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Redken Shades EQ Gloss 06T Iron Discover Redken Shades EQ Gloss, the ultimate professional hair color product designed to transform your clients’ look with stunning results. Its ammonia-free formula, conditioning benefits, and long-lasting vibrancy make it an excellent choice for anyone seeking a superior coloring experience. Features and Benefits: Professional-grade color: Redken Shades EQ Gloss is formulated by industry experts to ensure consistent and true-to-tone results, allowing hairstylists to unleash their creativity and meet clients' expectations. Versatile application: Whether you're looking for all-over color, subtle toning, or dimensional highlights, Shades EQ gloss provides the flexibility to achieve various techniques and effects. Ammonia-free formula: Redken Shades EQ is formulated without ammonia, making it a gentle and less damaging alternative to traditional hair dyes. Conditioning benefits: Enriched with nourishing ingredients, this hair gloss not only adds beautiful color but also enhances the overall condition of your hair. It helps to restore moisture, improve texture, and reduce frizz, leaving hair silky-smooth and manageable. Long-lasting results: Redken Shades EQ Gloss provides exceptional color retention, ensuring that your new shade remains fresh and vibrant between salon visits. Customizable shade selection: Redken Shades EQ Gloss offers a wide range of shades, allowing you to find the perfect match for your desired look. With the ability to mix and match colors, you can create a truly personalized shade tailored to your clients’ preferences. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

L’Oréal Professionnel Majicreme 20 Volume Cream Developer – 1000ml Achieve salon-perfect color results with L’Oréal Professionnel Oxydant 20 Volume Cream Developer. Designed to deliver consistent, radiant color, this professional-grade developer works in harmony with L’Oréal’s permanent and demi-permanent hair colors for flawless, long-lasting results every time. Benefits & Features Ideal Strength (6%) – Perfect for lifting natural hair color by up to two levels or covering stubborn grays. Smooth, Creamy Texture – Ensures easy mixing and precise application with no dripping. Odor-Trapping Technology – Reduces the strong scent often associated with hair coloring, making your color session more pleasant. Even Color Distribution – Promotes uniform coverage from roots to ends for a professional salon finish. Professional Formula – Trusted by hairstylists worldwide for its consistent, reliable performance. What Makes It Stand Out? The L’Oréal Professionnel Oxydant 20 Volume Cream Developer stands out for its advanced odor-trapping technology and luxurious cream base that make coloring both effortless and comfortable. Unlike harsh liquid developers, its rich consistency provides superior control—minimizing mess and ensuring even application every time. Who Is This Product For? This developer is perfect for: Professional colorists who demand precision and predictable results. Salon owners seeking a trusted, high-performance developer for daily use. At-home color enthusiasts experienced with mixing professional hair color. Whether you’re refreshing your client’s shade or achieving a brand-new look, this 20-volume cream developer delivers stunning, luminous color with confidence. Specifications Brand: L’Oréal Professionnel Paris Product Type: Cream Developer Volume: 20 Vol (6%) Size: 1000ml / 33.8 fl. oz. Texture: Creamy, non-drip formula Use With: L’Oréal Professionnel hair color products Give your color creations the professional boost they deserve with L’Oréal Professionnel Oxydant 20 Volume Cream Developer—the stylist’s go-to for vibrant, even, and lasting color. Shop now at Cosmetic World and bring salon-quality results straight to your hands.

Redken Shades EQ Gloss 09G Vanilla Creme Redken Shades EQ Gloss 09G Vanilla Creme: the ultimate hair color solution for professionals. Achieve a stunning, glossy vanilla shade while enjoying the benefits of nourished and radiant locks. Discover the power of Redken's expertise and elevate your hair color game today! Features & Benefits Radiant Vanilla Shade: Redken Shades EQ Gloss 09G Vanilla Creme offers a gorgeous natural-looking vanilla shade that adds warmth and luminosity to your clients’ hair.  Glossy Finish: Say goodbye to dull and lackluster hair! This innovative gloss formula leaves locks with a brilliant shine that catches the light and turns heads. Conditioning Treatment: Redken Shades EQ 09G Vanilla Creme is not just a hair color - it's also a nourishing treatment. Enriched with conditioning agents, this formula helps to improve the texture and manageability of hair, leaving it soft, smooth, and touchably supple. Versatile Application: Whether you want to refresh color, tone highlights, blend grays, or create a completely new look, Redken Shades EQ Gloss 09G Vanilla Creme is the versatile solution you need. Its creamy consistency allows for precise application, making it suitable for a wide range of coloring techniques. Fade-Resistant Formula: With Redken Shades EQ Gloss, your vibrant color will stay true for longer.  Professional-Grade Quality: Redken is a trusted name in the hair care industry, known for its commitment to excellence. Shades EQ Gloss 09G Vanilla Creme is a professional product, formulated with high-quality ingredients to deliver excellent results.  Precautions Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss Bonder Inside 04NCh Dark Chocolate Discover the revolutionary Redken Shades EQ Bonder Inside, the newest hair color innovation that combines a toner and bonder in one. This equalized conditioning acidic demi-permanent hair color strengthens sensitized hair in one easy step and eliminates residual alkalinity after coloring. Infused with Citric Acid and Taurine, this all-in-one formula bonds hair structure balances porosity, and optimizes pH levels for vibrant, long-lasting color. Benefits & Features Newest hair color innovation – All-in-one Toner + Bonder. 77% less hair breakage for healthier, stronger hair. Perfect for sensitized hair, providing extra protection and care. Eliminates residual alkalinity that can cause damage to disulfide bonds up to 14 days after coloring. Pre-dosed liquid toner allows for quick and precise formulations. Quick 20-minute processing time. Stand Out in the Crowd Redken Shades EQ Bonder Inside stands out with its unique combination of a toner and bonder in a single step. The built-in bonder with Citric Acid and Taurine ensures that hair is not only colored but also fortified and protected against damage. Unlike other products that require multiple steps, this innovative formula saves time while delivering superior results. The Solution You've Been Searching For Whether you're a blonde enthusiast, a seasonal hair color chameleon, or someone in need of gray coverage, Redken Shades EQ Bonder Inside provides the ultimate solution. It ensures strong, healthy hair after every coloring session, even for the most sensitized hair types. Say goodbye to hair breakage and hello to vibrant, resilient hair with balanced porosity and pH levels. Specifications Net weight: 60ml / 2oz Key ingredients: Citric Acid, Taurine Processing time: 20 minutes Directions Mix in a 1:1 ratio with Shades EQ Processing Solution or Gloss to Gel Solution. Apply onto dry hair evenly. Let process for 20 minutes. Rinse until water is clear. Ready to transform your hair coloring routine with the latest in hair color technology? Click "Add to Cart" now and experience the strength, vibrancy, and health that Redken Shades EQ Bonder Inside brings to your hair!

Redken Shades EQ Gloss Bonder Inside 09N Café Au Lait Discover the revolutionary Redken Shades EQ Bonder Inside, the newest hair color innovation that combines a toner and bonder in one. This equalized conditioning acidic demi-permanent hair color strengthens sensitized hair in one easy step and eliminates residual alkalinity after coloring. Infused with Citric Acid and Taurine, this all-in-one formula bonds hair structure balances porosity, and optimizes pH levels for vibrant, long-lasting color. Benefits & Features Newest hair color innovation – All-in-one Toner + Bonder. 77% less hair breakage for healthier, stronger hair. Perfect for sensitized hair, providing extra protection and care. Eliminates residual alkalinity that can cause damage to disulfide bonds up to 14 days after coloring. Pre-dosed liquid toner allows for quick and precise formulations. Quick 20-minute processing time. Stand Out in the Crowd Redken Shades EQ Bonder Inside stands out with its unique combination of a toner and bonder in a single step. The built-in bonder with Citric Acid and Taurine ensures that hair is not only colored but also fortified and protected against damage. Unlike other products that require multiple steps, this innovative formula saves time while delivering superior results. The Solution You've Been Searching For Whether you're a blonde enthusiast, a seasonal hair color chameleon, or someone in need of gray coverage, Redken Shades EQ Bonder Inside provides the ultimate solution. It ensures strong, healthy hair after every coloring session, even for the most sensitized hair types. Say goodbye to hair breakage and hello to vibrant, resilient hair with balanced porosity and pH levels. Specifications Net weight: 60ml / 2oz Key ingredients: Citric Acid, Taurine Processing time: 20 minutes Directions Mix in a 1:1 ratio with Shades EQ Processing Solution or Gloss to Gel Solution. Apply onto dry hair evenly. Let process for 20 minutes. Rinse until water is clear. Ready to transform your hair coloring routine with the latest in hair color technology? Click "Add to Cart" now and experience the strength, vibrancy, and health that Redken Shades EQ Bonder Inside brings to your hair!

Redken Shades EQ Gloss 09AA Papaya Redken Shades EQ Gloss 09AA Papaya - the ultimate professional hair color solution designed to revolutionize your salon experience. With its advanced formula and stunning shade range, this product is a game-changer for hairstylists and their clients. Say goodbye to dull and lifeless hair, and embrace vibrant, long-lasting color that leaves hair looking healthy and radiant. Features & Benefits High-Quality Formula: Crafted with precision, Redken Shades EQ Gloss 09AA Papaya boasts a high-quality formula that delivers exceptional results. It is formulated with a unique blend of professional-grade ingredients, ensuring optimal color saturation and long-lasting vibrancy. Papaya-inspired Shade: The 09AA Papaya shade is an exquisite blend of warm, golden undertones, creating a beautiful, sun-kissed effect on the hair. This trendy color is perfect for those seeking a unique and vibrant look that turns heads wherever they go. Versatile Application: Redken Shades EQ 09AA Papaya is incredibly versatile and can be used for various color techniques, including all-over color, balayage, highlights, and lowlights. It provides endless possibilities to unleash your creativity and achieve stunning, customized results. Gentle on Hair: Unlike many traditional hair color products, Redken Shades EQ is ammonia-free and gentle on the hair. This means it minimizes damage and helps maintain the hair's integrity, leaving it soft, shiny, and nourished after each application. Fade-Resistant: With Redken's advanced Fade Resistant Technology, the vibrant color achieved with Shades EQ Gloss 09AA lasts longer than ever before. Clients can enjoy their stunning new look for an extended period, reducing the need for frequent touch-ups. Seamless Blending: This gloss provides seamless blending, making it ideal for toning and refining previously colored hair. It effortlessly neutralizes unwanted tones and creates a harmonious, natural-looking finish. Customizable Results: Redken Shades EQ Gloss 09AA Papaya offers immense flexibility, allowing for easy customization to meet the unique needs and desires of each client. It can be mixed with other Shades EQ Gloss shades to create personalized, one-of-a-kind colors. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

L'Oreal Professionnel DIActivateur 15 Vol/4.5% DIActivateur Developer 15-Volume is fully stabilized and buffered to ensure consistent and uniform color results. It's creamy, rich formulas offer gentle controlled lightening  and coloring action. This developer pairs with DIA Light and DIA Richesse. DIActivateur Developer 15-Volume is great for color treated hair and sensitized hair; for more luminous color; for corrective color/pre-coloration; for permed, smoothed, or straightened hair; and for refreshing and toning highlights. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Redken Shades EQ Gloss 08WG Gold Apricot Redken Shades EQ Gloss 08WG Gold Apricot is not your ordinary hair gloss. It combines the benefits of a gentle, acidic demi-permanent hair color with the nourishing properties of a conditioner. This innovative formula provides exceptional shine and color correction, leaving your hair looking vibrant and healthy. Benefits & Features Acidic Demi-Permanent Haircolor: Gentle processing for superior condition and shine. Ammonia-Free Formula: No overpowering smell during application. Adds Shine: Infused with wheat amino acids for a glossy finish. Color Correcting: Fixes discoloration and fades effectively. Quick Processing: Achieve beautiful hair color in just 20 minutes. Specifications Net Weight: 60ml / 2oz Professional Use Only: Intended for licensed professionals. Application: Apply to dry hair, process for 20 minutes, then rinse. Frequency: Ideal for regular use to maintain shine and color vibrancy. Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 010VG Baby Redken Shades EQ Gloss 010VG Baby is designed to create a beautiful, natural-looking blonde hue that enhances your client's hair with a soft and delicate touch. 010VG Baby Blonde – it’s the perfect balance between warm and cool blonde with warm-gold and cool-violet tones on a brown-to-tan base. Discover the effortless beauty of the Baby Blonde trend with Redken Shades EQ Baby Blonde toners. Say goodbye to the uncertainty of mixing and achieve stunning results every time! Baby Blonde with Redken Power Trio: Lighten – Redken Flash Lift Bonder Inside Tone – Shades EQ 010VG Baby Protect – Redken Acidic Bonding Concentrate Conditioner Shades EQ 010VG' Features and Benefits: Brilliant Color: Redken 010VG Baby provides vibrant, long-lasting color that breathes life into dull and lackluster hair, leaving it looking radiant and full of vitality. Versatile Application: Whether you're aiming for a full head of baby blonde or want to create highlights or lowlights, this versatile shade can be used to achieve a variety of stunning looks and customized effects. Gentle Formula: Redken Shades EQ Gloss 010VG Baby is formulated with a gentle, ammonia-free formula that minimizes damage and ensures the health and integrity of the hair. It leaves the hair feeling soft, smooth, and nourished. Superior Shine: This hair color gloss is specifically designed to provide a lustrous, mirror-like shine to the hair, creating a salon-quality finish that is guaranteed to turn heads. Seamless Blending: Shades EQ 010VG Baby seamlessly blends with existing hair color, making it an ideal choice for color correction, toning, and refreshing previously colored hair. Customizable Results: With the ability to mix Shades EQ Gloss shades, you can create endless custom color variations to meet your clients' unique preferences and style goals. Fade-Resistant: The advanced formulation of Redken Shades EQ ensures minimal color fading over time, allowing your clients to enjoy their gorgeous blonde locks for an extended period. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 05NW Macchiato Redken Shades EQ Gloss 05NW Macchiato is designed to provide stunning results, giving your clients the gorgeous hair they desire. With its unique formulation and exceptional benefits, Shades EQ 05NW is the ultimate choice for professional colorists. Features and Benefits: Superior Shine: Redken Shades EQ Gloss 05NW Macchiato delivers perfect brilliance to the hair, leaving it with a beautiful, radiant shine. Ammonia-Free Formula: As a professional product, Shades EQ 05NW is free from harmful ammonia. This ensures a gentle coloring process that respects the hair's integrity, making it suitable for even the most delicate hair types. Seamless Blending of Gray Hair: 05NW Macchiato is an ideal choice for clients with gray hair looking for natural coverage. Its advanced formulation ensures seamless blending, creating a youthful and consistent appearance. Long-Lasting Results: Redken's Shades EQ Gloss 05NW Macchiato is known for its fade-resistant formula, giving your clients enduring color that looks as vibrant as day one. Conditioning Properties: Enriched with nourishing ingredients, this gloss acts as a conditioning treatment, leaving the hair feeling silky-smooth and manageable after every use. Precision Application: The product's consistency allows for precise application, making it easy to achieve the desired results and create customized looks for each client. Stunning Natural Tones: 05NW Macchiato imparts stunning natural tones to the hair, adding depth and dimension that complements your clients' features and skin tone. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss Bonder Inside 010GI Tahitian Sand Discover the revolutionary Redken Shades EQ Bonder Inside, the newest hair color innovation that combines a toner and bonder in one. This equalized conditioning acidic demi-permanent hair color strengthens sensitized hair in one easy step and eliminates residual alkalinity after coloring. Infused with Citric Acid and Taurine, this all-in-one formula bonds hair structure balances porosity, and optimizes pH levels for vibrant, long-lasting color. Benefits & Features Newest hair color innovation – All-in-one Toner + Bonder. 77% less hair breakage for healthier, stronger hair. Perfect for sensitized hair, providing extra protection and care. Eliminates residual alkalinity that can cause damage to disulfide bonds up to 14 days after coloring. Pre-dosed liquid toner allows for quick and precise formulations. Quick 20-minute processing time. Stand Out in the Crowd Redken Shades EQ Bonder Inside stands out with its unique combination of a toner and bonder in a single step. The built-in bonder with Citric Acid and Taurine ensures that hair is not only colored but also fortified and protected against damage. Unlike other products that require multiple steps, this innovative formula saves time while delivering superior results. The Solution You've Been Searching For Whether you're a blonde enthusiast, a seasonal hair color chameleon, or someone in need of gray coverage, Redken Shades EQ Bonder Inside provides the ultimate solution. It ensures strong, healthy hair after every coloring session, even for the most sensitized hair types. Say goodbye to hair breakage and hello to vibrant, resilient hair with balanced porosity and pH levels. Specifications Net weight: 60ml / 2oz Key ingredients: Citric Acid, Taurine Processing time: 20 minutes Directions Mix in a 1:1 ratio with Shades EQ Processing Solution or Gloss to Gel Solution. Apply onto dry hair evenly. Let process for 20 minutes. Rinse until water is clear. Ready to transform your hair coloring routine with the latest in hair color technology? Click "Add to Cart" now and experience the strength, vibrancy, and health that Redken Shades EQ Bonder Inside brings to your hair!

Redken Shades EQ Gloss 07GB Butterscotch Discover Redken Shades EQ Gloss, the ultimate professional hair color product designed to transform your clients’ look with stunning results. Its ammonia-free formula, conditioning benefits, and long-lasting vibrancy make it an excellent choice for anyone seeking a superior coloring experience. Features and Benefits: Professional-grade color: Redken Shades EQ Gloss is formulated by industry experts to ensure consistent and true-to-tone results, allowing hairstylists to unleash their creativity and meet clients' expectations. Versatile application: Whether you're looking for all-over color, subtle toning, or dimensional highlights, Shades EQ gloss provides the flexibility to achieve various techniques and effects. Ammonia-free formula: Redken Shades EQ is formulated without ammonia, making it a gentle and less damaging alternative to traditional hair dyes. Conditioning benefits: Enriched with nourishing ingredients, this hair gloss not only adds beautiful color but also enhances the overall condition of your hair. It helps to restore moisture, improve texture, and reduce frizz, leaving hair silky-smooth and manageable. Long-lasting results: Redken Shades EQ Gloss provides exceptional color retention, ensuring that your new shade remains fresh and vibrant between salon visits. Customizable shade selection: Redken Shades EQ Gloss offers a wide range of shades, allowing you to find the perfect match for your desired look. With the ability to mix and match colors, you can create a truly personalized shade tailored to your clients’ preferences. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 09B Sterling Experience stunning hair transformations with Redken Shades EQ Gloss 09B Sterling, a professional-grade hair color product designed to deliver the best results. This innovative hair gloss combines advanced technology with a wide range of benefits to help you upgrade your hair color game to new levels.  Features & Benefits  Superior Hair Color: Redken Shades EQ Gloss 09B Sterling is formulated with high-quality pigments that ensure vibrant, true-to-tone hair color results. The stunning sterling shade adds a beautiful, cool silver hue, creating a striking and contemporary look. Glossy Shine: Infused with a unique blend of ingredients, this glossing formula enhances the natural shine of your clients’ hair, giving it a radiant and healthy appearance.  Versatile Application: Suitable for a wide range of coloring techniques, Shades EQ 09B Sterling offers versatility in application. Whether you want to make full coverage, balayage, highlights, or lowlights, this product provides consistent and reliable results, giving you the freedom to explore various hair color trends. Ammonia-Free Formula: Redken Shades EQ Gloss 09B Sterling features an ammonia-free formula, making it gentle and safe. This ensures a comfortable and pleasant coloring experience, reducing the risk of damage or dryness often associated with ammonia-based hair color products. Conditioning Benefits: Enriched with nourishing ingredients, Shades EQ Gloss 09B also acts as a hair conditioner. It helps to improve the overall health and texture of your clients’ hair, leaving it feeling soft, smooth, and manageable.  Long-Lasting Results: With its superior color retention properties, 09B Sterling delivers long-lasting results.  Precautions Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 07T Steel Discover Redken Shades EQ Gloss, the ultimate professional hair color product designed to transform your clients’ look with stunning results. Its ammonia-free formula, conditioning benefits, and long-lasting vibrancy make it an excellent choice for anyone seeking a superior coloring experience. Features and Benefits: Professional-grade color: Redken Shades EQ Gloss is formulated by industry experts to ensure consistent and true-to-tone results, allowing hairstylists to unleash their creativity and meet clients' expectations. Versatile application: Whether you're looking for all-over color, subtle toning, or dimensional highlights, Shades EQ gloss provides the flexibility to achieve various techniques and effects. Ammonia-free formula: Redken Shades EQ is formulated without ammonia, making it a gentle and less damaging alternative to traditional hair dyes. Conditioning benefits: Enriched with nourishing ingredients, this hair gloss not only adds beautiful color but also enhances the overall condition of your hair. It helps to restore moisture, improve texture, and reduce frizz, leaving hair silky-smooth and manageable. Long-lasting results: Redken Shades EQ Gloss provides exceptional color retention, ensuring that your new shade remains fresh and vibrant between salon visits. Customizable shade selection: Redken Shades EQ Gloss offers a wide range of shades, allowing you to find the perfect match for your desired look. With the ability to mix and match colors, you can create a truly personalized shade tailored to your clients’ preferences. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 08C Cayenne Transform your hair with Redken Shades EQ Gloss 08C Cayenne, a revolutionary demi-permanent haircolor that combines vibrant color results with exceptional conditioning benefits. Perfect for achieving customized shades while imparting a brilliant shine, this ammonia-free formula is gentle on your hair, ensuring a pleasant coloring experience without any harsh odors. Benefits & Features Acidic Demi-Permanent Formula: Infused with acidic ingredients, Shades EQ Gloss 08C Cayenne ensures gentle processing that enhances hair condition and shine, leaving your locks looking healthier and more vibrant. Ammonia-Free: Enjoy a comfortable coloring process without the unpleasant smell of ammonia. Adds Brilliant Shine: Enriched with wheat amino acids, this gloss formula conditions your hair, resulting in a glossy finish that catches the light beautifully. Color Correcting: Say goodbye to brassy tones and uneven color. Shades EQ Gloss 08C Cayenne corrects discoloration effectively, providing a uniform and polished look. Quick Application: With a processing time of just 20 minutes, achieve stunning results in no time, making it ideal for those with a busy lifestyle. Specifications Net Weight: 60ml / 2oz Professional Use Only: Intended for licensed professionals to ensure optimal results and safety. Application Frequency: Requires periodic touch-ups to maintain color vibrancy and shine. Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

L'Oreal Dia Color 6/6N Dark Blonde Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.  Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test.  ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit  9-vol. Dia Activateur Developer for standard tone on tone color and maintenance  15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending