L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 3802 reviewsRemoves brassiness on roots.
I buy all my hair clips at Cosmetic World in a package. Great value, better price than anywhere else including the dollar store. One hair clip will last 1-3 years
Sometimes I just buy a hair product at Cosmetic World without shopping around because I know their prices are better than other shops. The staff is knowledgable about hair colour too.
Everywhere I go people compliment my hair colour, including strangers that walk past me. I mix 7:00 medium blond Igora Royal to cover grey with 7:57 copper blond (nice orange/gold colour, not reddish). With 20% developer to cover grey. It is a really nice darkish copper blond natural looking colour. People are not sure if it is my natural hair colour or not
Excellent produit et livraison rapide! J'achète désormais leur produit en ligne sur ce site qui offre le meilleur rapport qualité prix et surtout la livraison rapide pour la région éloignée.
Excellent produit. On Sent la différence après l'utilisation. Dommage que le produit soit discontinué.
Beautiful chocolate brown color. So easy to apply.
A++++
This bowl is so cute! Love the pattern.
A++++
Wipes are the best. Super easy to use and they remove any color right away. A+++
Smells really good and my hair feels healthier than ever
I use wella oxide with different brands and it works good
First, let me give a 5 star shout out to Cosmetic World for making this product available to non-professionals. I have been shopping here for over 20 years, it is THE best place in Toronto to get products you won't find elsewhere, and great prices as well.
Koleston Perfect 12 series really delivers on the name. It gives PERFECT results!
Eliminates brass!
No need for toner!
Hair stays soft!
Yes it really does get rid of the brass without needing toner, which is a game changer for me.
I use 12-16 with 30 vol developer. Have also tried 12-61 and 12-81 with great results as well.
This LOREAL majirel line has so many lovely shades of blonde . I found this really nice especially for summer as I want to go lighter and brighter . Very pretty - will be buying again !
I love this shade! I used it on my natural black hair to touch up my roots and gave me a gorgeous light brown/golden finish. My original shade was out of stock so I settled for this. I’m so glad I did because this is my be go to shade for summer!
This is a really solid crème developer from Loreal for their Majirel hair dye line. I love the thick consistency and it does take a bit more time to blend and mix however I find this is really good quality. I will definitely repurchase!
What customers think about the store
Store offers extensive professional hair and beauty products with competitive pricing. Fast, reliable delivery and excellent customer service. Wide selection includes major salon brands. Customers praise product quality, helpful staff, and rewards program. Mos... Store offers extensive professional hair and beauty products with competitive pricing. Fast, reliable delivery and excellent customer service. Wide selection includes major salon brands. Customers praise product quality, helpful staff, and rewards program. Most orders arrive quickly and well-packaged.
Read moreAI-generated from customer reviews.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Free Shipping for orders over US $149*Established since 1973.
One stop shopping for all your professional beauty products.
