SCHWARZKOPF - BC BONACURE
Color Freeze Conditioner
$12.99
Schwarzkopf BC Bonacure Color Freeze Conditioner 200ml / 6.76 oz
Schwarzkopf BC pH 4.5 Color Freeze Conditioner is a high-performance conditioner that revives the beauty of over-processed color-treated hair. Traditional color care products seal the hair cuticle in order to prevent pigments from leaching out, but this conditioner goes above and beyond; instead, it acts deep within the hair strand with the exclusive pH 4.5 Balancer Technology. This patented innovation not only restores the hair to its optimal pH value, but actually stabilizes and strengthens the hair matrix, keeping the color pigments locked inside the hair. The result is stronger, smoother, more resilient hair that easily resists breakage and, of course, fade. Over time, your locks grow softer and more manageable, easier to detangle and style. Meanwhile, your color is restored to its original shine and vibrancy, helping you maintain that fresh-out-of-the-salon look for longer.
Formulated with advanced haircare technology, but without ingredients of animal origin, Color Freeze is Schwarzkopf Professional's first vegan care system for color-treated hair. The new packaging is also eco-designed: it's fully recyclable, and contains up to 97% recycled plastic.
Features & Benefit
Texture: cream;
Hair issues: porous and/or over-processed hair, color fade, dullness, loss of shine;
Time of application: after washing;
Hair type: color-treated hair;
Main benefits: facilitates detangling and styling, improves the manageability of the hair, restores the hair to the optimal pH value of 4.5, stabilizes the hair matrix in order to freeze the pigments inside the hair structure, protects the hair structure from the damaging effects of external aggressions, restores softness and shine to the hair, prolongs the intensity of the hair color in between salon visits;
Formulated without: artificial colorants, silicones, ingredients of animal origin.
Active Ingredients of Schwarzkopf BC pH 4.5 Color Freeze Conditioner
Vegan keratin helps rebuild the hair fiber by refilling gaps where the hair's natural keratin has been damaged. As a result, the hair regains its strength and elasticity;
Cell Equalizer Technology provides additional care by repairing the outer layer of the hair. As it restores strength to the hair, it creates a more pliable, softer, and shinier finish;
pH 4.5 Balancer Technology adjusts the hair to the optimal pH value of 4.5. This tightens and stabilizes the matrix around the cortex, therefore keeping the color pigments "frozen" deep inside the hair structure. Working with lactic acid and calcium hydroxide, this technology provides an unrivaled anti-fade effect, perfect for color-treated hair.
Directions
For optimal results wash with Schwarzkopf BC Bonacure Color Freeze shampoo, after washing, apply Schwarzkopf BC pH 4.5 Color Freeze Conditioner 200ml to the lengths and ends of your hair. Leave on for 1-2 minutes, then rinse thoroughly.
AG
Ultramoist Moisturizing Conditioner
from $24.99
$129.99
AG Hair Care Ultramoist Moisturizing Conditioner
Welcome to the ultimate hydration experience for your hair with AG Hair Care Ultramoist Conditioner. Crafted with precision and care, this conditioner is designed to transform dry, damaged hair into a luscious mane of vitality and shine. Enriched with natural extracts of Honey and nourishing ingredients, it provides essential moisture, leaving your hair feeling revitalized and restored.
Benefits & Features
Effective Moisturizing: Infused with essential humectants, this conditioner deeply moisturizes your hair, providing vital hydration.
Hydration Reinforcement: Perfect for use after shampooing, it reinforces hydration to ensure your hair remains nourished and hydrated throughout the day.
Keratin Protein and Silk Amino Acids: Restore moisture balance, elasticity, strength, and shine to your hair for a healthier look.
Salt-Free Formula: Keeps your hair moisturized after cleansing without stripping away essential oils.
Refreshing Orange Fragrance: Energizes your scalp and hair, leaving a delightful scent that lingers.
Natural Herbal Extracts: Soothe the scalp and add a brilliant shine to your hair, enhancing its natural beauty.
Ultimate Hydration
Luxurious Moisturization: Unlike ordinary conditioners, AG Hair Care Ultramoist Conditioner provides a luxurious cream that instantly hydrates and revitalizes even the driest hair.
Premium Ingredients: Crafted with natural extracts and nourishing elements like Honey, Keratin protein, and silk amino acids, it offers superior hydration and restoration.
Salt-Free Formula: With a salt-free formula, it ensures that your hair retains moisture without any harsh chemicals, setting it apart from conventional products on the market.
Quench Your Hair's Thirst
Are you tired of dealing with dry, damaged hair? AG Hair Care Ultramoist Conditioner is the solution you've been searching for. Whether your hair is super dry or just in need of a hydration boost, this conditioner will transform it, leaving it feeling soft, smooth, and incredibly nourished.
Specifications
Size: Available in 237ml / 8oz and 1000ml options.
Directions: Following Xtramoist Shampoo, apply to clean damp hair, leave in for 1-3 minutes, comb through, and rinse thoroughly.
Ready to say goodbye to dry, dull hair? Experience the transformation with AG Hair Care Ultramoist Conditioner today! Click below to purchase and treat your hair to the hydration it deserves.
AG
Xtramoist Moisturizing Shampoo
from $23.99
$129.99
AG Xtramoist Moisturizing Shampoo
Say goodbye to parched hair with AG Xtramoist Shampoo. This luxurious formula provides an extra boost of moisture to revitalize even the most lifeless strands. Gentle yet effective cleansing ensures that your hair is left hydrated, shiny, and visibly healthier after every wash.
Benefits & Features
Keratin Protein and Silk Amino Acids: Restore moisture balance, elasticity, strength, and shine to your hair.
Salt-Free Formula: Keeps hair moisturized without stripping away essential oils.
Refreshing Orange Fragrance: Energizes your scalp and leaves your hair smelling divine.
Natural Herbal Extracts: Soothe the scalp and add a lustrous shine to your locks.
The Moisture Miracle
AG Xtramoist Shampoo stands out from the crowd thanks to its carefully crafted formula that combines the power of honey extract and protein with the refreshing scent of orange. Unlike other shampoos, our salt-free formula ensures that your hair receives the moisture it needs without any harsh additives.
Your Hair's Happy Ending
If you struggle with dry, damaged hair, AG Xtramoist Shampoo is the solution you've been searching for. Our ultra-moisturizing blend works to revive even the most parched strands, leaving your hair soft, manageable, and full of life. Say hello to healthy-looking locks with every wash.
Specifications
Size: 296ml/1000ml
Ingredients: Contains honey extract, keratin protein, silk amino acids, and natural herbal extracts.
Directions: Wet hair thoroughly, massage and lather, rinse, followed by Ultramoist Conditioner
Ready to give your hair the hydration it deserves? Try AG Xtramoist Shampoo today and say hello to beautifully moisturized locks. Purchase now and experience the difference for yourself!
MK PROFESSIONAL
Majestic Hair Botox (Step 2) Treatment
from $349.99
$399.99
MK Professional Majestic Hair Botox (Step 2) Treatment 500ml / 16.9oz
Hair Botox Step 2 is the most advanced hair repair formula.
Anti-aging while straightening damaged and broken hair fibers with active ingredients.
Moisturize, nourish, repair, and revive instantly with natural lipids & Amino Acids.
The hair botox treatment creates incredible softness and shine while eliminating frizz.
Formaldehyde-free which never damages or weakens your hair like other keratin treatments.
Healthier, stronger, fuller hair after every use.
A pleasant scent gives you an enjoyable treat.
Benefits & Features
Eliminate Frizz
Restore the damaged Cortex and fill all gaps
Hair Become Fuller and Thicker
Smooth hair and create natural shine
Stimulate new hair Growth
Brings your hair back to life
Perfect for all types of hair
How to use Hair Botox Step 2?
Following shampooing with MK Clarifying Shampoo
Blow-dry hair with hair dryer with moderate heat about 80% dry
Part hair into 4 sections
Apply Hair Botox Step 2 with an application brush section by section 1/4 inch from root. (Do not over saturate)
Comb the treatment throughout the hair entirely. (The more the hair is brushed, the better the result)
Leave the treatment for 50 minutes for wavy/frizzy hair and up to 75 minutes for very curly hair
Rinse Excess product only from hair with water. DO NOT Completely wash the hair. CAUTION: This step is different from all other keratin treatments. You first rinse the excess treatment from hair then you use the Flatiron.
Blow-dry hair completely 100% using your blow dryer and a round hair brush (The more the hair is brushed, the better the result).
Use the MK Flatiron at 450°F/230°C, 10-12 times on very small sections to properly seal the treatment into the hair cuticles. (Iron very small portions of hair for best results.)
Adjust the heat by the hair condition.
Wash hair within 24 hours with Hair Botox Step 3 Shampoo and Hair Botox Step 4 Conditioner.
Apply MK Hair Serum or Argan Oil and style as desired.
Maintain treatment in hair using MK Replenishing Shampoo and Conditioner.
PROFESSIONAL USE ONLY. The sale and use of this product is intended for licensed professionals only. Cosmetic World will not be held responsible by anyone who buys and/or uses this product. Chemical products may cause allergic reactions, which in rare instances can be severe. Conduct sensitivity and allergic patch test 48 hours prior to each application. These products must not be used on eyelashes or eyebrows.
SEBASTIAN
Penetraitt Deep Strengthening and Repair Masque 150ml
$24.99
For the absolutely quickest and best recovery from heat burns, chemical burns, and other styling stresses, you need Sebastin Penetraitt Strengthening and Recovery Masque! Sebastian Penetraitt Masque first guards your hair against further stressing, allowing you to style your hair throughout its recovery. Sebastian Penetraitt Masque also repairs and strengthens already damaged and stressed hair, speeding up your hair's natural recovery from burns and other stresses.
Active Ingredients:
Made with Sebastian's Active Rescue System, Penetratt Shampoo will strengthen your weak, damaged hair, helping your hair recover from past stresses.
Directions
Simply apply Sebastian Penetraitt Masque to your damp hair, working the masque evenly through your hair. Let the masque sit for three minutes before thoroughly rinsing your now healthier hair!
KEVIN MURPHY
ANTI.GRAVITY.SPRAY Weightless Hairspray
$45.99
Kevin Murphy ANTI.GRAVITY.SPRAY Weightless Hairspray
Your Ticket to Gravity-Defying Volume and Effortless Shine
150ml / 5.1oz
Unleash the power of ANTI.GRAVITY.SPRAY and embark on a journey to hair nirvana. This exceptional non-aerosol hairspray defies the laws of gravity, elevating your style to new heights while bestowing an oil-free, lustrous shine that's sure to turn heads.Enriched with the elixirs of Manuka Honey and vitamin-infused Grapefruit Extract, ANTI.GRAVITY.SPRAY pampers your locks with a lavish shine that exudes radiance. The Manuka Honey nurtures your hair, promoting vitality and resilience, while Grapefruit Extract contributes a touch of nature's bounty, enhancing the luminosity of your tresses.
Benefits You'll Love:
Gravity-Defying Volume: Achieve big, bouncy volume that defies gravity, elevating your style to new heights.
Lustrous Shine: Experience an oil-free, luscious shine that adds radiance and vitality to your hair.
Lasting Hold: Enjoy styles that stay put throughout the day, maintaining their allure from sunrise to sunset.
Weightless Formula: ANTI.GRAVITY.SPRAY holds your style without weighing down your hair.
Suitable for All Hair Types: Ideal for all hair types, ensuring everyone can achieve voluminous, shiny hair.
Limitless Possibilities: With this hairspray, your styling possibilities are limitless, allowing you to explore new looks with ease.
Sulfate, Paraben, and Cruelty-Free.
Kevin’s Tip:
''An essential part of our VOLUME regimen, ANTI.GRAVITY SPRAY is the ideal, non-aerosol, spray to hold those seriously-smooth, glamour-girl looks in place. It helps reinforce and boost big, bouncy body and is super-lightweight, so it never weighs the hair down.''
Check out Kevin Murphy ANTI.GRAVITY Oil Free Volumiser
L'OREAL PROFESSIONNEL
Pro Longer Concentrate Treatment
from $14.99
$21.99
L'Oreal Pro Longer Concentrate Treatment
New Package but SAME great formula!
Ends filler concentrate instantly fix split ends on long hair.
Provide strength and thickness to the last 7cm of the hair fibre.
Fills split ends after the first application.
Long lasting effect with cumulative results in longer time use.
Targets sections of fragility and deeply penetrates for visible thickness.
Perfect for long hair with thinning ends.
Repair damaged portions of the fiber with care and deep conditioning for renewed hair health.
Key Benefits
Renew split ends instantly after one use
Target the last 7cm of long hair for visible strength and smoothness
Filler-A100: Patent thickening agent
Amino Acid: Essential protein for hair strength and care
Polyquaternium PQ6: Resurfacant that repair and deep condition damaged fiber.
66% split ends reduction
Directions
Apply to the ends of damp hair
Twist to ensure full penetration
Leave in for 5 minutes
Rinse thoroughly
Following Pro Longer Shampoo, Conditioner & Mask
Also available in one dose size (15ml / 0.5oz)
GOLDWELL - ELUMEN
Elumen BL@all Blue
$39.99
Goldwell Elumen BL@all Blue
WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR?
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN?
Outstanding vibrancy, shine and durability
Long lasting durability
No damage
Repairs the hair while colouring
No damage - as gentle as the best semi/demi hair colour available
Outstanding vibrancy, shine and durability
Works with no peroxide or ammonia
Alternative for those with allergic reactions with oxidative colour
HOW TO USE GOLDWELL ELUMEN COLOR?
Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color.
Step 1
Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes.
Step 2
Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes.
Step 3
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash.
Step 4
Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.
Step 5
Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
GOLDWELL - ELUMEN
Elumen NN@6
$39.99
Goldwell Elumen NN@6
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
FEATURES & BENEFITS- Outstanding vibrancy, shine and durability- Long lasting durability- No damage- Repairs the hair while colouring- No damage - as gentle as the best semi/demi hair colour available- Outstanding vibrancy, shine and durability- Works with no peroxide or ammonia- Alternative for those with allergic reactions with oxidative colour
DIRECTIONS- Lighten hair to desired level- Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair- Let Elumen® Prepare sit in hair for a few minutes- Towel dry the hair, then apply Elumen Color- Process with heat for 20 minutes or without heat for 30 minutes.- After processing is complete, rinse with water and then shampoo two times with Elumen® Wash- Towel dry thoroughly- Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes- Wash thoroughly and condition with Elumen® Care or Elumen® Treat
200ml
JOICO
Red Color Butter Color Intensity
$2.99
$5.99
Joico Color Intensity Red Color Butter
Revitalize your hair color and nourish your strands with Joico Color Intensity Color Butter. This innovative Colour Depositing Treatment is a must-have for anyone looking to add a burst of vibrant color or refresh their current hue. Whether you're craving bold, high-beam color or subtle pastel tones, Joico Color Intensity Color Butter has you covered.
Benefits & Features
Ultra-Moisturizing Formula: Infused with Kukui Nut Oil and Shea Butter, Joico Color Intensity Color Butter deeply hydrates and nourishes dry, thirsty strands, leaving your hair gloriously glossy and silky smooth.
Long-lasting Color: Extend the life of your investment shade for up to 10 shampoos with the Direct Deposit Dyes, available in a range of vibrant hues including Blue, Green, Pink, Purple, Red and Titanium.
Repair and Strengthen: Formulated with Arginine and Joico’s exclusive Bio-Advanced Peptide Complex™, this treatment strengthens weak, pre-lightened hair and repairs damaged cuticles, making your hair 44 percent less prone to breakage.
Customizable Shades: Mix and match different shades of Color Butter to create your own custom colors, from bold and artistic to soft and subtle.
Beyond Imagination
Joico Color Intensity Color Butter stands out from the competition with its innovative formula that combines intense color pigments with nourishing ingredients. Unlike traditional hair dyes that can leave hair dry and damaged, Color Butter infuses your strands with moisture while delivering vibrant, long-lasting color. Plus, its customizable shades allow you to express your unique style with ease.
Your Color Oasis
If you're tired of dull, faded hair color or struggling with dry, damaged strands, Joico Color Intensity Color Butter is the solution you've been searching for. Not only does it revive and refresh your hair color, but it also nourishes and strengthens your hair from the inside out. Say goodbye to brittle, lackluster locks and hello to vibrant, healthy-looking hair.
Specifications
Size: 0.68 Oz
Color Options: Blue, Green, Pink, Purple, Red, Titanium
Usage: Apply to damp or dry hair, leave on for 5 minutes, then rinse well.
Duration: Color lasts for up to 10 washes.
Ingredients: Contains Kukui Nut Oil, Shea Butter, Arginine, and Joico’s exclusive Bio-Advanced Peptide Complex™.
Ready to elevate your hair color game? Purchase Joico Color Intensity Color Butter now and experience the ultimate fusion of color and care!
KEVIN MURPHY
YOUNG.AGAIN.WASH Restorative and Softening Shampoo
from $10.99
Kevin Murphy YOUNG.AGAIN WASH Restorative and Softening Shampoo
Rediscover Youthful Hair
Experience a hair transformation like no other with Kevin Murphy YOUNG.AGAIN.WASH, an essential part of the rejuvenating REJUVENATE regimen. Embrace the power of anti-ageing, restoration, and softening in a single bottle. YOUNG.AGAIN.WASH is infused with a nourishing blend of Amino Acids and carefully selected ingredients renowned for their rejuvenating prowess. Its antioxidant-rich formula, featuring Immortelle and Baobab Oils, Lotus Flower, Orchid Extract, and an Amino Acid complex, fortifies your hair's strength and delivers a surge of moisture for a dazzling revival of lustre and body.
Benefits You'll Love:
Restore and Replenish: Enriched with an antioxidant-packed blend, this shampoo works wonders to rejuvenate and replenish your hair's natural vitality.
Youthful Transformation: Experience the magic of rejuvenating ingredients that turn back the clock on your hair's appearance, revealing a more youthful and vibrant look.
Shine Like Never Before: Bid farewell to dullness as this formula imparts a brilliant shine and lustre to your tresses.
Tailored for Your Needs: Ideal for dry, damaged, and brittle hair, YOUNG.AGAIN.WASH addresses your unique hair concerns.
Pure and Ethical: Free from sulphates and parabens, Kevin Murphy cruelty-free commitment ensures guilt-free hair care.
Kevin’s Tip:
''Used together as part of our REJUVENATE regimen, YOUNG.AGAIN.WASH, RINSE and MASQUE are your must-have helpers in the fight against damaged to the hair. Hormonal changes, lifestyle changes – there are so many changes that can have an adverse effect on the hair’s condition…the best way to stay ahead of the ageing game is to start early! Our REJUVENATE regimen will nurture the hair while combating current damage and will also help in the prevention of future damage.''
Check out Kevin Murphy YOUNG.AGAIN Anti-Ageing Leave-In Treatment Oil
Check out Kevin Murphy YOUNG.AGAIN MASQUE Anti-Aging Masque
Check out Kevin Murphy YOUNG.AGAIN RINSE Restorative and Softening Conditioner
MON PLATIN
Black Caviar 12 in 1 Multi-Action Hair Cream 8.5oz
$37.99
Multi-Action Hair Cream An all-new, single action formula designed to provide four separate levels of vital benefits to the hair: appearance, treatment, protection, texture.Appearance: Leaves hair shiny and easy to control for easy, longlasting styling. Adds volume and holding power. Treatment: Repairs and rehabilitates dry and damaged hair. Loosens tangles and mends split ends.Protection: Protects hair color and contains UVA and UVB sun filters. Protects against heat. Provides protection before and after various types of hair straightening treatments (Japanese/ Brazilian/American/French).Sensuous Texture:Leaves hair feeling silky soft. Makes combing and use of hairdryers and straighteners easier. Gentle fragrance leaves hair lightly perfumed.
KEVIN MURPHY
YOUNG.AGAIN.RINSE Restorative and Softening Conditioner
from $10.99
Kevin Murphy YOUNG.AGAIN RINSE Restorative and Softening Conditioner
Experience the Elixir of Youth for Your Hair
Unlock the secret to timeless hair with Kevin Murphy YOUNG.AGAIN RINSE, an indulgent conditioner that transforms dry, brittle, and aging hair into a cascade of youthful radiance. This luxurious formula harnesses the power of nature through anti-aging Immortelle and Baobab Oils, Orchid Extract, and an enriching Amino Acid complex, infusing your locks with strength, moisture, and a rejuvenated vitality. Elevate your haircare routine with YOUNG.AGAIN RINSE, where age is but a number and timeless beauty is within your grasp.
Benefits You'll Love:
Rediscover youth: The powerful blend of ingredients brings back a youthful look and feel.
Nourish and replenish: Let your hair soak in moisture and emerge beautifully softened.
Radiate shine: Watch as your locks reflect a captivating shine and exquisite lustre.
Repair and restore: Experience the restoration of dry, damaged, and brittle hair to its former glory.
Ethical and clean: Enjoy peace of mind knowing it's sulphate, paraben, and cruelty-free.
Kevin’s Tip:
''Used together as part of our REJUVENATE regimen, YOUNG.AGAIN.WASH, RINSE and MASQUE are your must-have helpers in the fight against damaged to the hair. Hormonal changes, lifestyle changes – there are so many changes that can have an adverse effect on the hair’s condition…the best way to stay ahead of the ageing game is to start early! Our REJUVENATE regimen will nurture the hair while combating current damage and will also help in the prevention of future damage.''
Check out Kevin Murphy YOUNG.AGAIN Anti-Ageing Leave-In Treatment Oil
Check out Kevin Murphy YOUNG.AGAIN MASQUE Anti-Aging Masque
Check out Kevin Murphy YOUNG.AGAIN WASH Restorative and Softening Shampoo
MON PLATIN
Black Caviar 12 in 1 Multi-Action Hair Cream 4.2oz
$19.99
Multi-Action Hair Cream An all-new, single action formula designed to provide four separate levels of vital benefits to the hair: appearance, treatment, protection, texture.Appearance: Leaves hair shiny and easy to control for easy, longlasting styling. Adds volume and holding power. Treatment: Repairs and rehabilitates dry and damaged hair. Loosens tangles and mends split ends.Protection: Protects hair color and contains UVA and UVB sun filters. Protects against heat. Provides protection before and after various types of hair straightening treatments (Japanese/ Brazilian/American/French).Sensuous Texture:Leaves hair feeling silky soft. Makes combing and use of hairdryers and straighteners easier. Gentle fragrance leaves hair lightly perfumed.
GOLDWELL - ELUMEN
Elumen TQ@all Turquoise
$39.99
Goldwell Elumen TQ@all Turquoise
WHAT IS GOLDWELL ELUMEN OXYDANT-FREE HAIR COLOR?
Goldwell Elumen is a high performance, ammonia-free, non-oxidative hair colour. Recommended for those allergic to hair dye and pregnant women, Elumen is as gentle as a demi-permanent.
Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colours yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
It works great for low-lights, multi-shading, toning and colour balancing and improves the hair's structure for a long-lasting, healthy shine.
Net weight: 200ml / 6.7oz
WHAT IS THE BENEFIT OF USING GOLDWELL ELUMEN?
Outstanding vibrancy, shine and durability
Long lasting durability
No damage
Repairs the hair while colouring
No damage - as gentle as the best semi/demi hair colour available
Outstanding vibrancy, shine and durability
Works with no peroxide or ammonia
Alternative for those with allergic reactions with oxidative colour
HOW TO USE GOLDWELL ELUMEN COLOR?
Complete the whole routine to enjoy the unlimited creativity of Elumen Oxidant-free Hair Color.
Step 1
Lighten hair to desired level. Use Elumen® Prepare after highlighting/highlighting service or as a precolour treatment for damaged hair. Let Elumen® Prepare sit in hair for a few minutes.
Step 2
Towel dry the hair, then apply Elumen Color. Process with heat for 20 minutes or without heat for 30 minutes.
Step 3
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash.
Step 4
Towel dry thoroughly. Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes.
Step 5
Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
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