L'Oreal Professionnel INOA

INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 3969 reviewsGood for toning brassy roots
Nice colour and lasts about 1-2 months although it fades
Nice colour and lasts about 1-2 months although it fades
Extremely hydrating mask, my damaged bleached hair felt silky and much better after!
Great product, fast delivery and good customer service
I dye my hair more blonde, curl it, use product and this stuff keeps my hair frizz free. After air drying it it just a little bit I put a couple pumps of this through out the ends. Amazing!
My salon stopped using this line up and found it on cosmetic world for an Amazing price?
My hair is wavy/curly, shoulder-length and thick. I love this product. It is true that the perfume is very present, but since you do not need a large amount of product, the perfume evaporates quickly. It leaves my hair very soft, without ever weighing it down, with well-defined curls. I love it!
Very nice, perfect cold blonde. It doesn't make my hair yellow. Love how long it stays on the hair. Best toning experience!
Maravilloso,me encantó el color y el brillo de mi pelo
Love this product line. Great results and a very natural colour result. Good quality.
J’adore ce spray ! Il aide à protéger les cheveux tout en les laissant doux et brillants. Sa formule biphasée est légère et ne laisse pas les cheveux lourds ou gras. Idéal pour mes cheveux décolorés.
Je sens qu’il les protège et les garde
plus beaux. Je recommande!
Lasts, great as just a deposit or over bleached hair.
My nails are recovering after long-term use of gel polish.
A good developer for hair color. It works really well and gives great results.
Very gentle retinol. It doesn’t irritate or burn my skin.
What customers think about the store
The store offers a wide selection of professional hair care and beauty products at competitive prices. Customers praise fast shipping, careful packaging, and excellent customer service. Popular for hard-to-find items, with reliable delivery across Canada and t... The store offers a wide selection of professional hair care and beauty products at competitive prices. Customers praise fast shipping, careful packaging, and excellent customer service. Popular for hard-to-find items, with reliable delivery across Canada and the US. Many loyal customers appreciate the quality products and rewards program.
Read moreAI-generated from customer reviews.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Standard & Expedited Shipping AvailableEstablished since 1973.
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