from humble beginnings to big ideas our mission has remained the same: saving ordinary humans from themselves.

we do this by challenging the status quo… to get people thinking for themselves, so that we can inspire positive change while providing honest products that respect people and the planet.

history

in an industry awash with over-inflated truths, big brand baloney and unrealistic standards of beauty, evo came to be… the first professional haircare brand to speak the truth with individuality and integrity.

coming from a long line of hairdressing heritage, evo has always been a family affair. the family mission to grow and protect the hairdressing industry has been at our core since 2005. today, we’re continuing this quest by providing salons across the globe with honest products that put performance, people and the planet first.