L'OREAL - DIA COLOR_Dia Color 1/1N Black_Cosmetic World
L'OREAL - DIA COLOR Dia Color 1/1N Black $15.99
L'Oreal Dia Color 1/1N Black Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 3/3N Dark Brown_Cosmetic World
L'OREAL - DIA COLOR Dia Color 3/3N Dark Brown $15.99
L'Oreal Dia Color 3/3N Dark Brown Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 4/4N Brown_Cosmetic World
L'OREAL - DIA COLOR Dia Color 4/4N Brown $15.99
L'Oreal Dia Color 4/4N Brown Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 4.15/4BRv Brown Blue Red-Violet_Cosmetic World
L'OREAL - DIA COLOR Dia Color 4.15/4BRv Brown Blue Red-Violet $15.99
L'Oreal Dia Color 4.15/4BRv Brown Blue Red-Violet Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 4.45/4CRv Brown Copper Red-Violet_Cosmetic World
L'OREAL - DIA COLOR Dia Color 4.45/4CRv Brown Copper Red-Violet $15.99
L'Oreal Dia Color 4.45/4CRv Brown Copper Red-Violet Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 4.62/4RV Brown Red Violet_Cosmetic World
L'OREAL - DIA COLOR Dia Color 4.62/4RV Brown Red Violet $15.99
L'Oreal Dia Color 4.62/4RV Brown Red Violet Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 5/5N Light Brown_Cosmetic World
L'OREAL - DIA COLOR Dia Color 5/5N Light Brown $15.99
L'Oreal Dia Color 5/5N Light Brown Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 5.1/5B Light Brown Blue_Cosmetic World
L'OREAL - DIA COLOR Dia Color 5.1/5B Light Brown Blue $15.99
L'Oreal Dia Color 5.1/5B Light Brown Blue Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 5.18/5BM Light Brown Blue Mocha_Cosmetic World
L'OREAL - DIA COLOR Dia Color 5.18/5BM Light Brown Blue Mocha $15.99
L'Oreal Dia Color 5.18/5BM Light Brown Blue Mocha Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 5.35/5GRv Light Brown Gold Red-Violet_Cosmetic World
L'OREAL - DIA COLOR Dia Color 5.35/5GRv Light Brown Gold Red-Violet $15.99
L'Oreal Dia Color 5.35/5GRv Light Brown Gold Red-Violet Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 5.4/5C Light Brown Copper_Cosmetic World
L'OREAL - DIA COLOR Dia Color 5.4/5C Light Brown Copper $15.99
L'Oreal Dia Color 5.4/5C Light Brown Copper Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 5.5/5Rv Light Brown Red-Violet_Cosmetic World
L'OREAL - DIA COLOR Dia Color 5.5/5Rv Light Brown Red-Violet $15.99
L'Oreal Dia Color 5.5/5Rv Light Brown Red-Violet Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 5.8/5M Light Brown Mocha_Cosmetic World
L'OREAL - DIA COLOR Dia Color 5.8/5M Light Brown Mocha $15.99
L'Oreal Dia Color 5.8/5M Light Brown Mocha Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 6/6N Dark Blonde_Cosmetic World
L'OREAL - DIA COLOR Dia Color 6/6N Dark Blonde $15.99
L'Oreal Dia Color 6/6N Dark Blonde Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 6.1/6B Dark Blonde Blue_Cosmetic World
L'OREAL - DIA COLOR Dia Color 6.1/6B Dark Blonde Blue $15.99
L'Oreal Dia Color 6.1/6B Dark Blonde Blue Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

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