L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 3657 reviewsI like the shampoo. It cleans my hair without stripping it. And my blonde streaks remain blonde they don't turn brassy. I will definitely be buying this again
I’ve been using these Metal Duck Billed Hair Clips (6 Pieces) almost every time I do my hair. They’re perfect for sectioning my hair while styling with my Dyson and also super helpful when I apply my Sebastian Cellophanes treatment. They hold the hair really well without slipping or pulling, and they make the whole process so much easier. One thing I really like is that they’re easy to wash afterward and still look brand new. Simple but really useful clips to have.
I have some gray hairs and didn’t want to start using permanent dye because I hate how obvious the roots look as the hair grows out. Sebastian Cellophanes Cranberry has honestly been perfect for me. The color fades gradually with washes, so it looks much more natural. It gives my hair a beautiful rich tone, and my grays end up looking more like soft highlights blended into my hair instead of harsh gray strands. My hair also feels really shiny and healthy after using it. Definitely one of my favorite color products so far.
This spray honestly makes such a difference. My hair looks fuller and bouncier without feeling stiff or crunchy. I love that the volume still looks soft and natural, especially after a blowout or loose waves. Plus, it actually lasts for hours. Definitely buying this again!
Love this color, it works perfectly! It was shipped supper quickly and it arrived just on time.
Lovely product. All the oils make it more gentle on my scalp. Note it does require 4 washes before toning
Great product
Products are great but shipping does take a bit if shipping to US
This shampoo is amazing for my fine hair.
Works great when used with other toners to clear formula out
Just would like to thank CW they are great help! They give me good advise on what will work on my hair, and I really enjoy ready the blogs. Thank-you Beatrice
Le produit est fiable et le service est de qualité
Unfortunately, I think the hair I meant to use this on is beyond repairing so I started using this on my own hair. I normally wash once a week with my usual shampoo and conditioner but I started using this between my regular washes when I’ve used any products with hold that I want to wash off completely. I can also see myself using this during the summer when I get extra sweaty mid-week. I love the neutral scent; it just smells clean, a little herbal, and it doesn’t linger for too long. My hair feels nice and smooth but it doesn’t have that resistance like overly cleansed hair would. Such a good deal as well. I’d recommend this to those who specialize in bundles and wigs. Bang for your buck and it’s definitely better than Herbal Essences.
This is the best conditioner for my bleached hair I have tried so far. It provides deep repair (I wash my hair every morning) and makes my hair feel healthy and alive again. I can easily brush my hair, and it t doesn't make it oily. It's been my fifth or sixth bottle. Thank you!
It is the name of the product and it really works. My fine, wispy, blond hair that does not hold a curl, lasts all day with Lock it Down. I've tried many hair sprays, but this product offers exceptional hold.
What customers think about the store
Toronto-based store offering professional hair care products with competitive pricing and a rewards program. Customers praise fast shipping, wide product selection, and excellent customer service. Many highlight quality brands, effective results, and reliable ... Toronto-based store offering professional hair care products with competitive pricing and a rewards program. Customers praise fast shipping, wide product selection, and excellent customer service. Many highlight quality brands, effective results, and reliable delivery. Some concerns about expired products and shipping costs, but overall positive feedback on product quality and convenience.
Read moreAI-generated from customer reviews.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
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Free Shipping for orders over US $149*Established since 1973.
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