-71% sale
JOICO - DEFY DAMAGE Defy Damage Pro Series Intro Kit $14.99 $50.00
Joico Defy Damage Pro Series Intro Kit The Bond Protecting & Color Perfecting treatment kit. With easy two steps, protect and strengthen hair bonds every time you chemical-treat your hair. No color adjustment. No color compromised. No extra time needed. Step 1 instantly shields your hair from chemical service damage, improve color deposit, provide greater lift when lightening with the Ultra-dry Bond Protector. Step 2 strengthens and rehydrates treated hair for damage resistant, healthy-looking, color retaining hair in just one use with the Intense Treatment. Joico Defy Damage Pro 1 Series Bond-Protecting Color Optimizer Spray Spray and go high concentration Smart Release technology. Ultra-dry bond protector strengthens hair structure. Improve color and lift when bleaching. 80% less breakage with 5x stronger hair. Keep 90% color vibrancy until your next salon visit.  Just spray and go—no messy, complicated mixing or measuring! Higher concentration of SmartRelease Technology Net weight: 57ml / 1.34oz Joico Defy Damage Pro 2 Series Bond-Strengthening Color Treatment Intensive treatment for strengthening hair bonds after color and bleaching process. Hydrate and restore mechanical, thermal, chemical damaged hair to healthy and 5x stronger hair. Keep 90% of color vibrancy before your next salon visit. Regenerates bonds & strengthens hair Protects hair from mechanical, thermal, and environmental damage Higher concentration of SmartRelease Technology Net weight: 50ml / 1.7oz How to use? All coloring & lightening treatment  Shake Pro Series 1 vigorously before use Spray on dry hair before chemical service in short busrt Start from the back of the head, 3-6 inches away from hair Cover the whole head and re-apply if needed on severely damaged hair Comb through and perform your coloring or lightening After shampooing and conditioning your treated hair, apply Pro Series 2 to damp hair Leave in for 5 minutes Rinse well Perming Smoothing & Keratin treatment / Perming Shampoo with Defy Damage Protective Shampoo Shake Pro Series 1 vigorously before use Spray on damp hair before chemical service in short busrt Start from the back of the head, 3-6 inches away from hair Cover the whole head and re-apply if needed on severely damaged hair Comb through and perform your treatments / perm After shampooing and conditioning your treated hair, apply Pro Series 2 to damp hair Leave in for 5 minutes Rinse well
-51% sale
JOICO - DEFY DAMAGE Defy Damage Pro 2 Series Bond-Strengthening Color Treatment 500ml / 16.9oz $39.99 $80.00
Joico Defy Damage Pro 2 Series Bond-Strengthening Color Treatment Intensive treatment for strengthening hair bonds after color and bleaching process. Hydrate and restore mechanical, thermal, chemical damaged hair to healthy and 5x stronger hair. Keep 90% of color vibrancy before your next salon visit. Directions 1.     Apply to clean, damp hair 2.     Leave in for 5 minutes 3.     Rinse thoroughly 4.     Use once a week for best result  
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JOICO - DEFY DAMAGE Defy Damage Pro 1 Series Bond-Protecting Color Optimizer Spray from $29.99 $69.99
Joico Defy Damage Pro 1 Series Bond-protecting Color Optimizer Spray Spray and go high concentration Smart Release technology. Ultra-dry bond protector strengthens hair structure. Improve color and lift when bleaching. 80% less breakage with 5x stronger hair. Keep 90% color vibrancy until your next salon visit.   Directions 1.     Shake vigorously before use 2.     Apply to dry hair section by section from ~15cm 3.     Use by short burst 4.     Comb through 5.     Color and/ or bleach as usual
JOICO - DEFY DAMAGE Defy Damage Protective Masque 150ml / 5.1oz $29.99
Joico Defy Damage Protective Masque for Bond Strengthening & Color Longevity Deeply nourish hair while protecting hair from color fading, external damage, UV. Infuse lipid, Arginine, Keratin, Vitamins, minerals into hair structure. Boost shininess, softness, strength. See the result with the very first application. Precisely and proactively restore broken hair bonds and rebuild hair resistance. HOW TO USE JOICO DEFY DAMAGE PROTECTIVE MASQUE Apply to clean, damp hair Leave in for 2-5 minutes Rinse thoroughly
JOICO - DEFY DAMAGE DEFY Damage Protective Shield Hair Protectant 100ml / 3.38oz $29.99
Joico DEFY Damage Protective Shield Hair Protectant –   Essential daily leave-in conditioner providing powerful around-the-clock protection against thermal, UV, pollution. Designed for damaged, fragile or colored hair. Strengthen hair up to 4x more resistant to breakage. Resist color fade. Leave hair soft, smooth, healthy.   Directions 1.     Apply to clean damp hair  2.     Comb through  3.     Style as usual 
JOICO - DEFY DAMAGE Defy Damage Protective Shampoo from $24.99
Joico Defy Damage Protective Shampoo The shampoo built for bond strengthening & color longevity. Gentle daily cleanser that lifts dirt, impurities and buildup without roughing up hair cuticles or stripping your vibrant colors. Leaves hair a shiny, clean smooth strand with excellent resilient and health. How to use? Apply to wet hair Lather Rinse well
JOICO - DEFY DAMAGE Defy Damage Protective Conditioner 250ml / 8.5oz $24.99
Defy Damage Protective Conditioner for Bond Strengthening & Color Longevity  Best Shampoo & Conditioner of HL Beauty Awards 2019. Nourishing hair and protecting against thermal, UV, environmental damage for dull and weakened hair. Detangle strands and replenish lost moisture, softness, resilience. Leave hair silky soft, shiny, healthy for long-lasting color locked in hair structure. Directions 1.     Apply to clean, damp hair 2.     Leave in 2-3 minutes 3.     Rinse thoroughly

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