L'Oreal Professionnel INOA
INOA stands for “Innovation, NO Ammonia” and is a revolution in hair colour technology. The INOA permanent color line uses an odourless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied.
Let customers speak for us
from 3608 reviewsIt’s an awesome product used properly and for the right situation.
I love all the Olaplex products, especially the leave in conditioner, my hair was damaged from chemical processes and it helps repair my hair and leaves it silky soft, great detailer as well!
Made my hair softer
Great product, well received! Cleans well and smells amazing!
A good product that softens hair !
Best toner for brassy hair and love it, works great for me! Will always buy this product!
Absolutely love this product highly recommend!
For those who want to lighten and keep as much of the integrity of the hair as possible, this bleach is for you. It’s a little bit pricier at first but you’ll make up for it by using less reparative products in the end.
Perfect results everytime
I have coarse hair and have try many shampoo including pureology, Marocco oil, goldwell etc .., I bought a pair shampoo and conditioner of Redken acid colour gloss it make my hair smooth and the smell great. Love the product.
I like Igora and color 10 series. All the colors are great. I highly recommend cosmetic world for their excellent service.
My go to colors are always Igora this shade is nice if you properly mix it.
Works well. Prefer the BlondeMe though.
Great for mixing ! Better than the metal one I used to use
Fave! Great product.
What customers think about the store
Toronto-based store offering professional hair care products with competitive pricing and a rewards program. Customers praise fast shipping, wide product selection, and excellent customer service. Many highlight quality brands, effective results, and reliable ... Toronto-based store offering professional hair care products with competitive pricing and a rewards program. Customers praise fast shipping, wide product selection, and excellent customer service. Many highlight quality brands, effective results, and reliable delivery. Some concerns about expired products and shipping costs, but overall positive feedback on product quality and convenience.
Read moreAI-generated from customer reviews.
With a heritage dating back to 1907 when French chemist Eugène Schuller developed the first safe, commercial hair-color formula, L'Oreal stays true to its guiding principles of research and innovation in the pursuit of beauty. INOA represents the latest breakthrough in hair coloring technology, fulfilling L'Oreal's commitment to providing beauty professionals and customers with exceptional products.
Experience Infinite Hair Color with 50 Shades Palette
Discover the revolutionary world of L'Oreal INOA, an oil-based, ammonia-free permanent hair color that unlocks boundless possibilities for the hair. With an exquisite Palette of 50 Shades, this innovative hair color collection offers exact and predictable shades, ranging from true neutralizing cool tones to vibrant and luminous warm shades.
Features & Benefits
- Perfectly Predictable Shades: Achieve true neutralizing cool shades and vibrant, luminous warm shades with precise accuracy.
- Even Color from Roots to Ends: Experience exceptionally even color distribution throughout your clients’ hair, from the roots to the ends.
- 100% Grey Hair Coverage: Say goodbye to pesky greys as INOA guarantees perfect coverage of up to 100% grey hair.
- Stunning Shine: Embrace a radiant shine like never before, with an impressive 50% boost in luminosity.
- Gentle on Hair Fiber: Powered by the revolutionary Oil Delivery System (ODS²) technology, INOA envelopes the hair in a nourishing oil film, pushing the water-based colorant deeper into the hair for unlimited color potential. Additionally, the Low Dose MEA (monoethanolamine) gently opens the cuticle, ensuring the utmost respect for your clients’ hair's condition.
- Lightens Up to Three Levels: Enjoy up to three levels of lightening, providing you with the freedom to explore various hair color transformations.
- Intense Hydration and Nutrition: Revel in the benefits of six weeks of deep hydration and nourishment, leaving your clients’ hair looking and feeling healthier than ever.
- Long-Lasting & Durable: Embrace the confidence of a long-lasting, durable, and 100% ammonia-free permanent hair color that stands the test of time.
Usage Tips
- Exclusively use INOA with INOA ODS² 10-volume, 20-volume, or 30-volume Rich Developer for optimal results.
- Follow the mixing ratio of 1:1 to achieve the perfect blend for your clients’ hair color.
- Allow a development time of 35 minutes to unlock the full potential of the INOA experience.
Free Shipping
In Canada for orders over CA $59*In-Store / Online
Visit our store or get your order deliveredUS Shipping
Free Shipping for orders over US $149*Established since 1973.
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