INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied. 

Infinite hair color with a Palette of 50 Shades

• Exact and predictable shades: true neutralizing cool shades, vibrant and luminous warm shades
• Lightens up to three levels
• Exceptionally even colour from roots to ends
• Perfect coverage of 100% grey hair

A little information about the chemistry of hair coloring has changed since 1907 when French chemist and L’Oréal founder, Eugène Schuller, developed the first safe, commercial hair-color formula. Just over a century later, L’Oréal again fulfills the aim of its guiding principles: research and innovation in the interest of beauty.