L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 3623 reviewsMy hair is fine, colored and naturally wavy/curly but becomes dry and frizzy easily. I've tried several other curl enhancers but none have worked. After reading about L'Oreal Curl Expression in Cosmetic World's blog I decided to give it a try and it really is excellent. Even after walking out in the wind today, I still had curls at the end.
Really great service great prices and great company
It’s a soft neutral with a touch of depth that beautifully blends from lighter ends to root area. The gloss creates a subtle, dimensional transition rather than a stark line of demarcation. Hair looks richer and more polished.
Keeps my brunette colour rich and non-brassy. I use it once a week to brighten things up. Great product and does what it’s supposed to.
REDKEN EQ never disappoints- ever.
I’ve tried several different dry shampoos, and this one is the best. You don’t need very much, and the white powder doesn’t show on dark brown/black hair once you work it in. It also gives some texture, which is great. It also lasts for 2-3 days, so you have more time between hair washes. I love this product!
Smells great and works really well at smoothing the hair
I love this serum keeps my skin so supple and moisturized. Will repurchase
I love this spray. Its makes your hair shine and forget the frizz on damp rainy days, puff its gone. Its like magic. Well worth the purchase.
I’ve been using Schwarzkopf Igora hair colours for more than a year now, and I’m very happy with the quality and results. The colours are rich, long-lasting, and give excellent coverage.
I’ve also been purchasing from Cosmetic World for more than four years, and my experience has always been great. Delivery is always on time, products are authentic, and customer service is reliable. I’m very satisfied and would highly recommend both the products and the store.
Cobre perfeitamente os fios brancos... vale a pena.
My package unfortunately got lost in the post but I can give a review on the great customer care I received. I got a full refund and a quick resolution to the issue and plan to reorder this product again. I have used this product before and it is a date darker than I thought but I have natural red undertones in my hair. I love all the Redken shades eq products I have used though as it is more gentle on my hair and I like how it slowly fades over time for a more natural look! Thank you cosmetic world
It’s an awesome product used properly and for the right situation.
I love all the Olaplex products, especially the leave in conditioner, my hair was damaged from chemical processes and it helps repair my hair and leaves it silky soft, great detailer as well!
Made my hair softer
What customers think about the store
Toronto-based store offering professional hair care products with competitive pricing and a rewards program. Customers praise fast shipping, wide product selection, and excellent customer service. Many highlight quality brands, effective results, and reliable ... Toronto-based store offering professional hair care products with competitive pricing and a rewards program. Customers praise fast shipping, wide product selection, and excellent customer service. Many highlight quality brands, effective results, and reliable delivery. Some concerns about expired products and shipping costs, but overall positive feedback on product quality and convenience.
Read moreAI-generated from customer reviews.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Free Shipping for orders over US $149*Established since 1973.
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