Made In Canada

Pureology Hydrate Gift Set Shampoo, Conditioner & Color Fanatic Spray Treat your hair to the ultimate luxury with the Pureology Hydrate Gift Set. This bestselling trio is designed for normal to dry, color-treated hair, delivering intense moisture, vibrant shine, and long-lasting color protection. Featuring Pureology’s iconic Hydrate Shampoo and Conditioner, plus the multi-tasking Color Fanatic Spray, this set gives your hair everything it needs to stay soft, strong, and radiant. Benefits & Features Hydrate Shampoo (266ml) – Gently cleanses while infusing moisture with jojoba, green tea, and sage. Hydrate Conditioner (266ml) – Deeply nourishes and softens with a luxurious, creamy texture. Color Fanatic Spray (200ml) – 21 essential benefits in one lightweight mist: detangles, protects from heat, adds shine, prevents breakage, and shields color. Anti-Fade Complex® – Keeps color vibrant for longer. 100% Vegan Formulas – Sulfate-free, paraben-free, and safe for color-treated hair. What Makes Pureology Stand Out? Pureology is the #1 professional color care brand, trusted by stylists worldwide. Unlike other haircare brands, Pureology combines concentrated vegan formulas with a signature aromatherapy blend of peppermint and lavender for a spa-like experience. A little goes a long way—just a quarter-sized amount of shampoo delivers a rich lather, making these products last longer than typical salon brands. Bring Luxury Haircare Home Struggling with dry, brittle, or color-faded hair? Hydrate Shampoo and Conditioner quench strands with rich hydration. Experiencing tangles, frizz, or dullness? The Color Fanatic Spray smooths, detangles, and adds mirror-like shine. Worried about heat styling damage? Color Fanatic provides heat protection up to 450°F. Want long-lasting color vibrancy? Pureology’s Anti-Fade Complex locks in color, so your salon results last. Specifications Set Includes: Hydrate Shampoo 266ml / 9 fl. oz. Hydrate Conditioner 266ml / 9 fl. oz. Color Fanatic Leave-In Spray 200ml / 6.7 fl. oz. Hair Type: Normal to dry, color-treated hair Formula: Sulfate-free, paraben-free, 100% vegan Your hair deserves the best—and with the Pureology Hydrate Gift Set, you get salon-quality results from the comfort of your home. Whether you’re treating yourself or gifting a loved one, this set is the perfect way to achieve hydrated, radiant, and vibrant hair. Order your Pureology Hydrate Gift Set today and give your hair the care it deserves!

UANS Crema Moisturizing Shampoo Introducing the UANS Crema Moisturizing Shampoo, the ultimate solution for transforming the texture of dry and brittle hair. Say goodbye to dull and lifeless locks as this exceptional shampoo works wonders to revive your hair's natural radiance and vitality. With our exclusive Corticle complex, this moisturizing shampoo delivers unparalleled hydration and repair from the cortex to the cuticle. Your hair will experience a profound transformation as it becomes infused with intense moisture and nourishment. Bid farewell to frizz, breakage, and unmanageable tresses as this shampoo deeply penetrates each strand, replenishing it with essential nutrients. The result is hair that feels soft, supple, and irresistibly smooth to the touch. Our advanced formula is meticulously crafted to address the specific needs of dry and brittle hair. It replenishes moisture levels, restores elasticity, and strengthens the hair fibers, leaving you with beautifully rejuvenated locks that are noticeably healthier and more resilient. Indulge in the luxurious lather of the UANS Crema Moisturizing Shampoo as it gently cleanses and purifies your hair without stripping away its natural oils. Immerse yourself in the invigorating scent that leaves a subtle, lingering fragrance throughout the day. Features & Benefits Intense Hydration: Formulated with the exclusive Corticle complex, this shampoo provides targeted and deep hydration to dry and brittle hair, effectively revitalizing and transforming its texture. Repair from Cortex to Cuticle: The Corticle complex works at a cellular level, repairing and nourishing the hair from the cortex to the cuticle. It helps restore the hair's natural health and strength, reducing breakage and improving overall manageability. Revives Dull and Lifeless Hair: Say goodbye to lackluster locks. This shampoo infuses your hair with essential moisture, resulting in revived radiance and vibrancy. It helps bring back the natural shine and luster to your hair. Frizz Control: Tame unruly hair and minimize frizz with the UANS Crema Moisturizing Shampoo. Its advanced formula smoothes the hair cuticles, reducing frizz and promoting a sleek and polished look. Strengthens and Protects: This shampoo not only hydrates but also strengthens the hair fibers, making them more resilient to damage. It creates a protective barrier that shields the hair from environmental stressors, such as heat styling and pollution. Directions Massage gently into wet hair. Rinse. follow with CREMA treatment Say hello to gorgeous, revitalized hair with UANS Crema Moisturizing Shampoo. Elevate your hair care routine and experience the transformative power of intense hydration and repair, all in one remarkable product. Unlock the secret to luscious, silky-smooth hair with UANS Crema Moisturizing Shampoo today.

Redken Brews Work Hard Molding Paste Hair paste for men for the maximum hold and natural finish. Effortless looking style with this award winning formula. Strong hold with texture and flexibility. Firm but moldable anytime to work through easily anytime during the day. Easily wash out without any residue. Key features 50% more product, 68% less plastic maintaining the same great, award winning, formula Firm yet moldable to work easily through hair Polystretch fibers keep style flexible Great for styles that need both texture and hold

Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor.Benefits• 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Pai-Shau Replenishing Cream Conditioner 250ml / 8.4oz 250ml / 8.4oz Pai-Shau Hydrating Ritual series. Rehydrate dry, lifeless hair while detangling and restoring its natural sheen. Blend of amino acids to strengthen the hair while hydrolyzed oat proteins calm the cuticle and add luster. Infuse incredible moisture without adding weight. Hair re-gain its elasticity and strength. Leaves hair refreshed and manageable. Directions Following cleansing with Replenishing Hair Cleanser Remove excess water Apply a moderate amount throughout hair evenly Rinse thoroughly Use Biphasic Infusion before styling. Available in 2 other sizes  90ml / 3oz 1L / 33.8oz

Moroccanoil Clarifying shampoo Unlock your hair's natural shine with Moroccanoil Clarifying Shampoo! This deep-cleansing formula was made to remove everyday buildup and restore your locks to their former luscious weightlessness. Intensely nourishing, this shampoo blends argan and avocado oils, keratin, lavender, chamomile, and jojoba extracts to keep your hair healthy. Plus, its color-safe, sulfate-, phosphate-, and paraben-free formula ensures an even result when paired with color, perm, or chemical treatments. Experience a new level of hair brilliance! Directions Soak strands with water then get ready to experience the intensely rich lather of the Moroccanoil Clarifying Shampoo. Gently massage the shampoo into your scalp and hair to remove all product buildup and keep massaging until the water runs clear. Repeat if needed, then use a Moroccanoil conditioner or mask for extra hydration. This clarifying shampoo is specifically designed to be used up to twice a week for those who use a lot of hair products, swim often or have hard water.

Redken Chromatics Beyond Cover Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Redken Blonde Idol BL/.1 Blue High Lift Conditioning Cream This conditioning cream hair color is available in a wide range of never-brassy shades, from icy platinum to balanced beige. Features & Benefits Cool blondes without toning in 1 step Up to 5 levels of lift in 1 step - perfect for balayage, highlights and more! Beige creates soft, beige results Best used on pale undertones Ideal for levels 5-7 Warm reflect Directions Mixing and Processing Mixing Ratio: 1:2 Pro-oxide Cream Developer: 20-40 vol. (maximum) Levels of Lift: Up to 5 Processing Time: 45 minutes Special Instructions: For on/off scalp applications, process at room temperature for up to 45 minutes. Do not use heat. Application: For all Global applications, start with dry hair and divide into 4 sections. Take 1/8-1/4" horizontal partings for even saturation. Rinse, then shampoo and condition with Blonde Idol hair care. PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

L’Oreal INOA High Resist 9.12/9BV Very Light Blonde Ash Iridescent  Elevate your hair coloring experience with L'Oreal INOA, the pioneer of no ammonia color. This new and improved formula offers an unmatched level of sophistication in hair coloring, providing improved texture, increased permissiveness, and unparalleled protection and hydration for both hair and scalp. Say goodbye to harsh chemicals and hello to vibrant, long-lasting color that cares for your hair. Benefits & Features Vegan Formula: Enjoy guilt-free coloring with our 100% vegan formula. Complete Grey Coverage: Say farewell to pesky greys with 100% coverage. Long-lasting Color: Experience color that lasts and retains its vibrancy. +48% Shinier Hair: Achieve luscious locks with a stunning shine boost. Revolutionary Oil-based Formula: Our oil-based, ammonia-free formula respects your hair's integrity while delivering stunning color. Perfect Coverage: Achieve flawless coverage of up to 100% white hair. Hydration and Nutrition: Experience intense hydration and nutrition for up to 6 weeks. Lightening: Lighten your hair up to 3 levels for a personalized look. Easy Application: With its unctuous texture, iNOA perfectly adheres to hair, ensuring even application. What makes it stand out L'Oreal INOA stands out with its revolutionary oil-based, ammonia-free formula that prioritizes the health and vitality of your hair. Unlike traditional hair colorants, INOA envelops the hair fiber in a film of oil, pushing the colorant deeper into the hair for unlimited color possibilities. Additionally, its low dose MEA slightly opens the cuticle, ensuring optimal color penetration and coverage. With its innovative technology and luxurious results, L'Oreal INOA sets the standard for professional hair coloring. Unlock Your Hair's True Potential Are you tired of sacrificing the health of your hair for vibrant color? Look no further than L'Oreal INOA. Our advanced formula not only delivers stunning, long-lasting color but also nourishes and hydrates your hair for a salon-quality experience at home. Say goodbye to dry, damaged hair and hello to vibrant, healthy locks with L'Oreal INOA. Specifications Size: 60g Mixing Ratio: 1:1 Development Time: 35 Minutes Required Developer: INOA ODS² 10-volume, 20-volume or 30-volume Rich Developer Technology: Oil Delivery System (ODSý) technology and Low Dose MEA Hair Type & Condition: Suitable for consumers desiring natural shades, beautiful condition, stunning shine, and perfect coverage of white hair. Transform your hair with L'Oreal INOA today and experience the ultimate in color innovation. Say hello to vibrant, healthy hair with every application. Purchase now and unleash your hair's true potential! L'Oreal Professionnel INOA Color Chart & Mixing Guide

Redken Chromatics 4Ag/4.17 Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Redken Chromatics 8Gb/8.31 Ammonia-free, multi-dimensional permanent haircolor featuring with ODS² (Oil Delivery System) and Protein Extract Technology. Features & Benefits Delivers lasting vibrancy and reflective color results, while revitalizing hair. 2X fortified hair* Zero ammonia, zero odor Up to 100% gray coverage Multi-dimensional, 4D color results Chromatics Beyond Cover shades for 100% gray coverage with 2X smoother** results *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo. **Leaves hair 2X smoother than before coloring. Directions Chromatics mixes in a 1:1 ratio with 10, 20 or 30 Volume Oil-in-Cream Developers for up to 3 levels of lift and up to 100% coverage of gray hair The alpha-numeric labeling allows for easy, predictable formulation and results Chromatics may be applied with a bowl and brush using a Traditional or Modern Virgin Application Apply color generously using fine 1/4" diagonal partings Cross-check application Process at room temperature for 35 minutes Active Ingredients ODS² (Oil Delivery System): Propels dyes and protein extracts into the cortex of the hair, fortifying the hair strand and infusing it with multi-dimensional colorProtein Extract Technology: The proteins Proline and Threoline fortify the hair strand PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only.  Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

L'Oreal INOA 5.11/5BB Elevate your hair coloring experience with L'Oreal INOA, the pioneer of no ammonia color. This new and improved formula offers an unmatched level of sophistication in hair coloring, providing improved texture, increased permissiveness, and unparalleled protection and hydration for both hair and scalp. Say goodbye to harsh chemicals and hello to vibrant, long-lasting color that cares for your hair. Benefits & Features Vegan Formula: Enjoy guilt-free coloring with our 100% vegan formula. Complete Grey Coverage: Say farewell to pesky greys with 100% coverage. Long-lasting Color: Experience color that lasts and retains its vibrancy. +48% Shinier Hair: Achieve luscious locks with a stunning shine boost. Revolutionary Oil-based Formula: Our oil-based, ammonia-free formula respects your hair's integrity while delivering stunning color. Perfect Coverage: Achieve flawless coverage of up to 100% white hair. Hydration and Nutrition: Experience intense hydration and nutrition for up to 6 weeks. Lightening: Lighten your hair up to 3 levels for a personalized look. Easy Application: With its unctuous texture, iNOA perfectly adheres to hair, ensuring even application. What makes it stand out L'Oreal INOA stands out with its revolutionary oil-based, ammonia-free formula that prioritizes the health and vitality of your hair. Unlike traditional hair colorants, INOA envelops the hair fiber in a film of oil, pushing the colorant deeper into the hair for unlimited color possibilities. Additionally, its low dose MEA slightly opens the cuticle, ensuring optimal color penetration and coverage. With its innovative technology and luxurious results, L'Oreal INOA sets the standard for professional hair coloring. Unlock Your Hair's True Potential Are you tired of sacrificing the health of your hair for vibrant color? Look no further than L'Oreal INOA. Our advanced formula not only delivers stunning, long-lasting color but also nourishes and hydrates your hair for a salon-quality experience at home. Say goodbye to dry, damaged hair and hello to vibrant, healthy locks with L'Oreal INOA. Specifications Size: 60g Mixing Ratio: 1:1 Development Time: 35 Minutes Required Developer: INOA ODS² 10-volume, 20-volume or 30-volume Rich Developer Technology: Oil Delivery System (ODSý) technology and Low Dose MEA Hair Type & Condition: Suitable for consumers desiring natural shades, beautiful condition, stunning shine, and perfect coverage of white hair. Transform your hair with L'Oreal INOA today and experience the ultimate in color innovation. Say hello to vibrant, healthy hair with every application. Purchase now and unleash your hair's true potential!

L'Oreal INOA 5.56/5RVR Elevate your hair coloring experience with L'Oreal INOA, the pioneer of no ammonia color. This new and improved formula offers an unmatched level of sophistication in hair coloring, providing improved texture, increased permissiveness, and unparalleled protection and hydration for both hair and scalp. Say goodbye to harsh chemicals and hello to vibrant, long-lasting color that cares for your hair. Benefits & Features Vegan Formula: Enjoy guilt-free coloring with our 100% vegan formula. Complete Grey Coverage: Say farewell to pesky greys with 100% coverage. Long-lasting Color: Experience color that lasts and retains its vibrancy. +48% Shinier Hair: Achieve luscious locks with a stunning shine boost. Revolutionary Oil-based Formula: Our oil-based, ammonia-free formula respects your hair's integrity while delivering stunning color. Perfect Coverage: Achieve flawless coverage of up to 100% white hair. Hydration and Nutrition: Experience intense hydration and nutrition for up to 6 weeks. Lightening: Lighten your hair up to 3 levels for a personalized look. Easy Application: With its unctuous texture, iNOA perfectly adheres to hair, ensuring even application. What makes it stand out L'Oreal INOA stands out with its revolutionary oil-based, ammonia-free formula that prioritizes the health and vitality of your hair. Unlike traditional hair colorants, INOA envelops the hair fiber in a film of oil, pushing the colorant deeper into the hair for unlimited color possibilities. Additionally, its low dose MEA slightly opens the cuticle, ensuring optimal color penetration and coverage. With its innovative technology and luxurious results, L'Oreal INOA sets the standard for professional hair coloring. Unlock Your Hair's True Potential Are you tired of sacrificing the health of your hair for vibrant color? Look no further than L'Oreal INOA. Our advanced formula not only delivers stunning, long-lasting color but also nourishes and hydrates your hair for a salon-quality experience at home. Say goodbye to dry, damaged hair and hello to vibrant, healthy locks with L'Oreal INOA. Specifications Size: 60g Mixing Ratio: 1:1 Development Time: 35 Minutes Required Developer: INOA ODS² 10-volume, 20-volume or 30-volume Rich Developer Technology: Oil Delivery System (ODSý) technology and Low Dose MEA Hair Type & Condition: Suitable for consumers desiring natural shades, beautiful condition, stunning shine, and perfect coverage of white hair. Transform your hair with L'Oreal INOA today and experience the ultimate in color innovation. Say hello to vibrant, healthy hair with every application. Purchase now and unleash your hair's true potential!

Original Package Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor. Benefits• 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Redken Color Fusion is a modern, permanent color cream that delivers healthy looking, multi-dimensional haircolor. Features and Benefits • 100% oxidative dyes• Healthy-looking, multi-dimensional results• Lighten, darken, match natural haircolor, cover gray or create high-fashion techniques• Hi-Fusion: 2-in-1 tonal amplifier and highlighter featuring Color Bond Technology that can mix with Color Fusion shades. Use as an amplifier to boost intensity or alone to create vibrant highlights.• Extra Lift: Advanced permanent color cream featuring the exclusive Uplift ColorBond Technology to provide up to 5 levels of lift. Delivers high confidence lift with excellent conditioning, predictability and shine. Provides perfect neutralization to achieve the coolest, lightest and excellent conditioned blonde and brown results. Creamy formula ensures precise application.• Cool Fashion: Provides multi-dimensional results with cool reflects. Mute warm undertones, add more depth, and are completely intermixable with other Color Fusion shades.PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.

Design.ME PowerDry Me Blowdry Lotion 100ml / 3.4oz Design.ME PowerDry.ME is a blowdrying mist that reduces blowdrying time by up to 50%! If you like to switch between air-drying and blow drying, this is the spray for you. It smoothes, conditions, controls frizz, and protects hair from UV and heat for a perfect blowdry in half the time. PowerDry.ME is a microemulsion which forms a lubricious thin layer around the hair fibers providing better alignment of the fibers thus preventing entrapment of water molecules due to tangling. The fast drying process is further enhanced by the product ability to cause excess water to bead out instead of soak into the hair. Consequently, excess water is easier and faster to be removed. Suitable for all hair types. Sulfate free, salt free and paraben free. Features & Benefits For all hair types Reduces drying time by 50% Blow-dry or air-dry No heat or tools required Heat protection Frizz control Leaves hair smoother Colour safe Sulfate free, salt free and paraben free Directions Mist PowerDry.ME to damp hair, ensuring even distribution and dry as desired (air dry or blow dry) Apply after all your favorite prep stylers to ensure locking them all into the hair strand Pro Tip Powerdry.ME should be applied as the last step to perform better