Wella Instamatic by Color Touch

Wella Color Touch Instamatic Demi-Permanent Hair Color Soft Pastel Toning with a Gentle Shampoo-Friendly Formula Wella Color Touch Instamatic Demi-Permanent Hair Color is a professional-grade color solution created for soft, muted, pastel results with a modern matte finish. Designed for blondes and pre-lightened hair, this demi-permanent formula offers subtle toning that blends seamlessly and fades evenly over time, especially when maintained with a color-safe shampoo. Unlike traditional permanent dyes or pigmented shampoos, Wella Instamatic delivers low-commitment color that looks effortlessly natural. Its gentle, ammonia-free formula works in harmony with your daily shampoo for color-treated hair, making it ideal for trend-driven looks without long-term upkeep. Benefits & Features Demi-permanent hair color for soft, pastel-inspired tones Ammonia-free and gentle on hair Matte finish for a modern, diffused color effect Blends and fades naturally with regular shampoo use Ideal for toning, neutralizing, or refreshing blonde hair Professional salon-quality results What Makes Wella Color Touch Instamatic Stand Out? Wella Color Touch Instamatic is known for its soft-focus color technology, which creates a sheer, Instagram-worthy finish rather than bold saturation. When paired with a high-quality shampoo for colored hair, it helps maintain balanced tones without brassiness or harsh lines. This demi-permanent formula is a favorite among stylists who want creative freedom and clients who want beautiful color without the commitment of permanent dye or color-depositing shampoos. Who Is This Product For? Professional hairstylists and salons Beauty lovers who enjoy pastel or muted hair tones Clients with blonde or pre-lightened hair Anyone seeking a low-maintenance alternative to permanent color Users who follow a professional shampoo and hair care routine Specifications Brand: Wella Professionals Product Name: Color Touch Instamatic Demi-Permanent Hair Color Formula: Ammonia-Free Finish: Soft Matte Hair Type: Blonde or pre-lightened hair Application: Mixed with developer (sold separately) Maintenance: Best results with sulfate-free, color-safe shampoo Add Soft, Trend-Ready Color to Your Routine Shop Wella Color Touch Instamatic Demi-Permanent Hair Color today and achieve effortlessly chic pastel tones that work perfectly with your everyday shampoo routine. Low commitment, high style—your next color refresh starts here.