Joico Defy Damage
Joico Defy Damage
The exclusive bonding technology
Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.
Joico - Defy Damage
Defy Damage Protective Masque
$26.99
Joico Defy Damage Protective Masque 150ml / 5.1oz
Bond Strengthening & Color Longevity
Deeply nourish hair while protecting hair from color fading, external damage, UV. Infuse lipid, Arginine, Keratin, Vitamins, minerals into hair structure. Boost shininess, softness, strength. See the result with the very first application. Precisely and proactively restore broken hair bonds and rebuild hair resistance.
Directions
Apply to clean, damp hair
Leave in for 2-5 minutes
Rinse thoroughly
Joico - Defy Damage
Defy Damage Protective Shampoo
from $24.99
Joico Defy Damage Protective Shampoo
The shampoo built for bond strengthening & color longevity.
Gentle daily cleanser that lifts dirt, impurities and buildup without roughing up hair cuticles or stripping your vibrant colors.
Leaves hair a shiny, clean smooth strand with excellent resilient and health.
How to use?
Apply to wet hair
Lather
Rinse well
Joico - Defy Damage
DEFY Damage Protective Shield Hair Protectant
$29.99
Joico DEFY Damage Protective Shield Hair Protectant – Daily Defense for Stronger, Healthier Hair
Protect your hair like a pro with Joico DEFY Damage Protective Shield Hair Protectant, a lightweight leave-in formula designed to guard hair against daily damage while keeping it soft, shiny, and manageable. Although not a shampoo, this essential hair protectant works perfectly alongside your favorite shampoo and hair care routine, helping extend the life of your style and color.
Whether you’re blow-drying, flat-ironing, brushing, or simply stepping outside, this protective shield acts as your hair’s invisible armor.
Product Description
Joico DEFY Damage Protective Shield is a multi-benefit leave-in hair protectant that helps prevent mechanical, thermal, and environmental damage. Used after shampooing or on dry hair, it delivers lightweight hydration, heat protection, and long-lasting smoothness—without weighing hair down.
Formulated with Joico’s Protective Lipid Blend and SmartRelease Technology, this advanced hair care product strengthens strands from the inside out, making it the perfect companion to any shampoo for damaged hair, color-treated hair, or chemically processed hair.
Benefits & Features
Helps protect hair from heat styling, UV exposure, and daily wear
Reduces breakage caused by brushing and styling
Lightweight, non-greasy formula suitable for daily use
Adds softness and shine without buildup
Helps maintain hair color vibrancy
Ideal to use after shampoo and conditioner
Safe for color-treated and chemically processed hair
What Makes Joico DEFY Damage Protective Shield Stand Out?
Unlike many hair protectants that only coat the surface, Joico DEFY Damage works on multiple levels:
SmartRelease Technology continuously releases strengthening ingredients
Protective Lipid Blend mimics natural hair oils for added resilience
Salon-quality performance trusted by hairstylists
Designed to work with any shampoo, including moisturizing shampoo, repairing shampoo, or color-safe shampoo
This isn’t just protection—it’s prevention.
Who Is This Product For?
Anyone with damaged, fragile, or over-processed hair
People who regularly use heat tools
Color-treated or chemically treated hair types
Beauty enthusiasts looking to upgrade their shampoo and hair care routine
Professional hairstylists and at-home users alike
Suitable for fine, medium, and thick hair textures
Specifications
Product Type: Leave-in hair protectant
Hair Type: All hair types, especially damaged or color-treated
Key Benefits: Heat protection, damage prevention, shine enhancement
Usage: Apply to damp or dry hair after shampooing
Brand: Joico
Free From: Heavy residue and greasy feel
Give your hair the protection it deserves and make every shampoo routine work harder for you.Add Joico DEFY Damage Protective Shield Hair Protectant to your cart today and defend your hair against daily damage—beautifully.
Joico - Defy Damage
Defy Damage Protective Conditioner
from $24.99
Joico Defy Damage Protective Conditioner – Bond-Strengthening Conditioner for Repair, Protection & Color Longevity
Joico Defy Damage Protective Conditioner, a professional bond-building conditioner designed to repair damage while maintaining vibrant, long-lasting color.
This daily-use formula delivers deep hydration and helps rebuild hair strength from within, while protecting against heat styling, UV exposure, and environmental stress.
Powered by Joico’s SmartRelease Technology, it continuously delivers a blend of rosehip oil, arginine, and keratin to repair, strengthen, and defend hair against future damage.
The result is smoother, stronger, and healthier-looking hair with improved resilience and shine.
Repair. Protect. Preserve your color.
Benefits & Features of Joico Defy Damage Conditioner
Bond-Strengthening Formula: Helps rebuild hair structure and improve resilience
Reduces Breakage: Helps minimize damage and improve hair strength over time
Color Protection: Helps maintain over 90% color vibrancy after multiple washes
Deep Hydration: Replenishes moisture for soft, smooth hair
Detangles Instantly: Improves manageability and reduces friction
Multi-Protection Defense: Shields against heat, UV, pollution, and chemical damage
Because healthy hair starts with protection and repair.
What Makes Joico Defy Damage Conditioner Stand Out?
The Joico Defy Damage Protective Conditioner stands out for its advanced SmartRelease Technology, which acts like a time-release system to continuously repair and protect hair throughout the day.
Unlike standard conditioners, it not only hydrates but also targets internal hair bonds, helping strengthen strands and reduce breakage by up to 80% while improving overall hair health.
Its blend of protective lipids and antioxidants also helps defend against daily stressors like heat styling and pollution, making it ideal for modern haircare routines.
The result is stronger, shinier, and more resilient hair with long-lasting color vibrancy.
Who Is Joico Defy Damage Conditioner For?
This professional conditioner is ideal for:
Color-treated hair needing protection and longevity
Damaged or chemically processed hair
Hair exposed to heat styling or environmental stress
Dry, dull, or brittle hair types
Anyone looking for daily repair and strengthening care
If your hair needs strength, protection, and color preservation, this conditioner delivers all three.
Specifications
Brand: Joico
Product Name: Defy Damage Protective Conditioner
Product Type: Bond-Strengthening Conditioner
Hair Type: All hair types, especially damaged or color-treated hair
Key Ingredients: Rosehip oil, arginine, keratin, protective lipids
Technology: SmartRelease Technology
Primary Benefits: Repair, strengthening, hydration, color protection
Finish: Soft, smooth, and shiny
Available Sizes:
250ml / 8.5 fl oz
1000ml / 33.8 fl oz
Application:Apply to clean, damp hair focusing on mid-lengths and ends. Leave on for 1–2 minutes, then rinse thoroughly.
Strengthen & Protect Your Hair Daily
For stronger, healthier hair with long-lasting color vibrancy, choose Joico Defy Damage Protective Conditioner.
Sold out
-51% SALE
Joico - Defy Damage
Defy Damage Pro Series Intro Kit
$24.99
$50.00
Joico Defy Damage Pro Series Intro Kit
The Bond Protecting & Color Perfecting treatment kit.
With easy two steps, protect and strengthen hair bonds every time you chemical-treat your hair.
No color adjustment. No color compromised. No extra time needed.
Step 1 instantly shields your hair from chemical service damage, improve color deposit, provide greater lift when lightening with the Ultra-dry Bond Protector.
Step 2 strengthens and rehydrates treated hair for damage resistant, healthy-looking, color retaining hair in just one use with the Intense Treatment.
Joico Defy Damage Pro 1 Series Bond-Protecting Color Optimizer Spray
Spray and go high concentration Smart Release technology. Ultra-dry bond protector strengthens hair structure. Improve color and lift when bleaching. 80% less breakage with 5x stronger hair. Keep 90% color vibrancy until your next salon visit.
Just spray and go—no messy, complicated mixing or measuring!
Higher concentration of SmartRelease Technology
Net weight: 57ml / 1.34oz
Joico Defy Damage Pro 2 Series Bond-Strengthening Color Treatment
Intensive treatment for strengthening hair bonds after color and bleaching process. Hydrate and restore mechanical, thermal, chemical damaged hair to healthy and 5x stronger hair. Keep 90% of color vibrancy before your next salon visit.
Regenerates bonds & strengthens hair
Protects hair from mechanical, thermal, and environmental damage
Higher concentration of SmartRelease Technology
Net weight: 50ml / 1.7oz
Directions
All coloring & lightening treatment
Shake Pro Series 1 vigorously before use
Spray on dry hair before chemical service in short busrt
Start from the back of the head, 3-6 inches away from hair
Cover the whole head and re-apply if needed on severely damaged hair
Comb through and perform your coloring or lightening
After shampooing and conditioning your treated hair, apply Pro Series 2 to damp hair
Leave in for 5 minutes
Rinse well
Perming Smoothing & Keratin treatment / Perming
Shampoo with Defy Damage Protective Shampoo
Shake Pro Series 1 vigorously before use
Spray on damp hair before chemical service in short busrt
Start from the back of the head, 3-6 inches away from hair
Cover the whole head and re-apply if needed on severely damaged hair
Comb through and perform your treatments / perm
After shampooing and conditioning your treated hair, apply Pro Series 2 to damp hair
Leave in for 5 minutes
Rinse well
Sold out
-17% SALE
Joico - Defy Damage
Defy Damage Pro 2 Series Bond-Strengthening Color Treatment 500ml / 16.9oz
$74.99
$89.99
Joico Defy Damage Pro 2 Series Bond-Strengthening Color Treatment
Intensive treatment for strengthening hair bonds after color and bleaching process. Hydrate and restore mechanical, thermal, chemical damaged hair to healthy and 5x stronger hair. Keep 90% of color vibrancy before your next salon visit.
Directions
1. Apply to clean, damp hair
2. Leave in for 5 minutes
3. Rinse thoroughly
4. Use once a week for best result
Sold out
SALE
Joico - Defy Damage
Defy Damage Pro 1 Series Bond-Protecting Color Optimizer Spray
from $29.99
$69.99
Joico Defy Damage Pro 1 Series Bond-protecting Color Optimizer Spray
Spray and go high concentration Smart Release technology. Ultra-dry bond protector strengthens hair structure. Improve color and lift when bleaching. 80% less breakage with 5x stronger hair. Keep 90% color vibrancy until your next salon visit.
Directions
1. Shake vigorously before use
2. Apply to dry hair section by section from ~15cm
3. Use by short burst
4. Comb through
5. Color and/ or bleach as usual
Sold out
-48% SALE
Joico - Defy Damage
Damage Pro 1 Series Bond-Protecting Color Optimizer Spray
$36.99
$69.99
Joico Defy Damage Pro 1 Series Bond-protecting Color Optimizer Spray 160ml / 3.76oz
Spray and go high concentration Smart Release technology. Ultra-dry bond protector strengthens hair structure. Improve color and lift when bleaching. 80% less breakage with 5x stronger hair. Keep 90% color vibrancy until your next salon visit.
Directions
Shake vigorously before use
Apply to dry hair section by section from ~15cm
Use by short burst
Comb through
Color and/ or bleach as usual
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