INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied. 

Infinite hair color with a Palette of 50 Shades

• Exact and predictable shades: true neutralizing cool shades, vibrant and luminous warm shades
• Lightens up to three levels
• Exceptionally even colour from roots to ends
• Perfect coverage of 100% grey hair

Revolutionary oil-based, ammonia-free permanent hair color. Maximized effectiveness of the permanent haircolor process with ultimate respect for the condition of the hair fiber, resulting in stunning shine and perfect coverage of up to 100% white hair.

Size: 60 g

Technology:

• Oil Delivery System (ODSý) technology: envelops the hair fiber in a film of oil, repelling the water-based colorant, pushing it deeper into the hair fiber for unlimited color
• Low Dose MEA: a low dose of MEO (monoethanolamine) slightly opens the cuticle

Hair Type & Condition: For consumers desiring natural shades, beautiful condition, stunning shine and perfect coverage of white hair.

Features & Benefits:

• Reinforced coverage of up to 100% white hair
• 6 weeks of intense hydration and nutrition
• 50% more shine
• Lightening: Up to 3 levels
• 100% ammonia-free, long-lasting, durable permanent color

TIPS
- INOA should be used exclusively with INOA ODS² 10-volume, 20-volume or 30-volume Rich Developer
- The mixing ratio is 1:1
- Development time: 35 minutes 

A little information about the chemistry of hair coloring has changed since 1907 when French chemist and L’Oréal founder, Eugène Schuller, developed the first safe, commercial hair-color formula. Just over a century later, L’Oréal again fulfills the aim of its guiding principles: research and innovation in the interest of beauty.

PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.