock last!   L'Oreal Blondifier Cool Shampoo – Purple shampooing neutralizing yellowness for highlighted or blonde hair. Gently cleanse the hair fiber while smoothing damaged hair. Nourish formula with natural acai berry extracts & polyphenols for smoothing, replenishing and enriching hair fibre. Kicks out yellow dullness and revive cool blondes. Weekly use to keep hair vibrancy until your next salon visit.   Key Benefits ·         Anti-yellow for highlighted or blonde hair ·         Gentle cleanse ·         Sublimate shine in blonde hair ·         Deeply moisturizing ·         Smooth hair ·         Enriched with berry extract & polyphenols   Directions 1.     Apply to wet hair 2.     Massage and lather 3.     Rinse thoroughly 4.     Followed with Blondifier Conditioner & Mask 5.     Use weekly   Available in other sizes ·         300ml / 10.1oz ·         1500ml / 50.7oz

Kerastase Bain Lumiere Hydrating Illuminating Shampoo   WHAT IS KERASTASE BAIN LUMIERE SHAMPOO? The Lumiere Hydrating Illuminating Shampoo is the best shampoo for bleached hair and the best shampoo on dry hair.  It is designed for dry damaged hair is enriched with Hyaluronic Acid and Edelweiss flower to prevent damage and protect the fiber. It is formulated in a lightweight formula ideal for lightened, bleached, gray or light faux-blonde hair. It works as a shampoo on dry hair and a toner for blonde hair, the cleansing formula soothes and hydrates hair while enhancing blond tones. WHAT'S SPEICAL ABOUT KERASTASE BAIN LUMIERE SHAMPOO FOR YOU? Provides durable hydration and luminous shine Leaves hair 8x visibly shinier when used with the Fondant Cicaflash Removes impurities & pollution particles Prevents pollution from redepositing on fiber Combined with the Fondant Cicaflash, leaves hair 11X more resistant to breakage Combined with the Fondant Cicaflash or the Masque Ultra-violet, hair fibers are nourished for up to 24 hours Provides immediate and 24-hour long-lasting shine WHAT IS INSIDE KERASTASE BAIN LUMIERE SHAMPOO? Hyaluronic Acid - Fills and heals fiber wounds from within for a uniform, deeply nourished cuticle. This ultra-concentrated acid strengthens hair, preventing future breakage.  Edelweiss Flower - Rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitized hair fibers. HOW TO USE THE KERASTASE BAIN LUMIERE SHAMPOO? Apply a quarter-sized amount of shampoo on wet hair. Add water and emulsify, focusing the first wash on the scalp using fingertips. Rinse thoroughly. Apply a second quarter-sized amount of Bain Lumière and emulsify. Cleanse lengths of hair all the way to the ends before rinsing product completely out of hair. Continue with Cicaflash Intense Fortifying Treatment. 

Wella Bio-Touch Color-Nutrition Reflex shampoo 250ml European formula. Limited availability. Shine-Lights for blonde hair.  Biotouch Nutri-Care, nourishment for healthy hair.  A professional haircare innovation from Wella. The specifically developed complex of nutrients, plus Vitamin E and Chamomile extract, leaves hair looking naturally beautiful and healthy. The formula of rich ingredients adds sunny shine-lights to the hair, while gently cleansing. Directions Apply a small amount to damp hair and distribute evenly. Massage gently into a lather. Leave on for 3-5 minutes according to desired color intensity. Rinse thoroughly. Color effect lasts 1-3 shampoos. Dermatologically tested for skin compatibility.

Schwarzkopf BlondMe Blonde Wonders Dry Shampoo Foam 300ml / 10oz Schwarzkopf BlondMe Blonde Wonders is an innovative dry shampoo that was specially developed to refresh and revitalize blond strands from root to tip. This unique foam, first of all, not only absorbs excess oil but also provides a pleasant scent for an after-feel that mimics a just-out-of-the-shower sensation. At the same time, this dry shampoo for blonde hair supplies an instant volumizing effect that creates more body without sacrificing softness and lightness. With 3D Bond Creation Technology – helps to build new bonds, while refreshing blonde hair and adding volume. The dry shampoo for blonde hair has a weightless mousse texture. Other benefits include:  Texturizing formula that does not weigh down hair Absorbs excess oil and reduces unpleasant odours Refreshes blonde hair and provides volume  Helps to build new hair bonds and strengthens lengths and ends from the inside Directions Shake well. Work into dry roots with fingers. Blow dry if desired or leave to air dry. Apply also on mid-lengths and ends to instantly smooth, soften and detangle.

Kerastase Bain Ultra-Violet Anti-brass Purple Shampoo WHAT IS KERASTASE BAIN ULTRA-VIOLET PURPLE SHAMPOO? Kerastase Bain Ultra-Violet Anti-brass Purple Shampoo is the brass-reducing shampoo with blue & purple pigments for instant blonde illumination. Kerastase Bain Ultra-Violet Anti-brass Purple Shampoo instantly neutralizes brassy & yellow undertones. Kerastase Bain Ultra-Violet Anti-brass Purple Shampoo is designed for lightened, cool blondes, or grey hair. Kerastase Bain Ultra-Violet Anti-brass Purple Shampoo contains hyaluronic acid benefits to prevent damage and protect hair fibers. Kerastase Bain Ultra-Violet Anti-brass Purple Shampoo formulated as a gentle cleansing formula of this anti-brass purple shampoo for blonde hair. Kerastase Bain Ultra-Violet Anti-brass Purple Shampoo soothes and hydrates hair, leaving a lightweight feel, toning brassy hair and enhancing blond tones.  WHAT'S SPECIAL ABOUT KERASTASE BAIN ULTRA-VIOLET PURPLE SHAMPOO FOR YOU? Instantly neutralizes brassy and yellow undertones Leaves hair 94% stronger when used with the Fondant Cicaflash Removes impurities & pollution particles Repairs the surface of the hair fiber up to 46% when combined with the Fondant Cicaflash WHAT IS INSIDE KERASTASE BAIN ULTRA-VIOLET PURPLE SHAMPOO? Hyaluronic Acid Fills and heals fiber wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.  Edelweiss Flower Rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitized hair fibers. Ultra Violet Neutralizers Highly concentrated pigments that act immediately on the fiber to neutralize and remove brassy & yellow undertones, revealing a radiant natural shine. HOW TO USE KERASTASE BAIN ULTRA-VIOLET PURPLE SHAMPOO? Apply a quarter-sized amount of shampoo on wet hair. Add water and emulsify, focusing the first wash on the scalp using fingertips. Rinse thoroughly. Apply a second quarter-sized amount of and emulsify. Cleanse lengths of hair all the way to the ends before rinsing product completely out of hair. Continue with Cicaflash Intense Fortifying Treatment.

Schwarzkopf BlondMe Cool Blondes Neutralizing Shampoo 300ml / 10oz PURPLE TONING REGIMEN FOR ALL HAIR TYPES Schwarzkopf Professional BlondMe Cool Blondes Neutralizing Shampoo is a cleansing shampoo that delicately cares for lightened and colored hair. Formulated with 3D Bond Creation Technology and cool pigments, this blonde-enhancing shampoo creates new bonds within the hair fibers and maintains hair tone for improved blonde clarity. In addition, this Schwarzkopf purple shampoo helps neutralize unwanted yellow undertones and brassiness while leaving lightened hair soft and silky. By featuring its key ingredient of Velvet Flower Protein Complex, it also enhances blonde hair with its astringent and cleansing properties. Features & Benefits Delicately cares for lightened and coloured hair Maintains and strengthens hair fiber with 3D Bond Creation Technology Velvet Flower Protein Complex neutralizes brassy tones and cleanses hair Gently neutralize yellow tones for improved blonde clarity. Leaves hair soft and silky Directions Wet hair thoroughly Work into wet hair for up to 1 minute Lather Rinse thoroughly Followed by BlondMe Tone Enhancing Mask once a week

Verb Purple Shampoo 355ml / 12oz Transform your blonde, grey or silver hair with the Verb Purple Shampoo - the ultimate solution to tone up and brighten your locks. This shampoo is formulated with pro-grade violet pigment and açaí extract, which work together to cleanse, brighten and tone brassy yellow hues in your hair. The powerful combination of ingredients helps to reduce brassiness by 24% after just one use, giving your hair a cool, neutral tone. Not only does this purple shampoo provide toning benefits, but it also leaves your hair feeling clean, refreshed, and nourished. The gentle formula is perfect for everyday use and won't strip your hair of its natural oils. Experience the transformation for yourself and say goodbye to dull, brassy hair. Add the Verb Purple Shampoo to your hair care routine and achieve the bright and vibrant locks you deserve. Order now and get ready to turn heads with your stunning, toned-up hair! Features & Benefits Pro-grade violet pigment: The shampoo is formulated with professional-grade violet pigment that helps to brighten and tone brassy yellow hues in blonde, grey, and silver hair. Açaí extract: The açaí extract in the shampoo provides nourishing benefits to your hair, leaving it feeling healthy and revitalized. Reduces brassiness by 24% after just one use: The Verb Purple Shampoo is clinically proven to reduce brassiness by 24% after just one use, giving your hair a cool, neutral tone. Cleanses and brightens hair: This shampoo effectively cleanses your hair while also brightening it, making it look vibrant and radiant. Suitable for daily use: The gentle formula of this shampoo makes it suitable for daily use without stripping your hair of its natural oils. Ideal for blonde, grey, and silver hair: This purple shampoo is specially designed to meet the unique needs of those with blonde, grey, and silver hair. Easy to use: Simply lather the shampoo into your hair, massage it in, and rinse it off for bright and toned locks. Directions Massage into wet hair, lather well and rinse. Follow with Verb® Purple Mask. Use as needed.

Oligo Violet shampoo Anti-Yellow Blacklight’s Violet Shampoo, formulated for highlighted, bleached, white and natural blonde hair, eliminates yellow tones, brassiness and refreshes faded highlights leaving hair looking cleaner and brighter. Its unique formula, enriched with 11 amino acids and argan oil, moisturizes, strengthens hair structure and repairs surface damage while increasing shine and colour retention. Sulfate, salt and paraben free.   Directions Apply to damp hair. Lather evenly and rinse. Repeat application and leave for 1 to 5 minutes. Follow with Blacklight Nourishing Conditioner. Use whenever yellow tones or brassiness re-appears.   Available in 8oz or 32 oz

The Okara Color ritual protects and extends the radiance of colored hair with natural-origin Witch-hazel extract, a powerful plant-based pigment fixing agent, and natural-origin Okara extract, rich in amino-acids similar to those found in keratin. With anti-colorfading pH. Sulfate-free. Silicone free. Contains:Natural-origin Okara extractNatural-origin Witch-hazel extract Features:This shampoo gently cleanses colored, dyed hair while preventing the dye from fading. It captures and preserves color at the core of the hair and helps to repair hair weakened by dying and processing.  It offers a refined floral fragrance along with a generously foamy lather. Sulfate-free.Silicone-free. Facts:Results: color is protected and its radiance is prolonged for up to 8 weeks.* The hair is left soft and has a vibrant shine.  Without sulfate surfactantsConsumer test - 85 subjects - 8 weeks Without sulfated surfactantsConsumer test - 85 subjects - 8 weeks Limits color fading: 92%*Protects the hair color: 86%** Directions:Apply to wet hair. Lather. Rinse thoroughly. Frequent use. Ingredients:WATER (AQUA). SODIUM LAUROYL SARCOSINATE. LAURYL BETAINE. COCO-GLUCOSIDE. GLYCERIN. ACRYLATES COPOLYMER. ALPHA-ISOMETHYL IONONE. ARGININE HCL. CETEARETH-60 MYRISTYL GLYCOL. CITRIC ACID. FRAGRANCE (PARFUM). GLYCERYL OLEATE. GLYCINE SOJA (SOYBEAN) SEEDCAKE EXTRACT (GLYCINE SOJA SEEDCAKE EXTRACT). GLYCOL DISTEARATE. HAMAMELIS VIRGINIANA (WITCH HAZEL) LEAF EXTRACT. (HAMAMELIS VIRGINIANA LEAF EXTRACT). HEXYL CINNAMAL. HYDROGENATED PALM GLYCERIDES CITRATE. HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE. LIMONENE. LINALOOL. LYSINE HCL. PANTHENOL. PANTOLACTONE. PHENOXYETHANOL. POLYQUATERNIUM-22. PROPYLENE GLYCOL. RED 33 (CI 17200). SODIUM BENZOATE. SODIUM CHLORIDE. SODIUM HYDROXIDE. TOCOPHEROL. TRISODIUM. THYLENEDIAMINE DISUCCINATE. YELLOW 6 (CI 15985).