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Redken Shades EQ Gloss Bonder Inside 010T Platinum Discover the revolutionary Redken Shades EQ Bonder Inside, the newest hair color innovation that combines a toner and bonder in one. This equalized conditioning acidic demi-permanent hair color strengthens sensitized hair in one easy step and eliminates residual alkalinity after coloring. Infused with Citric Acid and Taurine, this all-in-one formula bonds hair structure balances porosity, and optimizes pH levels for vibrant, long-lasting color. Benefits & Features Newest hair color innovation – All-in-one Toner + Bonder. 77% less hair breakage for healthier, stronger hair. Perfect for sensitized hair, providing extra protection and care. Eliminates residual alkalinity that can cause damage to disulfide bonds up to 14 days after coloring. Pre-dosed liquid toner allows for quick and precise formulations. Quick 20-minute processing time. Stand Out in the Crowd Redken Shades EQ Bonder Inside stands out with its unique combination of a toner and bonder in a single step. The built-in bonder with Citric Acid and Taurine ensures that hair is not only colored but also fortified and protected against damage. Unlike other products that require multiple steps, this innovative formula saves time while delivering superior results. The Solution You've Been Searching For Whether you're a blonde enthusiast, a seasonal hair color chameleon, or someone in need of gray coverage, Redken Shades EQ Bonder Inside provides the ultimate solution. It ensures strong, healthy hair after every coloring session, even for the most sensitized hair types. Say goodbye to hair breakage and hello to vibrant, resilient hair with balanced porosity and pH levels. Specifications Net weight: 60ml / 2oz Key ingredients: Citric Acid, Taurine Processing time: 20 minutes Directions Mix in a 1:1 ratio with Shades EQ Processing Solution or Gloss to Gel Solution. Apply onto dry hair evenly. Let process for 20 minutes. Rinse until water is clear. Ready to transform your hair coloring routine with the latest in hair color technology? Click "Add to Cart" now and experience the strength, vibrancy, and health that Redken Shades EQ Bonder Inside brings to your hair!

Redken Shades EQ Gloss 09M Sand Dunes Introducing Redken Shades EQ Gloss 09M Sand Dunes offers a range of benefits that will transform your hair into a stunning masterpiece. With its advanced formula and superior performance, Redken Shades EQ Gloss 09M Sand Dunes is the go-to choice for hairstylists and color enthusiasts alike. Features & Benefits Vibrant and Long-Lasting Color: Redken Shades EQ Gloss 09M Sand Dunes delivers exceptional pigment retention, ensuring your hair stays vibrant and stunning for an extended period. Versatile Shade: The 09M Sand Dunes shade is perfect for those seeking a natural, sun-kissed look. It provides a subtle sandy tone, adding depth and dimension to your hair, giving you a effortlessly chic appearance. Seamless Gray Coverage: Shades EQ Gloss 09M offers excellent gray coverage, making it an ideal choice for anyone looking to hide those unwanted strands. Gentle Conditioning: This hair gloss leaves your locks feeling soft, smooth, and incredibly silky. Enjoy vibrant color without sacrificing hair health. Ammonia-Free Formula: Redken Shades EQ Gloss 09M Sand Dunes features an ammonia-free formula, making it a gentle option for your hair.  Compatibility with Various Techniques: Whether you're looking for an all-over color, balayage, or highlights, Shades EQ 09M Sand Dunes is highly versatile and compatible with a wide range of coloring techniques. Achieve your desired look with ease and precision. Precautions Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 05G Caramel Unlock the potential of radiant, stunning hair shades with Redken Shades EQ Gloss 05G Caramel designed to elevate your hair coloring experience. Whether you're a seasoned hairstylist or a salon enthusiast, this versatile gloss will help you achieve the perfect caramel hue effortlessly. Features and Benefits: Gorgeous Caramel Tones: Redken Shades EQ Gloss 05G delivers breathtaking caramel tones that exude warmth and sophistication. Add dimension and depth to your client's hair, making them stand out in any crowd. Seamless Color Blending: Formulated with precision, this gloss ensures a seamless blend between existing hair color and the desired shade. Say goodbye to harsh lines and hello to a natural-looking, blended finish. Superior Shine: Leave your clients mesmerized by the intense, mirror-like shine this gloss provides. The light-reflective particles in the formula create an alluring luster that enhances the overall hair appearance. Gentle on Hair: Redken Shades EQ 05G Caramel boasts a gentle, acidic formula that won't compromise the hair's health. Its free-ammonia composition minimizes damage, making it suitable for even the most delicate hair types. Long-Lasting Results: The color-locking technology in this gloss ensures long-lasting results that stay vibrant and fresh for weeks. Clients will adore the longevity of their beautiful caramel locks. Versatility in Application: Designed for various application methods, including traditional coloring, glazing, refreshing faded hues, and toning highlights, this product offers endless possibilities for creative expression. Customizable Shades: Mix and match with other Redken Shades EQ Gloss shades to create unique, customized tones tailored to your clients' preferences. The versatility of this gloss allows for truly personalized results. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 07CB Spicestone Discover Redken Shades EQ Gloss, the ultimate professional hair color product designed to transform your clients’ look with stunning results. Its ammonia-free formula, conditioning benefits, and long-lasting vibrancy make it an excellent choice for anyone seeking a superior coloring experience. Features and Benefits: Professional-grade color: Redken Shades EQ Gloss is formulated by industry experts to ensure consistent and true-to-tone results, allowing hairstylists to unleash their creativity and meet clients' expectations. Versatile application: Whether you're looking for all-over color, subtle toning, or dimensional highlights, Shades EQ gloss provides the flexibility to achieve various techniques and effects. Ammonia-free formula: Redken Shades EQ is formulated without ammonia, making it a gentle and less damaging alternative to traditional hair dyes. Conditioning benefits: Enriched with nourishing ingredients, this hair gloss not only adds beautiful color but also enhances the overall condition of your hair. It helps to restore moisture, improve texture, and reduce frizz, leaving hair silky-smooth and manageable. Long-lasting results: Redken Shades EQ Gloss provides exceptional color retention, ensuring that your new shade remains fresh and vibrant between salon visits. Customizable shade selection: Redken Shades EQ Gloss offers a wide range of shades, allowing you to find the perfect match for your desired look. With the ability to mix and match colors, you can create a truly personalized shade tailored to your clients’ preferences. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 09NW Cream Soda Are you a professional hair stylist in search of the perfect hair color solution? Redken Shades EQ Gloss 09NW Cream Soda is here to elevate your salon services to new heights. This revolutionary hair color product allows you to achieve stunning and vibrant results that will leave your clients amazed. Features & Benefits Vibrant Cream Soda Shade: Redken Shades EQ Gloss 09NW delivers a stunning and on-trend Cream Soda shade that adds dimension and luminosity to the hair. It creates a soft, warm blonde with a touch of beige, perfect for clients looking for a natural and sun-kissed appearance. Ammonia-Free Formula: This Shades EQ Gloss hair color features an ammonia-free formula, ensuring a gentle and non-damaging experience for your clients' hair. It helps to maintain the hair's integrity and promotes healthier-looking strands. Versatile Application: Redken Shades EQ 09NW Cream Soda is incredibly versatile, allowing you to achieve a wide range of looks.  pH-Balanced Formula: The pH-balanced formula of Shades EQ helps to seal the cuticle and improve the overall health of the hair. It smoothens the hair's texture, enhances shine, and leaves the strands feeling soft and manageable. Long-Lasting Results: With Redken's advanced color technology, 09NW Cream Soda Shades EQ provides long-lasting results that your clients will love.  Seamless Gray Coverage: This hair color product effectively covers grays, allowing you to provide a flawless and natural-looking finish for clients with gray hair. It seamlessly blends with the existing hair color, providing a youthful and rejuvenated appearance. Customizable Color Formulation: 09NW Cream Soda can be easily mixed with other Shades EQ shades and customized to achieve the desired shade intensity and tone.  Precautions Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 09VG Iridescence Revolutionize your hair coloring experience with Redken Shades EQ Gloss 09VG Iridescence, the industry-leading professional hair color. It is specifically designed to deliver vibrant and long-lasting color results while maintaining the utmost hair health. With its extensive benefits and exceptional performance, Redken Shades EQ Gloss 09VG Iridescence is a must-have for every professional stylist. Features & Benefits Vibrant Color Brilliance: Experience stunning, eye-catching color results with Redken Shades EQ Gloss 09VG Iridescence. This shade offers a mesmerizing blend of vivid violet and green tones, creating a unique iridescent effect that truly stands out. Versatile Application: Shades EQ 09VG is incredibly versatile, making it suitable for a wide range of coloring techniques, including a full-head color, highlights, and lowlights.  Glossy Shine: Redken Shades EQ Gloss 09VG Iridescence not only adds vibrant color but also imparts a glossy shine to the hair.  Gentle Formula: Redken Shades EQ Gloss 09VG Iridescence is formulated with a gentle pH-balanced formula that respects the integrity of your clients’ hair. This ammonia-free hair color ensures minimal damage and leaves locks healthy, shiny, and soft. Customizable Shades: Achieve the perfect color to match your client's desired look. 09VG Iridescence can be intermixed with other shades from the Redken Shades EQ line, allowing you to create customized colors and achieve unique, personalized results. Seamless Color Correction: Whether you need to correct brassiness, uneven tones, or unwanted color, Redken Shades EQ Gloss 09VG Iridescence provides a seamless color correction solution. Its versatile formula helps neutralize unwanted undertones and creates a harmonious color balance. Precautions Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 06GN Moss Redken Shades EQ Gloss 06GN Moss is designed for those who crave vibrant, lasting haircolor without the commitment of permanent dye. This demi-permanent formula delicately blends with your natural hair tones to provide a subtle yet striking enhancement. Benefits & Features Acidic Demi-Permanent Haircolor: Gentle on hair, delivering exceptional shine and conditioning benefits. Ammonia-Free Formula: Ensures a pleasant application experience with no harsh odors. Enhanced Shine: Infused with wheat amino acids to leave hair visibly glossy and healthy-looking. Color Correcting: Say goodbye to brassiness and uneven color with every application. Quick Processing Time: Achieve beautiful results in just 20 minutes, perfect for those on the go. Specifications Net Weight: 60ml / 2oz Intended Use: Professional application only Allergy Precaution: Conduct patch test 48 hours prior to application Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 07G Saffron Discover Redken Shades EQ Gloss, the ultimate professional hair color product designed to transform your clients’ look with stunning results. Its ammonia-free formula, conditioning benefits, and long-lasting vibrancy make it an excellent choice for anyone seeking a superior coloring experience. Features and Benefits: Professional-grade color: Redken Shades EQ Gloss is formulated by industry experts to ensure consistent and true-to-tone results, allowing hairstylists to unleash their creativity and meet clients' expectations. Versatile application: Whether you're looking for all-over color, subtle toning, or dimensional highlights, Shades EQ gloss provides the flexibility to achieve various techniques and effects. Ammonia-free formula: Redken Shades EQ is formulated without ammonia, making it a gentle and less damaging alternative to traditional hair dyes. Conditioning benefits: Enriched with nourishing ingredients, this hair gloss not only adds beautiful color but also enhances the overall condition of your hair. It helps to restore moisture, improve texture, and reduce frizz, leaving hair silky-smooth and manageable. Long-lasting results: Redken Shades EQ Gloss provides exceptional color retention, ensuring that your new shade remains fresh and vibrant between salon visits. Customizable shade selection: Redken Shades EQ Gloss offers a wide range of shades, allowing you to find the perfect match for your desired look. With the ability to mix and match colors, you can create a truly personalized shade tailored to your clients’ preferences. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 07V Crush Amethyst Enhance your hair's vibrancy with Redken Shades EQ Gloss 07V Crush Amethyst, the premium choice for demi-permanent hair color that blends color brilliance with nourishing conditioning. Perfect for achieving personalized, glossy hair color, this formula is a must-have for professionals and enthusiasts alike. Benefits & Features Acidic Demi-Permanent Formula: Provides gentle, yet effective color processing, enhancing hair condition and shine without compromising health. Ammonia-Free: Enjoy a comfortable coloring experience without the harsh smell or discomfort during application. Shine-Enhancing: Infused with wheat amino acids to impart a brilliant shine, leaving hair looking healthy and vibrant. Color Correcting: Corrects and blends away brassiness and uneven tones, ensuring a seamless, professional finish. Quick Processing: Requires only 20 minutes to develop, ideal for busy individuals seeking efficient hair care solutions. Specifications Net Weight: 60ml / 2oz Use: Professional use only; intended for licensed professionals Application Time: 20 minutes Color Compatibility: Suitable for a wide range of hair colors and types Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 04ABn Dark Roast Redken Shades EQ Gloss 04ABn Dark Roast – the ultimate professional hair coloring solution that guarantees stunning results every time. This hair gloss is crafted by Redken, a renowned brand trusted by stylists and salons worldwide. With its innovative formula and versatility, Shades EQ Gloss 04ABn Dark Roast is designed to deliver beautiful, vibrant, and long-lasting color that will leave your clients feeling confident and satisfied. Features and Benefits: Rich, Lustrous Color: The 04ABn Dark Roast shade provides a deep, intense brown hue that adds depth and dimension to any hair type. Seamless Gray Coverage: Shades EQ professional-grade gloss effectively covers stubborn gray hairs, ensuring flawless and consistent color from root to tip. Gentle and Ammonia-Free: Redken Shades EQ Gloss 04ABn Dark Roast is formulated without ammonia, making it a gentle and non-damaging option for color-treated hair. It helps maintain hair health and integrity while providing stunning color results. Shine-Enhancing Properties: Enjoy the added benefit of brilliant shine with Shades EQ 04ABn. The gloss's unique formula contains a blend of ingredients that promote luminosity and reflectivity, leaving hair looking glossy, vibrant, and full of life. Versatility and Customization: With Shades EQ Gloss 04ABn Dark Roast, you have the freedom to create custom shades and endless color possibilities. Use it as a standalone gloss, mix with other Redken Shades EQ shades, or apply it after a permanent color treatment for personalized and tailored results. Long-Lasting Color: Enjoy the longevity of Redken 04ABn Dark Roast's rich color. The advanced formula is specifically designed to resist fading, keeping the color vibrant and beautiful for an extended period. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 07CC Urban Fever Discover Redken Shades EQ Gloss, the ultimate professional hair color product designed to transform your clients’ look with stunning results. Its ammonia-free formula, conditioning benefits, and long-lasting vibrancy make it an excellent choice for anyone seeking a superior coloring experience. Features and Benefits: Professional-grade color: Redken Shades EQ Gloss is formulated by industry experts to ensure consistent and true-to-tone results, allowing hairstylists to unleash their creativity and meet clients' expectations. Versatile application: Whether you're looking for all-over color, subtle toning, or dimensional highlights, Shades EQ gloss provides the flexibility to achieve various techniques and effects. Ammonia-free formula: Redken Shades EQ is formulated without ammonia, making it a gentle and less damaging alternative to traditional hair dyes. Conditioning benefits: Enriched with nourishing ingredients, this hair gloss not only adds beautiful color but also enhances the overall condition of your hair. It helps to restore moisture, improve texture, and reduce frizz, leaving hair silky-smooth and manageable. Long-lasting results: Redken Shades EQ Gloss provides exceptional color retention, ensuring that your new shade remains fresh and vibrant between salon visits. Customizable shade selection: Redken Shades EQ Gloss offers a wide range of shades, allowing you to find the perfect match for your desired look. With the ability to mix and match colors, you can create a truly personalized shade tailored to your clients’ preferences. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

L'Oreal Professionnel Majicreme 30 Volume 9% 1L Majicrème Developer is fully stabilized and buffered to ensure consistent and uniform color results. It's creamy, rich formulas offer gentle controlled lightening and coloring action. - For rich, natural looking results - Uniform, long-lasting color - Core to surface conditioning - Up to 100% white coverage - Up to 3 levels of lift Majicrème is great for - Balayage - Foil highlights - Off & on-scalp lightening PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows. Delivery - Ground shipping only available for peroxide, alcohol and chemicals. Although we carefully pack your products, we cannot guarantee that peroxides will arrive intact due to its sensitive nature.  

Redken Shades EQ Gloss Bonder Inside 09T Chrome Discover the revolutionary Redken Shades EQ Bonder Inside, the newest hair color innovation that combines a toner and bonder in one. This equalized conditioning acidic demi-permanent hair color strengthens sensitized hair in one easy step and eliminates residual alkalinity after coloring. Infused with Citric Acid and Taurine, this all-in-one formula bonds hair structure balances porosity, and optimizes pH levels for vibrant, long-lasting color. Benefits & Features Newest hair color innovation – All-in-one Toner + Bonder. 77% less hair breakage for healthier, stronger hair. Perfect for sensitized hair, providing extra protection and care. Eliminates residual alkalinity that can cause damage to disulfide bonds up to 14 days after coloring. Pre-dosed liquid toner allows for quick and precise formulations. Quick 20-minute processing time. Stand Out in the Crowd Redken Shades EQ Bonder Inside stands out with its unique combination of a toner and bonder in a single step. The built-in bonder with Citric Acid and Taurine ensures that hair is not only colored but also fortified and protected against damage. Unlike other products that require multiple steps, this innovative formula saves time while delivering superior results. The Solution You've Been Searching For Whether you're a blonde enthusiast, a seasonal hair color chameleon, or someone in need of gray coverage, Redken Shades EQ Bonder Inside provides the ultimate solution. It ensures strong, healthy hair after every coloring session, even for the most sensitized hair types. Say goodbye to hair breakage and hello to vibrant, resilient hair with balanced porosity and pH levels. Specifications Net weight: 60ml / 2oz Key ingredients: Citric Acid, Taurine Processing time: 20 minutes Directions Mix in a 1:1 ratio with Shades EQ Processing Solution or Gloss to Gel Solution. Apply onto dry hair evenly. Let process for 20 minutes. Rinse until water is clear. Ready to transform your hair coloring routine with the latest in hair color technology? Click "Add to Cart" now and experience the strength, vibrancy, and health that Redken Shades EQ Bonder Inside brings to your hair!

Redken Shades EQ Gloss 04M Smoked Cedar Redken Shades EQ Gloss 04M Smoked Cedar is designed to revolutionize your salon experience. This sensational hair gloss delivers stunning results with a captivating shade that will leave your clients mesmerized. Features and Benefits: Exceptional Color: Redken Shades EQ Gloss 04M Smoked Cedar offers a rich, deep, and seductive shade that is bound to turn heads. The unique blend of tones creates a captivating and multidimensional look, adding depth and dimension to the hair. Versatile Application: This professional-grade hair gloss is suitable for a wide range of coloring techniques, including toning, refreshing, correcting, and enhancing natural hair color. Conditioning Power: Shades EQ 04M Smoked Cedar not only enhances the color but also nourishes and conditions the hair. Infused with an advanced formula, it leaves the hair feeling soft, smooth, and incredibly shiny. Long-Lasting Results: With its exceptional staying power, this hair gloss ensures that your clients' stunning new shade will remain vibrant and fresh for an extended period. The fade-resistant formula helps maintain the color intensity, allowing your clients to enjoy their gorgeous tresses for longer. Customizable Formulation: 04M Smoked Cedar can be easily mixed with other Shades EQ Gloss shades to create personalized and unique color blends. This flexibility allows you to cater to your clients' individual preferences and create truly customized looks. Seamless Color Correction: This versatile gloss is also perfect for correcting and balancing hair color. It effectively neutralizes unwanted tones and provides seamless color correction, leaving your clients with flawless results and boosting their confidence. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Redken Shades EQ Gloss 03NB Mocha Java Redken Shades EQ Gloss 03NB Mocha Java - the ultimate professional hair color for achieving stunning, luscious locks. 03NB Gloss is designed to provide a rich, creamy mocha java hue that adds depth and dimension to your clients' hair, while imparting a radiant shine. As a leading name in the beauty industry, Redken has crafted Shades EQ with the utmost care and expertise, ensuring exceptional results that will leave your clients feeling confident and beautiful. Features and Benefits: Vibrant Color: Redken Shades EQ Gloss 03NB Mocha Java delivers vibrant and long-lasting color results, allowing you to create stunning hair transformations. Versatility: 03NB is suitable for various hair types and textures, making it a must-have for hairstylists seeking a reliable color solution that works for a wide range of clients. Seamless Blending: With its advanced formulation, Redken Shades EQ Gloss 03NB Mocha Java seamlessly blends with the natural hair color, ensuring a flawless, natural-looking result. High Shine Finish: The hair gloss enhances the hair's natural shine, leaving it with a lustrous, healthy-looking finish that exudes radiance and vitality. Conditioning Properties: Redken Shades EQ 03NB Mocha Java is enriched with conditioning agents that help nourish and moisturize the hair, promoting softness and manageability. Gentle Formula: This color gloss is formulated to be gentle on the hair, minimizing damage and preserving the hair's integrity. Customizable Results: Redken Shades EQ Gloss 03NB can be easily mixed and customized to achieve the desired shade and intensity, providing endless possibilities for creative color combinations. Fade-resistant: The advanced color-locking technology ensures that the vibrant shade of Redken Shades EQ 03NB a lasts longer, resisting fading and maintaining its brilliance. Precautions: Developed for professional use only. Net weight: 60ml / 2oz Redken Shades EQ Color Chart Looking for more? Check out the newest Redken Shades EQ Bonder Inside here.

Kevin Murphy BEDROOM.HAIR Flexible Texturising Hairspray Get the Sexy, Tousled Look Achieve effortlessly tousled, bedroom hair with this flexible, texturising hairspray. Enjoy touchable texture and movement while running your fingers through your locks. Enhanced with Ginger Root, it increases elasticity and suppleness, protecting against environmental stressors. Get perfectly imperfect, sexy hair that says, "I woke up like this." Benefits: Flexible Hold & Touchable Texture: Embrace a natural, flexible hold with touchable texture that's irresistible to the touch. Trio of Hero Ingredients: BEDROOM.HAIR contains hero ingredients for added texture and protection, ensuring your hair looks its best. Enhanced Elasticity & Suppleness: Ginger Root enhances elasticity and suppleness, making your hair even more touchable. Environmental Protection: Safeguard your hair against environmental stressors, ensuring it stays strong and healthy. Lightweight & Strengthening: BEDROOM.HAIR conditions and strengthens your hair, leaving it lightweight and full of life. Eco-Conscious Beauty: BEDROOM.HAIR is sulphate, paraben, and cruelty-free, reflecting Kevin Murphy’s dedication to a cleaner, more sustainable world. Kevin’s Tip: ''As a part of our STYLE/CONTROL regimen, BEDROOM.HAIR helps you create the ultimate, in sexy, refined hair – not like you are lounging around in your PJs – it delivers that sexy, textured, groomed but yet perfectly messy look that screams I didn’t try too hard – although you probably did! This is the one product that will have you claiming ‘I just woke up looking this good’ on a daily basis – your ideal companion for hold, shine and flexibility.''