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JOICO - DEFY DAMAGE_Defy Damage Pro 1 Series Bond - Protecting Color Optimizer Spray_Cosmetic World
JOICO - DEFY DAMAGE Defy Damage Pro 1 Series Bond-Protecting Color Optimizer Spray from $29.99 $69.99
Joico Defy Damage Pro 1 Series Bond-protecting Color Optimizer Spray Spray and go high concentration Smart Release technology. Ultra-dry bond protector strengthens hair structure. Improve color and lift when bleaching. 80% less breakage with 5x stronger hair. Keep 90% color vibrancy until your next salon visit.   Directions 1.     Shake vigorously before use 2.     Apply to dry hair section by section from ~15cm 3.     Use by short burst 4.     Comb through 5.     Color and/ or bleach as usual
JOICO - DEFY DAMAGE_Defy Damage Protective Masque_Cosmetic World
JOICO - DEFY DAMAGE Defy Damage Protective Masque $26.99
Joico Defy Damage Protective Masque 150ml / 5.1oz Bond Strengthening & Color Longevity Deeply nourish hair while protecting hair from color fading, external damage, UV. Infuse lipid, Arginine, Keratin, Vitamins, minerals into hair structure. Boost shininess, softness, strength. See the result with the very first application. Precisely and proactively restore broken hair bonds and rebuild hair resistance. Directions Apply to clean, damp hair Leave in for 2-5 minutes Rinse thoroughly
JOICO - DEFY DAMAGE_Defy Damage Protective Shampoo_Cosmetic World
JOICO - DEFY DAMAGE Defy Damage Protective Shampoo from $24.99
Joico Defy Damage Protective Shampoo The shampoo built for bond strengthening & color longevity. Gentle daily cleanser that lifts dirt, impurities and buildup without roughing up hair cuticles or stripping your vibrant colors. Leaves hair a shiny, clean smooth strand with excellent resilient and health. How to use? Apply to wet hair Lather Rinse well
JOICO - DEFY DAMAGE_DEFY Damage Protective Shield Hair Protectant 100ml / 3.38oz_Cosmetic World
JOICO - DEFY DAMAGE DEFY Damage Protective Shield Hair Protectant $29.99
Joico DEFY Damage Protective Shield Hair Protectant – Daily Defense for Stronger, Healthier Hair Protect your hair like a pro with Joico DEFY Damage Protective Shield Hair Protectant, a lightweight leave-in formula designed to guard hair against daily damage while keeping it soft, shiny, and manageable. Although not a shampoo, this essential hair protectant works perfectly alongside your favorite shampoo and hair care routine, helping extend the life of your style and color. Whether you’re blow-drying, flat-ironing, brushing, or simply stepping outside, this protective shield acts as your hair’s invisible armor. Product Description Joico DEFY Damage Protective Shield is a multi-benefit leave-in hair protectant that helps prevent mechanical, thermal, and environmental damage. Used after shampooing or on dry hair, it delivers lightweight hydration, heat protection, and long-lasting smoothness—without weighing hair down. Formulated with Joico’s Protective Lipid Blend and SmartRelease Technology, this advanced hair care product strengthens strands from the inside out, making it the perfect companion to any shampoo for damaged hair, color-treated hair, or chemically processed hair. Benefits & Features Helps protect hair from heat styling, UV exposure, and daily wear Reduces breakage caused by brushing and styling Lightweight, non-greasy formula suitable for daily use Adds softness and shine without buildup Helps maintain hair color vibrancy Ideal to use after shampoo and conditioner Safe for color-treated and chemically processed hair What Makes Joico DEFY Damage Protective Shield Stand Out? Unlike many hair protectants that only coat the surface, Joico DEFY Damage works on multiple levels: SmartRelease Technology continuously releases strengthening ingredients Protective Lipid Blend mimics natural hair oils for added resilience Salon-quality performance trusted by hairstylists Designed to work with any shampoo, including moisturizing shampoo, repairing shampoo, or color-safe shampoo This isn’t just protection—it’s prevention. Who Is This Product For? Anyone with damaged, fragile, or over-processed hair People who regularly use heat tools Color-treated or chemically treated hair types Beauty enthusiasts looking to upgrade their shampoo and hair care routine Professional hairstylists and at-home users alike Suitable for fine, medium, and thick hair textures Specifications Product Type: Leave-in hair protectant Hair Type: All hair types, especially damaged or color-treated Key Benefits: Heat protection, damage prevention, shine enhancement Usage: Apply to damp or dry hair after shampooing Brand: Joico Free From: Heavy residue and greasy feel Give your hair the protection it deserves and make every shampoo routine work harder for you.Add Joico DEFY Damage Protective Shield Hair Protectant to your cart today and defend your hair against daily damage—beautifully.
JOICO - DEFY DAMAGE_Defy Damage Protective Conditioner_Cosmetic World
JOICO - DEFY DAMAGE Defy Damage Protective Conditioner from $24.99
Defy Damage Protective Conditioner for Bond Strengthening & Color Longevity  Best Shampoo & Conditioner of HL Beauty Awards 2019. Nourishing hair and protecting against thermal, UV, environmental damage for dull and weakened hair. Detangle strands and replenish lost moisture, softness, resilience. Leave hair silky soft, shiny, healthy for long-lasting color locked in hair structure. Directions 1.     Apply to clean, damp hair 2.     Leave in 2-3 minutes 3.     Rinse thoroughly
-48% SALE
JOICO - DEFY DAMAGE_Damage Pro 1 Series Bond-Protecting Color Optimizer Spray_Cosmetic World
JOICO - DEFY DAMAGE Damage Pro 1 Series Bond-Protecting Color Optimizer Spray $36.99 $69.99
Joico Defy Damage Pro 1 Series Bond-protecting Color Optimizer Spray 160ml / 3.76oz Spray and go high concentration Smart Release technology. Ultra-dry bond protector strengthens hair structure. Improve color and lift when bleaching. 80% less breakage with 5x stronger hair. Keep 90% color vibrancy until your next salon visit. Directions Shake vigorously before use Apply to dry hair section by section from ~15cm Use by short burst Comb through Color and/ or bleach as usual
Sold out -51% SALE
JOICO - DEFY DAMAGE_Defy Damage Pro Series Intro Kit_Cosmetic World
JOICO - DEFY DAMAGE Defy Damage Pro Series Intro Kit $24.99 $50.00
Joico Defy Damage Pro Series Intro Kit The Bond Protecting & Color Perfecting treatment kit. With easy two steps, protect and strengthen hair bonds every time you chemical-treat your hair. No color adjustment. No color compromised. No extra time needed. Step 1 instantly shields your hair from chemical service damage, improve color deposit, provide greater lift when lightening with the Ultra-dry Bond Protector. Step 2 strengthens and rehydrates treated hair for damage resistant, healthy-looking, color retaining hair in just one use with the Intense Treatment. Joico Defy Damage Pro 1 Series Bond-Protecting Color Optimizer Spray Spray and go high concentration Smart Release technology. Ultra-dry bond protector strengthens hair structure. Improve color and lift when bleaching. 80% less breakage with 5x stronger hair. Keep 90% color vibrancy until your next salon visit.  Just spray and go—no messy, complicated mixing or measuring! Higher concentration of SmartRelease Technology Net weight: 57ml / 1.34oz Joico Defy Damage Pro 2 Series Bond-Strengthening Color Treatment Intensive treatment for strengthening hair bonds after color and bleaching process. Hydrate and restore mechanical, thermal, chemical damaged hair to healthy and 5x stronger hair. Keep 90% of color vibrancy before your next salon visit. Regenerates bonds & strengthens hair Protects hair from mechanical, thermal, and environmental damage Higher concentration of SmartRelease Technology Net weight: 50ml / 1.7oz Directions All coloring & lightening treatment  Shake Pro Series 1 vigorously before use Spray on dry hair before chemical service in short busrt Start from the back of the head, 3-6 inches away from hair Cover the whole head and re-apply if needed on severely damaged hair Comb through and perform your coloring or lightening After shampooing and conditioning your treated hair, apply Pro Series 2 to damp hair Leave in for 5 minutes Rinse well Perming Smoothing & Keratin treatment / Perming Shampoo with Defy Damage Protective Shampoo Shake Pro Series 1 vigorously before use Spray on damp hair before chemical service in short busrt Start from the back of the head, 3-6 inches away from hair Cover the whole head and re-apply if needed on severely damaged hair Comb through and perform your treatments / perm After shampooing and conditioning your treated hair, apply Pro Series 2 to damp hair Leave in for 5 minutes Rinse well
Sold out -17% SALE
JOICO - DEFY DAMAGE_Defy Damage Pro 2 Series Bond-Strengthening Color Treatment 500ml / 16.9oz_Cosmetic World
JOICO - DEFY DAMAGE Defy Damage Pro 2 Series Bond-Strengthening Color Treatment 500ml / 16.9oz $74.99 $89.99
Joico Defy Damage Pro 2 Series Bond-Strengthening Color Treatment Intensive treatment for strengthening hair bonds after color and bleaching process. Hydrate and restore mechanical, thermal, chemical damaged hair to healthy and 5x stronger hair. Keep 90% of color vibrancy before your next salon visit. Directions 1.     Apply to clean, damp hair 2.     Leave in for 5 minutes 3.     Rinse thoroughly 4.     Use once a week for best result  

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