L'Oreal Professionnel INOA

INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 4045 reviewsThe service was great; my delivery arrived on time
I selected a wrong product by mistake and the service team were great to help me correct my mistake. Product remains A1 as well. Thanks guys.
Moroccanoil Smoothing Lotion works better than other brands that offer the same.
Not only does it control frizz it makes your hair super soft.
Great product, really good quality
Great product, smells amazing. Favorite 😍
Amazing color, great quality
Great product. Good price
Mon baume préféré
I love R+Co products overall, but especially this styling product. It definitely delivers moisture and shine, and is good for both blowouts and air drying. I can combine it with other styling products too, like a texturizer or volumizer. And it's nice and light for my thin, fine hair.
This is my third purchase and I will never not use another bleach. It’s absolutely amazing.
Good product, appropriate for creating natural controlled highlights in the hair, . No need aluminum foils to separate hair partitions. Creamy steady texture after mixture. Beautiful results.
Such a beautiful vibrant colour every time!
Such a beautiful vibrant colour every time!
I love the divided colour mixing bowl! It holds a high volume of product to get through colouring my long hair.
my first order was fine,it worked perfectly I m ready to order again
What customers think about the store
Highly regarded online store offering professional hair care and beauty products. Customers praise fast shipping, competitive pricing, wide product selection, and excellent customer service. Many reviews highlight quality brands like Redken, Igora, L'Oréal, an... Highly regarded online store offering professional hair care and beauty products. Customers praise fast shipping, competitive pricing, wide product selection, and excellent customer service. Many reviews highlight quality brands like Redken, Igora, L'Oréal, and Olaplex. Known for reliable delivery, authentic products, and helpful staff.
Read moreAI-generated from customer reviews.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Standard & Expedited Shipping AvailableEstablished since 1973.
One stop shopping for all your professional beauty products.
