CURL KEEPER_Tweek - Ultimate Hold Curl Cream for Curly Hair 240 ml/8 oz_Cosmetic World
CURL KEEPER Tweek - Ultimate Hold Curl Cream for Curly Hair 240 ml/8 oz $21.99
Curl Keeper Tweek - Hairspray in Creamy Form – Finishing hairspray in a creamy form for volume, hold and shine. Non-greasy formula that does not build up on hair. Fight frizz while lifting flat spot from the root. Non sticky with natural scent keep your curly style refreshing and clean round the clock. Perfect for restoring curls and finishing. Leave curls bouncy, smooth, lustrous whenever you need.   Directions 1.     Rub between palms 2.     Scrunch and mould your curls 3.     Focus on frizzy areas to control flyaway 4.     Refresh your look anytime as desired  
PULP RIOT_Exoplanet Bright Magenta_Cosmetic World
PULP RIOT Exoplanet Bright Magenta $24.99
Pulpriot Semi Permanent Color Exoplanet Bright Magenta Vibrant and Pastel Semi-Permanent Colors that are easier to apply, more vibrant, lasts longer and fades better. Directions:  1. Do not use a conditioner or treatment prior to applying Pulp Riot 2. If pre-lightening the hair, make sure to completely shampoo out bleach or toner  3. Do not mix Pulp Riot with a developer  4. Apply Pulp Riot to clean, dry hair  5. Saturation is key. Working with 1/2 inch sections makes saturation easy 6. Leave on the hair for 25 to 40 minutes, without heat 7. Rinse thoroughly with cool water. No Shampoo. Conditioner on ends optional
REDKEN - CHROMATICS_Chromatics 9NW/9.03 Natural Warm_Cosmetic World
REDKEN - CHROMATICS Chromatics 9NW/9.03 Natural Warm $16.99
Redken Chromatics 9NW/9.03 Natural Warm Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
L'OREAL - DIA LIGHT_Dialight 7.3/7G Brown Sugar_Cosmetic World
L'OREAL - DIA LIGHT Dialight 7.3/7G Brown Sugar $13.99
L'Oreal Professionnel Dia Light 7.3/7G Brown Sugar  L’Oreal Professionnel DIA Light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services. What does L’Oreal Professionnel DIA Light do? Tone, gloss, refresh previously colored or sensitized hair. Gentle acid technology smooths the cuticle for vinyl shine. Provides intense care for the hair. Provides zero lift. Not for white coverage - for white coverage of up to 70% white, we recommend DIA Richesse. Features and Benefits: Gentle Ammonia-Free Formula: L'Oreal DIA Light boasts an ammonia-free formula, ensuring a gentle coloring process that respects the hair's integrity. This means a comfortable and luxurious experience for your clients without compromising on results. Radiant, Long-Lasting Color: Delight your clients with vibrant, natural-looking color that stands the test of time. L'Oreal DIA Light offers fade-resistant shades, maintaining their brilliance and vibrancy between salon visits. Versatile Color Range: With an extensive spectrum of shades, L'Oreal DIALight offers unparalleled versatility for all hair types and styles. From soft and subtle to bold and striking, you can effortlessly achieve any desired look. Perfect for Creative Techniques: Whether you're contouring, highlighting, or adding dimension, L'Oreal DIA Light's precision and ease of use make it an ideal choice for creative coloring techniques. Even Coverage and Blending: L'Oreal Professionnel DIA Light ensures even color distribution, providing seamless blending for a natural finish. Achieve flawless results, making you the go-to stylist for impeccable color transformations. Enhanced Shine and Condition: Beyond color brilliance, DIALight infuses the hair with a luminous shine, leaving it soft, smooth, and beautifully conditioned. Efficient Application Process: Designed for efficiency, L'Oreal DIA Light is easy to mix and apply. This streamlines your salon services, saving time without compromising on quality. Discover the L'Oreal DIA Light Color Chart Achieve the best results by pairing DIALight with the recommended DIActivateur Developers PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
L'OREAL - INOA_iNOA 4.45/4CRV_Cosmetic World
L'OREAL - INOA iNOA 4.45/4CRV $16.99
L'Oreal INOA 4.45/4CRV Elevate your hair coloring experience with L'Oreal INOA, the pioneer of no ammonia color. This new and improved formula offers an unmatched level of sophistication in hair coloring, providing improved texture, increased permissiveness, and unparalleled protection and hydration for both hair and scalp. Say goodbye to harsh chemicals and hello to vibrant, long-lasting color that cares for your hair. Benefits & Features Vegan Formula: Enjoy guilt-free coloring with our 100% vegan formula. Complete Grey Coverage: Say farewell to pesky greys with 100% coverage. Long-lasting Color: Experience color that lasts and retains its vibrancy. +48% Shinier Hair: Achieve luscious locks with a stunning shine boost. Revolutionary Oil-based Formula: Our oil-based, ammonia-free formula respects your hair's integrity while delivering stunning color. Perfect Coverage: Achieve flawless coverage of up to 100% white hair. Hydration and Nutrition: Experience intense hydration and nutrition for up to 6 weeks. Lightening: Lighten your hair up to 3 levels for a personalized look. Easy Application: With its unctuous texture, iNOA perfectly adheres to hair, ensuring even application. What makes it stand out L'Oreal INOA stands out with its revolutionary oil-based, ammonia-free formula that prioritizes the health and vitality of your hair. Unlike traditional hair colorants, INOA envelops the hair fiber in a film of oil, pushing the colorant deeper into the hair for unlimited color possibilities. Additionally, its low dose MEA slightly opens the cuticle, ensuring optimal color penetration and coverage. With its innovative technology and luxurious results, L'Oreal INOA sets the standard for professional hair coloring. Unlock Your Hair's True Potential Are you tired of sacrificing the health of your hair for vibrant color? Look no further than L'Oreal INOA. Our advanced formula not only delivers stunning, long-lasting color but also nourishes and hydrates your hair for a salon-quality experience at home. Say goodbye to dry, damaged hair and hello to vibrant, healthy locks with L'Oreal INOA. Specifications Size: 60g Mixing Ratio: 1:1 Development Time: 35 Minutes Required Developer: INOA ODS² 10-volume, 20-volume or 30-volume Rich Developer Technology: Oil Delivery System (ODSý) technology and Low Dose MEA Hair Type & Condition: Suitable for consumers desiring natural shades, beautiful condition, stunning shine, and perfect coverage of white hair. Transform your hair with L'Oreal INOA today and experience the ultimate in color innovation. Say hello to vibrant, healthy hair with every application. Purchase now and unleash your hair's true potential!
REDKEN - COLOR GELS_Color Gels Lacquers 6RR/6.66 Blaze 60ml / 2oz_Cosmetic World
REDKEN - COLOR GELS Color Gels Lacquers 6RR/6.66 Blaze $18.99
Redken Color Gels Lacquers 6RR/6.66 Blaze with R5 - 60ml / 2oz Reinvented permanent liquid color. Rich saturated results with lustrous shine. Up to 100% gray coverage. New low ammonia formula. Intermixable with Redken Shades EQ Gloss for easy refresh. Create your modern hair color with unique color approach. Re-growth (Zone 1) with Permanent Redken Color Gels Lacquers. Mid to ends (Zone 2-3) with Demi Permanent Redken Shades EQ Gloss.   Directions 1.     Mix ratio 1:1 with Redken Pro-Oxide Cream developer. 2.     Apply onto zone 1 dry hair a.     Mix and Apply Shades EQ onto zone 2-3 b.     OR Apply mixed Color Gels Lacquers to zone 2-3 for the last 5-10 minutes   3.     Let it work for 20-45 minutes (Check frequently for desired effect) 4.     Rinse thoroughly until water is clear 5.     Shampoo and Conditioner with Redken Color Extend series  Redken Color Gels Lacquers Color Chart
REDKEN - COLOR GELS_Color Gels Lacquers 5CB/5.45 Brownstone_Cosmetic World
REDKEN - COLOR GELS Color Gels Lacquers 5CB/5.45 Brownstone $18.99
Redken Color Gels Lacquers 5CB/5.45 Brownstone Reinvented permanent liquid color. Rich saturated results with lustrous shine. Up to 100% gray coverage. New low ammonia formula. Intermixable with Redken Shades EQ Gloss for easy refresh. Create your modern hair color with unique color approach. Re-growth (Zone 1) with Permanent Redken Color Gels Lacquers. Mid to ends (Zone 2-3) with Demi Permanent Redken Shades EQ Gloss.   Directions 1.     Mix ratio 1:1 with Redken Pro-Oxide Cream developer. 2.     Apply onto zone 1 dry hair a.     Mix and Apply Shades EQ onto zone 2-3 b.     OR Apply mixed Color Gels Lacquers to zone 2-3 for the last 5-10 minutes   3.     Let it work for 20-45 minutes (Check frequently for desired effect) 4.     Rinse thoroughly until water is clear 5.     Shampoo and Conditioner with Redken Color Extend series  Redken Color Gels Lacquers Color Chart
BIOLAGE_Gelee Styler 500ml / 16.9oz_Cosmetic World
BIOLAGE Gelee Styler from $19.99
Biolage Gelee Styler  Biolage Styling Gelee is a professional hair gel suitable for all hair types. It is formulated to provide firm hold, volume and shine. The gel is also effective in smoothing frizzy hair and taming flyaways. It is paraben-free, free of mineral oil and artificial colorant. The gel is also formulated with Blue Agave which thrives in harsh conditions by retaining moisture and nourishment. This hair gel is part of the Biolage Styling range that provides a new look for hair. Features & Benefits All-purpose gel suitable for all hair types Provides firm hold, volume, and shine Smoothes frizzy hair and tames flyaways Paraben-free, free of mineral oil and artificial colorant Formulated with Blue Agave, which helps in retaining moisture and nourishment Part of the Biolage Styling range that provides a new look for hair Certified cruelty-free under the Leaping Bunny Program 100% Vegan and made with 100% recycled bottles. Directions Apply to damp hair, work through and style as desired. To reactivate Biolage Gelee, mist hair lightly with water.
COLOR WOW_Dream Cocktail Coconut-Infused 200ml_Cosmetic World
COLOR WOW Dream Cocktail Coconut-Infused Leave In Smoothing Treatment $34.99
Dream Cocktail Coconut-Infused Leave In Smoothing Treatment Size: 200ml / 6.7oz MAKE YOUR DRY STRAW-LIKE HAIR SILKY, SLEEK AND SUPPLE EVERY TIME YOU BLOW-DRY Coconut-infused Dream Cocktail is a leave-in treatment that turns blow-drying from a hair stressing session into a rich re-hydrating treatment Vital, natural nutrients (like coconut oil) are activated by heat to smooth, silken and improve the overall quality of every strand Use every time you blow-dry to restore silky suppleness and a glossy, hydrated finish to your hair THE PROBLEM  Heat-styling and color processing can destroy your hair, leaving your hair rough, dry and straw-like THE SOLUTION Coconut-infused Dream Cocktail, mimics and replaces the lost lipid layer with a proprietary complex made up of 18-MEA and coconut oil. Your hair is transformed into a smooth, healthy glossy surface and has renewed swing
PUREOLOGY_Color Fanatic Multi - tasking Deep Conditioning Mask_Cosmetic World
PUREOLOGY Color Fanatic Multi-tasking Deep Conditioning Mask $34.99
Pureology Color Fanatic Multi-tasking Deep Conditioning Mask 200ml / 6.8oz Bring dry, color-treated, or damaged hair back to life with the Color Fanatic Multi-tasking Deep Conditioning Mask 200ml / 6.8oz by Pureology. This rich, creamy formula is designed for anyone looking to add intense hydration, shine, and strength to their strands—all while protecting vibrant color. Perfect for all hair types, especially color-treated hair, this mask provides professional-level care from the comfort of your own home. It works quickly—just 5 to 10 minutes per use—to deeply condition and restore hair, making it softer, smoother, and more manageable with every use. Benefits & Features  Offers 21 essential haircare benefits in one product Deeply hydrates and strengthens damaged strands Smooths, detangles, and controls frizz Seals the hair cuticle for long-lasting softness Protects and prolongs hair color with AntiFade Complex® 100% vegan and cruelty-free Sulfate-free and safe for sensitive scalps Infused with an elegant blend of peony, rose, and cedarwood for a spa-like scent What Makes It Stand Out? While many hair masks make promises, this one delivers real, visible results. Unlike typical conditioners or one-note treatments, this Pureology mask is formulated with multitasking ingredients that tackle everything from dryness and dullness to split ends and color fading. It stands out because it works fast, smells incredible, and doesn’t weigh hair down. It’s powerful enough to rescue frayed ends, yet gentle enough for regular use—even on fine hair. The lightweight-yet-nourishing formula is what makes it a must-have for busy routines that don’t have time for salon appointments. Give Your Hair the TLC It Deserves If your hair feels like straw, your color fades too quickly, or styling takes way too long, the Color Fanatic Multi-tasking Deep Conditioning Mask is your new best friend. Revives lifeless, brittle strands with deep moisture Prevents future damage by strengthening the hair fiber Smooths frizz for sleeker, more polished styles Locks in hair color so it looks fresh longer Makes detangling and brushing painless and quick No more struggling with dryness, breakage, or frizz. This mask simplifies your routine while delivering long-term hair health. Specifications Brand: Pureology Product Type: Deep Conditioning Hair Mask Size: 200ml / 6.8oz Hair Type: All hair types, especially color-treated or damaged Key Benefits: Hydration, color protection, detangling, anti-frizz, shine enhancement Formula: 100% Vegan, Cruelty-Free, Sulfate-Free Fragrance: Peony, rose, and cedarwood Usage: Apply to damp hair after shampooing, leave for 5–10 minutes, then rinse thoroughly Suitable For: Weekly use or as-needed deep conditioning treatments If your hair is stressed, overworked, or just in need of a pick-me-up, the Color Fanatic Multi-tasking Deep Conditioning Mask 200ml / 6.8oz is the solution you’ve been waiting for. Luxurious, effective, and easy to use—this mask turns every wash day into a good hair day. Order now and treat your hair to the best. You (and your mirror) won’t regret it.
REDKEN - COLOR GELS_Color Gels Lacquers 6CB/6.45 Amber Glaze 60ml / 2oz_Cosmetic World
REDKEN - COLOR GELS Color Gels Lacquers 6CB/6.45 Amber Glaze $18.99
Redken Color Gels Lacquers 6CB/6.45 Amber Glaze  - Reinvented permanent liquid color. Rich saturated results with lustrous shine. Up to 100% gray coverage. New low ammonia formula. Intermixable with Redken Shades EQ Gloss for easy refresh. Create your modern hair color with unique color approach. Re-growth (Zone 1) with Permanent Redken Color Gels Lacquers. Mid to ends (Zone 2-3) with Demi Permanent Redken Shades EQ Gloss.   Directions 1.     Mix ratio 1:1 with Redken Pro-Oxide Cream developer. 2.     Apply onto zone 1 dry hair a.     Mix and Apply Shades EQ onto zone 2-3 b.     OR Apply mixed Color Gels Lacquers to zone 2-3 for the last 5-10 minutes   3.     Let it work for 20-45 minutes (Check frequently for desired effect) 4.     Rinse thoroughly until water is clear 5.     Shampoo and Conditioner with Redken Color Extend series  Redken Color Gels Lacquers Color Chart
REDKEN - SHADES EQ_Shades EQ 08NV Lavender Jewel_Cosmetic World
REDKEN - SHADES EQ Shades EQ 08NV Lavender Jewel $18.99
Redken Shades EQ 08NV Lavender Jewel Cool Toning Gloss for Soft, Icy Blonde Results If you're looking to cool down yellow tones and refresh your blonde with a soft, silvery-violet glow, Redken Shades EQ 08NV Lavender Jewel delivers exactly that — and more. Part of Redken’s renowned Shades EQ demi-permanent color line, 08NV is a cool violet-based gloss designed to neutralize yellow and golden undertones while infusing shine and softness. It’s ideal for natural blondes, highlighted hair, and pre-lightened strands in need of a lavender-toned refresh. With its acidic pH, ammonia-free formula, and rich conditioning base, Lavender Jewel is gentle enough for frequent use, yet powerful enough to make a visible difference. Benefits & Features This gloss isn’t just about tone — it’s about shine, health, and color confidence. Here’s why colorists (and clients) love it: Neutralizes yellow/brassy tones with violet-cool undertones Creates a soft lavender shimmer that adds dimension to blondes Acidic formula helps smooth and condition the hair during processing No lift, no damage — gentle on fragile or pre-lightened hair Perfect for icy blondes, smoky tones, or platinum maintenance Ideal for toning levels 8–10 (light blonde to pale blonde) Cool Down Brass & Brighten Your Blonde Unlike harsh purple shampoos or generic cool toners, Redken 08NV Lavender Jewel offers: Controlled, predictable toning results — no surprises or over-correction Customizable formulas — blend with other Shades EQ tones for personalized color Professional-level shine — thanks to Redken’s signature acidic technology Fades gradually and evenly, leaving no harsh regrowth lines Ammonia-free conditioning base that improves hair texture while toning How it Solves Your Blonde Hair Problems Problem: Blonde hair turns yellow or brassy too fast→ Solution: Lavender Jewel balances the tone with a soft violet-neutral reflect Problem: Hair looks dull and lifeless after a few washes→ Solution: Shades EQ boosts shine and brings color back to life without damage Problem: You want cool tones but fear going too silver→ Solution: 08NV delivers a subtle cool result — not gray, not blue, just refined Specifications Specification Details Product Type Demi-permanent gloss (no lift) Shade 08NV Lavender Jewel – Violet/Neutral Formulation Acidic pH, ammonia-free Best For Blonde hair (levels 8–10) Processing Time 20 minutes with Redken Processing Solution Size 2 oz / 60 ml Recommended Pairing Redken Shades EQ Processing Solution Fade Pattern Soft, even fade — no harsh regrowth If your blonde’s turning brassy or your toner fades too fast, Redken Shades EQ 08NV Lavender Jewel might just be your new favorite fix. It's easy to use, kind to your hair, and leaves your blonde looking cool, glossy, and fresh — every single time. Precautions Developed for professional use only. Check out Redken Shades EQ Color Charts and Swatches. Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.
L'OREAL - DIA COLOR_Dia Color 5.71 / 5GrB Light Brown Green Blue_Cosmetic World
L'OREAL - DIA COLOR Dia Color 5.71 / 5GrB Light Brown Green Blue $15.99
L'Oreal Dia Color 5.71 / 5GrB Light Brown Green Blue Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 8.31/8GB Light Blonde Gold Blue_Cosmetic World
L'OREAL - DIA COLOR Dia Color 8.31/8GB Light Blonde Gold Blue $15.99
L'Oreal Dia Color 8.31/8GB Light Blonde Gold Blue Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
L'OREAL - DIA COLOR_Dia Color 6.45/6CRv Dark Blonde Copper Red - Violet_Cosmetic World
L'OREAL - DIA COLOR Dia Color 6.45/6CRv Dark Blonde Copper Red-Violet $15.99
L'Oreal Dia Color 6.45/6CRv Dark Blonde Copper Red-Violet Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending

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