L'OREAL - DIA COLOR_Dia Color 6.60/6RRR Intense Dark Blonde Red_Cosmetic World
L'OREAL - DIA COLOR Dia Color 6.60/6RRR Intense Dark Blonde Red $15.99
L'Oreal Dia Color 6.60/6RRR Intense Dark Blonde Red Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL PROFESSIONNEL_Tecni Art Savage Panache 250ml_Cosmetic World
L'OREAL PROFESSIONNEL Tecni Art Savage Panache $29.99
L’Oréal Professionnel Tecni.Art Savage Panache – Extreme Volume & Matte Texture for Bold Styles Unleash Wild Volume with L’Oréal Tecni.Art Savage Panache When flat, lifeless hair isn’t an option, L’Oréal Professionnel Tecni.Art Savage Panache steps in. This professional strong-hold powder spray delivers instant root lift, grip, and a matte finish, giving you the power to create wild volume, tousled texture, and editorial-inspired looks. From big, glamorous blowouts to effortlessly messy updos, Savage Panache is the ultimate styling weapon for maximum impact. Benefits of L’Oréal Tecni.Art Savage Panache Extreme Volume: Creates full-bodied lift from roots to ends. Matte Finish: Adds texture without shine for a modern, undone look. Strong Hold: Keeps styles in place without stiffness or flakes. Buildable Grip: Perfect for prepping updos or textured braids. Lightweight Feel: Won’t weigh hair down or leave visible residue. What Makes Savage Panache Stand Out? Unlike traditional hairsprays or dry shampoos, Savage Panache combines the power of a texturizing powder with the convenience of a spray, making it easy to achieve dramatic volume in seconds. Its micro-propelled distribution ensures even application and effortless lift—ideal for both backstage professionals and at-home stylists. The matte texture gives a fashion-forward finish that works equally well for casual day looks and high-impact evening styles. How It Solves Styling Challenges If you often struggle with: Hair that falls flat minutes after styling Slippery hair that’s hard to pin or braid Lacking grip and texture for updos Wanting a lived-in, voluminous look without shine …then L’Oréal Tecni.Art Savage Panache is your instant fix. It gives hair just the right amount of grit and hold for styling that lasts. Product Specifications Product Name: L’Oréal Professionnel Tecni.Art Savage Panache Size: 250ml / 8.4 oz Hold Level: 4/6 – Strong hold Finish: Matte, textured Texture Type: Dry powder spray Usage: Shake well before use. Spray onto dry hair at the roots for lift, or through mid-lengths and ends for texture. Fragrance: Clean, professional salon scent Country of Origin: France Big Volume. Bold Texture. Zero Compromise. When your style demands maximum lift and staying power, L’Oréal Tecni.Art Savage Panache delivers. Perfect for statement looks, photo shoots, events, or everyday glamour. Add it to your styling arsenal today and make every day a big hair day. Directions Overall diffusion for a wild messy effect. Directional diffusion on roots for bouffants and backcombs.HAIRSTYLEMessy and texturized mane, thick and secured braids and updos, 60’s XXL hairstyles.
Sold out -15% SALE
L'OREAL PROFESSIONNEL_Smartbond Bond Strengthening System_Cosmetic World
L'OREAL PROFESSIONNEL Smartbond Bond Strengthening System $299.00 $350.00
L'Oreal Professionnel Smartbond Bond Strengthening System Smartbod is our new protective and strengthening service, specifically designed for our hairdressers.  Our bond strengthening system is a unique system that protects and strengthens the hair during technical services (such as bleach and haircolour). The system consists of 3 components, the first 2 being used at the salon and the 3rd one at home. It is very easy to use and adapted to the hairdresser’s routine. 
L'OREAL PROFESSIONNEL_Blow - dry Fluidifier 10 - in - 1 Cream_Cosmetic World
L'OREAL PROFESSIONNEL Blow-dry Fluidifier 10-in-1 Cream $34.99
L'Oréal Professionnel Blow-Dry Fluidifier 10-in-1 Cream Experience salon-quality blowouts at home with the L'Oréal Professionnel Blow-Dry Fluidifier. This innovative leave-in cream treatment is designed with a thermo-reactive agent, providing a 10-in-1 multi-benefit formula that caters to all your blow-drying needs. Features: Heat Protection: Protects hair from heat damage up to 230°C (450°F). Anti-Frizz: Controls frizz and smooths hair even in high humidity. Shape Control: Helps maintain your desired hairstyle, providing shape memory. Blow-Dry Facilitation: Makes blow-drying easier and more effective. Shine Enhancement: Adds a natural, healthy shine to your hair. Long-Lasting Results: Keeps your hair styled and manageable for up to 4 days. Formula Reactivation: Allows for reshaping with heat tools at 150°C (300°F) minimum. Moisture Retention: Ensures hair stays hydrated and healthy. Non-Greasy: Lightweight formula that doesn’t weigh hair down. Suitable for All Hair Types: Ideal for normal to sensitized hair. Why You Should Buy: Comprehensive Care: Provides ten essential benefits in one product, simplifying your hair care routine. Durability: Maintains your blowout for days, reducing the need for frequent restyling. Professional Quality: Trusted by professionals, ensuring high-quality results every time.
-29% SALE
L'OREAL PROFESSIONNEL_Tecni Art Gloss Wax 50ml / 1.7oz_Cosmetic World
L'OREAL PROFESSIONNEL Tecni Art Gloss Wax $9.99 $14.00
L'Oreal Tecni Art Gloss Wax 50ml / 1.7oz Clearance sale Shine and definition wax with medium hold. Offer natural luster for grooming. Add texture and definition for desired style. Weightless finishing in a non-greasy, non-sticky formula. Protect style and hair from external aggressive and UV. Features & Benefits Medium hold UV protection Natural shine Rich texture Directions Rub small amount between palms  Apply to dry styled hair as final touch 
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L'OREAL PROFESSIONNEL_Vitamino Color Spectrum Professional Mask_Cosmetic World
L'OREAL PROFESSIONNEL Vitamino Color Spectrum Professional Mask from $43.99 $54.99
L’Oréal Vitamino Color Spectrum Professional Mask When your hair color needs serious rescue, reach for the L’Oréal Professionnel Vitamino Color Spectrum Mask. This rich, creamy professional hair mask is packed with ferulic acid and citric acid to lock in color vibrancy while restoring softness, strength, and shine. Designed to reinforce all five color dimensions—saturation, contrast, tone, brightness, and shine—it revives tired, dull hair in just a few minutes. Benefits & Features Revives color intensity and restores shine Deeply hydrates and strengthens processed hair Smooths cuticles to reduce frizz and dullness Improves color tone and contrast Leaves hair soft, manageable, and noticeably radiant Why Choose This Over a Regular Conditioner? Conditioners smooth — but this mask transforms. The high-concentration formula penetrates deep into the hair fiber to correct damage and extend color life, making it ideal for post-color treatments, weekly self-care routines, or when your strands just need a reboot. How It Solves Real Hair Problems Color fading too fast? This mask protects pigment at the molecular level. Hair feeling dry or brittle? It replenishes moisture and elasticity. Losing shine? Citric acid smooths cuticles for light-reflecting gloss. It’s like giving your hair a spa day—without the spa bill. Specifications and Directions Hair Type: Color-treated, dry, or damaged Texture: Thick, buttery cream Usage: After shampooing, apply to towel-dried hair. Leave on 3–5 minutes (or longer for deeper conditioning). Rinse thoroughly. Key Ingredients: Ferulic Acid, Citric Acid Best For: Weekly use or anytime your color needs extra love Ready to Bring Your Color Back to Life? When your shampoo and conditioner aren't cutting it, let the Vitamino Color Spectrum Mask do the heavy lifting. Add this ultra-nourishing treatment to your haircare routine and enjoy soft, shiny, salon-fresh color—every day of the week.
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L'OREAL PROFESSIONNEL_Vitamino Color Spectrum Conditioner_Cosmetic World
L'OREAL PROFESSIONNEL Vitamino Color Spectrum Conditioner from $37.99 $44.99
L’Oréal Vitamino Color Spectrum Conditioner If you’re serious about color care, don’t stop at shampoo. Meet the L’Oréal Professionnel Vitamino Color Spectrum Conditioner — a salon-grade deep conditioner powered by ferulic acid and 2.5% citric acid to help preserve color, improve shine, and deeply hydrate. Designed to lock in the five key elements of stunning hair color—shine, saturation, contrast, tone, and brightness—this conditioner transforms dull, dry ends into glossy, color-protected strands. Benefits & Features Locks in salon color and prevents premature fading Seals the cuticle to enhance tone and shine Strengthens and softens hair with each use Boosts luminosity, contrast, and overall color clarity Ideal for dry, color-treated, or chemically processed hair Why This Conditioner Outperforms the Rest Unlike traditional conditioners that just smooth the surface, this formula uses professional-strength ingredients like ferulic acid (a known antioxidant protector) and citric acid (for pH-balancing and cuticle sealing). The result? Long-lasting color intensity and hair that feels as good as it looks—without weighing it down. How It Solves Color-Treated Hair Concerns Let’s face it—color fades fast if you don’t treat it right. This conditioner: Helps maintain salon color intensity between visits Fights dullness, dryness, and lack of vibrancy Enhances tone and brightness even after just one use Reduces frizz and protects the hair fiber from environmental stressors Specifications & Key Information Hair Type: Color-treated, dry, or processed hair Texture: Rich, creamy, but rinse-clean formula Key Ingredients: Ferulic Acid, Citric Acid 2.5% Usage: Apply to towel-dried hair after shampooing. Leave on for 1–3 minutes, then rinse thoroughly. Best Used With: Vitamino Color Spectrum Shampoo Ready to Lock In Your Color? For anyone investing in salon color, the L’Oréal Vitamino Color Spectrum Conditioner is a no-brainer. Keep your color brilliant, your hair silky, and your confidence glowing. Add it to your cart and treat your hair to what it deserves.
L'OREAL PROFESSIONNEL_Absolut Repair Molecular Pre - Shampoo Spray_Cosmetic World
L'OREAL PROFESSIONNEL Absolut Repair Molecular Pre-Shampoo Spray $39.99
L'Oreal Absolut Repair Molecular Pre-Shampoo Spray Size: 190ml / 6.4oz Prepare your hair for optimal repair with the L'Oréal Absolut Repair Molecular Pre-Shampoo Spray. This advanced treatment spray is designed to be used before shampooing, enhancing the effectiveness of your hair care routine. Infused with Peptides Bonder 2% and 5 Amino Acids, this professional-grade formula penetrates deep into the hair fiber, repairing and fortifying from within. Ideal for those with damaged or weakened hair, this pre-shampoo spray provides a protective layer, ensuring your hair emerges stronger, smoother, and more resilient. Features: Pre-Shampoo Treatment: Maximizes the benefits of your hair care routine by preparing hair for deep repair. Advanced Molecular Technology: Peptides Bonder 2% combined with 5 Amino Acids targets the hair's structure, offering deep, restorative care. Strengthens and Protects: Fortifies hair from root to tip, reducing breakage and improving overall resilience. Quick and Easy Application: Convenient spray format allows for even distribution and quick absorption, making it an easy addition to your hair care regimen. Professional Results at Home: Achieve salon-quality care in the comfort of your home with L'Oréal’s expert formulation. Why You Should Buy: The L'Oréal Absolut Repair Molecular Pre-Shampoo Spray is an essential step for anyone looking to repair and strengthen their hair at a molecular level. By integrating this pre-shampoo spray into your routine, you ensure that your hair receives the maximum benefit from subsequent treatments, resulting in healthier, stronger, and more beautiful hair. This spray is a must-have for those seeking to elevate their hair care regimen to professional standards.
-14% SALE
L'OREAL PROFESSIONNEL_Blondifier Mask 250ml / 8.5oz_Cosmetic World
L'OREAL PROFESSIONNEL Blondifier Mask 250ml / 8.5oz $38.99 $45.00
L’Oréal Professionnel Serie Expert Blondifier Mask – Deep Care for Radiant Blonde Hair Revive Your Blonde with L’Oréal Blondifier Mask Blonde hair—whether natural, highlighted, or bleached—needs extra care to stay luminous and healthy. The L’Oréal Professionnel Serie Expert Blondifier Mask is a rich, nourishing treatment that revives color vibrancy, smooths the hair fiber, and adds incredible shine. Formulated with Acai Berry Extract, this mask helps neutralize dullness, hydrate dry strands, and protect against everyday damage. Benefits of L’Oréal Blondifier Mask Boosts Shine: Enhances blonde tones for a radiant, light-reflective finish. Deep Nourishment: Hydrates dry, processed strands to restore softness. Smooths Hair Fiber: Reduces frizz and flyaways for a sleek finish. Color Protection: Helps maintain tone between salon visits. Strengthens & Softens: Improves hair health without weighing it down. Why Blondifier Mask Stands Out Blonde hair is more porous and prone to dryness, which can cause dullness and breakage. Blondifier Mask is enriched with Polyphenols from Acai Berry, known for their antioxidant properties, which protect hair from oxidative stress and keep color vibrant. Its rich, creamy texture coats each strand for intense hydration while still rinsing clean. It’s ideal for highlighted, cool, warm, or platinum blondes, making it a versatile must-have for color maintenance. How It Solves Common Blonde Hair Problems If you notice: Dull, lackluster blonde Rough, frizzy texture Color fading faster than expected …this mask is your weekly solution for reviving brilliance, restoring softness, and extending your color life. Product Specifications Product Name: L’Oréal Professionnel Serie Expert Blondifier Mask Size: 250ml / 8.5 fl oz Hair Type: Blonde, highlighted, or bleached hair Key Ingredients: Acai Berry Extract, Polyphenols Free From: Parabens, heavy silicones Fragrance: Fresh, fruity-floral scent Usage: Apply to towel-dried hair after shampooing. Leave for 3–5 minutes, then rinse thoroughly. Use 1–2 times per week. Country of Origin: France Bring Back the Blonde You Love Keep your blonde hair looking bright, smooth, and salon-fresh with L’Oréal Blondifier Mask—a luxurious deep treatment designed to nourish, protect, and illuminate. Add it to your hair care routine today and give your blonde the care it deserves. Directions 1.     Following Blondifier Cool / Gloss Shampoo & Blondifier Conditioner 2.     Apply to clean damp hair 3.     Leave in for 3-5 minutes 4.     Rinse thoroughly 5.     Use weekly Available in larger size (500ml / 16.9oz)
L'OREAL - DIA COLOR_Dia Color 7.32 Blonde Gold Violet_Cosmetic World
L'OREAL - DIA COLOR Dia Color 7.32 Blonde Gold Violet $15.99
L'Oreal Dia Color 7.32 Blonde Gold Violet Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
Sold out -62% SALE
L'OREAL - COLOR SUPREME_Color Supreme 9.32 beige cashmere_Cosmetic World
L'OREAL - COLOR SUPREME Color Supreme 9.32 beige cashmere $4.99 $12.99
L’Oreal Color Supreme Anti-aging Hair Color 9.32 beige cashmere Anti-aging permanent coloration crème. Specially designed for grey hair, cover up to 100% grey without mixing with corresponding base or golden basic shades. Dual action anti-aging hair color leaves hair feels thicker and stronger. Color your hair like a professional with dual reflect color result. Keep your hair young and healthy with vibrant color. Directions 1.     Mix 1 part Color Supreme Anti-aging Hair Color with 1.5 part L’Oreal Professional Cream Oxydant 20 Volume (50ml Color Supreme : 75ml Cream Oxydant 20 Volume) 2.     Mix well 3.     Apply to clean damp hair evenly 4.     Develop for 30 minutes 5.     Rinse thoroughly with warm water
-16% SALE
L'OREAL PROFESSIONNEL_Vitamino Color Spectrum Glass Shine Serum_Cosmetic World
L'OREAL PROFESSIONNEL Vitamino Color Spectrum Glass Shine Serum $37.99 $45.00
L’Oréal Vitamino Color Spectrum Glass Shine Serum When it comes to color-treated hair, shine is the final touch—and nothing delivers glassy brilliance like the L’Oréal Professionnel Vitamino Color Spectrum Glass Shine Serum. This ultra-lightweight serum is infused with Alpha-Silane 5%, a professional-grade technology that coats strands in a protective, humidity-resistant barrier that lasts up to 5 washes. Think of it as a liquid topcoat for your hair. Benefits & Features Delivers instant glass-like shine without greasiness Anti-frizz and humidity control for up to 5 shampoos Shields color from dulling environmental stress Leaves hair silky-smooth with light-reflecting brilliance Ideal as a finishing product for all hair types What Sets This Serum Apart from the Rest? Unlike silicone-heavy serums that fade in hours, this formula uses Alpha-Silane 5% — a next-generation shine polymer that bonds to the hair fiber, delivering lasting results. It’s featherlight, yet forms a protective veil over each strand, locking in luminosity and blocking out frizz. Get the Gloss Without the Fuss Frizz every time it rains? This serum blocks out humidity. Hair color looking dull after a few days? It restores shine and vibrancy. Can't commit to styling daily? Get 5 washes worth of results with one application.It’s haircare that works harder—so you don’t have to. Specifications Size: 50 ml / 1.6 fl. oz Hair Type: All hair types, especially color-treated Texture: Lightweight, non-oily serum Key Ingredient: Alpha-Silane 5% Usage: Apply 1–2 pumps to dry or damp hair, mid-lengths to ends. Style as desired. Results last through multiple washes. If your hair’s been missing that final polished touch, this is it. The Vitamino Color Spectrum Glass Shine Serum delivers salon-quality shine that lasts—not just for the day, but through your wash cycles. Click below to give your hair the spotlight it deserves.
L'OREAL - DIA COLOR_Dia Color 9.1 Very Light Blonde Blue_Cosmetic World
L'OREAL - DIA COLOR Dia Color 9.1 Very Light Blonde Blue $15.99
L'Oreal Dia Color 9.1 Very Light Blonde Blue Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 8.13 Light Blonde Blue Gold_Cosmetic World
L'OREAL - DIA COLOR Dia Color 8.13 Light Blonde Blue Gold $15.99
L'Oreal Dia Color 8.13 Light Blonde Blue Gold Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 6.84/6MC Dark Blonde Mocha Copper_Cosmetic World
L'OREAL - DIA COLOR Dia Color 6.84/6MC Dark Blonde Mocha Copper $15.99
L'Oreal Dia Color 6.84/6MC Dark Blonde Mocha Copper Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

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