L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 1177 reviewsMy hair is much much better since I started to use it! This product is amazing!
I have bought online for many years, Inoa dye color is very suitable for me, there are many dye colors which can fully meet my needs, and the customer service is very attentive
I ordered two bottles of hairspray but only one came in by mistake. After customer service had been contacted they reshipped other one quickly. Thanks a lot.
Great product — consistent quality. Impressed with price - exceptional delivery service. Would highly recommend Cosmetic World for products, quality and prompt service
This toner is my always go to, it gets rid of brassy blonde and makes it nice, icey blonde.
I really like Goldwell, and this shampoo really wonderful. I sometimes wash my hair with my old shampoo - the difference is huge. After the Goldwell shampoo, the hair has a beautiful color and good manageable.
I love all Goldwell hair products, absolute best.
Ordering Pureolgy Firm Finishing Spray was easy.
Order came quickly. I love this spray.
All cans in perfect shape.
Plan to place future orders.
I love it! I need to purchase again!
Great colour deposit to blend out greys
It was comfortable to use it, paste texture, no licking on the face. The colour is shiny and very good condition of my hair.
This product is extremely expensive for a small bottle but it works really good.
I have dyed my hair every color you can think of, using every brand to find the best. I first got Star berry at the salon, with two other Joico intense purple shades. The purple shades lasted 2 washes, but the star berry lasted vibrant and lovely for 6 months, and faded slightly over the next 2. That’s when I decided to dye my hair at home, using True lav( awful, see my review) and the great Jerome Russel purple but overwhelming Starberry. I lightened my hair much more and was OVERJOYED with the results-except for the true lav-which I waited and then colored over with starberry, and it is so gorgeous!! This dye is AMAZING, without doubt the best dye I’ve ever had in my hair -out of DOZENS of shades and brands!
As described and fast shipping!!
This is my all-time favorite shampoo. I can always see an immediate difference in the softness of my hair, even after just one wash.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Key Features
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
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