Alterna
BAMBOO Vibrant Color Conditioner 250ml
$22.99
$35.00
BAMBOO Vibrant Color Conditioner
Vibrant Color Conditioner combines strengthening pure Organic Bamboo Extract with color-locking, damage-locking Kalahari Melon Extract in a paraben and sodium chloride free conditioner that infuses hair with nourishing moisture & vital nutrients to keep it strong & healthy with beautifully vibrant color.
With rinse resistant Color Hold® Technology for the highest level of color protection. Paraben & sodium chloride free conditioner
BENEFITS
Strengthening Moisture rich formula infuses hair with & vital nutrients Hair feels silky & looks vibrantly healthy
Prevents color wash-out & fade-out
Highest level of color protection
Contains rinse resistant UV filters that protect against oxidative color damage
Extends the life of your color
Directions
Cleanse hair, remove excess water and massage into lengths. Rinse thoroughly. For optimal results cleanse with Bamboo Abundant Volume Shampoo.
REDKEN
Nature's Rescue cooling deep conditioner 4.2oz
$14.99
$25.00
Ultra moisturizing conditioner helps rebalance hair while cooling and soothing the scalp with the Sea Algae Hydracomplex to help protect and strengthen the hair. Safe for color-treated hair. A collection of paraben-free, sulfate-free and silicone-free haircare essentials that remove impurities and buildup, while nourishing hair with natural plant and marine extracts. The Sea Algae Hydracomplex delivers cooling sensations and ocean-inspired textures provide the perfect balance of moisture and strength.-Sea Algae provides antioxidants.-Soy Protein delivers strength and support.-Aloe Vera will hydrate and soften.-Oceanic Cologne offers water fresh fragrances.
Directions
Use daily after shampooing or after using Refining Sea Polish.
Ingredients
Water, Hydroxypropyl Starch Phosphate, Quaternium-87, Stearyl Alcohol, Behentrimonium Chloride, Glycerin, Propylene Glycol, Phenoxyethanol, Caprylyl Glycol, Parfum, Isopropyl Alcohol, Candelilla Cera, Benzoic Acid, Aloe Barbadensis/Aloe Barbadensis Leaf Juice, Menthol, Sodium Hydroxide, Algae/Algae Extract, Hydrolyzed Soy Protein, Benzyl Salicylate, Hexyl Cinnamal, Citronellol, Linalool, 2-Oleamido-1,3-Octadecanediol, CI 42090/Blue 1.
REDKEN
Refining Sea Polish 3.4oz
$12.99
$25.00
Redken Nature's Rescue Refining Sea Polish
Gentle exfoliant, enriched with pumice, removes impurities and refines the hair's surface leaving it smooth and shiny.
Sea Algae Hydracomplex: Sea Algae protects, Soy protein replenishes, Aloe Vera moisturizes and Oceanic Calone for fragrance.
Directions
After shampooing, apply to sections of hair in a gentle rolling/circular motion to smooth and revitalize from root to tip. Rinse thoroughly. Follow with Cooling Deep Conditioner.
JOICO
Blonde Life Lightening powder On/Off Scalp 1.5oz
$5.99
Joico Blonde Life On/ Off Scalp Lightening Powder
Ultra high lift formula kicks up your hair up to 9+ level in a record short time. Powerful conditioning formula reduce breakage, look healthier & feel nourished. No more hassles of additives. Keep your blonde bright and on-tone for up to 8 weeks. Use with or without foil. Safe, handy, fast lightener you have been looking for.
Benefits & Features
Up to 9+ levels of fast-acting lift
Proven to keep blondes bright and on-tone for up to 8 weeks
Healthy-looking results without additives
Blondes that look healthier & feel nourished
Strengthens hair, reducing breakage by over 54%*** in just one treatment
Arginine: Instantly replenishes, strengthening lightened strands to help reduce breakage.
Natural lipid & Flora Extract: Nourishes and protects each strand, working from the inside out to replace essential moisture and help preserve hairs softness and elasticity.
Tamanu Oil: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia helps protect hair and bump up shine.
Directions
On-scalp: Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2 oz of 10 (3%)
Off-scalp: Mix (1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Developer
Process on dry hair up to 60 minutes without heat
Check frequently for the desired result
Rinse thoroughly and
Shampoo & Condition with Blonde Life Brightening Shampoo & Conditioner
Size: 42.5g/1.5 oz sachet
REDKEN
Color Extend Shampoo
from $22.99
$24.99
Redken Color Extend Shampoo
Redken Color Extend Shampoo, gently cleanses while helping to provide anti-fade protection to color-treated hair. This product is formulated with Redken's exclusive Interlock Protein Network and powerful Fade Resist Complex. Contains UV filters to protect against colour fading. Conditioning cranberry oil increases your hair's feeling of softness. Strengthening ceramide and protective micro-net technology help safeguard color. With this protein shampoo, hair color stays vibrant and radiant with a mirror-like shine. Great hair color deserves the right products to protect it and prolong its effects, so treat your hair to the Redken experience.
Features & Benefits
Interlock Protein Network
Protection for color-treated hair
Cranberry oil protein shampoo
Safe for color-treated hair
Directions
Apply to wet hair, massage into lather. Rinse. Repeat if necessary.
Ranked as one of the best shampoos for color-treated hair on our blog by experts!
REDKEN
Color Extend Brownlights Shampoo
$24.99
$50.00
Redken Color Extend Brownlights Shampoo 1L
Keep your brunette hair rich and vibrant with Redken Color Extend Brownlights Shampoo—the ultimate blue toning shampoo designed to combat brassiness and unwanted warm tones. Whether you have natural brunette locks or color-treated hair, this sulfate-free formula gently cleanses while depositing blue pigments to neutralize orange and brassy undertones.
Ideal for both short and long hair, this professional-grade shampoo maintains salon-quality color while keeping hair soft, shiny, and healthy. Perfect for daily use or as part of your weekly hair care routine, Redken Brownlights Shampoo is a must-have for anyone wanting a cool-toned brunette finish.
Benefits & Features
Why choose Redken Color Extend Brownlights Shampoo for your brunette hair? Here’s what makes it a standout choice:
Blue Toning Technology – Infused with blue pigments, this shampoo neutralizes brassiness in natural and highlighted brunettes.
Sulfate-Free Formula – Gentle on color-treated hair, preserving vibrancy without stripping moisture.
Ideal for Daily or Weekly Use – Use regularly to maintain a cool, balanced brunette tone.
Professional Salon Formula – Developed by Redken, trusted by stylists worldwide.
Softens & Strengthens – Leaves hair feeling nourished, manageable, and shiny.
What Makes It Stand Out?
With so many blue toning shampoos on the market, Redken Color Extend Brownlights outshines the rest because of:
Patented Progressive Toning System – Unlike some toning shampoos that over-deposit color, Redken’s formula gradually tones with each wash, ensuring natural-looking results.
Trusted by Professionals – Used in salons across the country for consistent, professional-grade results.
Gentle Yet Effective – Some toning shampoos leave hair dry or dull—this sulfate-free formula maintains hydration and shine.
Say Goodbye to Brassiness
If you’ve ever noticed your brunette hair turning too warm, orange, or brassy, you’re not alone! Hard water, sun exposure, and regular washing can strip away cool tones, leaving hair looking faded or uneven. Redken Brownlights Shampoo combats this issue by:
Neutralizing brassiness in natural and color-treated brown hair.
Keeping brunette tones cool and fresh between salon visits.
Maintaining hydration and softness, unlike harsh toners that can dry out hair.
Specifications
Brand: Redken
Product Name: Color Extend Brownlights Shampoo
Size: 1 Liter (33.8 fl. oz.)
Hair Type: Natural brunettes, color-treated hair, highlighted brunettes
Formula: Sulfate-free, blue toning shampoo
Use: Helps maintain cool brunette tones and prevent brassiness
Keep your brunette hair cool, fresh, and salon-perfect with Redken Color Extend Brownlights Shampoo. Whether you're maintaining natural brunette tones or color-treated hair, this blue toning shampoo delivers noticeable results from the first wash.
JOICO - DEFY DAMAGE
Defy Damage Pro Series Intro Kit
$24.99
$50.00
Joico Defy Damage Pro Series Intro Kit
The Bond Protecting & Color Perfecting treatment kit.
With easy two steps, protect and strengthen hair bonds every time you chemical-treat your hair.
No color adjustment. No color compromised. No extra time needed.
Step 1 instantly shields your hair from chemical service damage, improve color deposit, provide greater lift when lightening with the Ultra-dry Bond Protector.
Step 2 strengthens and rehydrates treated hair for damage resistant, healthy-looking, color retaining hair in just one use with the Intense Treatment.
Joico Defy Damage Pro 1 Series Bond-Protecting Color Optimizer Spray
Spray and go high concentration Smart Release technology. Ultra-dry bond protector strengthens hair structure. Improve color and lift when bleaching. 80% less breakage with 5x stronger hair. Keep 90% color vibrancy until your next salon visit.
Just spray and go—no messy, complicated mixing or measuring!
Higher concentration of SmartRelease Technology
Net weight: 57ml / 1.34oz
Joico Defy Damage Pro 2 Series Bond-Strengthening Color Treatment
Intensive treatment for strengthening hair bonds after color and bleaching process. Hydrate and restore mechanical, thermal, chemical damaged hair to healthy and 5x stronger hair. Keep 90% of color vibrancy before your next salon visit.
Regenerates bonds & strengthens hair
Protects hair from mechanical, thermal, and environmental damage
Higher concentration of SmartRelease Technology
Net weight: 50ml / 1.7oz
Directions
All coloring & lightening treatment
Shake Pro Series 1 vigorously before use
Spray on dry hair before chemical service in short busrt
Start from the back of the head, 3-6 inches away from hair
Cover the whole head and re-apply if needed on severely damaged hair
Comb through and perform your coloring or lightening
After shampooing and conditioning your treated hair, apply Pro Series 2 to damp hair
Leave in for 5 minutes
Rinse well
Perming Smoothing & Keratin treatment / Perming
Shampoo with Defy Damage Protective Shampoo
Shake Pro Series 1 vigorously before use
Spray on damp hair before chemical service in short busrt
Start from the back of the head, 3-6 inches away from hair
Cover the whole head and re-apply if needed on severely damaged hair
Comb through and perform your treatments / perm
After shampooing and conditioning your treated hair, apply Pro Series 2 to damp hair
Leave in for 5 minutes
Rinse well
JOICO - COLOR INTENSITY
Color Intensity Love Aura Passion Berry
$12.95
Joico Color Intensity Love Aura Passion Berry
Joico Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades ?Red, Yellow and Orange ?plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any hue and shade.
What is it?
Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with Joico's exclusive Quadramine Complex to leave hair in superb, shiny condition.
Directions
NO DEVELOPER REQUIRED Do not mix with Vero K-PAK® Color or Vero K-PAK Chrome. Wear gloves to avoid staining Apply neatly to clean, dry hair¼-inch (½ cm) from scalp. For maximum vibrancy, pre-lighten hair prior to application. Process for 20 minutes
K18
Leave-in Molecular Repair Hair Mask
$35.99
K18 Leave-in Molecular Repair Hair Mask
The K18 Leave-In Molecular Repair Hair Mask is a game-changer in hair repair technology. Powered by K18’s patented Peptide Technology, this lightweight yet highly potent mask penetrates deep into the hair structure to reverse damage caused by heat styling, bleaching, coloring, and chemical treatments. By reconnecting broken keratin chains, K18 leaves hair noticeably stronger, smoother, and full of life – all in just 4 minutes.
Say goodbye to brittle, lackluster strands and hello to hair that’s as soft, shiny, and elastic as it was before the damage. Whether you’re a busy professional or a salon owner looking for a proven solution, the K18 Leave-In Mask delivers clinically-backed results with minimal effort.
Benefits & Features
Repairs Damage Instantly: Reverses damage from bleach, color treatments, chemical applications, and heat styling.
Improves Elasticity: Restores flexibility to hair, reducing breakage and frizz.
Strengthens Strands: Reconnects broken keratin chains to build stronger, healthier hair.
Restores Softness & Smoothness: Hair feels soft, sleek, and ultra-touchable.
Enhances Bounce & Shine: Adds natural bounce and a radiant, glossy finish.
Fast & Easy to Use: Works in just 4 minutes with no rinse-out needed.
Travel-Friendly Size: The 15ml / 0.5oz size is perfect for testing the product or taking it on the go.
What Makes It Stand Out?
While many hair masks claim to repair damage, the K18 Leave-In Molecular Repair Hair Mask goes beyond surface-level fixes. Unlike traditional conditioning treatments, K18 is powered by biomimetic peptide technology, which targets the root cause of damage – broken keratin chains. This patented formula works at the molecular level to permanently repair damage, making hair stronger from the inside out.
Clinically Proven Results: Backed by rigorous testing, K18 delivers visible results in just one use.
No Mess, No Fuss: A leave-in formula that saves time without compromising results.
Suitable for All Hair Types: Works effectively on color-treated, chemically processed, and heat-styled hair.
Sustainably Made: Formulated with no silicones, parabens, or sulfates.
Specifications
Product Name: K18 Leave-In Molecular Repair Hair Mask
Size: 15ml / 0.5oz (travel-friendly, ideal for trial or portability)
Type: Leave-in hair mask
Key Technology: Patented K18 Peptide Technology
Hair Types: Suitable for all hair types (including damaged, color-treated, or chemically processed)
Free From: Parabens, sulfates, silicones, and artificial additives
Application Time: 4 minutes; no rinse required
Usage: Can be used as a standalone repair treatment or incorporated into your regular haircare routine.
Ready to give your hair the care it truly deserves? The K18 Leave-In Molecular Repair Hair Mask is the ultimate solution for reversing damage and achieving salon-level results at home. Don’t settle for temporary fixes—experience the science-backed power of K18 for hair that looks and feels healthier, softer, and stronger.
JOICO
JoiMist Firm Finishing Spray 9.1oz
$21.99
Joico JoiMist Frim Finishing Spray
Joico JoiMist Frim Finishing Spray locks in your styles with ultimate level of hold, keeping it put to stand up to humidity and pollution.
Joico JoiMist Frim Finishing Spray effectively controls flyaways and frizz with round the clock holding power.
Joico JoiMist Frim Finishing Spray holds your style under the threat of humidity, pollution and UV.
Joico JoiMist Frim Finishing Spray is an excellent paraben-free and sulfate free hairspray that never compromise your hair health for style.
Net weight: 300ml / 9.1oz
TIGI
Bed Head Girl Toys Shine Serum 50ml / 2oz
$9.99
$20.00
TIGI Bed Head Girl Toys Shine Serum
Nourish, moisturize, add shine. All in one serum.
Leaves hair touchably soft.
Shield hair from dryness and dullness.
Protect hair from pollutions with natural moisture.
Ideal for all hair types.
Fight frizz and fly-aways.
Not just for girls, works perfectly on all style for men too.
Key Benefits
Nourish for softness
Protect with natural moisture
Add shine
No more dryness and dullness.
Tam frizz and flyaways
Ideal for all hair, men or women
Directions
Rub between palm
Apply on to dry or damp hair
Focus on frizzy area for best results
Style as usual
LIQUID KERATIN PROFESSIONAL
60 day straighter, smoother & longer treatment 120ml
$69.99
Having revolutionized the home keratin treatment category, Liquid Keratin is excited to be launch a new and improved home treatment - New and improved 60 Day Straighter Smoother Stronger and Longer Treatment provides better and longer lasting results while being formaldehyde and aldehyde free.The new and improved Liquid Keratin at home treatment will be the first retail treatment with the ability to last 60 days and beyond. The exclusive new formaldehyde and aldehyde free smoothing system loosens curl, smoothes and softens hair, and eliminates frizz while repairing damage caused by other chemical processes. Liquid Keratin’s 60 Day Straighter Smoother Stronger and Longer Treatment leaves hair looking and feeling healthier than ever before. Treatment is washed out immediately, so no more waiting 48 - 72 hours! Typical results last 2 – 3 months. Liquid Keratin is a progressive treatment with results improving with continued use.One 4.2oz bottle of Liquid Keratin Treatment can be used for 1-2 applications averagely. One application can last up to 60 days. The results are very close to the professional treatments being used in salons.
Features
First safe, at home alternative to expensive salon treatments
Formaldehyde and Aldehyde free
Thio Free, Sodium Hydroxide Free, Guanidine Free, Scent Free, Urea Free
Straightens and smoothes hair
Penetrates hair to enhance strength and elasticity and revitalizes dry, damaged, frizzy, and hard to manage hair
Enhances shine
Nourishes and conditions hair to restore vibrancy and manageability
Reduces volume and enhance luster for vibrant healthy hair
Treatment is washed out immediately
Results last 2 - 3 months
REDKEN
All Soft Mega Conditioner 1L
$47.99
$60.00
Redken All Soft Mega Conditioner 1L
All Soft Mega Conditioner by Redken is specifically designed to nourish and detangle severely dry, medium to thick hair. This hydrating conditioner will improve the manageability of your hair and leave it with a soft, shiny finish. Formulated with a superfood nutri-complex of cactus extract, aloe vera, and Sacha Inchi Oil, this conditioner will deeply hydrate, strengthen, and lock in moisture all day long.
Benefits
Hydrating conditioner for severely dry hair
Moisturizes, strengthens, and locks in moisture
Adds softness and shine
Improves manageability
Includes cactus extract, aloe vera and Sacha Inchi Oil
Available in 10.1 oz / 300 ml
JOICO
K-PAK H.K.P Liquid Protein Chemical Perfector
$17.99
$37.00
Joico K-PAK H.K.P Liquid Protein Chemical Perfector 350ml / 11.8oz
Liquid reconstructive protein spray for fine, weakened, fragile hair before perm and color. Reduce breakage, color loss due to chemical and thermal damage. Restore vitality, strength, shine, elasticity for smoother, healthier inside out. Equalize porosity for uniform hair color and perm penetration.
Directions (Perm pre-treatment)
Spray on hair before wave lotion and/ or neutralizing
Perm as usual
Directions (Pre-color)
Spray on hair before applying color or pulling color through on damaged ends
Color as usual
JOICO - DEFY DAMAGE
Defy Damage Pro 2 Series Bond-Strengthening Color Treatment 500ml / 16.9oz
$74.99
$89.99
Joico Defy Damage Pro 2 Series Bond-Strengthening Color Treatment
Intensive treatment for strengthening hair bonds after color and bleaching process. Hydrate and restore mechanical, thermal, chemical damaged hair to healthy and 5x stronger hair. Keep 90% of color vibrancy before your next salon visit.
Directions
1. Apply to clean, damp hair
2. Leave in for 5 minutes
3. Rinse thoroughly
4. Use once a week for best result
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