Guy Tang #MyDentity

Ultra-trendy colours we all dream of.
#mydentity is a line of colouring products with ultra-trendy, dreamy colours that are an excellent addition to your current line. It was created to change the way you dye hair, to add more fun and excitement in the industry.
The #mydentity portfolio features permanent and semi-permanent dyes, Direct Dyes, X-Press Toners, Dual Boosters, developers and lighteners (up to 9 levels).
Thanks to pre-mixed shades, the looks are super easy and quick to create. Show off your creativity and easily recreate the hottest, most difficult trends! You don’t have to be an experienced colourists.
Guy Tang Guy Tang #MyDentity Hair Color Creme Swatch / Color Chart
Let customers speak for us
from 3716 reviewsExcellent product and excellent service
I am very satisfied with the L'Oréal Professionnel INOA hair color and developer. Both products are of excellent quality and delivered great results. The hair color turned out beautiful, even, and long-lasting.
I was also very pleased with the service and delivery. The order arrived on time, was carefully packaged, and the entire process was smooth and professional.
I highly recommend these products and am very happy with my purchase.
My new fav right amount of cool
Level 10 bleach and thus is perfect
One of my hairstylist recommended me this mask and I’ve been using this mask for almost 8 years this is the best mask so far for dry hair and if you colour your hair a lot
This toning foam is the best! Tones cleanly and brilliantly, while giving both volume and softness. 5/5 recommend!
Good product and good CosmeticWorld
service!
This is pretty dark. Darker than an average level 6. It acts more like a level 5 or In between a 5-6 level. The tone looks like a natural brown. No red involved. Pretty concentrated.
It's not a strong violet but you don't need a lot. Great overall. Gel consistency.
Great tone. A mix of blue and purple tones and great for getting that ashy blond.
Perfect demi cream colour.
Enjoyed this product. Made my hair soft and easily manageable.
This is great for toners and demi/semi products. Does not lift and there are no odours. It's a creamy consistency.
Great developer, no strong odours. Works well to cover more of the Greys if you're using a demi and it's cream form. Note that it will every so slightly lift the tone compared to the 1.9 emulsion.
Perfect natural tone- covers at least 70% of Greys
What customers think about the store
Store offers professional hair/beauty products with competitive pricing and fast delivery. Customers praise excellent selection, rewards program, reliable service, and product quality. Quick shipping (often 24-48 hours) and secure packaging highly valued. Some... Store offers professional hair/beauty products with competitive pricing and fast delivery. Customers praise excellent selection, rewards program, reliable service, and product quality. Quick shipping (often 24-48 hours) and secure packaging highly valued. Some concerns about occasional shipping delays, expired products, and packaging damage.
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In Canada for orders over CA $59*In-Store / Online
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Free Shipping for orders over US $149*Established since 1973.
One stop shopping for all your professional beauty products.
