Color and craftmanship is the core of Wella Professionals: Innovating since the 1950's with Koleston Perfect - the industry's first creme color, we continusously strive to push the boundaries in the hairdressing industry. Trusted daily in over 100,000 salons worldwide to deliver predictable colour results and supreme hair care thanks to our highest quality ingredients.

Up to 100% grey coverage with root to tip evenness. Contains 25% conditioning agents and lipids for care and gentle-on-hair results. Up to 66% more shine compared to untreated hair. A mixing ratio of 1:1.

Features
- Rich, saturated permanent color
- Up to 100% gray coverage
- Up to 3-5 levels of lift

Mixing guidelines
Mixing pure naturals, rich naturals, vibrant reds, deep browns
Mix 1:1

Special Blonde
1:2

ME+
ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD, reducing the risk of up to 60x less likely to develop a new allergy to hair color*. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century.

The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.

NEW KOLESTON PERFECT with ME+ also requires no habit change for stylists as it features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients.

PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Special Mix
Creative pure tones that can be used to modify a tone, add intensity, or create a fashion shade.

Pure Naturals
Natural looking colour to provide the best possible coverage for grey/white hair.

PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.