L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 3880 reviewsMakes my hair so soft and heathy feeling. Definitely worth a try!
Wow!! The level of lift you get from this product is outstanding; from a level 6 to a 9 in 40 minutes with a 20 VOL, no signs of any hot roots, now to a beautiful level 9 and I didn't even see the need to add a toner. Plus it smells good, no unpleasant strong bleach fumes or scalp irritation. I highly recommend this product.
I love this color, the quality of redken speaks for itself.
I love this one, it’s almost liquid so it’s great for full hair color.
It’s good quality and does the job
The pieces are pretty good quality, except the cape which I didn’t really care for anyway.
It’s short enough to use when grooming or coloring yourself. I used it to color my hair and it worked great, it’s adjustable to it fit great.
It’s pretty decent quality, doesn’t drip the product unless you squeeze it. The measurements are pretty accurate too.
This is my favorite soap . I'm so glad that Cosmetic World had it available. I love ordering from here. Their Customer Service is top notch. Thank you
Products always arrive safely and packaged well. Shipping is quick and very reliable.
I've ordered from here several times now and the products are great. Everything arrives safely and packed nicely.
It brights my skin
I love this processing solution. Just wish it was a little thicker but it works great!
I use 5N all the time! It doesn’t fade quickly.
I received my order in a timely manner with no problems. It’s a great product for ammonia free hair colour needs
What customers think about the store
Store offers extensive professional hair and beauty products with competitive pricing. Fast, reliable delivery and excellent customer service. Wide selection includes major salon brands. Customers praise product quality, helpful staff, and rewards program. Mos... Store offers extensive professional hair and beauty products with competitive pricing. Fast, reliable delivery and excellent customer service. Wide selection includes major salon brands. Customers praise product quality, helpful staff, and rewards program. Most orders arrive quickly and well-packaged.
Read moreAI-generated from customer reviews.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Free Shipping for orders over US $149*Established since 1973.
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