Demi Permanent
Rich collection of brands and colors.
Color Expert in store at 623 Yonge Street, Toronto for color and application recommendations.
Developers in store & online.
Color Chart available for sale.
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L'OREAL - DIARICHESSE
Diarichesse 4.3/4G Dark Brown Sugar
$13.99
L'Oreal Professionnel Diarichesse 4.3/4G Dark Brown Sugar
L'Oreal DIA Richesse color line is a trusted choice for stylists worldwide, designed to elevate salon experiences and transform hair with stunning results. Whether you're a seasoned professional or an aspiring stylist, L'Oreal DIA Richesse is your go-to solution for achieving vibrant and long-lasting color brilliance. Discover the magic of our ammonia-free formula and the endless possibilities it offers for every hair type and style.
What does L’Oreal DIA Richesse 4.3 Dark Brown Sugar do?
Covers up to 70% white
Lifts up to 1.5 levels
Deep, rich and reflective tones
Exceptional softeness and shine
Features and Benefits:
Radiant Brilliance: DIA Richesse delivers superior brilliance, providing hair with a natural and radiant shine that turns heads.
Ammonia-Free Comfort: Say goodbye to harsh chemicals! L'Oreal ammonia-free formula ensures a gentle coloring experience, caring for the hair's integrity.
Long-Lasting Color: With L'Oreal Professionnel DIA Richesse, your clients can enjoy vibrant color that stands the test of time, maintaining its brilliance between touch-ups.
Versatile Shade Range: From classic to trendy, DIARichesse color chart offers versatile options suitable for diverse styles and preferences.
Even and Consistent Coverage: Achieve flawless results with DIARichesse advanced formula, ensuring even color distribution from roots to tips.
Healthy Hair Care: L'Oreal DIARichesse not only enhances color but also nourishes and strengthens hair, leaving it feeling silky and revitalized.
Professional-Grade Performance: Trusted by stylists and salon professionals, L'Oreal DIA Richesse guarantees professional-grade color that exceeds expectations.
User-Friendly Application: Effortlessly create stunning transformations with DIA Richesse easy-to-use application process, simplifying the coloring journey for stylists of all levels.
Discover the L'Oreal DIA Richesse Color Chart
Achieve the best results by pairing DIARichesse with the recommended DIActivateur Developers
Embrace the artistry of hair coloring and unlock the potential of every client's unique style with L'Oreal DIA Richesse. Elevate your salon game, elevate your clients' confidence, and create unforgettable hair color transformations that make a statement. Discover the joy of professional excellence with L'Oreal DIA Richesse – your ultimate partner in creating beautiful, vibrant hair color masterpieces.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
WELLA - COLOR TOUCH
Color Touch 7/75 Warm Heather 57g
$4.99
$13.00
Color Touch 7/75 Medium blonde/Brown red-violet
Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes.
Benefits & Features
High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates.
Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes.
Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos.
Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality.
What Sets Color Touch Apart
Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy.
Solving Hair Dilemmas, One Shade at a Time
For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane.
Specifications
Usage: Professional use only
Development Times:
Without heat: 20 minutes (or 15 minutes post-perm or straightening service)
With added heat: 15 minutes (or 10 minutes post-perm or straightening service)
Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%)
Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!
WELLA - COLOR TOUCH
Color Touch 44/65 Medium Brown/Intense Violet Red-Violet
$4.99
$13.00
Color Touch 44/65 Medium Brown/Intense Violet Red-Violet
Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes.
Benefits & Features
High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates.
Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes.
Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos.
Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality.
What Sets Color Touch Apart
Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy.
Solving Hair Dilemmas, One Shade at a Time
For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane.
Specifications
Usage: Professional use only
Development Times:
Without heat: 20 minutes (or 15 minutes post-perm or straightening service)
With added heat: 15 minutes (or 10 minutes post-perm or straightening service)
Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%)
Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!
WELLA - BLONDOR
Blondor Liquid Toner /91 Pale Amethyst
$10.99
From balayage and highlights to all-over color, transform any starting level into gorgeous blonde with THE NEW TONER COLLECTION FROM BLONDOR.New Blondor Toners deliver reliable, true-to-tone results with non-progressive color that won’t over-deposit. This collection offers 5 intermixable shades plus a Brass Kicker additive to neutralize underlying pigments to achieve the perfect blonde.
Intermixable shades for creating versatile, custom formulas
Express toning in just 10 minutes
Brass Kicker additive to remove unwanted warm tones
Endless toning possibilities
Net weight: 59ml / 2oz
How To Use Blondor Liquid Toner
Blondor Toners
Directions: Use on pre-lightened hair. Mix 1 part Blonder Toner with 2 parts 1.94%(6vol) or 6%(20vol) Welloxon Perfect developer. Apply to towel-dried hair and develop up to 30 minutes, checking frequently for desired result. DO NOT USE WITH HEAT.
Brass Kicker
Directions: Mix 1 capful up to 3 capfuls of Brass Kicker with 1 bottle of Blondor Liquid Toner. For every 1 capful of Brass Kicker, add 2 capfuls of developer (1:2 mixing ratio). #PROTIP: One capful of Brass Kicker measures as 2g.” Then mix 1-part toner mixture with 2 parts Welloxon Perfect developer (e.g. 60g of toner + 2g Brass Kicker + 124g developer). Apply to the hair using either an applicator bottle (recommended) or bowl and brush. Develop for up to 30 minutes. DO NOT USE WITH HEAT.
WELLA - COLOR TOUCH
Color Touch 5/03 57g
$13.49
Color Touch 5/03
Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes.
Benefits & Features
High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates.
Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes.
Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos.
Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality.
What Sets Color Touch Apart
Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy.
Solving Hair Dilemmas, One Shade at a Time
For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane.
Specifications
Usage: Professional use only
Development Times:
Without heat: 20 minutes (or 15 minutes post-perm or straightening service)
With added heat: 15 minutes (or 10 minutes post-perm or straightening service)
Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%)
Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!
L'OREAL - DIA LIGHT
Dialight 6.3/6G
$13.99
L'Oreal Professionnel Dia Light 6.3/6G
L’Oreal Professionnel DIA Light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services.
What does L’Oreal Professionnel DIA Light do?
Tone, gloss, refresh previously colored or sensitized hair.
Gentle acid technology smooths the cuticle for vinyl shine.
Provides intense care for the hair.
Provides zero lift.
Not for white coverage - for white coverage of up to 70% white, we recommend DIA Richesse.
Features and Benefits:
Gentle Ammonia-Free Formula: L'Oreal DIA Light boasts an ammonia-free formula, ensuring a gentle coloring process that respects the hair's integrity. This means a comfortable and luxurious experience for your clients without compromising on results.
Radiant, Long-Lasting Color: Delight your clients with vibrant, natural-looking color that stands the test of time. L'Oreal DIA Light offers fade-resistant shades, maintaining their brilliance and vibrancy between salon visits.
Versatile Color Range: With an extensive spectrum of shades, L'Oreal DIALight offers unparalleled versatility for all hair types and styles. From soft and subtle to bold and striking, you can effortlessly achieve any desired look.
Perfect for Creative Techniques: Whether you're contouring, highlighting, or adding dimension, L'Oreal DIA Light's precision and ease of use make it an ideal choice for creative coloring techniques.
Even Coverage and Blending: L'Oreal Professionnel DIA Light ensures even color distribution, providing seamless blending for a natural finish. Achieve flawless results, making you the go-to stylist for impeccable color transformations.
Enhanced Shine and Condition: Beyond color brilliance, DIALight infuses the hair with a luminous shine, leaving it soft, smooth, and beautifully conditioned.
Efficient Application Process: Designed for efficiency, L'Oreal DIA Light is easy to mix and apply. This streamlines your salon services, saving time without compromising on quality.
Discover the L'Oreal DIA Light Color Chart
Achieve the best results by pairing DIALight with the recommended DIActivateur Developers
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
L'OREAL - DIA LIGHT
Dialight 5.31/5GB
$13.99
L'Oreal Professionnel Dia Light 5.13/5GB
L’Oreal Professionnel DIA Light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services.
What does L’Oreal Professionnel DIA Light do?
Tone, gloss, refresh previously colored or sensitized hair.
Gentle acid technology smooths the cuticle for vinyl shine.
Provides intense care for the hair.
Provides zero lift.
Not for white coverage - for white coverage of up to 70% white, we recommend DIA Richesse.
Features and Benefits:
Gentle Ammonia-Free Formula: L'Oreal DIA Light boasts an ammonia-free formula, ensuring a gentle coloring process that respects the hair's integrity. This means a comfortable and luxurious experience for your clients without compromising on results.
Radiant, Long-Lasting Color: Delight your clients with vibrant, natural-looking color that stands the test of time. L'Oreal DIA Light offers fade-resistant shades, maintaining their brilliance and vibrancy between salon visits.
Versatile Color Range: With an extensive spectrum of shades, L'Oreal DIALight offers unparalleled versatility for all hair types and styles. From soft and subtle to bold and striking, you can effortlessly achieve any desired look.
Perfect for Creative Techniques: Whether you're contouring, highlighting, or adding dimension, L'Oreal DIA Light's precision and ease of use make it an ideal choice for creative coloring techniques.
Even Coverage and Blending: L'Oreal Professionnel DIA Light ensures even color distribution, providing seamless blending for a natural finish. Achieve flawless results, making you the go-to stylist for impeccable color transformations.
Enhanced Shine and Condition: Beyond color brilliance, DIALight infuses the hair with a luminous shine, leaving it soft, smooth, and beautifully conditioned.
Efficient Application Process: Designed for efficiency, L'Oreal DIA Light is easy to mix and apply. This streamlines your salon services, saving time without compromising on quality.
Discover the L'Oreal DIA Light Color Chart
Achieve the best results by pairing DIALight with the recommended DIActivateur Developers
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
L'OREAL - DIARICHESSE
Diarichesse 6.64/6RC Garnet
$13.99
L'Oreal Professionnel Diarichesse 6.64/6RC Garnet
L'Oreal DIA Richesse color line is a trusted choice for stylists worldwide, designed to elevate salon experiences and transform hair with stunning results. Whether you're a seasoned professional or an aspiring stylist, L'Oreal DIA Richesse is your go-to solution for achieving vibrant and long-lasting color brilliance. Discover the magic of our ammonia-free formula and the endless possibilities it offers for every hair type and style.
What does L’Oreal DIA Richesse 6.64/6RC Garnet do?
Covers up to 70% white
Lifts up to 1.5 levels
Deep, rich and reflective tones
Exceptional softeness and shine
Features and Benefits:
Radiant Brilliance: DIA Richesse delivers superior brilliance, providing hair with a natural and radiant shine that turns heads.
Ammonia-Free Comfort: Say goodbye to harsh chemicals! L'Oreal ammonia-free formula ensures a gentle coloring experience, caring for the hair's integrity.
Long-Lasting Color: With L'Oreal Professionnel DIA Richesse, your clients can enjoy vibrant color that stands the test of time, maintaining its brilliance between touch-ups.
Versatile Shade Range: From classic to trendy, DIARichesse color chart offers versatile options suitable for diverse styles and preferences.
Even and Consistent Coverage: Achieve flawless results with DIARichesse advanced formula, ensuring even color distribution from roots to tips.
Healthy Hair Care: L'Oreal DIARichesse not only enhances color but also nourishes and strengthens hair, leaving it feeling silky and revitalized.
Professional-Grade Performance: Trusted by stylists and salon professionals, L'Oreal DIA Richesse guarantees professional-grade color that exceeds expectations.
User-Friendly Application: Effortlessly create stunning transformations with DIA Richesse easy-to-use application process, simplifying the coloring journey for stylists of all levels.
Discover the L'Oreal DIA Richesse Color Chart
Achieve the best results by pairing DIARichesse with the recommended DIActivateur Developers
Embrace the artistry of hair coloring and unlock the potential of every client's unique style with L'Oreal DIA Richesse. Elevate your salon game, elevate your clients' confidence, and create unforgettable hair color transformations that make a statement. Discover the joy of professional excellence with L'Oreal DIA Richesse – your ultimate partner in creating beautiful, vibrant hair color masterpieces.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
WELLA - COLOR TOUCH
Color Touch 7/86 Medium blonde / Pearl violet
$13.49
Wella Color Touch 7/86 Medium Blonde / Pearl Violet
Enhance your hair color with Wella Professionals Color Touch Pure Naturals demi-permanent hair color, delivering real, natural results. This innovative formula blends seamlessly with your existing hair shade, offering a quick and low-maintenance solution for vibrant color changes.
Benefits & Features
High Shine Brilliance: Achieve stunning high-fashion results with a radiant shine that captivates.
Low Maintenance: Enjoy virtually invisible root re-growth for a seamless transition between color changes.
Vibrant Color: Experience rich and vibrant demi-permanent color that lasts up to 24 shampoos.
Ammonia-Free Formula: Gentle on your hair, this ammonia-free formula is enriched with keratin for added strength and vitality.
What Sets Color Touch Apart
Wella Color Touch stands out from the competition due to its commitment to providing a multi-dimensional hair color solution that offers both versatility and brilliance. Unlike other products, Color Touch delivers high-shine, natural-looking results without the harshness of ammonia, ensuring your hair retains its health and vibrancy.
Solving Hair Dilemmas, One Shade at a Time
For those seeking a hair color solution that offers flexibility, vibrancy, and ease of maintenance, Wella Color Touch is the answer. Whether you're looking to refresh your current shade or experiment with a new tone, this demi-permanent color formula provides long-lasting results without the commitment of permanent color treatments. Say goodbye to dull hair days and hello to a vibrant, natural-looking mane.
Specifications
Usage: Professional use only
Development Times:
Without heat: 20 minutes (or 15 minutes post-perm or straightening service)
With added heat: 15 minutes (or 10 minutes post-perm or straightening service)
Mixing Ratio: 1 part Color Touch Cream + 2 parts Color Touch Emulsion (1.9% or 4%)
Ready to experience the brilliance of Wella Color Touch? Elevate your hair color game today!
GOLDWELL - COLORANCE
Colorance Gloss Tones 9PN
$14.99
Goldwell Colorance Gloss Tones 9PN Cafe Latte
Transform your hair with Goldwell Colorance Gloss, the ultimate solution for achieving beautiful, vibrant blonde shades from natural to fashion-forward tones. This ammonia-free, demi-permanent liquid hair color is your go-to for effortless hair coloring with stunning results. Whether you're looking to enhance your current color or experiment with a new shade, Colorance Gloss makes the process easy and fast, giving you salon-quality results at home.
Benefits & Features
Enhanced Vibrancy: Perfect for post-highlighting services, Colorance Gloss tones help refine and enhance your hair color while counteracting warm tones for a flawless finish.
Quick & Easy Application: Ideal for all hair services requiring swift application, this product delivers color and repairs in one step, saving you time and effort.
Hair Repair: With its innovative formula, Colorance Gloss effectively repairs the hair structure by regenerating up to 70% of lost lipids, leaving your hair healthier and more resilient.
Long-Lasting Results: Enjoy luminous blonde results that last 41% longer compared to leading competitors, along with up to 3x more shine and 5x better combability, even on lightened hair.
Fast Performance: Achieve maximum performance in just 10 minutes, thanks to the conditioning formula that doesn’t weigh down your hair.
Versatile Use: Suitable for all hair types and textures, Colorance Gloss provides lasting results for up to 25 washes.
Innovative Technology: Colorance Gloss recharges lost lipids inside the hair, resulting in smoother-feeling hair after each use.
IntraLipid: This unique ingredient not only protects but also repairs the hair structure, generating up to 70% lost lipids for glossier, shinier results.
pH-Balanced Formula: Gentle on hair, Colorance Gloss is up to 35% gentler compared to traditional hair colorants, ensuring a comfortable experience with every application.
Unveil the Brilliance
Say goodbye to dull, lackluster hair and hello to vibrant, salon-quality color with Goldwell Colorance Gloss. Whether you're in need of a quick touch-up or a complete transformation, this versatile hair colorant provides the solution you've been searching for. With its easy application process and long-lasting results, you can achieve the hair of your dreams from the comfort of your own home.
Specifications
Type: Demi-permanent liquid hair color
Formulation: Ammonia-free
Application Ratio: 1:1 mix with developer
Application Method: Bottle with applicator
Processing Time: 10 minutes (5 minutes for a softer result)
Lasting Power: Up to 25 washes
Pro Tips
You’ll achieve the exact intended color result in 10 minutes. For a softer result, process for only 5 minutes.
Don’t be surprised if you don’t see a change in the color mass during the processing time – rinse after 10 minutes and you’ll get the desired beautiful result.
Tone & Refine Service – the perfect finish to every lightening service: quick and easy toning in just 10 minutes!
High-Gloss Shine Service – add beautiful shine to hair of all textures
Ready to elevate your hair color game? Purchase Goldwell Colorance Gloss today and unleash your hair's full potential!
REDKEN - SHADES EQ
Shades EQ Gloss 03RB Mahogany
$12.99
$16.99
Shades EQ Gloss 03RB Mahogany 2oz
Original Packaging
Features and Benefits
Professional-Grade Results: Redken Shades EQ Gloss 010P Ivory Pearl is specifically formulated for professional use, guaranteeing high-quality and long-lasting results. It allows hair stylists to create beautiful, natural-looking hair color that exceeds expectations.
Versatile Shade: The Ivory Pearl shade offers endless possibilities, making it suitable for various hair types and tones. Whether your client desires a soft, pearl-like finish or wishes to incorporate a touch of luminosity to their hair, Redken Shades EQ 010P delivers exceptional versatility.
Enhanced Shine: With every application, this hair gloss enhances hair's natural shine, creating a luminous, healthy-looking finish. The advanced formula nourishes the hair, leaving it smooth, silky, and incredibly shiny, ensuring your clients leave the salon with a head-turning glow.
Gentle Formula: Shades EQ Gloss 010P features a gentle pH-balanced and ammonia-free formula, making it ideal for clients with sensitive scalps. It minimizes damage to the hair and maintains its integrity, providing a comfortable and enjoyable experience for both the stylist and the client.
Long-Lasting Color: The advanced technology in Redken Shades EQ Gloss ensures that the color stays vibrant and true for an extended period.
Seamless Blending: Whether used for toning, refreshing existing color, or creating stunning highlights, 010P Ivory Pearl seamlessly blends with other Shades EQ Gloss shades, allowing you to achieve customized results tailored to each client's unique needs.
Precautions:
Developed for professional use only.
Net weight: 60ml / 2oz
Redken Shades EQ Color Chart
Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.
L'OREAL - DIA LIGHT
Dialight Copper Booster
$13.99
L'Oreal Dialight Copper Booster
BOARDEN YOUR COLOR PALETTE WITH THE DIA LIGHT DESIGNATED COLOR BOOSTER
The Dialight color booster from L'Oréal Professional is the perfect product to create new reflections in your colorings in order to broaden your palette of shades.
This acidic demi-permanent color additive is formulated with an acid pH and ammonia-free.
This gel-cream texture booster will increase the visibility and hold of reflections and will revive the colors on all types of bases.
Keeping a bright lightened hair is not an easy task, so this gloss color help neutralize undertones and retain color vibrancy.
Boosts the color intensity of reflections
Allows you to customize your color palette
Acid pH technology that will rebalance the fiber for healthier hair, without thinning
Provides nutrition to the hair (30% more nourished hair*)
Brings shine (hair up to 2x shinier**)
Uses 21% less water*** and can save up to 74 tubes per year**** vs. traditional staining
* Instrumental test vs untreated hair** Instrumental test after several applications with Dia light vs LP oxidation stain*** Instrumental test: amount of water used to rinse the lengths vs iNOA**** Application in lengths on mid-length hair vs Majirel for a salon performing 500 applications per year
L'OREAL DIALIGHT ACIDIC DEMI PERMANENT
L'Oreal Dialight is the unique acidic gel-cream technology to neutralise & gloss after lightening and refresh lengths after colour.
Dia Light is Ammonia-free and seals the cuticle for a vinyl-like finish and is ideal for previously coloured hair.
It can also be used in-between any colour service as a refresh while intermixable with Dia Light to create infinite possibilities and personalised on-trend results.HOW TO USE L'OREAL DIA LIGHT?
On dry hair, apply the mixture with a brush or an application bottle.
** Mix with Dialight Liquifier for a better consistency
Leave on for 20 minutes then emulsify and rinse thoroughly.
Finish with Metal Detox Cleansing Cream.
DEVELOPER, DIALIGHT COLOR & BOOSTER MIXTURE:
Tone heights 1 to 4: Mix 25ml (1/2 tube) of Booster Dia light with 25ml (1/2 tube) of Dia light shade OR use 50ml of pure booster.
Tone heights 5 to 7: Mix 25ml (1/2 tube) of Booster Dia light with 25ml (1/2 tube) of Dia light shade OR mix 12.5ml (1/4 tube) of Booster Dia light at 37 .5 ml (3/4 tube) of Dia light shade.
COOL SHADES
Tone height 8: use 1g or 2g of cold booster in the total of 50g of Dia light coloring.
Tone height 9: use 3g or 4g of cold booster in the total of 50g of Dia light coloring.
Tone height 10: use 4g or 6g of cold booster in the total of 50g of Dia light color.
Then add 75 ml of Diactivator 6 vol. (1.8%) or 9 vol. (2.7%) depending on the intensity of the desired result.
WARM SHADES
Tone Height 8: Use 1g or 3g of warm booster in the total of 50g of Dia light color.
Tone Height 9: Use 4g or 8g of warm booster in the total of 50g of Dia light color.
Tone Height 10: Use 6g or 12g of warm booster in the total of 50g of Dia light color.
Then add 75 ml of Diactivator 6 vol. (1.8%) or 9 vol. (2.7%) depending on the intensity of the desired result.
The quantities of product can be increased if necessary, respecting the proportion 1: 1.5.
PROFESSIONAL USE ONLY
The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
L'OREAL - DIA LIGHT
Dialight Matte Booster
$13.99
L'Oreal Dialight Matte Booster
The Dialight color booster from L'Oréal Professional is the perfect product to create new reflections in your colorings in order to broaden your palette of shades.
This acidic demi-permanent color additive is formulated with an acid pH and ammonia-free.
This gel-cream texture booster will increase the visibility and hold of reflections and will revive the colors on all types of bases.
Keeping a bright lightened hair is not an easy task, so this gloss color help neutralize undertones and retain color vibrancy.
Boosts the color intensity of reflections
Allows you to customize your color palette
Acid pH technology that will rebalance the fiber for healthier hair, without thinning
Provides nutrition to the hair (30% more nourished hair*)
Brings shine (hair up to 2x shinier**)
Uses 21% less water*** and can save up to 74 tubes per year**** vs. traditional staining
* Instrumental test vs untreated hair** Instrumental test after several applications with Dia light vs LP oxidation stain*** Instrumental test: amount of water used to rinse the lengths vs iNOA**** Application in lengths on mid-length hair vs Majirel for a salon performing 500 applications per year
L'OREAL DIALIGHT ACIDIC DEMI PERMANENT
L'Oreal Dialight is the unique acidic gel-cream technology to neutralise & gloss after lightening and refresh lengths after colour.
Dia Light is Ammonia-free and seals the cuticle for a vinyl-like finish and is ideal for previously coloured hair.
It can also be used in-between any colour service as a refresh while intermixable with Dia Light to create infinite possibilities and personalised on-trend results.
HOW TO USE L'OREAL DIA LIGHT?
On dry hair, apply the mixture with a brush or an application bottle.
** Mix with Dialight Liquifier for a better consistency
Leave on for 20 minutes then emulsify and rinse thoroughly.
Finish with Metal Detox Cleansing Cream.
DEVELOPER, DIALIGHT COLOR & BOOSTER MIXTURE:
Tone heights 1 to 4: Mix 25ml (1/2 tube) of Booster Dia light with 25ml (1/2 tube) of Dia light shade OR use 50ml of pure booster.
Tone heights 5 to 7: Mix 25ml (1/2 tube) of Booster Dia light with 25ml (1/2 tube) of Dia light shade OR mix 12.5ml (1/4 tube) of Booster Dia light at 37 .5 ml (3/4 tube) of Dia light shade.
COOL SHADES
Tone height 8: use 1g or 2g of cold booster in the total of 50g of Dia light coloring.
Tone height 9: use 3g or 4g of cold booster in the total of 50g of Dia light coloring.
Tone height 10: use 4g or 6g of cold booster in the total of 50g of Dia light color.
Then add 75 ml of Diactivator 6 vol. (1.8%) or 9 vol. (2.7%) depending on the intensity of the desired result.
WARM SHADES
Tone Height 8: Use 1g or 3g of warm booster in the total of 50g of Dia light color.
Tone Height 9: Use 4g or 8g of warm booster in the total of 50g of Dia light color.
Tone Height 10: Use 6g or 12g of warm booster in the total of 50g of Dia light color.
Then add 75 ml of Diactivator 6 vol. (1.8%) or 9 vol. (2.7%) depending on the intensity of the desired result.
The quantities of product can be increased if necessary, respecting the proportion 1: 1.5.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
GOLDWELL - COLORANCE
Colorance Gloss Tones 10S Silver Glaze
$14.99
Goldwell Colorance Gloss Tones 10S Silver Glaze
Transform your hair with Goldwell Colorance Gloss, the ultimate solution for achieving beautiful, vibrant blonde shades from natural to fashion-forward tones. This ammonia-free, demi-permanent liquid hair color is your go-to for effortless hair coloring with stunning results. Whether you're looking to enhance your current color or experiment with a new shade, Colorance Gloss makes the process easy and fast, giving you salon-quality results at home.
Benefits & Features
Enhanced Vibrancy: Perfect for post-highlighting services, Colorance Gloss tones help refine and enhance your hair color while counteracting warm tones for a flawless finish.
Quick & Easy Application: Ideal for all hair services requiring swift application, this product delivers color and repairs in one step, saving you time and effort.
Hair Repair: With its innovative formula, Colorance Gloss effectively repairs the hair structure by regenerating up to 70% of lost lipids, leaving your hair healthier and more resilient.
Long-Lasting Results: Enjoy luminous blonde results that last 41% longer compared to leading competitors, along with up to 3x more shine and 5x better combability, even on lightened hair.
Fast Performance: Achieve maximum performance in just 10 minutes, thanks to the conditioning formula that doesn’t weigh down your hair.
Versatile Use: Suitable for all hair types and textures, Colorance Gloss provides lasting results for up to 25 washes.
Innovative Technology: Colorance Gloss recharges lost lipids inside the hair, resulting in smoother-feeling hair after each use.
IntraLipid: This unique ingredient not only protects but also repairs the hair structure, generating up to 70% lost lipids for glossier, shinier results.
pH-Balanced Formula: Gentle on hair, Colorance Gloss is up to 35% gentler compared to traditional hair colorants, ensuring a comfortable experience with every application.
Unveil the Brilliance
Say goodbye to dull, lackluster hair and hello to vibrant, salon-quality color with Goldwell Colorance Gloss. Whether you're in need of a quick touch-up or a complete transformation, this versatile hair colorant provides the solution you've been searching for. With its easy application process and long-lasting results, you can achieve the hair of your dreams from the comfort of your own home.
Specifications
Type: Demi-permanent liquid hair color
Formulation: Ammonia-free
Application Ratio: 1:1 mix with developer
Application Method: Bottle with applicator
Processing Time: 10 minutes (5 minutes for a softer result)
Lasting Power: Up to 25 washes
Pro Tips
You’ll achieve the exact intended color result in 10 minutes. For a softer result, process for only 5 minutes.
Don’t be surprised if you don’t see a change in the color mass during the processing time – rinse after 10 minutes and you’ll get the desired beautiful result.
Tone & Refine Service – the perfect finish to every lightening service: quick and easy toning in just 10 minutes!
High-Gloss Shine Service – add beautiful shine to hair of all textures
Ready to elevate your hair color game? Purchase Goldwell Colorance Gloss today and unleash your hair's full potential!
GUY-TANG
MyDentity Demi Permanent 6SS Dark Blonde Silver Smoke
$19.99
Guy-Tang #MyDentity Demi-Permanent Hair Color 6SS Dark Blonde Silver Smoke –
Breakthrough MiruStyle X-HP technology delivering extreme heat protection. Radically reduce the damage of thermal styling. Thermal protection up to 450F (230C).
Advanced VibraRiche technology offers 2x shininess.
Exclusive blend of Keratin and Argan Oil care your hair while coloring.
Gentle lavender fragrance gives you a pleasant coloring experience.
Show off your creativity with pre-mixed customized ultra-trendy shades.
Net weight: 58g / 2oz
Directions
1. Mix ratio 1:2 with #MyDentity Demi-Permanent Developer 6V
a. Mix 1:1 for stronger coverage power
2. Apply onto damp hair
3. Let it work for 5-25 minutes
4. Rinse thoroughly until water is clear
Guy Tang #Mydentity Swatch
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