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Joico JoiGel Firm Styling Gel 250ml / 8.5oz Crafted with precision, the Joico JoiGel Firm Styling Gel is your ultimate styling companion. Engineered to perfection, this gel offers more than just holding power. It's a statement, a commitment to style, and a shield against the elements for your hair. Benefits & Features Adds Structure and Hold: Say goodbye to unruly hair days. Joico JoiGel Firm Styling Gel provides a firm grip, keeping your desired style intact throughout the day. Locks in Hydration: Hydration is the key to healthy hair. With its advanced formula, this gel locks in moisture, keeping your locks nourished and vibrant. Boosts Shine: Shine bright like a diamond. Experience a lustrous finish that turns heads wherever you go. Thermal Protection: Shield your hair from the heat. Joico JoiGel Firm Styling Gel offers thermal protection, ensuring your style stays flawless even in high temperatures. Protects Against Pollution: Don't let environmental aggressors dull your shine. Laboratory tested using pollution particles, this gel forms a protective barrier, keeping your hair safe and radiant. Advanced Formulation: Our gel is meticulously crafted with cutting-edge technology to deliver superior performance. Long-Lasting Hold: Unlike other styling gels, Joico JoiGel Firm Styling Gel ensures your style stays put from dawn till dusk. Multi-Protective Benefits: From hydration to thermal protection, this gel offers a comprehensive solution for all your styling needs. Specifications Size: 250ml / 8.5oz Usage: Suitable for damp or dry hair Application: Apply a desired amount to hair, style as usual Ready to elevate your styling game? Purchase your Joico JoiGel Firm Styling Gel today and step into a world of limitless possibilities.

Redken Pro-Oxide 40 Volume/12% Developer  Redken Pro-Oxide 40 Volume Developer design to use with Redken color and selected lightener brands. This professional product has super smooth consistency which allows easy mixing and application. Redken Pro-Oxide Volume 40 Developer lightens up to 4 levels and provides predictable performance for use with blondes especially high-lift blonde color and products such as Redken Double Fusion Blondes Advanced Colors. Benefits Has a smooth consistency for easy mixing Provides a predictable performance for all types of applications Lightens up to 4 levels Recommended for high-lift blonde color and Redken Double Fusion Blondes Advanced Hypoallergenic and free of fragrance Contains emollients and conditioning agents to help even out porosity Stabilizes to ensure steady lightening and coloring Creamy consistency makes mixing and application easy Not recommended to be used with bleach Directions For use with Redken Color Fusion, Redken For Men color Camo and all Redken Lighteners as directed. Mix with a Color Fusion in a 1:1 ratio with 10, 20, 30or 40vol. Pro-oxide Cream Developer for up to 4 levels of lift. Can then be applied with a bowl and brush or bottle using a Traditional or Modern Virgin Application. Apply color generously using fine 1/4" diagonal partings. Cross-check application. Process at room temperature for 35-45 minutes.  For Professional use only. 

Alterna Caviar Anti-aging High Hold Finishing Spray 340g/12 oz. Experience the ultimate hold with a quick-drying spray that seals styles with matte shine and long-lasting humidity resistance. Perfect for all hair types, this spray delivers a strong hold without stickiness or flaking, ensuring your elegant styles stay intact. Benefits & Features Long-Lasting Hold: Enjoy the confidence of elegant, long-lasting styles that withstand the demands of your day. Moisture and Shine: Treat your clients to a touch of luxury with added moisture and a radiant shine that elevates their hair game. Strong Hold, Dry Touch: Embrace the strength of a high hold spray while maintaining a dry, touchable finish. Flawless Finish: Free from stiffness, stickiness, or flaking, this finishing spray delivers a flawless, polished look. Formulated Without: Parabens, Sulfates, Phthalates. Crafting the Perfect Hold Alterna Caviar Anti-aging High Hold Finishing Spray distinguishes itself through its unique blend of ingredients tailored to offer not only superior hold but also nourishment and protection for your hair. Unlike other finishing sprays, it leaves no residue, ensuring your hair looks as good as it feels. Your Styling Savior If you've been struggling to find a styling product that keeps your hair in place without weighing it down or leaving it sticky, Alterna Caviar Anti-aging High Hold Finishing Spray is your solution. Its advanced formula locks in your desired style while providing essential moisture and a touchable finish, leaving you feeling confident and stylish throughout the day. Specifications Size: 340g/12oz Ideal for: All hair types Hold Strength: High Finish: Matte shine Formulation: Anti-aging, humidity-resistant Elevate your professional styling game with Alterna Caviar Anti-aging High Hold Finishing Spray. Unlock the secrets of exceptional hold and shine, and say hello to picture-perfect hair that exudes confidence and beauty. Purchase now and experience the difference!

KMS Curl Up Shampoo - 300ml / 10.1 fl. oz Get ready to bounce with KMS CURL UP SHAMPOO! Our invigorating orange and mint formula is specially designed to support curls and improve elasticity, while delivering intense hydration to keep your curls looking their best. With advanced IOPS technology, this shampoo is formulated to keep curls bouncy, defined, and full of life. Say goodbye to dry, lifeless curls and hello to hair that's full of body and movement. Try KMS CURL UP SHAMPOO today and get ready to rock your curls with confidence! Features & Benefits Supports the natural curl pattern of hair Enhances the volume and body of curls Provides long-lasting moisture to prevent dryness and frizz Promotes elasticity to prevent breakage and damage to hair Leaves hair feeling clean, fresh, and revitalized Provides a luxurious sensory experience with its refreshing fragrance Ideal for those with curly or wavy hair who want to enhance and define their curls for a beautiful, healthy-looking finish. Directions Work shampoo into palms, massage into wet hair and lather. Rinse and repeat if necessary.

Joico Color Intensity Red Color Butter Revitalize your hair color and nourish your strands with Joico Color Intensity Color Butter. This innovative Colour Depositing Treatment is a must-have for anyone looking to add a burst of vibrant color or refresh their current hue. Whether you're craving bold, high-beam color or subtle pastel tones, Joico Color Intensity Color Butter has you covered. Benefits & Features Ultra-Moisturizing Formula: Infused with Kukui Nut Oil and Shea Butter, Joico Color Intensity Color Butter deeply hydrates and nourishes dry, thirsty strands, leaving your hair gloriously glossy and silky smooth. Long-lasting Color: Extend the life of your investment shade for up to 10 shampoos with the Direct Deposit Dyes, available in a range of vibrant hues including Blue, Green, Pink, Purple, Red and Titanium. Repair and Strengthen: Formulated with Arginine and Joico’s exclusive Bio-Advanced Peptide Complex™, this treatment strengthens weak, pre-lightened hair and repairs damaged cuticles, making your hair 44 percent less prone to breakage. Customizable Shades: Mix and match different shades of Color Butter to create your own custom colors, from bold and artistic to soft and subtle. Beyond Imagination Joico Color Intensity Color Butter stands out from the competition with its innovative formula that combines intense color pigments with nourishing ingredients. Unlike traditional hair dyes that can leave hair dry and damaged, Color Butter infuses your strands with moisture while delivering vibrant, long-lasting color. Plus, its customizable shades allow you to express your unique style with ease. Your Color Oasis If you're tired of dull, faded hair color or struggling with dry, damaged strands, Joico Color Intensity Color Butter is the solution you've been searching for. Not only does it revive and refresh your hair color, but it also nourishes and strengthens your hair from the inside out. Say goodbye to brittle, lackluster locks and hello to vibrant, healthy-looking hair. Specifications Size: 0.68 Oz Color Options: Blue, Green, Pink, Purple, Red, Titanium Usage: Apply to damp or dry hair, leave on for 5 minutes, then rinse well. Duration: Color lasts for up to 10 washes. Ingredients: Contains Kukui Nut Oil, Shea Butter, Arginine, and Joico’s exclusive Bio-Advanced Peptide Complex™. Ready to elevate your hair color game? Purchase Joico Color Intensity Color Butter now and experience the ultimate fusion of color and care!

Kevin Murphy FULL.AGAIN Thickening Lotion Achieve Gorgeous Fullness 150ml / 5.1oz Unveil the secret to thicker, more luscious locks with KEVIN.MURPHY FULL.AGAIN Thickening Lotion. Specially designed to cater to fine or thinning hair, this hardworking thickening lotion is your ticket to natural-looking body and bounce. Its revolutionary formula harnesses the power of tiny rayon particles that lovingly adhere to each hair strand. FULL.AGAIN's innovative blend includes beeswax, a versatile ingredient that molds your hair with finesse. The result? A soft, touchable texture that moves gracefully as you do, showcasing body and bounce that radiate beauty and confidence. Benefits You'll Love: Weightless Fullness: Elevate your hair's volume without burdening it with heaviness. Effortless Movement: Embrace natural movement that exudes charm and grace. Strength and Fortification: Provide your hair with the strength it needs to flourish. Volume with Softness and Shine: Enjoy a harmonious blend of volume, softness, and radiant shine. Tailored for You: Perfect for fine and thinning hair, this lotion is tailored to meet your unique needs. Clean Beauty: Embrace a sulfate, paraben, and cruelty-free formula that nurtures your hair and the environment. Kevin’s Tip: ''Create soft, natural-looking movement, body and bounce all from one handy product. FULL.AGAIN is our hard-working hair thickener, and a key element within the THICKENING regimen. Use on damp hair before styling, and run through the hair from the mid lengths through to the ends, ensuring you really work it into the ends to help them feel thicker and stronger. We created FULL.AGAIN with tiny rayon particles, made from fabric, that are designed to adhere to the natural keratin fibres on the hair, which makes fine hair act like thick hair and all hair type appear fuller.''

Reuzel Fiber Pomade Creates textured definition with a firm but pliable hold and low shine finish. Features & Benefits Works on all hair types Great for texturizing and increasing fullness Leaves hair with a low shine Unsurpassed pliable hold Easy to rework hair after styling Washes easily from the hair Subtle vanilla mint fragrance Directions Remove one to two knuckles of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Fiber Pomade over any dry spots if necessary, and finish by combing or pushing hair into desired shape. Stylist Tip For increased shine, apply to wet hair. 

Senscience True Hue Conditioner Senscience True Hue Conditioner is your hair's best friend when it comes to maintaining vibrant color and healthy locks. Crafted with a gentle yet powerful formula, this conditioner goes beyond mere color protection to nourish and strengthen your hair from within. Benefits & Features Color Protection: Formulated specifically for color-treated hair, Senscience True Hue Conditioner shields your locks from fading, ensuring your vibrant hues stay fresh for longer. Enhanced Elasticity: With its advanced sulfate-free formula, this conditioner improves the elasticity of your hair, making it more resilient to damage and breakage. Smoothness and Manageability: Say goodbye to unruly tangles and hello to silky-smooth strands. Senscience True Hue Conditioner leaves your hair softer and more manageable with each use. Environmental Defense: Protect your hair from environmental aggressors like pollution and UV rays, as well as the stresses of styling, thanks to the potent protective properties of this conditioner. Vitalock-6 Enriched: Infused with Vitalock-6, a proprietary blend of antioxidants, vitamins, minerals, sugars, lipids, and proteins, this conditioner deeply nourishes and strengthens your hair, restoring its health and vitality. Repair and Moisturize: Experience the transformative power of Senscience True Hue Conditioner as it repairs, moisturizes, and strengthens your hair from the inside out, leaving it looking and feeling rejuvenated. Healthier, Shinier Hair: Just one use of this conditioner is all it takes to notice a significant improvement in the health, shine, and strength of your hair, allowing your true colors to shine through. What Sets it Apart Senscience True Hue Conditioner stands out from the competition with its comprehensive approach to hair care. While many conditioners focus solely on color protection, Senscience goes the extra mile by addressing multiple hair concerns, from elasticity and manageability to environmental defense and deep nourishment. With its Vitalock-6 enriched formula, this conditioner delivers results that speak for themselves, making it a standout choice for anyone seeking vibrant, healthy hair. Your Hair's Salvation Are you tired of watching your vibrant hair color fade away too soon? Do you struggle with dry, brittle locks that are difficult to manage? Look no further than Senscience True Hue Conditioner. By incorporating this conditioner into your hair care routine, you can bid farewell to faded color, tangled tresses, and lackluster locks. With its advanced formula and nourishing ingredients, Senscience True Hue Conditioner offers a solution to all your hair woes, helping you achieve the vibrant, healthy hair you've always dreamed of. Specifications Net Weight: 300 ml/10.2 oz or 1000ml/33.8oz Ideal for: Color-treated hair Usage: For best results, use the Senscience True Hue Shampoo. Distribute evenly onto damp hair, leave for 1-3 minutes, then rinse thoroughly. Ready to experience the transformative power of Senscience True Hue Conditioner for yourself? Don't wait any longer – add it to your cart today and let your true colors shine!

Deva Curl Wave Maker Lightweight Moisturizer Definer Deva Curl Wave Maker is designed for fine curls. Deva Curl Wave Maker makes waves or curls even more gorgeous. Deva Curl Wave Maker provides fine curls with shape and frizz control with this lightweight cream with a hydra-definition blend. Deva Curl Wave Maker is great for wavy or curly hair to help enhance definition. Deva Curl Wave Maker brings a crisp, uplifting juicy scent that starts with notes of Pomegranate, Raspberry and Salty Melon, followed by Waterlily and Gardenia and finishes with Sandalwood, Cotton Candy and Musk. KEY FEATURES For fine curls Enhance definition Shape and frizz control lightweight  Hydrating Notes of fruit followed by hints of natural scent HOW TO USE? Scrunch a nickel-sized amount into soaking wet curls Do not rinse Style as usual When fully dry, tousle roots for a boost

OPI Top Coat 15ml / 0.5 oz. OPI Top Coat adds a beautiful shining finish to your manicure. Benefits Protective, high-gloss shine Prevents smudges Non-yellowing formula Seals in color and extends wear Directions Shine, seal, and protect with one coat of OPI Top Coat, pulling it over the tips of the nails to seal in color.

Joico Heat Hero Glossing Thermal Protector  Size: 180ml / 5.1oz Introducing the Joico Heat Hero Glossing Thermal Protector, your ultimate defense against heat-styling damage. From the moment you spray it on, this incredible hair guardian springs into action, shielding each strand from the thermal assault caused by blow-dryers, flat irons, and other heat-styling tools. But that's not all. This innovative thermal protector does more than just protect your hair. It also imparts a healthy, glossy sheen to your locks, enhancing their appearance and radiance. Experience the transformative power of a brilliant shine that fortifies your strands and leaves your hair looking lustrous and vibrant. Say goodbye to hair-dulling pollutants*. The Joico Heat Hero Glossing Thermal Protector acts as a protective shield, helping to lock out damaging pollutants that can make your hair appear dull and lifeless. Enjoy the confidence of hair that looks and feels fresh, clean, and full of vitality. Don't let heat styling compromise the health and beauty of your hair. With the Joico Heat Hero Glossing Thermal Protector, you can style with confidence, knowing that your hair is protected from the damaging effects of high heat. Embrace the freedom to experiment with different hairstyles, without worrying about the potential damage to your precious strands. Benefits & Features Thermal Protection: The Joico Heat Hero Glossing Thermal Protector acts as a powerful shield, safeguarding each strand of hair from the damaging effects of heat-styling tools like blow-dryers and flat irons. Protect your hair from thermal assault and minimize the risk of heat-induced damage. Instant Action: Experience instant protection as soon as you spray on this hair guardian. It springs into action immediately, forming a barrier between your hair and the heat, ensuring that your hair remains safe and healthy during your styling routine. Healthy, Glossy Sheen: Not only does this thermal protector shield your hair, but it also imparts a healthy, glossy sheen to your locks. Enhance the natural radiance of your hair and enjoy a lustrous shine that adds an extra touch of beauty to your hairstyle. Fortifies Strands: The Joico Heat Hero Glossing Thermal Protector goes beyond protection. It fortifies your hair strands, helping to strengthen them and reduce the risk of breakage. Enjoy hair that feels more resilient and withstands the stresses of heat styling. Locks out Hair-Dulling Pollutants: Say goodbye to hair-dulling pollutants. This thermal protector acts as a protective shield, locking out harmful pollutants that can make your hair look dull and lifeless. Embrace vibrant, healthy-looking hair that is free from the damaging effects of external factors. Directions Spray on dry hair before using a hot tool. Reapply after styling to finish and add hold. Elevate your hair care routine with the Joico Heat Hero Glossing Thermal Protector. Protect your hair from thermal damage, enhance its natural shine, and fortify it against hair-dulling pollutants*. Experience the power of this exceptional product and enjoy hair that not only looks beautiful but is also healthier and more resilient. Say hello to a new level of heat-styling confidence with the Joico Heat Hero Glossing Thermal Protector.

DevaCurl Leave-In Decadence  DevaCurl Leave-In Decadence is your go-to leave-in conditioner for rich moisture and curl definition—designed especially for dry, coarse, or super curly hair types. This lightweight, ultra-moisturizing formula delivers intense hydration without weighing curls down, making it ideal for daily use or post-wash styling. Infused with chufa milk and quinoa protein, Leave-In Decadence helps to soften, detangle, and protect curls while locking in moisture and enhancing your natural curl pattern. Whether your curls are tight, coily, or simply parched, this leave-in conditioner gives you the hydration and control your hair craves. Benefits & Features  Ultra-Rich HydrationDeeply moisturizes curls for softness and shine, without greasiness. Defines & DetanglesMakes styling easier by smoothing strands and reducing frizz. Ideal for Coarse, Curly, and Coily HairTailored for textures that need extra nourishment and control. Protein-Infused ProtectionQuinoa protein helps strengthen curls and defend against damage. No Sulfates, Parabens, or Silicones100% curl-friendly formula made to respect your natural hair. [Insert infographic highlighting: “Hydrates | Softens | Defines | Strengthens”] What Makes It Stand Out? DevaCurl Leave-In Decadence isn’t just another leave-in—it’s specifically made for curly hair by curl experts. Unlike generic conditioners, this formula respects the unique structure and moisture needs of textured hair, delivering real results that last all day. Backed by the trusted DevaCurl name, it’s a must-have in any curly hair routine. Ready to Nourish Your Curls? Dealing with: Dryness and brittleness? Frizz or lack of curl definition? Breakage from over-manipulating curls? This product: Replenishes lost moisture after washing or styling Minimizes frizz and boosts curl shape retention Softens and strengthens curls to improve elasticity and bounce Makes detangling a breeze, even for the thickest textures Specifications Product Name: DevaCurl Leave-In Decadence Hair Type: Curly, Coarse, Coily, and Dry Hair Texture Needs: High moisture and definition Key Ingredients: Chufa Milk, Quinoa Protein Size: 8 oz (236 mL) Free From: Sulfates, Parabens, Silicones Usage: Apply to wet or damp hair after cleansing and conditioning. Do not rinse. Style as usual. Give your curls the luxury treatment with DevaCurl Leave-In Decadence—hydration, definition, and softness in one step. Whether you’re starting your day or refreshing second-day curls, this leave-in will leave your hair feeling like royalty. Order now and embrace curls that are moisturized, manageable, and made to shine.

Kevin Murphy YOUNG.AGAIN RINSE Restorative and Softening Conditioner Experience the Elixir of Youth for Your Hair Unlock the secret to timeless hair with Kevin Murphy YOUNG.AGAIN RINSE, an indulgent conditioner that transforms dry, brittle, and aging hair into a cascade of youthful radiance. This luxurious formula harnesses the power of nature through anti-aging Immortelle and Baobab Oils, Orchid Extract, and an enriching Amino Acid complex, infusing your locks with strength, moisture, and a rejuvenated vitality. Elevate your haircare routine with YOUNG.AGAIN RINSE, where age is but a number and timeless beauty is within your grasp. Benefits You'll Love: Rediscover youth: The powerful blend of ingredients brings back a youthful look and feel. Nourish and replenish: Let your hair soak in moisture and emerge beautifully softened. Radiate shine: Watch as your locks reflect a captivating shine and exquisite lustre. Repair and restore: Experience the restoration of dry, damaged, and brittle hair to its former glory. Ethical and clean: Enjoy peace of mind knowing it's sulphate, paraben, and cruelty-free. Kevin’s Tip:  ''Used together as part of our REJUVENATE regimen, YOUNG.AGAIN.WASH, RINSE and MASQUE are your must-have helpers in the fight against damaged to the hair. Hormonal changes, lifestyle changes – there are so many changes that can have an adverse effect on the hair’s condition…the best way to stay ahead of the ageing game is to start early! Our REJUVENATE regimen will nurture the hair while combating current damage and will also help in the prevention of future damage.'' Check out Kevin Murphy YOUNG.AGAIN Anti-Ageing Leave-In Treatment Oil Check out Kevin Murphy YOUNG.AGAIN MASQUE Anti-Aging Masque Check out Kevin Murphy YOUNG.AGAIN WASH Restorative and Softening Shampoo

Kevin Murphy HYDRATE-ME.MASQUE Hydrating Masque Revive Your Hair  200ml/6.7oz Say goodbye to dry, frizzy hair with this intense burst of hydration. Kevin Murphy repairing and smoothing masque works wonders on dry, coarse, and colour-treated hair, quenching its thirst for moisture. Packed with vitamin-charged micro-capsules, HYDRATE-ME.MASQUE deeply conditions your locks, leaving them revitalized from root to tip. Features and Benefits: Intense Hydration: Experience a surge of moisture! HYDRATE-ME.MASQUE restores and hydrates dry, parched hair, bringing back its luscious shine. Deep Conditioning & Shine: Revel in the beauty of deeply conditioned hair with a radiant shine that turns heads. Restores, Repairs & Smooths: Bursting with essential oils and vitamins from Rose Hip, this masque nourishes, repairs, and smooths your hair, leaving it healthier and more manageable. Increased Elasticity & Bounce: Embrace the elasticity and bounce of revived hair, elevating your look to new heights. Ideal for Normal to Dry Hair: HYDRATE-ME.MASQUE is specially designed for normal to dry hair, catering to your unique needs. Eco-Conscious Beauty: HYDRATE-ME.MASQUE is sulphate, paraben, and cruelty-free, reflecting Kevin Murphy’s passion for a greener future. Kevin’s Tip: ''Used together as part of our HYDRATE regimen, HYDRATE-ME.WASH, RINSE and MASQUE will help replenish essential moisture, and put the goodness back into dry, parched hair. Just like you need to hydrate the body, you also need to remember to hydrate the hair and our trio of hydration heros will deliver every time. If you need more intense hydration and repair, alternate your RINSE with the HYDRATE-ME.MASQUE for a deep conditioning treatment that’s designed to deliver intense hydration and moisture from root to tip.'' Check out Kevin Murphy HYDRATE-ME.RINSE Moisturising and Smoothing Conditioner Check out Kevin Murphy HYDRATE-ME.WASH Hydrating Shampoo

Pulp Riot Semi Permanent Countess – Crimson – Pulp Riot Raven Collection. Amazing benefits and performance in muted earthy tones. Easier to apply without the need of developers. Conditioner based formula infuse color deeper and longer. Highly pigmented for vibrant results. Fades evenly up to 25 - 42 washes. Quinoa seed formula provides incredible luster. Mixable with other shades for exclusive custom colors. You are the artist, hair is the canvas, Pulp Riot is the paint. Create your masterpiece!   Key Benefits  Muted earthy tone Easy to apply No developers needed Last up to 25 – 42 washes Incredible natural luster Inter-mixable with other Pulp Riot shades Erasable with Blank Canvas Beautiful fragrance Cruelty-free Vegan Free of silicones, MEA and parabens   Directions Apply to clean, dry hair Saturation is key. Working with 1/2 inch, section by sections, makes saturation easy Leave on the hair for 25 to 40 minutes, without heat Rinse thoroughly with cool water. No Shampoo. Conditioner on ends if desired   Pro Tips Do NOT use a conditioner or treatment prior to applying Pulp Riot If pre-lightening the hair, make sure to completely shampoo out bleach or toner Do not mix Pulp Riot with a developer    Click here to check out - Pulp Riot Semi Permanent Color Swatch

Pulp Riot Semi Permanent Fly Trap Amazing benefits and performance in vibrant, pastel colors. Easier to apply without the need of developers. Conditioner based formula infuse color deeper and longer. Highly pigmented for vibrant results. Fades evenly up to 25 - 42 washes. Quinoa seed formula provides incredible luster. Mixable with other shades for exclusive custom colors. You are the artist, hair is the canvas, Pulp Riot is the paint. Create your masterpiece! Net weight: 118ml / 4oz Benefits & Features Vibrant, pastel tone Easy to apply No developers needed Last up to 25 – 42 washes Incredible natural luster Inter-mixable with other Pulp Riot shades Erasable with Blank Canvas Beautiful fragrance Cruelty-free Vegan Free of silicones, MEA and parabens Directions Apply to clean, dry hair Saturation is key. Working with 1/2 inch, section by sections, makes saturation easy Leave on the hair for 25 to 40 minutes, without heat Rinse thoroughly with cool water. No Shampoo. Conditioner on ends if desired Pro Tips Do NOT use a conditioner or treatment prior to applying Pulp Riot If pre-lightening the hair, make sure to completely shampoo out bleach or toner Do not mix Pulp Riot with a developer  Click here to check out - Pulp Riot Semi Permanent Color Swatch