L'Oreal Dia Color

Discover L’Oréal Professionnel Dia Color, a premium ammonia-free, demi-permanent hair colour designed to deliver rich, natural-looking tones, luminous shine and seamless grey blending. Ideal for refreshing faded colour, enhancing natural hair or creating glossy tone-on-tone results, L’Oréal Dia Color offers beautiful, salon-quality colour with a soft, healthy-looking finish.
L'Oreal - Dia Color
Dia Color 8.43/8CG Light Blonde Copper Gold
$15.99
L'Oreal Dia Color 8.43/8CG Light Blonde Copper Gold
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 9/9N Very Light Blonde
$15.99
L'Oreal Dia Color 9/9N Very Light Blonde
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 9.13/9BG Very Light Blonde Blue Gold
$15.99
L'Oreal Dia Color 9.13/9BG Very Light Blonde Blue Gold
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 9.82/9MV Very Light Blonde Mocha Violet
$15.99
L'Oreal Dia Color 9.82/9MV Very Light Blonde Mocha Violet
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color Clear
$15.99
L'Oreal Dia Color Clear
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 4.20/4VVV Intense Brown Violet
$15.99
L'Oreal Dia Color 4.20/4VVV Intense Brown Violet
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 5.71/5GrB Light Brown Green Blue
$15.99
L'Oreal Dia Color 5.71/5GrB Light Brown Green Blue
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 6.23/6VG Dark Blonde Violet Gold
$15.99
L'Oreal Dia Color 6.23/6VG Dark Blonde Violet Gold
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 4.12 Brown Blue Violet
$15.99
L'Oreal Dia Color 4.12 Brown Blue Violet
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 7.1/7B Blonde Blue
$15.99
L'Oreal Dia Color 7.1/7B Blonde Blue
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 6.31 Dark Blonde Gold Blue
$15.99
L'Oreal Dia Color 6.31 Dark Blonde Gold Blue
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 8.13 Light Blonde Blue Gold
$15.99
L'Oreal Dia Color 8.13 Light Blonde Blue Gold
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 7.32 Blonde Gold Violet
$15.99
L'Oreal Dia Color 7.32 Blonde Gold Violet
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 6.35 Dark Blonde Gold Red-Violet
$15.99
L'Oreal Dia Color 6.35 Dark Blonde Gold Red-Violet
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 9.1/9B Very Light Blonde Blue
$15.99
L'Oreal Dia Color 9.1/9B Very Light Blonde Blue
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'Oreal - Dia Color
Dia Color 5.3 Light Brown Gold
$15.99
L'Oreal Dia Color 5.3 Light Brown Gold
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits & Features
Provides up to 70% grey coverage
Offers 6 weeks of gloss color**
Enhances hair with 3x more shine**
Lifts up to 1 level with aklaline technology, without no ammonia
Adds reflect and dimension for all hair types and textures
Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.
Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
**Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse.
Pro tips
You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:
6-vol. Dia Activateur Developer for soft tone on tone color deposit
9-vol. Dia Activateur Developer for standard tone on tone color and maintenance
15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
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