L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 3685 reviewsThe first time I used this product was maybe 8 years ago, and the bottle was getting low, when I ask about it at the local hair salon, and the ladies looked at my almost bald head they all smiled.
At 85 I wasn't about to go back into that shop, and I saw it for sale on line, and that is how I come to getting it from you.
I do have enough hair that I know when it is wind blown and wishing to look neat and spray a wee bit on my sides and a bit on the crown and I feel neat in appearance.
This is by far the best toner that you’ll ever get always comes out right every time.
Thank you
Love this leave in treatment. It smells incredible and leaves my hair soft not heavy or sticky. Revives curls nicely too
Perfection with this color! Thank you Cosmetic World
Very precise and make everything more easy to apply my products
I give 5 golden starts for price and delivery 👌
Great costumer service, quick shipping and amazing selection 🫶🏻
Excellent product! It was delivered on time. I would buy again.
Me encanta
I ve been using this cream developer first time, and it gives excellent results. It mixes easily, applies smoothly, and works exactly as expected without any harsh smell or irritation. My hair color comes out vibrant and even every time.
very happy with this product, highly recommended
I have been using this hair mask for many years, I always repurchase it. I use it in place of a regular conditioner. If you have dry or damaged hair, this truly helps to deeply hydrate and repair it. My hair always feels soft, silky, and a lot more manageable after I use this. No other hair mask compares to this formula. I highly recommend it!
This whole line is really amazing. My hair was dry on the ends but using this has helped my hair recover.
Great hold and perfect size for travel.
What customers think about the store
Store offers professional hair/beauty products with competitive pricing and fast delivery. Customers praise excellent selection, rewards program, reliable service, and product quality. Quick shipping (often 24-48 hours) and secure packaging highly valued. Some... Store offers professional hair/beauty products with competitive pricing and fast delivery. Customers praise excellent selection, rewards program, reliable service, and product quality. Quick shipping (often 24-48 hours) and secure packaging highly valued. Some concerns about occasional shipping delays, expired products, and packaging damage.
Read moreAI-generated from customer reviews.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Free Shipping for orders over US $149*Established since 1973.
One stop shopping for all your professional beauty products.
